2015 guess how much i love you product presentation ... · march - world book day website feature,...
TRANSCRIPT
2015 Guess How Much I Love You Product Presentation
February 2015
Brand Update
Three Crowns Confectionery gift confectionery launches Feb 2015
2015 Marketing campaign celebrating the 20th Anniversary will focus on the key phrases from the book that express and measure love ie “I Love you right up to the moon and back”
Major national & regional PR & Marketing year long campaign planned
Jan - New Website launches Feb - Consumer PR Push for Valentines day , Imagine Festival, National Libaries Day, Bookshop events March - World book day website feature, Mothers Day Mumsnet/Granset features April - Live events at discovery Story Centre (Stratford) & Seven Stories (Newcastle) May - Hay Festival event June - Potential Dads Award event (TBC), Storybook Soilders (Recording), Schools Library Conference July – Bookshop & Library events August – Edinburgh Festival storyteller event Nov – Dec – Christmas Gift Guides
Key retail Opportunities - Sainsbury’s, Waterstones, Debenhams, BHS, Mothercare, TX Maxx
SS15 Special Buy Opportunities Current Products
GH1205-Guess How Much I Love You Attachable Toy
Swing Tag
RRP: £5.99
GH1206-Little Nutbrown Hare Bean Rattle
CDU of 12
RRP: £7.99
SS15 Special Buy Opportunities Current Products
GH1250-Guess How Much I Love You Wooden Peg Puzzle
Boxed
RRP: £9.99
GH1207-Little Nutbrown Hare Comfort Blanket .
Backing Card
RRP: £10.99
SS15 Special Buy Opportunities Current Products
GH1219-Guess How Much I Love You Activity Spiral
Backing Card
RRP: £16.99
GH1208-Large Nut Brown Hare .
Gift Box
RRP: £12.99
SS15 Special Buy Opportunities Current Products
GH1209- Musical Lullaby Hare’s
Gift Box
RRP: £24.99
SS15 Special Buy Opportunities SS15 New Product
GH1270-Little Nutbrown Hare Ring Rattle
CDU x9
RRP: £6.99
GH1278-Little Nutbrown Hare Attachable Toy
CDU x12
RRP: £9.99
SS15 Special Buy Opportunities SS15 New Product
GH1277-Guess How Much I Love You Booties Set
Gift Box
RRP: £12.99
SS15 Special Buy Opportunities AW15 New Product
GH1320-Guess How Much I Love You Wooden Picture Blocks
Includes 16 Blocks
Display Box
RRP: £19.99
GH1293-Guess How Much I Love You Breakfast Set
Display Box
RRP: £17.99