2015 iiaaa conference sport boosters and corporate sponsorship sports boosters and corporate...
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2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Sports Boosters and
Corporate Sponsorships
Brad Holsinger, CAAAvon Athletic
Administrator
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
General Overview•One vs. Many vs. Hybrid
•Organization/Expectations
•Finding additional revenue
•Corporate Partnerships
•Naming rights
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Avon
Sports Boosters• Makeup – 20 reps
– Get the right people/stagger reps
– Incentives-Food/All-Sport Pass ($75)
• Meet 8/9 times year
• First Meeting – Newbies– Purpose/Expectations
• Officers– President, Vice President
– Secretary, Treasurer
• Committees– Program, Memberships, Indy Hoops
– Concessions, 50/50, Scholarship
• 501c3– Advantages/Disadvantages
• AD’s Role
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Other Groups• QB Club• Mega Club• Point Guard Club• Splash Club• Speed Club• Soccer Boosters• Baseball Boosters• Softball Boosters
Expectations• Register with School Board• Monthly minutes• Financial Statements• Coach involved
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Show me the Money!Sports Boosters
•Sports Program•Memberships•Concession workers•Indy Hoops•50/50•Dine & Donate
Other Boosters•Golf Outings•Garage Sales•Dine & Donate•Spirit Wear•Jewelry•Indy Hoops/IGHL•Other
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Show me the Money! (cont)• Car/Pet washes
• Sport Clinics/Camps• Vending Machines• Pancake/Spaghetti• Bumper stickers• Events – concessions/cleanup• Holiday Gift Wrap• Work Corporation Picnics• Cookbooks• Host Concerts• Market Days• Car/gift raffles
• Poster/calendar sales• Mattress Sales• Popcorn/Pizza/Cookies• Discount Cards• Fun Runs• Local Celebrity Dinners• Tumblers/Coffee Cups• Laundry Detergent sales• Cow Drops• Donkey/Wizard Basketball• Grants
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Where does the money go ?
• $20,000 donation• Earmark for the kids
• Meal/Banquet money
• Athletic Awards
• Flowers for Senior Night
• $8,000 scholarships• Must be member
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Finding Additional Funds• Dabble in Corporate Sponsorship• Hire a Sports Booster Program Coordinator
• Mailing/follow-up• Invoicing/collections• Secure Ads• Announcements• Community night• Key• Building relationships
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Bronze Level $350 -- Silver Level $475 -- Gold Level - $650
Platinum - $1500• Gold level +• Banner• Pennant• In game announcements• Exclusivity for
promotional events• Recognition night• 17 Platinum Sponsors
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Platinum Plus - $2500• All the benefits of the Platinum plus inclusion on
our sport webpages with links to their websites
• Opportunity to upgrade and choose inside, center or back cover for $500.
In-Kind•City BBQ, Hungry Howie's, Applebee's•Supercuts, City Wide Paving•Mowing services, Athletic Training
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Naming Rights - Exclusivity
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
ADDITIONAL RESOURCES• LTC 611 – Concepts and Strategies for
Marketing, Promotions & Fundraising
• NIAAA – Past Conferences Presentations
• NBCTC - Boosterclubs.org
• IRS – irs.gov
• Parent Booster USA – parentbooster.org
• Betterboosterclubs.org
• Webinar – March 25th
2015 IIAAA Conference Sport Boosters and Corporate Sponsorship
Brad Holsinger, CAAAvon Athletic Administrator [email protected]