[2015 체인지온] 허물며 완성하는 make의 시대 -...
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텍스트
from FEAR to FUN
Thomas Hongtack Kim,CCO and Founder, Playground
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Greatness is a scary thing.Until it isn’t.
Nike: Find your greatness
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가치창출 활동에도 왜 아이디어가 필요한가?
인식과 행동을 바꾸기 위해선 사회적 정의(social justice)를 생각케 하고
사회적 가치(social value)를 퍼트릴 장치가 필요
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but, 실행되지 않은 아이디어는 아이디어가 아니다.
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세상을 바꾸는 힘=아이디어+실행력
Brainy & Brave
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Ice Bucket Challenge
The most successful social event of the year 2104. Cause marketing with (fun+value+viral)
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ANZ Bank _ ANZ GAYTMS
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https://www.youtube.com/watch?v=PnDgZuGIhHs
Love has no labels_2015
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Foundation for Fundamental Rights: #NotABugSplat
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Paniamor_Incomplete Bios
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ABTO_Bently Burial
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BischÖfliches Hilfswerk Misereor : The Social Swipe
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Honda Motor Co. : Internavi _ Sound of Honda / Ayrton Senna 1989
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CNA_Speaking Exchange
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Crown:The Gift Box_2014
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Hyundai Motor Group: Going Home
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Don’t fear fear!두려워해야하는 것은 두려움 그 자체이다.