2015 marketing partner. #fallforum15 targa media partnership history and expertise mvc discovery...
TRANSCRIPT
2015Marketing Partner
#fallforum15
Targa Media PartnershipHistory and Expertise
MVC DiscoveryRelationship Marketing
Capabil it iesBrandingMarketing AutomationPrint and PackagingTradeshows/EventsWeb/SEOSocial Mediae-Marketing (Email/text)Content Marketing
Active ProjectsHealthcare – Alliance Health, Cold Creek, Affleck Dental, Merit MedicalFinance – SNAP Finance, Mark H. Smith Inc.Technology – SanDisk, Logitech, HP, Dell, CiscoEducation – WGU, Westminster, SUUServices – Evans Laundry, Red Butte Garden
IC Group in 2015
Q1 Awareness StrategiesQ2 Experience CampaignsQ3 Technology ToolsQ4 Nurture Strategies
ReviewMindfire AutomationNew StationeryWide Format LaunchSocial MediaCustomer Outreach
Q3 Tech ToolsMIS system integrationWeb-to-print microsite• Technology• Entertainment• HealthcareQuarterly newsletter• TechTalk (staff spotlights)Insights and analytics
Q4 Experience CampaignsQuarterly newsletter• TechTalk, staff spotlightsIndustry case studies• Education (Alumni retention, relationships)• Healthcare (Patient retention, clinic SEO)• Hotels/Hospitality (Print loyalty campaigns, i.e.
annual triggers)Referral programsCalendarVideo-in-print client pilotSEO deep dive
Scott
Matt
Rich
Jon
Jason