2015 media information - khl · 2 international and specialized transport media pack 2015 market...

INTERNATIONAL

AND SPECIALIZED TRANSPORT

2015Media Information www.khl.com

IC Media Pack 2015.indd 1 16/09/2014 10:35:11

INTERNATIONAL AND SPECIALIZED TRANSPORT ■ MEDIA PACK 20152

MARKET OVERVIEW

Confidence in the market improving■ International Cranes and Specialized Transport’s annual confi dence

survey (January 2014) showed increasing positivity in the crane market.

■ Th e IC50 ranking of the world’s largest crane-owning companies in 2014 showed sales growth of 7% over the previous year.

■ Total sales of new cranes in 2013 continued to rise. Wheeled mobile crane sales were up 3%.

■ Sales growth in the ICm20 ranking of the world’s top 20 crane manufacturers was up more than 5% on the previous year.

■ At the end of August 2014 the IC Share Index shows that the crane sector was worth 23% more than the year before.

■ New infrastructure projects driving demand for cranes in Brazil, Qatar, South Africa and India.

■ North America showing continued growth.

Official magazine

INTERNATIONAL AUGUST 2014www.craneworld.com

A KHL Group publication

Transport50The world’s largest

specialized transport companies

SPMT guidelinesThe KnowledgeCATAP previewBoom trucksEnvironmental matters

T H E M A G A Z I N E F O R E Q U I P M E N T U S E R S A N D B U Y E R S


AUGUST 2014www.craneworld.com

A KHL Group publicationp p

Circulation

15,425Downloads

8,633Issues per year 12 Issues per year 12

Print and digital magazine

Tablet edition

www.khl.com/magazines/IC

Official magazine

INTERNATIONAL AUGUST 2014www.craneworld.com

A KHL Group publication

Transport50The world’s largest

specialized transport companies

SPMT guidelinesThe KnowledgeCATAP previewBoom trucksEnvironmental matters

T H E M A G A Z I N E F O R E Q U I P M E N T U S E R S A N D B U Y E R S


AUGUST 2014www.craneworld.com

A KHL Group publicationp p


INTERNATIONAL AND SPECIALIZED TRANSPORT ■ MEDIA PACK 2015 3

BRAND AND AUDIENCE

Market-leading global magazine■ First choice for leading crane manufacturers to promote their products

– IC has a 22% higher market share than its nearest competitor.

■ Chosen and trusted by manufacturers to release their exclusive news stories and product launches.

■ Highly experienced and respected editorial team.

■ Unique top list reports including the IC50 report of the world’s largest crane-owning companies.

■ Th e only international crane magazine with a BPA audit – the most stringent magazine audit in the world.

■ Supported by the leading industry associations: SC&RA, ESTA and CICA.

Page views per month

76,316Distribution per month 25,088

Updated Daily

Website e-newsletter

Chosen as the official international magazine of the SC&RA (Specialized Carriers & Rigging Association)

European partner Approved media partner



CIRCULATION

Targeted circulation to crane buyers

CIRCULATION BY REGION Asia 1,764

Asia Pacific/Australia/ New Zealand 442

Middle East 687

Europe 5,341

Africa 261

North America 3,280

South America/ Central America/Caribbean 516

TOTAL QUALIFIED CIRCULATION 12,291

Advertiser and exhibition copies 3,134

TOTAL CIRCULATION 15,425

■ International Cranes and Specialized Transport’s circulation team constantly monitors construction GDP spend by country, future major projects, predicted crane sales forecasts and other data to create what is the most targeted circulation profi le in the world.

■ Country targets adjusted to refl ect ‘hotspot’ areas such as Brazil, Qatar, South Africa and India.

■ Multiple copies sent to all 200 companies in the IC50 listing – the largest crane owning companies in the world.

■ Copies distributed to members of the SC&RA, ESTA and CICA.

CIRCULATION QUALITY

■ Bonus circulation are distributed at all the major construction shows around the world.

■ Additional bonus circulation is sent to contractors drawn from KHL’s extensive portfolio of international and regional magazines.



CIRCULATION

Trust, integrity and reassurance

CIRCULATION BY BUSINESS AND INDUSTRY TYPECrane rental 35%

Contractors 25%

Specialized/heavy transport 8%

Industrial 5%

Docks/harbours/ports 5%

Energy and petrochemical 15%

Manufacturer and distributor 3%

National/regional/local governments 3%

Used equipment 1%

TOTAL CIRCULATION 100%

■ International Cranes and Specialized Transport is the only international crane magazine with a BPA audit.

■ BPA is recognised as the leading magazine audit for international media.

■ BPA audits IC’s print, distribution and bank transactions to verify that all circulation fi gures are correct.

■ Business type classifi cation for each subscriber is verifi ed by the BPA.

■ A magazine with a BPA audit gives confi dence to advertisers to choose IC for the marketing spend.



2015 EDITORIAL PROGRAMME

January■ Rental Confi dence

surveyIC’s annual worldwide survey of crane rental rates gives an insight into trends

■ Auctions

■ Safety equipment and training

■ Crane accidents The causes of crane accidents

February

PreviewThe largest construction equipment event in 2015

■ Truck cranes

■ Repair and refurbishment

The economics of repair and refurbishment and the impact of returning investment

■ Industrial liftingEquipment and methods for lifting in industrial environments

■ SC&RA SpecializedTransportation

What to see at the SC&RA Specialized Transportation Symposium – 3 to 6 March 2015

March

Show guideIC’s definitive guide to Intermat – 20 to 24 April

■ SC&RA Annual Conference

13 to 18 April 2015, in California, USA

■ Rope and winches

■ ESTA updateNews from the association, including the ESTA Awards of Excellence

■ Operator training and certifi cation

April

Stop pressA last-minute update on the show

■ Remote controls

■ Tower cranes

■ International Tower Cranes 2015

A preview of the conference and networking reception

■ Wind power update

May■ Articulating loader

cranes

■ Operator assistance devices and vision systems

Load moment indicators and camera systems

■ Telescopic crawler cranes

■ Cranes and Transport Latin America

Preview of the third conference and networking reception – 8 June 2015 in São Paulo, Brazil

■ Intermat reviewHighlights from the exhibition

■ ESTA updateRound up of the annual ESTA Awards of Excellence

JuneSPECIAL ISSUE: IC50

■ IC50The original and best listing of the world’s largest crane-owning companies

■ Wind power transport

Specialist equipment used to transport wind turbine components

■ Dockside lifting

■ SC&RA jobs of the year

The winning projects

BONUS CIRCULATIONContractors worldwide

BONUS CIRCULATIONIntermat and SC&RA Specialized Transportation Symposium

BONUS CIRCULATIONIntermat, the SC&RA Annual Conference and to construction contractors

BONUS CIRCULATIONIntermat, SC&RA Annual Conference and the ESTA Awards

BONUS CIRCULATIONContractors worldwide, including Latin America

BONUS CIRCULATIONContractors and dockside operators worldwide



2015 EDITORIAL PROGRAMME

July■ All terrain cranes

■ Hydraulic gantries

■ Industry focus: energy

Challenges faced as world demand for energy and gas rises

■ Region focus: Latin America

AugustSPECIAL ISSUE: Specialized transport

■ IC Transport 50IC’s ranking of the world’s largest specialized transport companies

■ Specialized transport

Special-purpose equipment for moving oversize and overweight loads

■ Boom trucks and straight boom loaders

■ SC&RA Crane & Rigging Workshop

Preview of the annual how-to event for the lifting industry – 24 to 26 September in Denver, Colorado, USA

September■ Tower cranes

■ IC Tower IndexThe original and best ranking of the world’s largest tower crane companies

■ TopLift previewThe annual contest to find the best lift of the year

■ Rope and winches

■ Region focus: The Middle East

October■ Crawler cranes

■ Offshore lifting

Preview of the fifth WCTS

■ Environmental matters

DecemberSPECIAL ISSUE: Heavy liftingReports on the heavy lifting sector around the world

■ TopLift resultTopLift for 2015 as voted for by IC readers

■ Wind turbine erection

■ Insurance and risk management

November■ ICm20Ranking of the world’s 20 largest crane manufacturers

■ Below the hookLatest developments in slings and spreader beams

■ Rough terrain cranes

■ Self propelled modular transporter (SPMT)

BONUS CIRCULATIONSpecialist contractors and to contractors in Latin America

BONUS CIRCULATIONSC&RA Crane and Rigging Workshop, and contractors in the Middle East

BONUS CIRCULATIONSAIE & WCTS, to contractors in Asia and offshore contractors worldwide

BONUS CIRCULATIONContractors worldwide

BONUS CIRCULATIONSpecialist contractors

Advertise in the August issue and receive a free advertisement in the 2015 World Crane Guide

published by

price: US$80.00, €60.00, £50.00

the worldCRANEGUIDEERACR

DEUIDGCGUG

orldhe wNEE

UIG DDUGU

worlE

theRA

DEAN

DEGUCR

U DECR

UIDGUIDEEG

e woNE

theRAN

DEthe most comprehensive crane reference guide in the world

1111111111111111111133333333333333333333333333311111333333333333111133333311111111111111111133333333333333333333333333333333333333333333333333333333333322222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222222200000000000000000000000000022222200000000022222222022222222222000000022200222222220000000000002222222220000000000222222200000000000000000001111111111111111111110001110100111111111001000000011111110011111111

2FOR1



2015 ADVERTISING RATES

Classifi ed advertisementsDisplay advertisements

NUMBER OF INSERTIONS: 1 6 12

Full page 6,500 5,850 5,200

Half page island 4,500 4,050 3,600

Half page 3,940 3,546 3,152

Third page 2,900 2,610 2,320

Quarter page 2,200 1,980 1,760

Cover position 30% extra on page rates

Inserts Rates on application. Bound-in or loose, calculated according to weight


Full page 7,250 6,525 5,800

Half page island 4,830 4,347 3,864

Half page 4,300 3,870 3,440

Third page 3,100 2,790 2,480

Quarter page 2,300 2,070 1,840

Cover position 30% extra on page rates

Inserts Rates on application. Bound-in or loose, calculated according to weight

€ EURO DISPLAY RATES

US$ DOLLAR DISPLAY RATES


Full page 2,250 2,000 1,850

Half page 1,500 1,350 1,200

Quarter page 1,125 975 850


Full page 3,050 2,600 2,450

Half page 2,000 1,800 1,600

Quarter page 1,500 1,350 1,200

€ EURO CLASSIFIED RATES

US$ DOLLAR CLASSIFIED RATES

Dedicated section for auctions, cranes and equipment

for sale, recruitment, rental companies and dealers,

parts and services

For further enquiries about classified advertising, please contact:

e-mail: [email protected] or Tel: +44 (0)1892 786 204

Print advertising rates



2015 ADVERTISING RATES

Digital advertising ratesWebsite e-newsletter1. Top main banner 728 x 90 pixels High visibility, headline position Per month US$2,000 E1,5002. Top junior banner 300 x 100 pixels

High visibility on top right position

Per month US$1,300 E1,0003. Premium banner 300 x 250 pixels High visibility opposite prime news

Per month US$3,250 E2,5004. Premium banner 300 x 250 pixelsHigh visibility opposite news content

Per month US$2,000 E1,5005. Premium banner 300 x 250 pixels High visibility opposite news content Per month US$1,500 E1,2006. In-content banner** 450 x 90 pixels Maximum visibility embedded in news content Per month US$2,000 E1,500

** shared position with up to two other sponsors

1 2

3

6

4

5

1. Sponsor banner 760 x 100 pixels Maximum visibility within news content Per month US$1,600 E1,2602. Side banner150 x 150 pixels High visibility opposite news content

Per month US$1,050 E840

1

2

www.worldcraneweek.comwww.khl.com/ic



2015 EVENTS

Crane and transport events in 2015

WHAT:TT Networking and awards dinnerWHERE: Hilton Paris CDG Airport, Paris,FranceWHEN: 23 April 2015 (during Intermat)

www.khl.com/esta

WHAT: Full day conference and evening networking receptionWHERE: Renaissance Hotel, São Paulo,BrazilWHEN: 8 June 2015 (day before M&T Expo)

www.khl.com/catla

WHAT: Full day conference andnetworking dinnerWHERE: NH Grand Hotel Krasnapolsky, Amsterdam, the NetherlandsWHEN: 4 and 5 November 2015

www.khl.com/wcts

WHAT: Full day conference and evening networking receptionWHERE: Millennium Gloucester Hotel in Kensington, London, UKWHEN: 27 and 28 May 2015

www.khl.com/ict

INTERNATIONAL

London, 27 and 28 Maywww.khl.com/itc

CONFERENCE & RECEPTION

TOWER 2015

CRANES

SPONSORSHIP INFORMATION John Austin – Tel: +44 (0)1892 786220 e-mail: [email protected]

BOOKING INFORMATION Lauren Dagger – Tel: +44 (0)1892 786218 e-mail: [email protected]



KHL CRANE MARKET

www.khlcranemarket.com

Crane Market packageThree routes to market to sell used cranes. Only International Cranes and Specialized Transport can offer three routes to market in one unique package:

1 ONLINEkhlcranemarket.com: unlimited crane listings, pictures, detailed descriptions, contact details/company logo.

2 DIGITALe-mail marketing: your featured crane on a fortnightly e-newsletter sent to more than 29,000 potential buyers worldwide.

3 PRINTUsed crane advertisement: within the classified section of International Cranes and Specialized Transport.

Crane Market package

€ EURO PACKAGE RATES

MONTHLY PACKAGE PRICE: 1 6 12

€595 €545 €495

For further enquiries please contact:

e-mail: [email protected] or Tel: +44 (0)1892 786 204

NEW!Updated andimprovedin 2014014


GERMANY/SPAIN/AUSTRIA/SWITZERLAND/CENTRAL EUROPEMike Posener, UK Head OfficeTel: +353 86 043 1219Fax: +44 (0)1892 786258e-mail: [email protected]

THE NETHERLANDSArthur SchavemakerTel: +31 (0)547 275005Fax: +31 (0)547 271831 e-mail: [email protected]

FRANCE/BELGIUM/LUXEMBOURG Hamilton PearmanTel: +33 (0)1 4593 0858Fax: +33 (0)1 4593 0899 e-mail: [email protected]

ITALY Fabio PotestàTel: +39 010 570 4948Fax: +39 010 553 0088e-mail: [email protected]

KOREA CH ParkTel: +82 (0)2 730 1234Fax: +82 (0)2 732 8899e-mail: [email protected]

TURKEY Emre ApaTel: +90 (0)532 234 36 16 Fax: +90 (0)216 302 08 10e-mail: [email protected]

CHINA Cathy YaoTel: +86 (0)10 6553 6676 Fax: +86 (0)10 6553 7678e-mail: [email protected]

JAPAN Akiyoshi Ojima Tel: +81 (0)3 3261 4591Fax: +81 (0)3 3261 6126e-mail: [email protected]

USA/CANADAMatt BurkTel: 312-496-3314Fax: 312-624-8673e-mail: [email protected]

Bev O’DellTel: +1 (816) 886 1858Fax: +1 (816) 886 1884e-mail: [email protected]

Sales representatives The IC team

LAURA HATTON Assistant editorTel: +44 (0)1892 786208e-mail: [email protected]

D.ANN SHIFFLER Editor USATel: +1 512-869-8838e-mail: [email protected]

JOHN SKELLY Assistant editor USATel: +1 312-386-5067e-mail: [email protected]

JOHN AUSTINAdvertisement managerTel: +44 (0)1892 786220e-mail: [email protected]

PAUL WATSONClassified managerTel: +44 (0)1892 786204e-mail: [email protected]

ALEX DAHMEditorTel: +44 (0)1892 786206e-mail: [email protected]

EDITORIAL

SALES

UNITED KINGDOM (HEAD OFFICE)KHL Group LLCSouthfields, Southview Road, Wadhurst, East Sussex TN5 6TP.Tel: +44 (0)1892 784088 Fax: +44 (0)1892 784086 www.khl.com

USA OFFICE KHL Group Americas LLC3726 East Ember Glow Way, Phoenix, AZ 85050, USA.Tel: +1 480 659 0578 Fax: +1 480 659 0678 e-mail: [email protected]

SOUTH AMERICA OFFICE KHL Group Américas LLCManquehue 151, of 1108Las CondesSantiago, ChileTel: +562 28850321 e-mail: [email protected]

CHINA OFFICEKHL Group ChinaRoom 768, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing 100027, P.R. China. Tel: +86 (0)10 6553 6676 Fax: +86 (0)10 6553 7678 e-mail: [email protected]

KHL WORLDWIDE OFFICES

www.khl.com


2015 media information - khl · 2 international and specialized transport media pack 2015 market...

Documents