2015 media kit - st. louis magazine€¦ · louis frontenac hilton st. louis downtown at the arch...

2015 Media Kit

Print • digital • e-marketing • Social media • eventS

Our MissiOnSLM Media Group knows St. Louis. Beyond our print products and digital offerings, we provide

something more: a way to embrace all of the great things the region has to offer. A locally owned and operated company, we have built an audience that

looks to us for information about where to eat, shop, and live. Through our dynamic fleet of products,

we unearth the best in local fashion, dining, culture, home, medicine, and more. We connect readers,

online followers, and event attendees with St. Louis.

Our flagship publication has undergone a cover-to-cover redesign for 2015. This new incarnation features expanded advertising options among the same award-winning editorial content: thought-provoking features, comprehensive

best-of lists, discerning dining and cultural guides, and revealing profiles.

• Paid subscribers• LocaL events• HoteL distribution AMeriSTAr CASino reSorT SpA

The ChASe pArk pLAzA

The CheShire

The FLeur-de-LyS MAnSion

Four SeASonS hoTeL ST. LouiS

hiLTon ST. LouiS FronTenAC

hiLTon ST. LouiS doWnToWn AT The ArCh

MoonriSe hoTeL

renAiSSAnCe ST. LouiS GrAnd hoTeL

The riTz-CArLTon, ST. LouiS

SherATon ST. LouiS CiTy CenTer hoTeL & SuiTeS

The WeSTin ST. LouiS

• newsstands BArneS & noBLe

CVS phArMACy

dierBerGS

FieLdS FoodS

LAMBerT —ST. LouiS inTernATionAL AirporT

LeFT BAnk BookS

SAM’S CLuB

SChnuCkS

STrAuB’S

WALGreenS

WALMArT

WhoLe FoodS MArkeT

WorLd neWS

St. LouiS MagazineCIRCULATION & DISTRIBUTION

PERCENTAGE OF PAID SUBSCRIBERS

69%TOTAL

READERSHIP

208,058MONTHLY

CIRCULATION

50,000

TARGETED DISTRIBUTION

EDUCATIONADvANCED

DEGREES

82%

5.6Average number

of readers per copy

St. LouiS MagazineSUBSCRIBER pROfILE

74% Percentage of readers who

frequently purchase products or services featured in ads

85% Percentage of readers

who keep the magazine for at least a month

85% Percentage of readers with

an average household income of $75,000 or more

63%Percentage of readers

who earn more than $100,000 per year

GENDERMALE

31%FEMALE

69%

AGE 25–54

62%35–64

67%

sources: Media Audit April 2013 and Circulation Verification Council

December 2012 and March 2013

St. LouiS MagazineEDITORIAL CALENDAR

June

May

apri

LM

arch

Febr

uary

Janu

ary • The Year In Preview

• Winter Travel• Wellness Guide• Unveiled Supplement

• A-List Poll (Round 1) • Bridal Profiles• What’s New in

Education?

Space cloSe November 7, 2014print ready November 14, 2014on Sale December 30, 2014

• Best Pizza• Single in St. Louis• Legal Guide

• A-List Poll (Round 2)

• Pizza Bracket

• Valentine’s Day Guide

• Leaders in Law Profiles

• Buyer's Guide

Space cloSeDecember 12, 2014print ready December 19, 2014on Sale January 27, 2015

• Education Guide• Spring Fashion

• A-List Poll (Round 3)

• Schools Poll

• School Profiles• Summer Camp

Guide• Higher Education

Profiles

Space cloSe January 9, 2015print ready January 23, 2015on Sale February 24, 2015

• Neighborhoods• Top Dentists• Arts & Entertainment

Preview

• Newcomer’s Guide • Fundraising Event Calendar

• Shop Local• Dental Profiles

Space cloSe February 13, 2015print ready February 20, 2015on Sale March 31, 2015

• Food Lover’s Guide• Excellence in Nursing • Senior Living Guide

• Patio Dining • Faces of St. Louis• Mother’s Day Guide

Space cloSe March 13, 2015print ready March 20, 2015on Sale April 28, 2015

• Get Outside• Popular St. Louis

Summer Getaways

• Bridal • Summer Planner • Father’s Day Guide• Susan G. Komen

Space cloSe April 10, 2015print ready April 17, 2015on Sale May 26, 2015

ISSUE EDITORIAL ONLINE SpECIAL SECTIONS DEADLINES

Editorial content subject to change.

• A-List • Lakes & Pools Guide

• Love Your Neighborhood

• A-List Hall of Fame

Space cloSe May 8, 2015print ready May 15, 2015on Sale June 29, 2015

• Best Doctors• Dining

• Doctors List • Medical Profiles Space cloSe June 12, 2015print ready June 19, 2015on Sale July 28, 2015

• Shopping Guide• Fall Fashion • Fall Arts• Private-School

Supplement

• Guide to LouFest• Retail Poll

• Ask the Expert: Cosmetic Surgery

• Fall Travel

Space cloSe July 17, 2015print ready July 24, 2015on Sale August 25, 2015

• Best New Restaurants• Weekend Getaways• Best Dressed List• Women’s Health

Supplement

• New Restaurants Bracket

• Women in Business Profiles

• Chef/Restaurant Profiles

• Open House Directory• Shop Local

Space cloSe August 14, 2015print ready August 21, 2015on Sale September 29, 2015

• The Arch Turns 50• Winter Fashion • Holiday Gift Guide

• B&B Guide • Holiday Guide • Ask the Expert:

Legal

Space cloSeSeptember 11, 2015print ready September 18, 2015on Sale October 27, 2015

• The Best Advice I Ever Got

• Generation Now

• Holiday Events • Holiday Look Book• Physician Profiles

Space cloSe October 9, 2015print ready October 16, 2015on Sale November 24, 2015De

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St. LouiS MagazineRATES & SpECS

pRODUCTION GUIDELINES

WHere to Send FileS: ftp.stlfiles.com USer id: stladvertising paSSWord: stlmag1

if you have a file that is too large to email, then please use the website above. you can send files up to 100 MB at a time. This service is free. Files smaller than 5 MB can be emailed.

MarGinS & liVe area Allow ¼-inch margins between the live area and trim of full-page and spread ads. please don’t put critical information outside the live area. For spread ads, allow ½ inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

File ForMatS Acceptable formats are TiF, epS, or pdF. When sending a pdF, please make sure any crop, bleed, or registration marks or color bars are not within the live or bleed area of the ad. preferred format for camera-ready is pdF, 350 dpi with embedded fonts.

iMaGeS All images should be high-resolution (350 dpi) and included with all design documents. We cannot accept Web images that have been manipulated to a higher resolution.

color All color, including photos, must be process separation (4-color) CMyk. We don’t accept rGb.

FontS All fonts must be included with indesign, Quark, or illustrator files. include both screen and printer fonts. We can’t guarantee legibility of reverse type that is smaller than 6 points.

prooFS Color accuracy can’t be guaranteed unless an industry-standard proof is submitted.

printinG proceSS Web heatset

bindinG MetHod perfect

ADvERTISING DISplAy RATES (Gross)FOur-COlOr rates 12X 6X 3X OPenSpread $6,650 $7,600 $8,550 $9,500

FUll $4,195 $4,795 $5,395 $5,995

2/3 V $2,900 $3,315 $3,730 $4,145

1/2 H, V $2,475 $2,830 $3,180 $3,535

1/3 H, V $1,690 $1,935 $2,175 $2,415

1/4 V $1,275 $1,455 $1,640 $1,820

1/6 V $725 $830 $935 $1,035

triM (8.25 x 10.875 in.)bleed (8.5 x 11.125 in.)

(2.2 x 9.4 in.) (4.6 x 9.4 in.) (4.6 x 4.6 in.)

(7 x 4.6 in.) (3.4 x 9.4 in.) (3.4 x 4.6 in.) (2.2 x 4.6 in.)

ADvERTISING DISplAy RATES (net)PrOFile rates Other PrOFile rates august PrOFile ratesSpread $5,645 $6,160

FUll $3,570 $3,865

2/3 V $2,695 $2,980

1/2 H, V $2,000 X

1/3 H, V $1,445 $1,585

1/4 V $795 X

Full 1/3v 2/3v

1/2h

1/2v

1/61/4

1/3h

BACK COVERS: Earned frequency plus 25% | INSIDE COVERS: Earned frequency plus 20% | PREmIum PlACEmENt: Additional 10% of earned frequency rate required to guarantee placement

Insertions with a frequency of 18x or more receive a 10% discount from the 12x rate.

St. Louis At Home is a guide to exceptional living, to elevating the home from a place that is merely occupied to a place that is enjoyed. Themed issues provide tips and trends for entertaining, decorating,

cooking, crafts, and more. Produced quarterly, At Home polybags with St. Louis Magazine and is sold on newsstands.

St. LouiS at hoMeCIRCULATION & DISTRIBUTION

PERCENTAGE OF PAID SUBSCRIPTIONS

69%TOTAL

READERSHIP

196,040MONTHLY

CIRCULATION

40,000

At Home ’s Architect & Designer

Awards honors the best work by local designers

and architects, as judged by nationally recognized

professionals.

• Paid subscribers• LocaL events• newsstands BArneS & noBLe

dierBerGS

FieLdS FoodS

MiSSouri hiSTory MuSeuM

SChnuCkS

STrAuB’S


St. LouiS at hoMeEDITORIAL CALENDAR

Made in St. Louisf u r n i t u r e , g l a s s , p r i n t m a k i n g , a n d m o r e

nove

Mbe

rSe

pteM

ber

May

Mar

ch

• The Design Issue• Architect &

Designer Awards

• The Second- andThird-Place Winners of the 2015 Architect & Designer Awards

• Expert Essentials Space cloSe January 9, 2015print ready January 23, 2015on Sale February 24, 2015

• Outdoor Living • The Top Five Landscape Designers

• Outdoor Trend Report

Space cloSe March 13, 2015print ready March 20, 2015on Sale April 28, 2015

• St. Louis’ 10 Most Beautiful Homes

• Guide to Custom Building and Remodeling

• Five More Beautiful Homes in St. Louis

• A Guide to Homebuilders

Space cloSe July 17, 2015print ready July 24, 2015on Sale August 25, 2015

• Kitchens/Culinary Guide

• Chefs’ Favorite Holiday Recipes

Space cloSe September 11, 2015print ready September 18, 2015on Sale October 27, 2015



RATES & SpECS

FOur-COlOr rates 4X 2X 1X

Spread $4,470 $4,920 $5,900

FUll $2,880 $3,170 $3,805

2/3 V $2,110 $2,395 $2,875

1/2 H, V $1,705 $1,875 $2,250

1/3 H, V $1,355 $1,485 $1,785

1/4 V $900 $1,050 $1,200

1/6 V $670 $735 $885


(2.2 x 9.4 in.) (4.6 x 9.4 in.) (4.6 x 4.6 in.)

(7 x 4.6 in.) (3.4 x 9.4 in.) (3.4 x 4.6 in.) (2.2 x 4.6 in.)

Full 1/3v 2/3v

1/2h

1/2v

1/61/4

1/3h

ADvERTISING DISplAy RATES (Gross):













St. Louis Family gives area parents the resources they need for their families and raising their children. Smart and entertaining, the magazine is packed with

information about education, healthcare, entertainment, and more, covering topics relevant to children of all ages, from birth to teenagers. Produced twice a year,

St. Louis Family polybags with the April and October issues of St. Louis Magazine.

St. LouiS FaMiLyCIRCULATION & DISTRIBUTION

PERCENTAGE OF PAID SUBSCRIPTIONS

69%TOTAL

READERSHIP

196,040MONTHLY

CIRCULATION

40,000

St. Louis family is the only print publication in this town giving parents the resources they want

on everything from free activities to sports

camps, healthcare, retail, education, and more.

• Paid subscribers• LocaL events• newsstands BArneS & noBLe

dierBerGS

FieLdS FoodS

MiSSouri hiSTory MuSeuM

SChnuCkS

STrAuB’S

WhoLe FoodS


St. LouiS FaMiLyEDITORIAL CALENDAR

octo

ber

apri

L

• Sports & Fitness • Top Sports Camps Outside the City

• Camp Guide Space cloSe February 13, 2015print ready February 20, 2015on SaleMarch 31, 2015

• Family Getaways • Tips and Tricks for Traveling With Toddlers

Space cloSeAugust 14, 2015print readyAugust 21, 2015on SaleSeptember 29, 2015

ISSUE EDITORIAL ONLINE SpECIAL SECTIONS


FOur-COlOr rates 2X 1X

Spread $6,650 $7,125

FUll $4,195 $4,495

2/3 V $2,900 $3,110

1/2 H, V $2,475 $2,650

1/3 H, V $1,690 $1,810

1/4 V $1,275 $1,365

1/6 V $725 $775

RATES & SpECS


(2.2 x 9.4 in.) (4.6 x 9.4 in.) (4.6 x 4.6 in.)

(7 x 4.6 in.) (3.4 x 9.4 in.) (3.4 x 4.6 in.) (2.2 x 4.6 in.)

Full 1/3v 2/3v

1/2h

1/2v

1/61/4

1/3h

ADvERTISING DISplAy RATES (Gross):













sLM Media Group produces signature events throughout the year, with numerous sponsorship opportunities available. As a sponsor, clients can reach an engaged, influential audience to

create brand awareness and generate sales leads.

UNVEILEDA boutique bridal event featuring a collection of the finest bridal vendorsAttENDANCE: 600mONtH: January

SLM EvENTSSponSorShip opportunitieS

ST. LOUIS AT HOME ARCHITECT & DESIGNER AWARDSA celebration of the most talented designers and architects across the regionAttENDANCE: 400mONtH: February

EXCELLENCE IN NURSINGHonoring outstanding nurses throughout the region, as chosen by a prestigious selection committeeAttENDANCE: 550mONtH: April

FOOD WINE DESIGNA weeklong dinner series featuring the city’s most celebrated chefs and designersAttENDANCE: 850+mONtH: June

A-LISTA celebration of the area’s best in food, night life, shopping, culture, and moreAttENDANCE: 1,300mONtH: July

BEST DOCTORSAn invitation-only event that gathers some of St. Louis’ top physicians and medical professionalsAttENDANCE: 700PuBlICAtION: August

BEST DRESSEDThis evening of impeccable style honors the region’s most fashionable men and women.AttENDANCE: 500PuBlICAtION: October

EvENT MARKETING

Sponsor one of our signature events, and you’ll get the benefit of

having your brand aligned with a sophisticated fête that brings out the best

St. Louis has to offer.

THE AUDIENCE

SLM events draw thousands of partygoers

each year and attract an affluent, educated audience to celebrate

St. Louis food, night life, shopping, culture, and

professionals. Those who attend an SLM event have their fingers on the pulse

of St. Louis.

PAgE VIEwS

487,226 UnIqUE VISITorS

160,221nEw VISITS

68%By THE

NUMBERS

Following a complete overhaul in 2014, stlmag.com is now more attractive and intuitive than ever. A mobile-friendly format works for both

iOS and Android devices. The website delivers timely articles, exclusive content, photo galleries, video, contests, promotions, and more.

COMPuter tablet PhOne

source: Google Analytics

StLMag.coMONLINE ADvERTISING

CUSTOM CONTENTCUSTOM ADVERTISER OppORTUNITIESSt. Louis clients have access to enhanced content opportunities and lead-generation programs. Contests, sweepstakes, online voting, and page-specific sponsorships are available and offer advertisers engagement with our online and e-marketing community.

pROFESSIONAL pROFILES reinforce your message in St. Louis Magazine by including your profile on stlmag.com.We have options available for: Doctors, schools, dentists, wedding vendors, and women in business

Choose from three different profile listingsBASIC ONlINE lIStINgFull page on stlmag.com that features:• Company name,

address, and phone• Google Map• Online for one full year $300/year (print profile purchase required)

ENHANCED ONlINE lIStINgFull page on stlmag.com that features:• Company name,

address, and phone • 100 words of text

• 1–2 photos of your business

• Google Map• Social-media links• Online for one full year$480/year (print profile purchase required)

PREmIum ONlINE lIStINgFull page on stlmag.com that features:• Company name,

address, and phone• 125–150 words of text• 3–4 photos of your

business

•Google Map• Social-media links with

Facebook feed• Enhanced assets,

including embedded video, advertiser coupons, reviews, and upcoming event announcements

• Online for one full year$540/year (print profile purchase required)

pREMIUM & FIXED pOSITIONSHoMe paGe Fixed

poSitionYour ad will be fixed on the home page and will not rotate on the site.

(25% premium)

road blockAll display ads can be

purchased on any page, blocking out other

advertisers.

pop-UpDisplay ad appearing

over the browser window

preMiUM Fixed bannerA fixed banner threaded

throughout the site

preMiUM Fixed bUndleA combination of a

home page leaderboard and large rectangle ad

BANNER DISpLAy ADS

leaderboard ad (728 x 90 px.)

larGe rectanGle ad (300 x 250 px.)

MATERIAL REqUIREMENTSaccepted FileS:

JPg, gIFLink: Include exact

UrL for linkMax Size: 40 KB

LeADerboArD AD

LArge rectAngLe AD

LeADerboArD AD

For those who prefer to have specific content delivered to them on a regular basis, we offer a collection of targeted e-marketing products. Thousands of subscribers opt to receive e-newsletters about dining, home, events and festivals, promotions,

and more. If it’s a tailored, interested audience you seek, look no further.

An update on the region’s top events, VIP parties, and contestsweekly (Tuesday)38,000 opt-in subscribersAdvertising opportunities include banner ads and promotional features.

Design tips, recipes, real-estate highlights, and more from St. Louis At HomeBi-weekly (wednesday)12,000 opt-in subscribers Advertising opportunities include banner ads, sponsorships, and promotional features.

the Scoop Exclusive delivers only your content to readers.weekly* 38,000 opt-in subscribers*The Scoop Exclusive can run any day of the week besides Tuesday.

What’s hot in the local dining scene, including restaurant reviews, trends, news, and moreweekly (Friday) 18,000 opt-in subscribersAdvertising opportunities include banner ads and promotional features.

An exclusive look at the latest issue of St. Louis MagazineMonthly25,000 opt-in subscribersAdvertising opportunities include banner ads and promotional features.

A guide to the upcoming weekend featuring events, movie reviews, and moreweekly (Thursday) 38,000 opt-in subscribersAdvertising opportunities include banner ads, sponsorships, and promotional features.

E-MARKETING

On the Burner

The Scoop

House Call

Inside Look

Weekender

AD pOSITIONS & SpEcStop banner 468 x 85 px.

Middle banner 468 x 85 px.

SkyScraper 160 x 600 px.

SOCIALMEDIA

When it comes to social media,

the numbers say it all. in the past year alone, our number of fans

and followers on Facebook and

Twitter has nearly doubled. Savvy

St. Louisans are increasingly turning to us for updates about

goings-on around town.

21,000+Facebook

likeS

35,000+ tWitter

FolloWerS

1,400+ pintereSt

FolloWerS

1,200+inStaGraMFolloWerS

top bAnner

miDDLe bAnner

skys

crAp

er

The Scoop Exclusivee xc lu s i v e

pRINT CApABILITIES we have the capacity to showcase your brand in a variety of ways. From custom content to special printing techniques, there are numerous options to obtain the level of exposure that you desire.

BELLyBANDGrab readers’ attention before

they even open the magazine. Your message can appear on the front and/or the back of the bellyband.

COvER fLApSAlign your brand with the cover of any issue. Attached at either side,

the front of the flap mirrors the cover image, and the back of the

flap delivers your message.

GATEfOLDSCreate interest and maximize

your ad space. These multipage foldouts can be built off the cover

of the magazine or one of the interior pages.

REpRINTS & pLAqUESAdd distribution to your insertion

with overrun copies, or proudly display your message with

promotional plaques.

CUSTOM pUBLISHINGIdeal for event programs or

brochures, these projects can be bound into the magazine and reprinted for mass distribution.

TIp-IN & pOLyBAG INSERTSThis flexible option allows you to convey your message to readers,

while creating a stand-alone piece.

1600 South Brentwood Boulevard, Suite 550St. Louis, Missouri 63144

Telephone 314.918.3000 • Fax 314.918.3099 stlmag.com

SLM

2015 media kit - st. louis magazine€¦ · louis frontenac hilton st. louis downtown at the arch...

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