2015 orange beacon presentation v2 0 en
TRANSCRIPT
contextual messageson smartphones, tablets, smartwatches of users
in the vicinity.
2 centimeters to 30 meters
configurable
Orange Beacon
How does it work?
place your Orange Beacon wherever you want
1 set up your message1. determine the distance2. write the notification3. define its action
2 you customers receive your notificationthey can press it to trigger the associated action
3
easy to use
example: pilot of the Nice airporta complete communication solution
« Aéroport Nice » app
I get into the airport terminal
notification:a notification reminds me
of my flight number
When I’m passing near an airport shop
associated action:the direction towards
which I have to go to put down my luggage is
indicated
notification:I receive a special deal on one of the products
through your Orange Beacon mobile app or the web back-
office
access your campaign analytics:• number of customers detected• number of messages sent• average presence time
audience qualification*• age• gender• residencial location
* representative and based on the Orange France network clients in compliance with the CNIL authorizations
easily measure your campaigns’ impacts
advanced pilots
more than100 pilotsmore than 2 700 Orange Beacon installed
Mobile apps that integrate beacon technology stay installed 6 times longer than average.
Interactions with store products advertised by a beacon are 19 times more important.
A mobile app sending geolocalized push messages is 16 times more used than others.
proven results
source: inMarket, Swirl Networks on American market
compatible with every new smartphones and tablets
since the end of 2013 +85%
of 2014’s products sold
French mobile market: technologically ready
works with every mobile phone
operators
76 %of European users are
willing to receive targeted commercial
informations*
*source: Forrester
a complete and ready-to-use solution, including:• Orange Beacon devices• the software development kits (SDKs)
for your mobile app • a web back-office & mobile
administration app• APIs• deployment by Orange Business
Services
EXCLUSIVITYthe only beacon solution
allowing to qualify your
audience
why choose Orange Beacon?
43 x 38 x 7 mm
which Beacon to choose?Orange Beacon
at least 2 years of battery lifespan
Orange Beacon Tagat least 2 months of battery
lifespan
for shorter duration events
new activation possibilities by movement and temperature
change
91 x 79 x 24 mm
replaceable battery
Guillaume Odriosologuillaume.odriosolo@orange.
com+33 6 08 68 78 44
Jean Donadieu de Lavit
[email protected]+33 6 72 61 08 21
Appendices
brand «A» Orange Beacon campaign project
Develop a mobile app for Android (4.3+)
and/or iOS (7.1+)
Integrate the Orange Beacon SDK in the
application
Distribute the mobile app on stores
Arrange the Orange Beacon on the app users
passageways
Sign an Orange Beaconcontract
Activate the installed Orange Beacon
The users receive
your messages
Set up the users messages via the
administration tools
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2 3
4
5 6
A
brand «A» Orange Beacon campaign on the user’s side
Hold an Android (4.3+) or iOS (7.1+) phone
Download and install the A application
on the phone AAuthorize the notifications
and location
services for the app A
Often suggested by default
Activate the
Bluetooth
Often turned on by default
Walk nearby an activated Orange Beacon
Discover the message sent by A
1 2
3
5
4
the web back-office: configuration
Beacon list Beacon settings
the web back-office: analytics
gender
age
geographical distribution
the web back-office: analytics
number of detected passages number of detected persons
mean detected presence time number of notifications sent in entry zone
mobile content management app