2015 Petition PlanOctober 22 - November 20, 2015

Calendar

KICK-OFF: OCTOBER 22

PROGRAM ENDS: NOVEMBER 20*WE MUST HAVE AT LEAST 100,000 SIGNATURES BY NOV. 20

We the People WebsiteWe the People is a section of the whitehouse.gov website for petitioning the current administration’s policy experts. Petitions that meet a certain threshold of signatures are reviewed by officials in the Administration and official responses are issued. A petition must reach 100,000 signatures within 30 days to receive an official response.

Above: We the People homepage

Above: We the People petitions

WE MUST HAVE AT LEAST 100,000 SIGNATURES BY NOV. 20!

Communication Tactics

Email• Outbound to loan database that discusses the petition and links

customers to the petition where they can sign.• Add banner to all existing transactional lifecycle emails (abandon,

pending, due date reminder, payment confirmation, etc.) that tells customers about the petition and links to the petition so they can sign.

• Outbound to marketing database that is categorized as promotional (only opted in to marketing), same message as #1.

Stores• Store Teller Window Signage• Store Flyers

Online• Desktop and Mobile messaging

Program kicks-off on October 22 and ends on November 20. We must have 100,000 signatures by November 20.

Petition Message

We petition the Obama Administration to:

We ask the United States government to leave payday loans alone. The Consumer Financial Protection Bureau wants to greatly limit our right to financial freedom.

Some of the rules being considered include limiting us to only being able to borrow money for 90 days out of the year and being forced to wait 60 days between loans. If these rules become law, many of us don’t know what we’ll do.

Why are you unfairly targeting us? These changes won’t impact you personally, but they will impact us. We use these loans responsibly and will be backed into a corner if they go away.

Payday loans are a tool that works for millions of Americans and we do not want them to be limited. We believe finances are a personal responsibility, and not that of the federal government.

We would like the government to hear our voices and leave payday loans alone.

*WE MUST HAVE AT LEAST 100,000 SIGNATURES BY NOV. 20

In-store Message

Teller window posters

Dimensions: 27” x 36”

Dimensions: 6” x 6”

Website & Mobile Messages

In-Store handoutThis handout will be given to all customers in the store. It directs them to the petition and gives them more information about the proposed rules.

Front Back

Dimensions: 5.5” x 8.5”

Email MessageACT NOW: Don’t Let The Government Take Away Your LoansThe federal government is trying to limit your ability to use payday loans. New rules proposed by the government would change payday loans for everyone making it harder – sometimes impossible – for you to get the money you need. Over 12 million Americans like you have responsibly used payday advances for short-term help over the past year. Don’t let the government take away your right to this financial tool.

Act now to protect your financial freedom by signing the petition. If, by November 20th, 100,000 Americans sign saying they do not want their access to short-term loans limited, the White House will have to officially respond.

Loan customer email

Email Message Continued

Loan customer email: Due date reminder

Loan customer email: Installment origination