2015 product line training gas pressure washers ka… · · 2015-04-282015 product line training...
TRANSCRIPT
2015 PRODUCT LINE TRAINING
GAS PRESSURE WASHERS
Karcher North America Retail Business Unit
• Product Range
• Product Walk Around Features and Benefits
• Competitive Landscape
• Sales Readiness Tools
TRAINING OBJECTIVES
GAS PRESSURE WASHER RANGE
Expert Series Pro Series
G 3200 XC
G 3200 XH
G 2800 OC G 3200 OC G 3050 OHC
G 3200 OCT G 4000 OH G 3500 OCT
G 3200 XC EXPERT SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Patented commercial-grade pump
with brass head and steel pistons
5 Year limited pump warranty
Karcher KXS® 196cc engine, CARB/EPA III certified
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
Quick connect 25ft high pressure hose
5 Pro-style quick connect nozzles
Extra large detergent tank (1.3 gallons)
Tie down slots for safe and easy transport
Onboard accessory storage area for all components
Rated 3200 PSI, 2.5 GPM
8000 Cleaning Units
2 Year limited warranty
MSRP: $549.99
G 3200 XC EXPERT SERIES GAS PRESSURE WASHER
• Quick connect high pressure
hose for easy setup
• Patented Karcher
commercial-grade
pump with brass
head
• Quick connect
high pressure
outlet
• Solid brass
garden hose inlet
• 5 Year limited
pump warranty
• Extra large detergent tank
(1.3 gallon / 4.9 liters)
Commercial
Grade Pump 5 Year
Warranty
• 10” Pneumatic tires with
metal wheels for easy mobility
G 3200 XH EXPERT SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Patented commercial-grade pump
with brass head and steel pistons
5 Year limited pump warranty
Honda GX200 engine, CARB/EPA III certified
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
Quick connect 25ft high pressure hose
5 Pro-style quick connect nozzles
Extra large detergent tank (1.3 gallons)
Tie down slots for safe and easy transport
Onboard accessory storage area for all components
Rated 3200 PSI, 2.5 GPM
8000 Cleaning Units
2 Year limited warranty
MSRP: $749.99
G 3200 XH EXPERT SERIES GAS PRESSURE WASHER
• Quick connect high pressure
hose for easy setup
• Patented Karcher
commercial-grade
pump with brass
head
• Quick connect
high pressure
outlet
• Solid brass
garden hose inlet
• 5 Year limited
pump warranty
• Extra large detergent tank
(1.3 gallon / 4.9 liters)
Commercial
Grade Pump 5 Year
Warranty
• 10” Pneumatic tires with
metal wheels for easy mobility
G 2800 OC PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Total control at spray wand
Remote pressure control
Select from 1600 PSI to 2800 PSI
User adjustable spray pattern
Automatically dispense detergents
Karcher KXS® 196cc engine, CARB/EPA III certified
Reliable axial direct-drive pump with quick connect
high pressure outlet
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
Quick connect 25ft high pressure hose
Detergent siphoning system with integrated filter
Onboard accessory storage for all components
Rated 2800 PSI, 2.3 GPM
6440 Cleaning Units
1 Year limited warranty
MSRP: $374.99
G 2800 OC PRO SERIES GAS PRESSURE WASHER
• User adjustable spray pattern
• Pull to automatically dispense
pressure washer detergent
• Never worry about selecting
or changing nozzles
• Remote pressure control
• Simply twist to adjust from
1600-2800 PSI
• Reliable axial direct-drive
pump
• Quick-connect high pressure
outlet for easy startup
• 10” Pneumatic tires with
metal wheels for easy mobility
0°
30°
Go from concrete stains to
home siding with a simple
twist of the remote
pressure control
Total Control
at the
Spray Wand
G 3050 OHC PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Honda GC190engine, CARB/EPA III certified
Reliable axial direct-drive pump with quick
connect high pressure outlet
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
Quick connect 25ft high pressure hose
Detergent siphoning system with integrated filter
Onboard accessory storage for all components
Rated 3000 PSI, 2.5 GPM
7500 Cleaning Units
2 Year limited warranty
MSRP: $579.99
G 3050 OHC PRO SERIES GAS PRESSURE WASHER
• Reliable axial direct-drive
pump
• Quick-connect high pressure
outlet for easy startup
• 10” Pneumatic tires with
metal wheels for easy mobility
Powered by
Honda
G 3200 OC PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Patented commercial-grade pump with brass head
and stainless steel pistons
5 Year limited pump warranty
Karcher KXS® 196cc engine, CARB/EPA III certified
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
Quick connect 25ft high pressure hose
5 Pro-style quick connect spray nozzles
Detergent siphoning system with filter
Onboard accessory storage for all components
Rated 3200 PSI, 2.5 GPM
8000 Cleaning Units
2 Year limited warranty
MSRP: $424.99
G 3200 OC PRO SERIES GAS PRESSURE WASHER
• Patented Karcher
commercial-grade pump
with brass head
• Quick connect high
pressure outlet
• Solid brass garden hose
inlet
• 5 Year limited pump
warranty
• Five pro-style quick
connect nozzles
(0°, 15°, 25°, 40°, 65°)
offer maximum versatility
for a wide range of
cleaning projects
• Quick connect high
pressure hose for
easy setup
Commercial
Grade Pump 5 Year
Warranty
• 10” Pneumatic tires with
metal wheels for easy mobility
G 3200 OCT PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Professional-grade three piston
crankshaft (triplex) pump
Professional-grade unloader valve
Karcher KXS® 196cc engine, CARB/EPA III certified
Quick connect 25ft steel-braided rubber high pressure
hose
Durable welded 18 gauge frame outlasts riveted/bolted
frames and is powder coated to resist corrosion
10” Pneumatic tires with metal wheels for easy mobility
5 Pro-style quick connect nozzles
Detergent siphoning system with filter
Onboard accessory storage for all components
Rated 3200 PSI, 2.5 GPM
8000 Cleaning Units
2 Year limited warranty
MSRP: $599.99
G 3200 OCT PRO SERIES GAS PRESSURE WASHER
• Quick connect high pressure
hose for easy setup
• Professional three piston
crankshaft (triplex) pump
• Professional-grade
unloader valve
Professional
Grade Triplex
Pump
• 10” Pneumatic tires with
metal wheels for easy mobility
• Five pro-style quick
connect nozzles
(0°, 15°, 25°, 40°, 65°)
offer maximum versatility
for a wide range of
cleaning projects
G 3500 OCT PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Professional-grade three piston
crankshaft (triplex) pump
Professional-grade unloader valve
Remote pressure control
Karcher KXS® 300cc engine, CARB/EPA III certified
Quick connect 50ft steel-braided rubber
high pressure hose
Durable welded 18 gauge frame outlasts
riveted/bolted frames and is powder coated to resist
corrosion 10” Pneumatic tires with metal wheels for easy mobility
5 Pro-style quick connect nozzles
Detergent siphoning system with filter
Onboard accessory storage for all components
Rated 3500 PSI, 3.2 GPM
8750 Cleaning Units
2 Year limited warranty
MSRP: $799.99
G 3500 OCT PRO SERIES GAS PRESSURE WASHER
• Quick connect high pressure
hose for easy setup
• Professional three piston
crankshaft (triplex) pump
• Professional-grade
unloader valve
• Remote pressure control
• Simply twist to adjust from 2200-
3500 PSI
Professional
Grade Triplex
Pump with
Remote Control
• 10” Pneumatic tires with
metal wheels for easy mobility
G 4000 OH PRO SERIES GAS PRESSURE WASHER
The Karcher Promise: Cleaner. Quicker.
Patented commercial-grade pump with brass head
and stainless steel pistons
Honda GX390 engine, CARB/EPA III certified
Quick connect 50ft steel-braided rubber
high pressure hose
Durable welded 18 gauge frame outlasts
riveted/bolted frames and is powder coated to resist
corrosion 10” Pneumatic tires with metal wheels for easy mobility
5 Pro-style quick connect nozzles
Detergent siphoning system with filter
Onboard accessory storage for all components
Rated 4000 PSI, 3.6 GPM
14400 Cleaning Units
2 Year limited Karcher warranty
MSRP: $1399.99
Preliminary image
G 4000 OH PRO SERIES GAS PRESSURE WASHER
• Quick connect high pressure
hose for easy setup
• Professional three piston
crankshaft (triplex) pump
• Professional-grade
unloader valve
• Remote pressure control
• Simply twist to adjust from 2200-
3500 PSI
Professional
Grade Triplex
Pump with
Remote Control
• 10” Pneumatic tires with
metal wheels for easy mobility
COMPETITIVE OVERVIEW
Scale
GPW Portfolio:
EPW Portfolio:
Universal Accy:
Market Price:
Quality:
Lead Time:
Sales Channels:
D = DIY
H = Hardware
I = IC/STAFDA
M = Mass
O = Online
S = Specialty
H, I, M, O H, I D, H, I, O D, H, I, O D, H, M, O H, I
Channel Programing:
After Sales Support:
Pros: •Top quality components
•Cleaning is DNA
•Customer centered
•Broad presence in H & I channels
•Solid accessory program
•Advertising in trade publications
•Overall Brand recognition
•DIY Distribution
•Overall Brand recognition
•OPE History
•Placement in key retail
•Brand in DIY with Dewalt,
Simpson
•Strong presence in NW
•Field service @ retailers
•Nimble manufacturing
Cons: •Limited brand awareness
•Limited distribution
•Cost structure
•Lack innovation •Secondary business
•Secondary business
•Customer service can be difficult
to work with
•Lack innovation •Limited distribution
Why Karcher?
•Channel Programming & support
•Full PW Category
•Channel Programming & support
•Full PW Category
•After sales support
•Quality
•Channel Programming
•Channel Programming & support
•Full PW Category
•Channel Programming & support
•Full PW Category
Full Partial None
Low Med High
BIC Avg Poor
BIC Avg Poor
BIC Avg Poor
BIC Avg Poor
Full Partial None
Full Partial None
SIDE BY SIDE COMPARISON
Brand: Karcher Briggs & Stratton Generac
Model: G 2800 OC POWERflow+ OneWash
Retail Price: $374.99 $399.99 $399.99
PSI / GPM / CU: 2800 / 2.3 / 6440 3000 / 5.0 / 15000 3000 / 2.8 / 8400
Pressure Control: 1600-2800 PSI Infinite Dial @ Wand n/a 4 Settings: 2000-3000 PSI on Machine
Spray Control: 0°-60° Infinite Dial @ Wand 7-in-1 Nozzle 3 x Quick-Connect Nozzles
Pump: Axial Axial Axial
Detergent: Siphon Tube On board tank On board tank
Pros: • Total control at the wand, don’t have to
change nozzles or fuss with machine
• Single nozzle eliminates hassle of changing
• Onboard detergent tank
• Collapsible frame for compact storage
• On board detergent tank
• Collapsible frame for compact storage
Cons: • Not collapsible for storage • Water waster
• Known quality issues
• Hassle of changing nozzles
• Have to walk to machine for pressure regulation
Why Karcher: • Total control at the wand = more efficient
cleaning
• True pressure control at the wand = Use for all
applications
MAKE A DIFFERENCE
THANK YOU