2015 republic of ireland tgi - new measures

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  • ROI TGI 2015

    New Items

  • New Areas On TGI 2015

    Boomerang Parents

    Parents who support their

    adult children with expenses

    Of parents are supporting adult children

    with expenses. 25%

    How are parents supporting their

    adult children? (Base: Adults with children 18+) Vert%

    Socialising and Free-Time 28%

    Travel 33%

    Expenses related to grand-children 16%

    Debts and fees 22%

    Rent or Mortgage Payments 17%

    Of Boomerang Parents own a home

    outright with no mortgage (148) 65%

    Source: ROI TGI 2015

  • New Areas On TGI 2015

    New Tech

    22 new named

    charities available

    Named Charities ROI adults who donate to charity (last 12 months) 65%

    The average family income of ROI adults who

    donate to charity (National Average 55,133) 59,955

    Top Charites donated to by ROI

    Adults % of Pop Weighted

    Irish Cancer Society 30% 1,074,000

    St Vincent de Paul 23% 919,000

    Breast Cancer Aware 17% 600,000

    Concern 16% 566,000

    Trocaire 14% 499,000

    Irish Heart Foundation 13% 472,000

    Source: ROI TGI 2015

  • New Tech

    New Areas On TGI 2015

    Number of adults in Republic of Ireland who own an

    activity tracking wristband

    148,000 adults (4%)

    Source: ROI TGI 2015

    Activity Tracking Wristbands

    24%

    20%

    23%

    18%

    9%

    6%

    15-24

    25-34

    35-44

    45-54

    55-64

    65+

    AGE GROUPS

    4%

    14%

    26%

    28%

    14%

    14%

    A

    B1

    C1

    C2

    D

    E

    SOCIAL BRACKETS

    Of people that own an activity tracking wristband

    exercise for more than 4 hours per week 51%

    Of people that own an activity tracking wristband

    have bought Nike sports clothing in the last 12

    months (171) 31%

  • 18% of All Adults have watched live TV

    online in the last 12 months.

    Live TV Online

    Top Online TV Channels watched in L12M Weighted Figure

    RT Player 377,000

    Sky Go 177,000

    3Player 131,000

    Channel 4 (4OD) 68,500

    UPC On Demand 66,500

    TG4 Player 52,600

    Source: ROI TGI 2015

  • Live TV Online

    Full List Live TV

    Online, Channels

    Added:

    Sky Go

    Channel 4

    UTV Ireland

    RT Player

    3Player

    TG4 Player

    UPC On Demand

    Other

    17% of people that have used Sky Go in

    the last 7 days are aged18-24 (175).

    Playschool parents are 59% more likely to

    have watched 4OD in the last 12 months.

    People that have finished school/college in

    the last 12 months are 69% more likely to

    have watched RT Player in the last 7 days.

    Source: ROI TGI 2015

  • Live TV Online vs TV - Demographics

    87

    96

    96

    109

    95

    116

    129

    130

    115

    90

    76

    51

    Index 15-24 25-34 35-44 45-54 55-64

    65+

    19% more likely

    to be male

    Live TV Online vs TV - Demographics

    15-24 25-34 35-44 45-54

    65+

    Index

    TV Vs Live TV Online

    *Heavy Users *Watched Live TV L12M

    55-64

    Source: ROI TGI 2015

  • New Area Added on TGI 2015

    Radio Participation

    Activity % of ROI Pop

    Visited a radio stations

    website

    30%

    Sent a text 28%

    Competition or

    promotion

    26%

    Visited stations

    Facebook page

    20%

    Downloaded a podcast 15%

    Phoned In 14%

    Followed a radio

    station on Twitter

    8%

    % that have participated with the radio.

    Male Female

    46% 54%

  • Gift Cards

    Gift Cards

    5 named gift cards added

    Source: ROI TGI 2015

    Brand

    Argos

    M&S

    Amazon

    Boots

    itunes

  • Gift Cards

    Gift Cards

    Women are

    28% more

    likely to have

    bought a gift

    card in the

    L12M than

    men.

    50% of AB

    Adults have

    purchased a

    Gift Voucher in

    the L12M.

    64% of people

    that have

    bought a gift

    voucher L12M

    have children.

    46% of All Adults have bought a gift card in

    the last 12 months.

    Source: ROI TGI 2015

  • 19%

    15%

    29%

    22%

    I dont mind receiving texts from commercials

    organisations

    I like watching the news on digital screens in public

    places

    Outdoor advertising gives me something to look at while

    I am travelling

    I often talk about things I have seen advertised on

    posters

    % Index

    *Vert percentage and index figures based on target of men, seen outdoor advertising in past week

    113

    112

    107

    101

    Other Media - Lifestyle Statements

  • I dont mind receiving texts from commercials

    organisations

    I like watching the news on digital screens in public

    places

    Outdoor advertising gives me something to look at while

    I am travelling

    I often talk about things I have seen advertised on

    posters

    17%

    14%

    31%

    24%

    113

    111

    105

    100

    % Index

    *Vert percentage and index figures based on target of women, seen outdoor advertising in past week

    Other Media - Lifestyle Statements