2015 republic of ireland tgi - new measures

ROI TGI 2015

New Items

New Areas On TGI 2015

Boomerang Parents

Parents who support their

adult children with expenses

Of parents are supporting adult children

with expenses. 25%

How are parents supporting their

adult children? (Base: Adults with children 18+) Vert%

Socialising and Free-Time 28%

Travel 33%

Expenses related to grand-children 16%

Debts and fees 22%

Rent or Mortgage Payments 17%

Of Boomerang Parents own a home

outright with no mortgage (148) 65%

Source: ROI TGI 2015


New Tech

22 new named

charities available

Named Charities ROI adults who donate to charity (last 12 months) 65%

The average family income of ROI adults who

donate to charity (National Average €55,133) €59,955

Top Charites donated to by ROI

Adults % of Pop Weighted

Irish Cancer Society 30% 1,074,000

St Vincent de Paul 23% 919,000

Breast Cancer Aware 17% 600,000

Concern 16% 566,000

Trocaire 14% 499,000

Irish Heart Foundation 13% 472,000


New Tech


Number of adults in Republic of Ireland who own an

activity tracking wristband

148,000 adults (4%)


Activity Tracking Wristbands

24%

20%

23%

18%

9%

6%

15-24

25-34

35-44

45-54

55-64

65+

AGE GROUPS

4%

14%

26%

28%

14%

14%

A

B1

C1

C2

D

E

SOCIAL BRACKETS

Of people that own an activity tracking wristband

exercise for more than 4 hours per week 51%

Of people that own an activity tracking wristband

have bought Nike sports clothing in the last 12

months (171) 31%

“18% of All Adults have watched live TV

online in the last 12 months.”

Live TV Online

Top Online TV Channels watched in L12M Weighted Figure

RTÉ Player 377,000

Sky Go 177,000

3Player 131,000

Channel 4 (4OD) 68,500

UPC On Demand 66,500

TG4 Player 52,600


Live TV Online

Full List – Live TV

Online, Channels

Added:

Sky Go

Channel 4

UTV Ireland

RTÉ Player

3Player

TG4 Player

UPC On Demand

Other

“17% of people that have used Sky Go in

the last 7 days are aged18-24 (175)”.

Playschool parents are 59% more likely to

have watched 4OD in the last 12 months.

People that have finished school/college in

the last 12 months are 69% more likely to

have watched RTÉ Player in the last 7 days.


Live TV Online vs TV - Demographics

87

96

96

109

95

116

129

130

115

90

76

51

Index 15-24 25-34 35-44 45-54 55-64

65+

19% more likely

to be male

Live TV Online vs TV - Demographics

15-24 25-34 35-44 45-54

65+

Index

TV Vs Live TV Online

*Heavy Users *Watched Live TV L12M

55-64


New Area Added on TGI 2015

Radio Participation

Activity % of ROI Pop

Visited a radio stations

website

30%

Sent a text 28%

Competition or

promotion

26%

Visited stations

Facebook page

20%

Downloaded a podcast 15%

Phoned In 14%

Followed a radio

station on Twitter

8%

% that have participated with the radio.

Male Female

46% 54%

Gift Cards

Gift Cards

5 named gift cards added


Brand

Argos

M&S

Amazon

Boots

itunes

Gift Cards

Gift Cards

Women are

28% more

likely to have

bought a gift

card in the

L12M than

men.

50% of AB

Adults have

purchased a

Gift Voucher in

the L12M.

64% of people

that have

bought a gift

voucher L12M

have children.

“46% of All Adults have bought a gift card in

the last 12 months.”


19%

15%

29%

22%

I don’t mind receiving texts from commercials

organisations

I like watching the news on digital screens in public

places

Outdoor advertising gives me something to look at while

I am travelling

I often talk about things I have seen advertised on

posters

% Index

*Vert percentage and index figures based on target of men, seen outdoor advertising in past week

113

112

107

101

Other Media - Lifestyle Statements

I don’t mind receiving texts from commercials

organisations

I like watching the news on digital screens in public

places

Outdoor advertising gives me something to look at while

I am travelling

I often talk about things I have seen advertised on

posters

17%

14%

31%

24%

113

111

105

100

% Index

*Vert percentage and index figures based on target of women, seen outdoor advertising in past week

Other Media - Lifestyle Statements

2015 republic of ireland tgi - new measures

Data & Analytics