2015 trends
TRANSCRIPT
2015 TRENDSand planning for success
presentsSTARMARK
Our Backbone:
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‣ Interactive, Social & Public Relations
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Starmark
Peggy NordeenCEO
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2014: How did we do?✓ Apps & Android
✓ Responsive Matures
✓ Wearable Technology
~ Social-Mobile-Cloud
✓ Custom Content
✓ Media Digital Growth
X Shared Endorsement Ads
X Twitter TV
✓ Millennials
✓ Lookalike Audiences
2015 TRENDSand planning for success
presentsSTARMARK
Brands Humanize1. Get a clear picture from the inside looking out.
2. Now do the same from the outside looking in.
3. Think human by focusing on the relationship building.
4. Have a defined personality.
5. Make yourself available to your audience.
6. Speak the language of your consumer.
7. Don't interrupt, don’t intercept, have a conversation.
8. Invest resources in your social communities.
9. Engage leadership in social media and blogging.
10. Designate a community manager.
Flat Design
Flat Design
Flat Design
Flat Design
Flat Design
Mobile Commerce
Apple Pay & Soft Card
Visa, MC, AmEx
International
Digital
PayPal
Merchants
Loyalty
Beacon
Internet of Everything
Healthcare
Healthcare
Mobile Media Ads
Email Marketing
Use Humor
Make the audience feel like they are in on the
joke
Be Positive
Use positive humor instead of cynical sarcasm
Storytelling
Incorporate stories that Millennials can relate to
Be Authentic
Don’t be afraid to be silly. Millennials appreciate brands
that don’t put themselves on a
pedestal
Have Fun
It makes them seem more
relatable
Responsive Design
2015 In Summary1. Wearables
2. Brands Humanize
3. Simplify your creative
4. Security
5. Mobile Commerce
6. Beacons
7. Internet of Everything
8. Healthcare
9. In Flight Opportunities
10.Mobile Media Ads
11.Email Marketing
12.Millennials
13.Responsive
Thank You.
Brett CirceChief Interactive Officer
Follow Me: @bcirce
Diego NaranjoVP Planning & Strategy
Follow Me:@miamiadguy
BIGIDEAS
BIGIDEAS
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