~~

IT

ITIT2015/03/26

1

Akapon OGISRI

CSM

Mindmap

SNS

Akapon2010Twitter Facebook.com/Akasaka.hFacebook http://d.hatena.ne.jp/Akapon/Akapon

2

3

IThttps://www.facebook.com/PictoITUser

IT

4

2011

6/11DevLOVE 2013

3/27BMGWorks 12/56

2014 1/22 1/29 21Cafe 2/11 2/26BPStudy#78 3/2621Cafe 9/30 12/22

2015 1/28Value Proposition CanvasBMGWorks 2/12IT 2/193W1H

5

Agenda1. 2. 3. 4. 5. 6.

6

IT

7

8

1.

9

Alexander Osterwalder & Yves Pigneur () ():

10

9

KJ

Bussiness Model Generation

11

VP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

12

13

14

CSCustomer Segments

9

14

/

VPValue Propositions

9

15

Web

CHChannels

9

16

CRCustomer Relationships

9

17

R$Revenue Streams

9

18

KRKey Resources

9

19

/

KAKey Activities

9

20

KPKey Partners

9

21

C$Cost Structure

9

22

VP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

Yahoo!

FLICKER.COM

YAHOO.COM

Flicker

23

RedHatVP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

Linux

RedHat.com

Linux

24

25

VP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

26

VP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

27

2.

28

29

R 30

( )

R 31

R 32

R 33

Option

Elements Connectors

()

34

3W1H

Who Whom WhatHow much

() 35

A

B

A

B

() 36

A

BX

A

B

X

Y

() 37

X

0

0

0

() 38

ver2.0

Option

ver2.0

Elements Connectors

() 39

VP

() 40

VP

0

Google

() 41

() 42

2030

2030

() 43

44

1.

100

100

45

KP KA

KR

CR

CH

VP CS

R$ C$

100

1100

1.

8

47

8

48

A

A

A

B

B

A

A

A

49

TV

50

http://miyajibuta.com/ 51

BBQ

52

http://office.okan.jp/ 53

54

LINE

https://play.google.com/store/apps/details?id=com.linecorp.LGTMTM&hl=ja 55

LINEWin-WinLINELINE

LINE

56

3.

57

58

59

60

3.

61

62

63

64

A

A

A

B

B

A

A

A

65

66

R67

ToBe

68

5.

69

IT

70

71

BM

72

73

Web Done!

2/19 http://acrovision.connpass.com/event/11244/

2/26 3/12 3/19Roys Story Cubes 3/26eLV

http://learningvesper.doorkeeper.jp/events/19655

ToDo 3/27Value Proposition CanvasPOStudy

4()Value Proposition CanvasBMGWorks

IT

https://www.facebook.com/PictoITUser SlideShareAkapon

http://www.slideshare.net/Akapon/presentations74

75

76

77

VP

CS

CR

CH

R$

KA

C$

KR

KP

The Business Model Canvas

78

KP KA

KR

CR

CH

VP CS

R$C$

1

VP

102

CR:

(-.-)

KA()

102

CH:

80

81

CSVP

()()

http://www.businessmodelgeneration.com/canvas/vpc

QB

10

1000

5

1

http://www.businessmodelgeneration.com/canvas/vpc