2015 TRENDS SOCIAL MEDIA

The Facts

SOCIAL FACTS ���FACEBOOK

75% of the engagements on a post happen in the first 5 hours – know your attrition rate!

1.6 Billion Active Users …

This is 15% of the world’s population!

81% Of consumers are Influenced by their friends’ Facebook posts

SOCIAL FACTS ���GOOGLE+

Average time spent on Google+ is ���7 minutes per month.

540 Million Monthly Users …

Google+ is growing at a faster pace than any other platform

5X +1 button is clicked on Google+ per day

SOCIAL FACTS ���TWITTER

The best way to reach ���Millennials on Social Media

500 Million Tweets Per Day

46% of Twitter users are responsible for this activity.

78% Twitter users access via mobile devices

SOCIAL FACTS ���YOUTUBE

More than 100 hours of video is uploaded on YouTube per minute

One Billion ���Videos Viewed Per Day ���

Reaching more US adults than any cable network

86% Increase conversion rates when videos

are on website landing pages

SOCIAL FACTS ���LINKEDIN

More than two users sign up for LinkedIn every second!

Reach ���LinkedIn reaches more than 200 countries geographically. ���

And is the only social channel where men dominate.

44K Daily LinkedIn job applications

submitted via mobile devices

SOCIAL FACTS ���INSTAGRAM

Teens consider Instagram as ���their favorite social network

50 Million Users signed up on Instagram ���

in the last six month!

20+ Billion photos shared to date

SOCIAL FACTS ���PINTEREST

Women stay most active on Pinterest and are responsible for 92% of the pins

158 ���The average number of pins from 40 million ���

active female users

80% of Pinterest users are Female

SOCIAL FACTS ���BLOGS

Pump up you SEO with a regular blog 12 Million people blog via social networks:  tweet a teaser headline or repost the blog as a story on Facebook

25 Billion ���Page Views Per Month on WordPress© ���

77% of Internet users read blogs

67% Of businesses that blog acquire ���

more customers

SOCIAL FACTS ���AGE & GENDER

A women’s name appearing in pages of newsprint only upon birth, marriage and death is a thing of the past … ���Women are on the pages of social media more often then men.

Millennials���Driving Increase in Mobile ���

Moniker: “Trust No One But Twitter.”

Women dominate every social media platform … except one. Men

dominate on LinkedIn

The Trends

1.  Buying Made Easier via Social Media

2.  Mobile is Taking Over

3.  Videos Boost Your SEO and Conversion

4.  Images the Most Shared Form of Content

5.  Storytelling = the New Content

SOCIAL MEDIA INFLUENCE

81% of consumers are influenced by their friends’ posts on social media when making a purchase decision.

78% of consumers rely on social media to influence their purchase decisions.

47% of Americans say …

Facebook is their number one influencer of purchases

FOR SALE ON …���TWITTER & FACEBOOK

How To ���

Perfect platform for authors launching and selling a book … just one example

Twitter and Facebook will introduce the Buy button later this year … coming to LinkedIn in 2016!

2015 Shopping Coming to Social Media

CONVERSIONS ���BECOME EASIER

DIRECT ACTION & ENGAGEMENT THROUGH SOCIAL MEDIA !

… Purchase through a tweet

… Mobile click to call

… A Facebook registration

… Pinterest purchase

GROWTH IS EXPECTED IN MOBILE

500%

VIDEO = THE CONTENT

Video will dominate as the social ���media content format of choice… less produced and more relaxed and natural.

August Facebook surpassed YouTube in the number of video views via desktop

vloggers say what …

It just blogging that you view rather than read ;)

THE BIG PICTURE ���FROM TELL, TO SHOW

Photos are the most shared content on Social Media. You increase your chances of a Share or Like by 53% by adding an image.

10X Instagram and Pinterest greater engagement than other social sites.

200 Million Most Shared Content on Social Media

Facebook is their number one influencer of purchases

CONTEXT NOT JUST CONTENT IS KEY

Say more with fewer words and opt for storytelling images: •  Videos

•  Infographics

•  Pinterest Pins

GET REAL & LISTEN UP

Respond to the latest news and trends by relating them to your business … especially on Twitter where real-time response is organic.

Monitor key words relevant to your business, not just ones that mention you via "@”

Article Links 2nd Most Shared Content on Social Media

Hyperlink, Hashtag, Hyperlink

THANK YOU! Kristine@ConveyanceMarketingGroup.com