2015.10.21 - seara yp: marketingul turistic
TRANSCRIPT
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… DESPRE CEL MAI EFICIENT (costuri vs rezultate) INSTRUMENT DE MARKETING PE CARE
BUCURESTIUL IL POATE AVEA: Proiectul ToB
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SELF-PROMO ALEX FILIP
27 de ani Piatra Neamț
În București de 8 ani Eventur din 2012: #priNeamt și #EnjoyBucharest
Travelers of Bucharest din 2015
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1. Câți turiști străini au fost în București în 2013 și în 2014?
1M în 2013 1.3M în 2014 2. Câți turiști se estimează că vin în București în 2015?
1.6M în 2015 3. Cu cât a crescut numărul de turiști în ultimii 3 ani?
În medie, cu 25% 4. Câți bani au cheltuit turiștii străini în 2014?
600M EURO
5. Cu cât contribuie turismul la PIB-ul Bucureștiului?
2% (30B EURO)
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6. Cum stăm comparativ cu cele mai vizitate orașe din EU?
17M Londra, 15M Paris, 10M Istanbul Aceste orașe cresc anual cu 2-3%
7. Cu cât contribuie la nivel global (WW) turismul la PIB?
9.5% WW 5.5% RO
8. Cât investește Primăria București în promovare?
1.5M EURO PE AN
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9. Care sunt punctele forte ale Bucureștiului?
COMUNISM PREȚURI MICI
VIAȚA DE NOAPTE AUTENTICITATE
10. Care sunt punctele slabe ale Bucureștiului?
INFRASTRUCTURA INFORMAȚIILE
PROMOVAREA MENTALITĂȚILE
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IDEEA OBIECTIVE CONCEPT TURE SĂPTĂMÂNALE
POVEȘTI PE PAGINĂ
COLAJ FOTO FOLLOW-UP
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KEY
NU
MB
ERS
910 TURIȘTI
64 ȚĂRI
450 POVEȘTI
11.944 FANI
KN
OW
N
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KEY
NU
MB
ERS
41 TURE
120 ORE
240 KM
UN
KN
OW
N
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KEY
NU
MB
ERS
8200 DESCĂRCĂRI
TOP GE, UK, SUA
30% STRĂINI
4 APARIȚII PRESĂ
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COSTURI?
REZULTATE?
Take that, Oprescule!
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CO
NTA
CT
ALEX FILIP E: [email protected]
T: +40742978511 F: /filipalexandru
TRAVELERS OF BUCHAREST E: [email protected]
F: /tobucharest W: cityguide.travelersofbucharest.com