REPORT    

Preparation  and  delivery  of:      

 

           

 

   

December  2015    

   Contact  information    YOURS  -‐  Youth  for  Road  Safety                    Contact  person:                    Manpreet  Darroch                  Director  of  Communications                  

                       E:  manpreet@youthforroadsafety.org                  W:  www.youthforroadsafety.org                    Date:     08/12/15        ©   All   rights   reserved.   Requests   for   permission   to   reproduce   or   translate   this   document   should   be  addressed  to  YOURS,  e-‐mail  address:   info@youtforroadsafety.org.  Nothing  from  this  document  may  be   reproduced,   making   public   or   being   implemented   without   written   authorization   or   with   the  collaboration  of  YOURS.  

 

Introduction  On  the  18th  November,  the  2nd  High  Level  Conference  on  Road  Safety  convened  with  the  world's  road  safety  leaders,  including  government  ministerial  delegations,  academia,  civil  society,  and  the  private  sector  and  beyond.  Within  the  context  of  the  Second  High  Level  Conference  on  Road  Safety,  a  number  of  side-‐event  took  place,  which  focused  on  a  range  of  key  thematic  road  safety  topics.  In  the  evening  of  the  first  day  of  the  conference,  a  side-‐event  of  Road  Safety  for  Children  and  youth  brought  much  needed  critical  focus  to  the  plight  of  children  and  youth  on  the  world's  roads.  A  ‘full-‐house’  of  delegates  attended  the  event  to  learn  about  how  and  why  children  and  young  people  should  given  the  opportunity  to  participate  in  the  road  safety  crisis  they  face,  as  well  as  highlighting  some  key  good  practise  examples  from  around  the  world.  

Organizing  Committee  and  Collaborating  Partners  The  side  event  was  organized  by  YOURS  –  Youth  for  Road  Safety  and  the  Child  Injury  Prevention  Alliance  (CIPA)  along  with  a  collaboration  of  partners.  FedEx  sponsored  the  event.      Collaborating  Partners  included:  

• AAAM  –  The  Association  for  the  Advancement  of  Automotive  Medicine  • AIP  Foundation  • Amend  • FIA  Foundation  • Fundacion  MAPFRE  • CIPA  –  The  Child  Injury  Prevention  Alliance  • Michelin  • RTIRN  –  Road  Transport  Injury  Research  Network  • Vida  Urgente  • Safe  Kids  Worldwide  

A  Broad  Coalition  of  Partners  The  multi-‐sectorial  coalition  was  scoped  to  offer  their  expertise  from  a  range  of  perspectives  both  in  terms  of  organizational  setting  and  framework,  thematic  focus  within  the  child  and  youth  road  safety  agenda  and  global  geographic  representation.  Involvement  from  sectors  would  include  the  participation  of:  children-‐focused  organizations,  several  youth  and  road  safety  organizations,  (inter)-‐governmental  organizations,  research  networks,  road  safety  foundations  and  private  sector  organizations  committed  to  youth/child  road  safety.  This  coalition  was  successfully  created  with  aforementioned  partners  representing  every  region  of  the  world  as  well  as  all  mentioned  sectors  with  the  addition  of  academia.      It  was  noted  that  this  broad  coalition  of  partners  would  bring  an  element  of  their  own  knowledge  to  the  session  and  call  for  action  on  children  and  youth  road  safety  issues  within  context  the  meeting  and  beyond;  by  kick  starting  partnerships.  

 

Preparation  of  the  Side-‐Event  The  concept  of  the  side-‐event  was  proposed  in  late  June  2015  by  YOURS  –  Youth  for  Road  Safety  with  the  objective  of  mainstreaming  child  and  youth  road  safety  issues  into  the  conference  agenda.    Rationale  Globally,  1000  young  people  under  the  age  of  25  die  every  day  on  the  roads.  Road  traffic  injuries  are  the  biggest  killer  for  young  people  aged  10-‐24  years.      The  side  event  had  the  aim  of  offering  delegates  to  the  conference  the  opportunity  to  delve  deeper  into  the  road  safety  crisis  facing  children  and  youth.  It’s  aims  were  to  explore  the  actionable  steps  that  Ministers,  civil  society,  foundations  and  the  private  sector  could  and  should  take  to  create  a  future  generation  of  road  safety  conscious  young  people  to  ultimately  save  lives.    Objectives  By  the  end  of  the  side-‐event  participants  were  able  to:  1. Identify  key  road  safety  problems  facing  children  and  youth  globally  2. Understand  good  practices  for  preventing  road  traffic  injuries  among  children  

and  youth  3. Explain  the  benefits  of  involving  children  and  youth  in  road  safety  4. Kick-‐start  their  own  children  and  youth  road  safety  initiatives  

 Creating  the  Programme  Agenda  The  organizing  committee  took  the  time  to  map  the  most  pertinent  issues  facing  children  and  young  people  in  road  safety  and  chose  to  undertake  a  global  and  regional  perspective  in  painting  the  picture  of  the  current  reality  facing  the  world’s  youth.  The  recent  momentum  of  the  #SaveKidsLives  Campaign  as  well  as  advancement  in  the  involvement  of  young  people  in  road  safety  since  the  First  Ministerial  Conference  on  Road  Safety  in  Moscow,  Russia  offered  a  loose  benchmark  in  which  to  illustrate  progress.  However,  a  key  priority  would  remain  the  focus  on  the  stark  reality  that  road  traffic  crashes  remain  the  single  biggest  killer  of  children  and  young  people  for  over  a  decade.      With  a  range  of  sectors  and  actors  invested  in  action  for  children  and  youth  in  road  safety;  an  opportunity  arose  for  the  aforementioned  partners  to  place  a  spotlight  on  their  proven  good  practises  in  preventing  road  traffic  crashes  amongst  the  child  and  youth  demographic;  with  the  view  to  inspire  action  from  the  participating  delegates.  It  was  also  noted  that  while  the  conference  as  a  whole  offered  the  formal  opportunity  of  presentations  and  addresses,  this  particular  side-‐event  should  reflect  some  of  the  ‘youth-‐friendly’  approaches  used  in  workshop  training  as  well  as  an  interactive  approach  to  offer  a  unique  setting  within  the  wider  conference.  The  final  programme  offered  the  following  context,  explorations  and  interactive  learning:    

 

 

 Monday  18th  November  2015  

18:15  

Welcome  and  introductions  • Mansour  Elimane  KANE  -‐  Minister  of  Infrastructures  and  Ground  Transportation,  

Government  of  Senegal    • Floor  Lieshout  -‐  Executive  Director,  YOURS  -‐  Youth  for  Road  Safety  • Dr.  Gary  A.  Smith  -‐  President,  Child  Injury  Prevention  Alliance  

18:25  

From  a  global  perspective:  the  importance  of  involving  children  and  youth  in  road  safety  10  minutes  presentations  on:    

• Children  Campaigning  for  Road  Safety  -‐  #SaveKidsLives  Avi  Silverman  -‐  Director  of  Advocacy  and  Communications,  Fia  Foundation  

• Youth  as  Road  Safety  Advocates  and  Peer  Educators  Manpreet  Darroch  -‐  Director  of  Communications,  YOURS  -‐  Youth  for  Road  Safety  

• Importance  of  Supporting  the  Next  Generation  of  Researchers  Dr.  Olive  Kobusingye  -‐  Board  Vice-‐Chair,  Road  Traffic  Injuries  Research  Network    

19:05  

From  a  regional  perspective:  the  continent  carousel  Each  continent  and  country  has  its  own  dynamics  and  challenges.  Selected  organizations  from  each  continent  will  present  a  ‘good  practice  case’  on  various  thematic  areas.  As  this  is  a  carousel,  you  will  rotate  three  times.  This  allows  you  to  hear  three  presentations  of  the  six  below:    Continent   Organization   Theme  /  project   Speaker  Africa     Amend   Walking  to  School   Tom  Bishop,  Deputy  Director  Asia   AIP  Foundation   Children  Helmets   Kim  Pagna,  Country  Director  

Cambodia  Europe   Michelin   Young  Drivers   Rodrigo  Santiago,  Public  Relations  Latin  America   Vida  Urgente   Youth  

Engagement  Diza  Gonzaga,  President  

Latin  America   Mapfre  Foundation  

Education  in  Schools  

Jesus  Monclús,  Road  Safety  Director    

North  America  

Safe  Kids  Worldwide  

Child  Restraints   Lorrie  Walker,  Technical  Advisor    

 

20:00  

The  way  forward  Information  will  be  presented  about  how  your  organization  can  stay  connected  with  others  and  receive  mentorship  support  to  develop  new  initiatives.      Dr.  Gary  A.  Smith  -‐  President,  Child  Injury  Prevention  Alliance  

20:10  -‐  20:15  

Closing  remarks    The  Honorable  T.  Bella  Dinh-‐Zarr,  PhD,  MPH  -‐  Vice  Chairman,  United  States  National  Transportation  Safety  Board  

 

 

 

 

Promotional  Materials  YOURS  –  Youth  for  Road  Safety  took  the  lead  in  creating  a  set  of  promotional  materials  for  partners  to  distribute  before  and  during  the  event.  These  included  the  following:  

A  promotional  A5  leaflet  booklet  presented  the  case  for  child  and  youth  involvement  in  road  safety,  the  proposed  objectives  and  context,  an  invitation  to  attend  the  side-‐event  and  an  opportunity  to  meet  and  interact  with  some  of  the  leading  actors  in  the  field  from  both  a  global  and  regional  perspective.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

 

 750  copies  of  this  leaflet  were  printed  and  distributed  during  the  conference  as  well  as  acting  as  the  agenda  for  delegates  attending  the  side-‐event.    In  addition,  a  set  of  4  roll-‐up  banners  (2ft  x  1ft)  were  also  created  to  ‘furnish’  the  side-‐event  room:                              

 

Delivery  of  the  Side  Event  The  side  event  kicked  off  at  18:15  with  an  overwhelming  response;  a  full-‐house  with  delegates  representing  an  array  of  sectors.  Approximately  120  delegates  attended  the  side-‐event.    His  Excellency  Mr.  Mansour  Elimane  Kane  made  opening  remarks:  Minister  of  Infrastructures  and  Ground  Transportation,  Government  of  Senegal.  The  remarks  focused  on  the  importance  involving  children  and  youth  in  road  safety  and  the  benefits  of  reaching  young  people  earlier  with  key  economic  and  social  benefits.  The  Minister  also  drew  on  his  experience  with  NGO  LASER  International  in  Senegal  illustrating  key  youth  based  initiatives  that  have  worked  in  the  country.    Subsequent  presentations  offered  participants  an  insight  into  the  global  perspective  on  road  safety  for  children  and  youth.    Avi  Silverman  -‐  Director  of  Advocacy  and  Communications,  Fia  Foundation  presented:  Children  Campaigning  for  Road  Safety  -‐  #SaveKidsLives.  This  presentation  focused  on  the  power  of  children  and  youth  to  take  the  reigns  on  road  safety  campaigning  as  well  as  mobilizing  their  peers  for  effective  youth  messaging.  The  presentation  focused  on  the  success  of  the  #SaveKidsLives  campaign  and  the  milestone  of  reaching  1  million  signatures  in  support  of  the  Child  Declaration  for  Road  Safety.  A  range  of  advocacy  efforts  and  approaches  undertaken  by  youth  were  also  discussed  such  as  the  YOURS’  involvement  in  the  Global  Partnership  on  Youth  2015,  which  acted  as  the  youth  arm  for  consultations  on  the  Post-‐2015  Development  Agenda.  The  presentation  ended  with  a  call  to  invite  young  people  to  participate  in  road  safety  campaigning.    Dr.  Olive  Kobusingye  -‐  Board  Vice-‐Chair,  Road  Traffic  Injuries  Research  Network  subsequently  focused  on:  Importance  of  Supporting  the  Next  Generation  of  Researchers.  This  presentation  gave  an  insight  into  the  RTIRN  young  researcher  programme  and  focused  on  how  the  next  generation  of  academia  based  road  safety  researchers  will  be  pivotal  in  addressing  and  assessing  future  road  safety  risk  factors,  attaining  targets  and  working  with  local  and  national  government  to  offer  evidence  based  research,  The  RTIRN’s  programme  was  touched  on  whereby  young  people  are  given  support  and  mentorship  to  help  them  develop  their  skills  to  become  road  safety  researchers.    Manpreet  Darroch  -‐  Director  of  Communications,  YOURS  closed  the  global  perspectives  with  a  presentation  on  Youth  for  Road  Safety  Youth  as  Road  Safety  Advocates  and  Peer  Educators.  This  presentation  built  the  case  for  youth  involvement  in  road  safety  as  decision  makers  as  well  as  activators  of  creativity,  strong  peer-‐to-‐peer  education  and  advocacy  for  road  safety  initiatives  spearheaded  from  the  ground  up.  The  presentation  gave  an  insight  into  a  ‘rights  based’  approach  which  should  be  embedded  in  governmental  participation  with  youth  on  road  safety  issues  and  presented  the  YOURS  approach  to  engaging  youth  in  road  safety.  A  case  example  was  shared  in  the  form  of  the  Belize  Training  of  Facilitators,  which  illustrated  the  power  of  young  people  to  initiate  change,  work  closely  with  their  

 

peers  in  interactive  workshops  and  youth’s  creativity  in  translating  a  road  safety  message  on  a  national  level.    From  a  global  perspective,  the  side-‐event  then  shifted  its  focus  to  a  regional  perspective  in  the  form  of  the  continental  carousel.  This  interactive  session  offered  participants  a  chance  to  hear  good  practices  taking  place  on  different  continents  of  the  world.  The  premise  of  this  activity  was  to  enable  participants  to  hear  ‘real  life’  case  studies  of  evidence-‐based  activities,  projects  and  initiatives  taking  place  around  the  world  with  a  view  to  kick-‐start  ideas,  meet  the  stakeholders  involved  in  such  activities  as  well  as  offer  a  networking  opportunity.      The  carousel  worked  to  promote  movement  in  the  room  whereby  six  ‘stations’  located  on  the  periphery  of  the  room  were  set  up  by  collaborating  partners  and  participants  were  given  time  to  visit  each  station  for  a  ten  minute  presentation  from  road  safety  organizations.  After  ten  minutes,  the  participants  moved  to  another  station  of  their  choice  and  witnessed  another  presentation.  This  was  undertaken  a  total  of  three  times  and  each  presentation  offered  gave  an  insight  into  road  safety  action  taking  place  with  children  and  youth  as  well  opening  the  opportunity  to  ask  questions,  give  feedback  and  reflect  on  potential  ‘importation’  of  such  activity  in  the  participant’s  countries  of  operation.  Six  collaborating  partners  presented  their  work  a  total  of  three  times,  each  to  a  new  set  of  participants.      The  carousel  partners  focused  on  their  organization’s  particular  topic  of  operation  and  represented  both  a  thematic,  organizational  and  geographic  representation:      Continent   Organization   Theme  /  project   Speaker  Africa     Amend   Walking  to  School   Tom  Bishop,  Deputy  Director  Asia   AIP  Foundation   Children  Helmets   Kim  Pagna,  Country  Director  Cambodia  Europe   Michelin   Young  Drivers   Rodrigo  Santiago,  Public  Relations  Latin  America   Vida  Urgente   Youth  Engagement   Diza  Gonzaga,  President  Latin  America   Mapfre  Foundation   Education  in  

Schools  Jesus  Monclús,  Road  Safety  Director    

North  America   Safe  Kids  Worldwide  

Child  Restraints   Lorrie  Walker,  Technical  Advisor    

                           

 

 Following  on  from  the  regional  perspective,  ways  forward  were  discussed  and  Dr.  Gary  A.  Smith  -‐  President,  Child  Injury  Prevention  Alliance  (CIPA)  presented  the  work  of  CIPA  as  a  network  of  professionals  from  different  sectors  working  on  road  safety  for  children  and  wider.  Dr  Smith  invited  participants  to  join  the  network  as  a  means  to  continue  the  conversations  as  well  as  offer  support  in  ‘incubating’  ideas  via  mentorships  and  matching  with  experienced  road  safety  actors  who  can  help  bring  ideas  and  initiatives  to  life.                                        The  closing  remarks  were  given  to  The  Honorable  T.  Bella  Dinh-‐Zarr,  PhD,  MPH  -‐  Vice  Chairman,  United  States  National  Transportation  Safety  Board  who  gave  passionate  remarks  about  the  involvement  of  young  people  as  active  and  invested  members  of  society.  Her  comments  invited  participants  to  build  on  the  collaborations  and  conversations  had  in  the  side-‐event  as  well  as  believing  in  the  power  youth  to  unleash  their  power  as  active  road  safety  change  agents.      Challenges  Some  fundamental  challenges  arose  prior  to  the  side  event  convening  which  were  predominantly  logistical  errors  made  by  the  Brasilia  Conference  organizers.  These  included:    

• Size  of  room  The  initial  quote  for  room  set-‐up  was  agreed  for  the  size  of  250  delegates  with  125  seats.  This  would  enable  participants  to  comfortably  experience  the  opening  presentations  as  well  as  offer  plentiful  room  for  the  carousel  to  operate  without  limitations  of  space.  Unfortunately,  the  room  provided  had  maximum  capacity  of  125  chairs  with  little  room  for  the  agreed  layout  predetermined  by  the  space  requirements  of  the  continental  carousel.  Partners  made  the  collective  decision  to  remove  some  of  the  chairs  in  the  

 

room  to  create  space  for  the  carousel.  This  reduced  our  overall  capacity  leading  to  some  delegates  having  to  stand  during  the  first  presentations.  Although  the  room  was  undersized,  all  partners  agreed  that  the  carousel  still  worked  well  with  the  space  gained  from  removing  some  seats.    

• Translations  Organizers  paid  for  full  translations  of  Portuguese  and  English  so  as  comments  and  discussion  points  could  be  made  without  translation  barriers.  As  much  of  the  event  was  undertaken  in  English,  translation  into  Portuguese  would  be  beneficial  to  local  leaders,  Brazilian  delegation  and  also  Ibero-‐American  delegates  who’s  first  language  is  not  English.  Unfortunately,  while  translation  kits  were  provided,  the  frequencies  were  not  operational  and  translations  could  not  be  made.  Fortunately,  for  our  carousel  partner  who  delivered  her  presentation  in  Portuguese,  an  English-‐speaking  colleague  was  able  to  offer  the  necessary  support.    

Evaluation  Overall,  turnout  to  the  side  event  was  a  big  success,  every  seat  at  the  event  was  occupied  and  ultimately,  standing  room  was  the  only  space  left  for  delegates  attending  later.  This  was  a  remarkable  feat  considering  many  side-‐events  remained  undersubscribed  to.    In  general,  the  event  run  to  timing  and  hit  each  of  the  objectives  set  at  the  start  of  the  event  with  each  partner  arriving  early  to  set  up  their  continental  station  and  set  up  the  room  accordingly.    Participants  were  offered  the  chance  to  provide  informal  feedback  to  organizers  at  the  end  of  the  side-‐event.  The  resounding  response  was  overwhelmingly  positive  with  participants  expressing  that  the  side  event  offered  a  ‘different  setting’  within  the  wider  formal  context  of  the  conference  and  that  the  side-‐event  offered  ‘unique  insights’  into  child  and  youth  road  safety  activities  taking  place  both  globally  and  regionally.    Overall,  participants  expressed  the  value  of  having  the  chance  to  meet  stakeholders  in  the  field  of  child  and  youth  road  safety  in  an  informal  and  interactive  setting.  Participants  also  expressed  that  overall,  they  were  able  to  ‘learn  something  new’  and  network  with  key  road  safety  actors  with  a  view  to  kick-‐start  their  own  road  safety  initiatives.    In  total,  14  collaborating  partners  contributed  both  to  the  planning  and  execution  of  the  side-‐event  and  all  partners  expressed  their  overall  contentment  at  the  method  in  which  the  side  event  was  executed.      Despite  the  logistical  challenges,  a  collaborative  effort  enabled  the  event  to  run  smoothly  adjusted  to  the  circumstances  presented.  Organizers  of  this  side-‐event  would  like  to  thank  FedEx  for  their  financial  support  in  making  the  event  a  reality.  

 

We  also  thank  WHO  on  their  selection  of  this  particular  topic  as  part  of  the  official  side-‐event  programme  and  look  ahead  to  future  successful  collaborations  between  the  partners  involved.      Testimonials    “A  pleasure  seeing  old  friends  and  meeting  new  ones  and  hearing  about  substantive  projects  in  road  safety  that  are  saving  kids  lives.    A  huge  THANK  YOU  to  YOURS  and  CIPA  and  all  those  who  helped  organize  this  useful  session.    I  am  thankful  that  you  are  doing  the  work  you  do”.  -‐  The  Honorable  T.  Bella  Dinh-‐Zarr,  PhD,  MPH  -‐  Vice  Chairman,  United  States  National  Transportation  Safety  Board    “Great  organization,  in  my  opinion.  Great  session.  Great  people…Happy  to  be  part  of  you,  as  you  are  part  of  us  Thank  YOU,  Floor,  Manpreet,  Daniel,  Gary,  and  all  the  rest.”  –  Jesus  Monclús,  Road  Safety  Director  –  Fundacion  MAPFRE    

 “I  want  to  express  my  deep  respect  for  the  dedicated  advocates  who  work  around  the  world  to  make  children  and  their  families  safer  on  roadways.    I  had  a  wonderful  time  in  our  session,  Floor,  and  enjoyed  the  freedom  to  speak  directly  to  the  audience  about  how  to  keep  advancing  the  field.    The  session  was  lively,  fun  and  productive!”  Lorrie  Walker,  Technical  Advisor  –  Safe  Kids  Worldwide  

 “Amazing  time  and  great  work….”  –  Rodrigo  Santiago,  Public  Relations  –  Michelin    “Thanks  for  the  opportunity.  Despite  the  glitches  the  event  went  very  well  and  I  was  happy  to  participate”.  Dr.  Olive  Kobusingye  -‐  Board  Vice-‐Chair,  Road  Traffic  Injuries  Research  Network