2015–16 Starting Line Up

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  • 2015-16

    West Virginia UniversitySport Management

    The Starting Lineup

  • 2015-16 WVU SPORT MANAGEMENT2015-16 WVU SPORT MANAGEMENT

    2015-16 WVU THE STARTING LINEUP 2015-16 WVU THE STARTING LINEUP1

    TABLE OF CONTENTS

    PROF

    ESSO

    RSST

    UD

    ENTS

    ALU

    MN

    I

    2

    3

    7

    31

    Learn about the professors in the WVU Graduate Sport Management Program. All have a prior background in the industry before beginning instruction.

    The programs 24 students are involved in the sport industry and bring a wide array of skills with them as they graduate this May. Check out the student profiles from this years class!

    The WVU Sport Management Program has alumni spread around the globe working in the sport in-dustry. We feature two alums, Shane Lyons (88) and Brian Crow (93), both of which have made significant impacts on the industry.

  • 2015-16 WVU SPORT MANAGEMENT2015-16 WVU SPORT MANAGEMENT

    2015-16 WVU THE STARTING LINEUP 2015-16 WVU THE STARTING LINEUP1

    TABLE OF CONTENTS

    PROF

    ESSO

    RSST

    UD

    ENTS

    ALU

    MN

    I

    2

    3

    7

    31

    Learn about the professors in the WVU Graduate Sport Management Program. All have a prior background in the industry before beginning instruction.

    The programs 24 students are involved in the sport industry and bring a wide array of skills with them as they graduate this May. Check out the student profiles from this years class!

    The WVU Sport Management Program has alumni spread around the globe working in the sport in-dustry. We feature two alums, Shane Lyons (88) and Brian Crow (93), both of which have made significant impacts on the industry.

  • 2015-2016 WVU SPORT MANAGEMENT

    PRO

    FESS

    ORS

    2015-2016 WVU SPORT MANAGEMENT

    PRO

    FILE

    SA

    LUM

    NI

    PROFESSO

    RSPRO

    FILESA

    LUM

    NI

    2015-16 WVU THE STARTING LINEUP 2015-16 WVU THE STARTING LINEUP4

    DALLAS BRANCHASSOCIATE PROFESSOR

    Professional Highlights

    4 time Teacher of the Year2009 Lifetime Service Award from Sport Marketing AssociationOne of the original seven Resident Faculty Leaders (RFLs) appointed by President David Hardesty in 1996

    Biographical Sketch

    Dr. Branch has been teaching at WVU for the past twenty-nine years, primarily in the Graduate Sport Management (On-Campus) Program. He served as the Programs Coordinator for 12 of those years. In that capacity, he was responsible for internship and curricula development, as well as administrative duties within the Program.

    In 1992, Dr. Branch developed the Sport Marketing Quarterly (SMQ), a professional sport marketing journal published four times per year. He served as Editor for this prestigious and internationally acclaimed professional journal, which is now read in 25 countries, until 1995. It remains the only publication of its kind in the world. Dr. Branch was selected in 1994 as one of 3 charter members of the NASSM/NASPE Sport Management Council (SMC), a national distinction. The SMCs charge was to set the future agenda for Sport Management as an academic discipline. Also in 1994, he was selected to serve a 3-year appointment as a member of the Sport Management Program Review Council, which was charged with evaluating undergraduate and graduate programs curricula relative to criteria established for the disciplines Sport Management Program Standards and Review Protocol process.

    Dr. Branch has contributed significantly to the fields of sport management and marketing through his extensive publication and conference participation. He served nationally as the Sport Management Councils Program Planner for the 1996 AAHPERD National Convention held in Atlanta, GA. A former basketball and baseball player at UNC-Chapel Hill, High Volume Marketing Executive with the Xerox Corporation, and Vice President of Marketing with the IHLs Indianapolis Checkers Hockey Club, Dr. Branch brings a unique, and often referred to as the ideal, background of sport, business, and academics to the field of sport management and marketing. He received the Sport Marketing Associations Distinguished Service Award in 2009.

    3

    Biographical Sketch

    Dr. Bravo, a native of Santiago, Chile, completed a Masters in Sport Administration from The Pennsylvania State University (1991) and a PhD in Sport Management from The Ohio State University (2004). In the fall of 2004, he joined the Sport Management Program at West Virginia University, where he currently teaches undergraduate and graduate courses in sport governance, sport in the global market, research methods, and history and philosophy of sport. Prior to joining academia, he worked for ten years (1991-2001) as the executive athletic director at Fundacion Club Deportivo Universidad Catolica, in Santiago, Chile. In that capacity he was involved with the entire operation, including finance, marketing and human resources of one of the largest multi-sport clubs in South America. In 1994, he was invited to the Advisory Council for Sport by the President of Chile to lead a research project to establish the base for the Law of Sport in Chile.

    Dr. Bravos research interests have been significantly influenced by his unique blended experi-ence of serving in both the practitioners and the academic world. Currently, his interests include organizational behavior as applied to sport organizations, and the policy and governance aspects of sport, specifically from a cross-cultural perspective. In the area of organizational behavior, he has examined problems related to interpersonal and inter-organizational trust, cooperation, and the role of psychological contracts in sport organizations. His work on policy and governance have examined the role of public and private structures in shaping the sport system across Latin American countries. His work have been published, among others, in the International Journal of Sport Marketing and Sponsorship, International Journal of Sport Management and Marketing, Sport Management Education Journal, Journal of Sport Management, Management Leisure. He is the co-editor of the textbook, International Sport Management (Human Kinetics, 2012) and the main editor of Sport in Latin America: Policy, Organization, and Management to be published in 2015 by Routledge in the U.K.

    Since 2005, Dr. Bravo has presented his research at the annual conferences of the North American Society of Sport Management (NASSM), North American Society for the Sociology of Sport (NASSS), and the International Society for Comparative Physical Education and Sport (ISCPES). He has also been invited to present lectures and keynote speeches in Brazil, Chile, China, Macao, Japan, Korea, Mexico, and Venezuela. In 2008 and 2009 he became instrumental in the creation of two Latin American academic organizations related to the study of sport: the Latin American Association for Sport Management (ALGEDE) and the Latin American Association for Socio-Cultural Studies in Sport (ALESDE).

    4

    ASSOCIATE PROFESSORGONZALO BRAVO

  • 2015-2016 WVU SPORT MANAGEMENT

    PRO

    FESS

    ORS

    2015-2016 WVU SPORT MANAGEMENT

    PRO

    FILE

    SA

    LUM

    NI

    PROFESSO

    RSPRO

    FILESA

    LUM

    NI

    2015-16 WVU THE STARTING LINEUP 2015-16 WVU THE STARTING LINEUP4

    DALLAS BRANCHASSOCIATE PROFESSOR

    Professional Highlights

    4 time Teacher of the Year2009 Lifetime Service Award from Sport Marketing AssociationOne of the original seven Resident Faculty Leaders (RFLs) appointed by President David Hardesty in 1996

    Biographical Sketch

    Dr. Branch has been teaching at WVU for the past twenty-nine years, primarily in the Graduate Sport Management (On-Campus) Program. He served as the Programs Coordinator for 12 of those years. In that capacity, he was responsible for internship and curricula development, as well as administrative duties within the Program.

    In 1992, Dr. Branch developed the Sport Marketing Quarterly (SMQ), a professional sport marketing journal published four times per year. He served as Editor for this prestigious and internationally acclaimed professional journal, which is now read in 25 countries, until 1995. It remains the only publication of its kind in the world. Dr. Branch was selected in 1994 as one of 3 charter members of the NASSM/NASPE Sport Management Council (SMC), a national distinction. The SMCs charge was to set the future agenda for Sport Management as an academic discipline. Also in 1994, he was selected to serve a 3-year appointment as a member of the Sport Management Program Review Council, which was charged with evaluating undergraduate and graduate programs curricula relative to criteria established for the disciplines Sport Management Program Standards and Review Protocol process.

    Dr. Branch has contributed significantly to the fields of sport management and marketing through his extensive publication and conference participation. He served nationally as the Sport Management Councils Program Planner for the 1996 AAHPERD National Convention held in Atlanta, GA. A former basketball and baseball player at UNC-Chapel Hill, High Volume Marketing Executive with the Xerox Corporation, and Vice President of Marketing with the IHLs Indianapolis Checkers Hockey Club, Dr. Branch brings a unique, and often referred to as the ideal, background of sport, business, and academics to the field of sport management and marketing. He received the Sport Marketing Associations Distinguished Service Award in 2009.

    3

    Biographical Sketch

    Dr. Bravo, a native of Santiago, Chile, completed a Masters in Sport Administration from The Pennsylvania State University (1991) and a PhD in Sport Management from The Ohio State Un