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ANAHEIM TOURISM IMPROVEMENT DISTRICT 2015/2016 Annual Report

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Page 1: 2015/2016 Annual Report - Anaheimlocal.anaheim.net/docs_agend/questys_pub/13502/13532/13533/13649... · Garden Walk and Downtown Disney will offer new entertainment options for

ANAHEIM TOURISM IMPROVEMENT DISTRICT

2015/2016 Annual Report

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GREG BLODGETT, CITY OF GARDEN GROVEROSA COOK, PROSPERA HOTELS, INC.STEPHEN D’AGOSTINO, HYATT REGENCY ORANGE COUNTYROBERT DONAHUE, DISNEYLAND RESORTJIM DURSLAG, EMBASSY SUITES ANAHEIM SOUTHWERNER ESCHER, SOUTH COAST PLAZAHELEN FORBES, ANAHEIM FAIRFIELD INN BY MARRIOTTGREG GEROVAC, ANAHEIM BREWERYSVEN GRUNDER, PACIFIC HOSPITALITY GROUPCLARK JONES, WALT DISNEY PARKS AND RESORTS U.S.DENNIS KUHL, LOS ANGELES ANGELS OF ANAHEIMJOE LEINACKER, WYNDHAM ANAHEIM GARDEN GROVETOM MORTON, ANAHEIM CONVENTION CENTERAJESH PATEL, PROSPERA HOTELS, INC.STEVE PLUMMER, TUSTIN RANCH GOLF CLUBKRISTINE RIDGE, CITY OF ANAHEIMPAUL SANFORD, ANABELLA HOTELLARRY SLAGLE, YELLOW CAB OF GREATER ORANGE COUNTYCHRIS SNYDER, THE CATCH RESTAURANT

Directors**

Officers**

**ELECTED ANNUALLY * EX OFFICIO

CHAIRMANJOHN KALINSKI, ANAHEIM MARRIOTT

CHAIRMAN-ELECTWILLIAM O’CONNELL, BEST WESTERN STOVALL’S HOTELS OF ANAHEIM

SECRETARYJAY BURRESS, VISIT ANAHEIM

TREASURERFRED BROWN, ANAHEIM DESERT PALMS HOTEL & SUITES

PAST CHAIRMANSHAUN ROBINSON, HILTON ANAHEIM

2016 Board of Directors

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The Tourism Industry has been experiencing great success and historic numbers of visitors and economic impact over the past few years. Visitor numbers reached a record 22.5 million with spending by visitors at another all time high of $7.3 billion throughout Orange County. International visitors grew by 6.6% and continue to be our

greatest potential for growth in the future.

The business community is responding to this growing need for expansion. Hotel growth in Anaheim and Garden Grove are at levels not seen in decades including new select service properties as well as new luxury four diamond hotels approved for the resort district bringing a new visitor to the market that never existed before now. At the same time, our convention center expansion of 200,000 square feet of flexible space gives our convention facilities potential breakout space long overdue to compete for the education heavy groups and also puts Anaheim in the rare category of the 1,000,000 square feet of exhibit space buildings and the top ten in the United States!

Visitors do not live by hotels and convention space alone. The new developments in Center City Anaheim, Garden Walk and Downtown Disney will offer new entertainment options for visitors whether here for leisure or business and answering a decades old need for unique dining and evening activities. And of course the announcement by the Disney Resort to create Star Wars Land and build a new Eastern Entrance to the parks has created the perfect follow up to an incredibly successful 60th Anniversary Celebration which brought millions of visitors to our destination.

Visit Anaheim continues to grow as a destination marketing organization of the future. The board of directors has adopted a very aggressive forward thinking agenda and strategic plan for the next three years. With new emphasis on Community Engagement and Destination Development the organization has focused on five pillars of emphasis designed to inspire and delight the imagination of every visitor.

• Destination Sales• Destination Development• Community Engagement• Organizational Excellence• Brand Activation

2015 / 2016 have been very exciting times for our destination and our organization. Our board leadership and Chairman John Kalinski have challenged Visit Anaheim to take the next steps and become best in class for DMOs and our staff are up to the challenge.

Thank you to our City Leaders, our Board of Directors and all of our Community Partners for your support of our efforts and for keeping the spirit of hospitality alive in our destination. All the best for a successful 2016/2017 as we continue to work for the success of the entire area.

Jay Burress President & CEO Visit Anaheim

Letter from the President

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The Anaheim Tourism Improvement District (ATID) was established within the Anaheim Resort and Platinum Triangle Districts in September, 2010.

The ATID enabled Anaheim’s visitor industry to become self-sufficient by adding a 2% assessment fee that mirrors the Transit Occupancy Tax (TOT) to each occupied guest room. This Tourism Improvement District is a self-assessment fee by the hotel community. This fee commenced on November 1, 2010, and is collected and audited by the City of Anaheim.

Visit Anaheim receives 75% of the ATID funds to provide a stable and adequate funding source and enable us to function as a competitive destination sales and marketing organization. Oversight of the ATID funds are managed by the Visit Anaheim Board of Directors.

The remaining 25% of the ATID collections are set aside toward Anaheim’s transportation programs. These funds are collected and administered by a separate ATID (Anaheim TID) Transportation Advisory Committee.

The TID Contribution list consists of 90 properties within the Anaheim Resort and Platinum Triangle Districts.

There were no proposed changes to:

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3164

Anaheim City Boundary

Tourism Improvement District

Alamo Inn & Suites

Alpine Inn

America’s Best Value Inn & Suites by the Park/Convention Center

Anabella Hotel

Anaheim Ayres Hotel

Anaheim Camelot Inn and Suites

Anaheim Carriage Inn

Anaheim Castle Inn & Suites

Anaheim Del Sol Inn

Anaheim Desert Inn & Suites

Anaheim Desert Palms Hotel and Suites

Anaheim Discovery Inn & Suites

Anaheim Express Inn

Anaheim Fairfield Inn by Marriott

Anaheim Harbor RV Park, LP

Anaheim Islander Inn & Suites

Anaheim Maingate Inn

Anaheim Majestic Garden Hotel

Anaheim Marriott

Anaheim Plaza Hotel

Anaheim Portofino Inn & Suites

Anaheim Rodeway Inn Maingate

Anaheim TownePlace Suites by Marriott

Arena Inn & Suites

Best Western Courtesy Inn

Best Western PLUS Anaheim Inn

Best Western PLUS Park Place Inn & Mini Suites

Best Western PLUS Pavillions

Best Western PLUS Raffles Inn & Suites

Best Western PLUS Stovall’s Inn

Budget Inn

Candy Cane Inn

Carousel Inn & Suites

Clarion Hotel Anaheim Resort

Classic Motel

Comfort Inn & Suites

Cortona Inn & Suites Anaheim Resort

Courtyard Anaheim Theme Park Entrance

Courtyard by Marriott-Anaheim Resort/Convention Center

Days Inn & Suites Anaheim at Disney

Days Inn Anaheim Maingate

Days Inn Disneyland West

Disneyland® Resort,

Disney’s Grand Californian Hotel® & Spa

Disneyland® Resort,

Disney’s Paradise Pier® Hotel

Disneyland® Resort,

Disneyland® Hotel

Dolphin’s Cove Resort

DoubleTree Suites by Hilton Hotel Anaheim Resort- Convention Center

Eden Roc Inn & Suites

Extended Stay America

Frontier Motel

Grand Legacy

Greenwood Suites Anaheim Resort

Hacienda Inn & Suites

Hilton Anaheim

Holiday Inn Anaheim-Resort Area

Holiday Inn Express & Suites Anaheim

Holiday Inn Hotel & Suites-Anaheim

Homewood Suites

Hotel Indigo

Hotel Menage

Howard Johnson Anaheim Hotel and Water Playground

Hyatt House at Anaheim Resort/Convention Center

Hyatt Place

Knights Inn Anaheim

La Quinta Inn & Suites

Little Boy Blue Motel

Motel 6 – Anaheim Maingate

Park Vue Inn

Peacock Suites

Quality Inn & Suites “Anaheim Resort”

Quality Inn Anaheim

Ramada Maingate North

Ramada Anaheim South

Ramada Plaza Hotel – Anaheim Resort

Red Lion Hotel Anaheim

Residence Inn By Marriott Anaheim-Maingate

Residence Inn by Marriott at Anaheim Resort/Convention Center

Riviera Motel

Rodeway Inn & Suites

Sheraton Park Hotel t the Anaheim Resort

SpringHill Suites Anaheim Maingate

Springhill Suites at Anaheim Resort/Conven-tion Center

Stanford Inn & Suites Anaheim

Staybridge Suites

Super 8 Anaheim Disneyland Drive

Super 8 Motel

Travelodge Anaheim

Travelodge Anaheim International Inn

Tropicana Inn & Suites

WorldMark the Club (Hotel)

• the boundaries of the tourism improvement district

• any benefit zones• classification of

businesses

• the basis and method of levying assessments

• the management plan• the activities and

improvements to be funded by the assessments

Current ATID Properties

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Industry EventsVisit Anaheim showcased our destination at the following key industry events targeting corporate and association customers (buyers) who are attending for professional development and to learn about hotels/ destinations. To be more strategic in our approach, Visit Anaheim segmented events based on the focus of each event and Visit Anaheim’s priority.

Corporate customers:• CEMA Summit – San Diego• Meeting Professional International (MPI) – WEC – Atlantic City• IMEX America - Las Vegas• MPI Northern California Chapter – San Francisco• DMA West Tech Conference – Garden Grove• MPI – World Education Congress – San Francisco• Meetings & Incentives Tradeshow – Milwaukee• CVENT Connect – Las Vegas• Connect California – Irvine

Association customers:• Professional Convention Managers Association (PCMA) Convening

Leaders– Vancouver• ESPA – Vancouver• ASAE Annual Convention – Detroit• International Association of Exhibitions & Events, Expo! Expo! –

Baltimore• AssociationForum of Chicagoland, Holiday Showcase – Chicago• CalSAE Seasonal Spectacular - Sacramento• RCMA Emerge – San Diego• Meetings Industry Council of Colorado Education Conference –

Denver• CalSAE Elevate – San Diego• International Confrerence CA – Buenos Aires• IAEE Women’s Leadership – Washington DC• PCMA Education Conference – St. Louis• ASAE Springtime – Washington DC• PCMA Partner Summit - Atlanta• Association Forum - Chicago

Intermediaries representing customers:• Experient E4 – New Orleans• HelmsBriscoe – New York Events• HelmsBriscoe Cares – Minneapolis• ConferenceDirect Annual Partner Summit – San Antonio• Experient Envision – Dallas• ConferenceDirect CDX – Newport Beach• HelmsBriscoe ABC – Phoenix

Sports customers:• Connect Sports Marketplace – Pittsburgh• TEAMS – Las Vegas• US Olympic Committee Sports Link – Colorado Springs• US Figure Skating Championships – Minneapolis• World Figure Skating Championships – Boston• NASC Sports Symposium – Grand Rapids• NCAA Bidding Training - Indianapolis

These industry events are the marketplace connection for planners to enhance their knowledge of new and/or renovated hotel products and destination enhancements in addition to gaining professional development. Obviously, while the majority of the customers are within the segments defined above, these events are not exclusive to each segments.

Client Events: In addition to key industry events, Visit Anaheim also conducted unique client events targeting specific convention customers and high-level accounts in key markets. These unique events allow Visit Anaheim to position Anaheim as the premier meetings and events destination while enabling our hotel partners to interact with strategic customers.

• MPI WEC Big Deal/Rendezvous Synchronicities – San Francisco• Mid Atlantic Fall Luncheons – Washington DC• Ducks/Blackhawks Event – Chicago• Angels/Cubs Event – Anaheim• ASAE Synchronicities – Detroit• CalSAE- Sacramento• IMEX American Rendezvous Synchronicities – Las Vegas• PCMA Wine Event Synchronicities – Vancouver• Holiday Showcase Client Dinner Synchronicities – Chicago• New York SAE – New York• Madonna Event – Atlanta• Gold Cup Steeple Chase Race– Washington DC• Anaheim/Huntington Beach FAM - Anaheim

Hosted Marquis Events in Anaheim:• Joint Commission on Sports Medicine & Science- Anaheim• Association Management Companies Institute Annual Meeting-

Anaheim

Sales Missions: Visit Anaheim and the Anaheim Convention Center in collaboration with Campus Hotels (Anaheim Marriott, Hilton Anaheim, Sheraton Park) conducted sales missions to key regions. The mission objective was to present the new Anaheim Campus including renovations to campus hotels, expansion to the Anaheim Convention Center, nightlife in the destination and new hotel products. These campus missions focused on the following regions.

• Colorado• Washington DC• Northern California

2015/2016 FY in Review SummaryConvention SalesVisit Anaheim expanded its customer reach, exposure and coverage in key markets and key industry events with the support of TID funds. Hosting key customers and strategic industry and marquis events in Anaheim gave current and potential customers the opportunity to experience Anaheim, as well as meet with sales leaders in our community:

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2016 Pace2016 Convention Pace for both events and room nights are ahead of same period for 2015.

Number of Convention Events

Estimated Total Rooms and Attendance

2015/2016 FY in Review Summary

2016 Convention Pace for both events and room nights are ahead of same period for 2015.

Months/Years # of Conventions

Estimated Total Rooms

Estimated Attendance

January 2016 3 63,570 117,800

February 2016 4 46,015 94,200

March 2016 4 73,391 127,000

April 2016 2 14,805 26,000

May 2016 2 16,790 35,000

June 2016 4 35,445 51,800

July 2016 7 54,777 45,400

August 2016 3 32,405 16,050

September 2016 4 43,350 33,500

October 2016 5 64,194 66,300

November 2016 2 14,674 7,200

December 2016 1 4,445 2,500

January 2017 4 66,377 110,300

February 2017 4 44,927 98,000

March 2017 7 86,433 178,500

April 2017 4 49,260 49,500

May 2017 3 43,800 45,000

June 2017 3 45,040 43,100

July 2017 3 18,812 45,700

August 2017 2 28,770 33,000

September 2017 2 11,698 3,800

October 2017 3 33,844 15,200

November 2017 2 52,725 29,200

December 2017 2 17,145 10,000

Conventions = Events in ACC with greater than 1,000 peak rooms. Source Data: Visit Anaheim as of September 2016

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October 2017 3 33,844 15,200

November 2017 2 52,725 29,200

December 2017 2 17,145 10,000

Conventions = Events in ACC with greater than 1,000 peak rooms. Source Data: Visit Anaheim as of September 2016

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EstimatedTotalRoomsandAttendance

EstimatedTotalRooms EstimatedAttendance

Conventions = Events in ACC with greater than 1,000 peak rooms. Source Data: Visit Anaheim as of September 2016

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Marketing

Organization RebrandAfter the new brand launched on June 25th, 2015, Visit Anaheim began its first full year with a new name, logo, brand architecture and brand values. The new brand values, “unexpected”, “fun”, “energizing”, “personal” and “connecting”, were a part of every marketing project. From business cards that weren’t quite what you’d expect, to advertising that attempted to make personal connections with key markets, the new brand values were front and center.

Meetings & Conventions (M&C) Advertising• The “Expansion” campaign ran during the majority of this fiscal

year. The print ads featured a hero shot rendering of the Anaheim Convention Center’s upcoming expansion. This campaign was placed over 15 times, primarily in leading meeting & convention industry print publications and had over 35 placements in industry e-newsletters, some of which were week-long placements. The campaign will be back in 2017 as promotion efforts increase for the expansion opening.

• A “Campus Walking” digital ad ran in June 2016 and featured different types of shoes to emphasize the walkable convention campus. This ad was placed four times in leading meeting & convention industry e-newsletters.

Meeting And Convention Industry Channels Used:• ASAE• Association Conventions & Facilities• Conference Direct• Meeting & Conventions• MPI• Orange County Business Journal• PCMA• Prevue• Smart Meetings• Successful Meetings• Trade Show News Network

Google Adwords CampaignThe campaign is targeting meeting and event planners searching for the Anaheim Convention Center and Anaheim/Orange County meeting and event venues.

• All traffic is directed to the meetings section of the Visit Anaheim website

• Campaign had 1,762,085 ad impressions and sent 20,783 clicks to the website at a cost of $2.79 each

• Campaign is ongoing

Marketing DataTotal Website Sessions (visitanaheim.org)

• 1,011,830 sessions (includes some estimated data from December 2015 when Google Analytics was down)

Online RFP (lead) Volume

• 69 online RFPs (visitanaheim.org)

Online RFP (lead) Volume – Sponsored Cvent Profile

• 776 online RFPs • Four Diamond level

Business Intelligence Reporting• Board of Directors dashboard – updated monthly, displays key

sales data and destination trends• Sales production reports – updated monthly, displays year-to-date

sales team performance• Destination data for partners and destination developers• Reports showing the effect Visit Anaheim activity has on the

destination hotels

Co-Operative Advertising ProgramTripAdvisor

Partners had the opportunity to participate in a year long co-op campaign that leveraged the huge online traffic of TripAdvisor (in 2015, the term “Anaheim” was searched for 2.8 million times on the site). Advertising was available on the “Anaheim” page and/or the “Orange County” page. This campaign will continue into 2017.

Campaign Highlights

• Banner CTR is at 0.25% while industry average is .o8% and TripAdvisor average is 0.10%

• We drove 29,153 visits to your website that were View-Through (those that were exposed to your ads on TripAdvisor but did not click through, then within a 15 day window if they visited your website we were able to record that)

• We drove a cost per visit of $0.67. For a graphical adverting campaign that is great as it rivals search marketing cost per clicks.

2015/2016 FY in Review Summary

COMPLETED

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CommunicationsThe communications team focused on promoting the evolution of the destination along with Visit Anaheim’s rebrand campaign to generate local, national and international media coverage. From July 2015 – June 2016, the team generated the following earned media results:

• Number of placements: 396• Number of impressions: 1.1 billion

Visit Anaheim Rebrand CampaignAfter more than 20 years as the Anaheim/Orange County Visitor & Convention Bureau, the Anaheim-based Destination Marketing Organization was re-branded. To compensate for a minimal advertising budget, PR became an important driver in raising awareness of the new brand with the goal of generating top-tier local and national media coverage.

Strategic PR Focus/Brand Launch Created a highly visual and engaging moment-in-time two-city event on June 24 & 25, to provide a way for: media and influencer storytelling, social traction and eliciting city and county pride. The brand launch included:

• Media Moment-in-Time: Executed a bi-coastal two-day moment-in-time events with media, celebs and VIPS to generate media and social coverage and drive awareness of Visit Anaheim

• Influencer Engagement: Partnered with 3D pavement artist Joe Hill and SoCal native pop culture influencers, Brandy Norwood, Nate Berkus and Jeremiah Brent (for NY event)

• Audience Expansion: Expanded Anaheim reputation, recognition and influence beyond local community and media influencers

Results: Visit Anaheim’s brand launch and PR activation in NY and Anaheim resulted in 105 placements, 383 million in traditional media impressions and 10.5 million social media impressions.

Launching Sports AnaheimIn March 2016, the communications team supported the launch of Sports Anaheim with a number of media events used to generate excitement for the new division and the business secured to impact the economic vitality of the destination. To announce the division launch, the team secured an exclusive with Orange County Register to seed the story and then pitched the announcement far and wide to key national and local sports, business, tourism and meeting trade writers and over the wire. Results included stories in the Orange County Register, Orange County Business Journal, CA Meetings + Events, L.A. Business Journal and more.

The team partnered with the communications teams at Disneyland and Honda Center to announce for the first time that the P&G Gymnastics Championship was coming to Anaheim in 2017. The moment-in-time press conference was held at Downtown Disney and attended by esteemed guests of the community, Olympic athletes and a robust list of media including Los Angeles broadcast stations, Los Angeles Times, Coast Magazine, Orange County Register, to name a few. The event yielded several stories including fantastic pieces in FOX-LA, NBC-LA, CBS-LA, KCAL-LA, Los Angeles Times, AP and USA Today.

The last push of the month for Sports Anaheim was the announcement of Amateur Athletic Union (AAU) opening their first West Coast office in Anaheim. The team executed a media and community event where dignitaries from both organizations made the announcement

during the moment-in-time event at the Anaheim Convention Center. Association News and Sports Travel Magazine covered the event resulting in broadcast, digital and print coverage. On the morning of the event, the news broke via Orange County Register, through a secured exclusive. The story also gained features in Sports trade publications Sports Event Magazine and Connect Sports.

Results: All of the Sports Anaheim news generated 180 million impressions.

First-Ever Visit Anaheim Digital Marketing SummitThe team designed, planned and implemented Visit Anaheim’s inaugural Digital Marketing Summit. The first of more to come, the Summit was provided for TID hotel partners to hear from industry experts on key digital business drivers - ratings and reviews. The format consisted of three sessions: Keynote talk by Daniel Lemin, author of Amazon bestselling book, “Manipurated,” followed by a three-person panel (Air New Zealand, SimpleView and Gondola Adventures), TripAdvisor marketing expert and a digital marketing expert from award-winning PR agency Citizen Relations discussing the latest trends in the industry. 35 key hotel partners were in attendance. The vast majority (95 percent) of partners found the found the subject matter helpful and would recommend the Digital Marketing Summit to others.

2015/2016 FY in Review Summary

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2015/2016 FY in Review Summary

In close collaboration with Visit Anaheim partners, Team Tourism developed targeted initiatives to promote and market Anaheim as the premier Southern California leisure destination and strengthen its competitive positioning within the consumer and travel trade sectors.

These programs are designed to be an extension of our partners’ sales efforts. The programs offer a unique platform to promote the new hotel inventory, current and remodeled hotels and additions in dining, entertainment, and transportation infrastructure.

Consumer FocusRealigned the direction of the Tourism Department to incorporate a B2C focus with fully integrated campaigns and programs. The TID funding allowed us to develop co-op initiatives generating a combined reach of 23 million domestic and international consumers and to establish ongoing consumer efforts.

• abc15 Arizona

• AAA Northern California

• Arizona Republic Summer

• WestJet Vacations

• Virgin Australia

• Let’s Travel Magazine

• New Zealand Herald

• The Peanuts Movie Promotion Mexico

• Insurgent Movie Promotion Mexico

Focused on increasing the consumer database to target with email marketing campaigns. The goal is to generate engagement, traffic and conversion to our website. The growing database currently includes 51,000 consumer emails.

Travel Trade OutreachDesigned and executed sales programs, missions and training efforts to reach travel trade in tier-1 markets including domestic, Canada, Australia, New Zealand, Mexico, China and Japan.

• 61 programs

• 313 partners participated

• 14 Fam groups (200 agents)

• 2 airline crew itineraries

• 4,262 Anaheim Specialists (8% increase)

Partnered with OCVA in various international efforts including China, India and Middle East to help leverage the collective resources to position the destination in key emerging markets. In addition, we also have representation in Mexico and Japan as mature markets.

We continue to showcase the destination in joint efforts with key industry partners: US Travel Association, Visit California and U.S. Commercial Service.

Sales MissionsLaunched our first biennial Visit Anaheim road show to Australia and New Zealand to introduce our new brand and to keep the destination top of mind in this very competitive market.

Continued success in Tourism’s signature mission to Western Canada as the largest program of any destination in the West Coast.

These cost-effective programs allowed partners to connect with around 1000 travel professionals including key decision makers in the trade and media.

Client EventsIn addition to sales missions and industry events, Team Tourism organized and hosted signature events including the Client Appreciation Luncheon in Anaheim and Club Anaheim in Orlando. The events are main platforms for area hotels to interact with important destination clients.

TOURISM DEVELOPMENT

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Visit Anaheim

Statement of Income and Expense for the City Year Ending June 30, 2016

YTD REVENUE REVENUET.I.D. ANAHEIM $12,113,558T.I.D. GARDEN GROVE 1,612,210VISIT ANAHEIM PARTNERSHIP DUES1,013,100OTHER INCOME 1,450,968

TOTAL REVENUE $16,189,836

CLERICAL & ADMINSITRATION $ 2,205,203CONVENTION SALES 4,941,152STRATEGY & DEVELOPMENT 527,786CLIENT SERVICES 888,053HOUSING 912,269TOURISM 2,469,531 MARKETING 665,191COMMUNICATIONS 442,777PARTNERSHIP DEVELOPMENT 692,422ANAHEIM CHAMBER OF COMMERCE 392,095DEPRECIATION EXPENSE 98,000

TOTAL OPERATING EXPENSES $14,237,489

EXCESS REVENUE OR (EXPENSES) $1,952,347

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800 W. KATELLA AVENUE ANAHEIM, CA 92803TEL (714) 765-8888 FAX (714) 991-8963

visitanaheim.org

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Approved by ATID Transportation Committee Meeting

On March 23, 2017

ANAHEIM TOURISM

IMPROVEMENT DISTRICT (ATID)

ATID TRANSPORTATION

COMPONENT FUND ANNUAL REPORT

FISCAL YEAR 2015/2016

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 1

ANAHEIM TOURISM IMPROVEMENT DISTRICT

ATID Transportation Component Fund Annual Report for Fiscal Year 2015/2016

Introduction:

The Anaheim Tourism Improvement District (ATID) was established within The Anaheim Resort and the

Platinum Triangle Districts on September 14, 2010 and encompasses the area shown in Exhibit A.

The ATID is a way for Anaheim’s visitor industry to become self-sufficient by adding a 2% assessment fee

that mirrors the Transit Occupancy Tax (TOT) to each occupied guest room. This Tourism Improvement

District is a self-assessment fee by the hotel community. The fee is passed on to the customer or paid

for by the hotel. This fee commenced on November 1, 2010, and is collected and audited by the City of

Anaheim.

Visit Anaheim, formerly known as the Anaheim Orange County Visitor & Convention Bureau (AOCVCB),

receives 75% of the ATID funds to provide a stable and adequate funding source and enable Visit

Anaheim to function as a competitive destination sales and marketing organization. Oversight of these

ATID funds is managed by the Visit Anaheim Board of Directors.

The remaining 25% of the ATID collections go towards Anaheim’s transportation programs. These

Transportation Component funds are collected and administered by a separate ATID Transportation

Committee.

The ATID Contribution list is made of 84 properties within The Anaheim Resort and Platinum Triangle

Districts as identified in Exhibit B.

Resolution 2010-151 (forming the ATID) and Ordinance No. 6174 (ATID Enabling Ordinance) require the

ATID Transportation Committee to submit an annual report for each fiscal year the ATID is in effect

addressing the following:

The method and basis of levying the assessment in sufficient detail to allow each business

owner, as appropriate, to estimate the amount of the assessment to be levied against his or her

businesses for that fiscal year.

Any proposed changes in the boundaries of the tourism improvement district, any benefit zones,

classification of businesses, the basis and method of levying assessments, the management plan

or the activities and improvements to be funded by the assessments.

The improvements and activities to be provided for that fiscal year.

An estimate of the cost of providing the improvements and the activities for that fiscal year.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 2

The amount of any surplus revenues to be carried over from a previous fiscal year.

The amount of any contribution to be made from sources other than assessments levied

pursuant to the Ordinance.

Annual Report Components:

Method and Basis of Levying the Assessment:

On September 14, 2010, the Anaheim City Council established the Anaheim Tourism

Improvement District (ATID) as a means of providing the necessary resources to enhance

tourism activity and increase hotel room stays. The ATID establishes an assessment of 2% of the

room rent for all hotel facilities located within the ATID boundaries (The Anaheim Resort and

the Platinum Triangle). This assessment is not a tax for the general benefit of the City, rather it

is an assessment for activities that provide benefits directly to those hotels within the ATID.

Background information about the ATID, including the method and basis of levying the

assessment, is provided on the City website (see the Business License Division page on

www.anaheim.net or http://www.anaheim.net/565/Anaheim-Tourism-Improvement-District-

ATI). The City also sent a letter dated October 13, 2010, to the Anaheim Hotel Operators to

provide information about the ATID (see Exhibit C).

ATID Components - No Changes Proposed:

There were no proposed changes to:

The boundaries of the tourism improvement district

Any benefit zones

Classification of businesses

The basis and method of levying assessments

The management plan

The activities and improvements to be funded by the assessments

Fiscal Year 2015/2016 Review Summary

Below is a summary of the following for Fiscal Year 2015/2016: the improvements and activities

provided during the fiscal year; the cost of providing the improvements and the activities; and,

the amount of any surplus revenues to be carried over from a previous fiscal year.

The description of each activity indicates whether other funding sources, in addition to ATID

Transportation Funds, were contributed to the project.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 3

CONCLUSION OF THE PLANNING EFFORTS FOR THE ANAHEIM RAPID CONNECTION

(ARC) FIXED-GUIDEWAY PROJECT:

During Fiscal Year 2015/2016 and the first half of Fiscal Year 2016/207, the Anaheim City Council

and the OCTA took steps to conclude the planning efforts for the proposed ARC Fixed-Guideway

Project. As this project has now concluded, this summary provides some brief background

information on the project and the steps taken to conclude the planning efforts.

Background: Between 2008 and 2016, the City and the OCTA worked collaboratively on the

proposed ARC fixed-guideway project to provide an east-west transit connection between

ARTIC, the Platinum Triangle and The Anaheim Resort. This project was envisioned to operate

as a high-capacity system, providing ease of transfer to the Metrolink commuter rail system,

Amtrak, local fixed-route bus, future bus rapid transit (BRT), and high-speed train services

connecting at ARTIC. This system was proposed to provide residents, employees, and visitors a

connection between the Metrolink commuter rail system to Anaheim’s major employment and

activity centers in the Platinum Triangle and The Anaheim Resort. Annual Review Reports for

Fiscal Years 2011/2012, 2012/2013, 2013/2014 and 2014/2015 described the various

agreements and milestones completed during those reporting periods including the City’s

adoption of the Locally Preferred Streetcar Alternative in 2012 and commencement of

preparation of state and federal environmental documentation.

Actions during Fiscal Year 2015/2016 and the first half of Fiscal Year 2016/2017:

On September 1, 2015, the City Council approved an amendment to the Professional

Services Agreement with Hill International, Inc. for additional services for the ARC Project in

an amount not to exceed $1,300,000. The additional services included evaluating

refinements to the alignment of the Locally Preferred Streetcar Alternative between

Clementine Street and Harbor Boulevard and evaluating alternative locations for the vehicle

storage and maintenance facility.

In March 2016, the proposed streetcar route was refined to reflect input received from

stakeholders and the City Council during the environmental scoping phase of the project.

Changes included adding a Disney Way east-west connection and a new station stop,

eliminating the acquisition of a hotel property on Harbor Boulevard, relocating the Resort

station from east of Harbor Boulevard to west of Manchester Avenue adjacent to the

Disneyland Resort’s proposed transportation hub, eliminating a pedestrian bridge over

Harbor Boulevard as a pedestrian bridge is proposed to be installed in connection with the

proposed Disneyland Resort transportation hub and relocating the maintenance facility to

the Platinum Triangle. These project refinements were shared with the OCTA Transit

Committee on March 10, 2016 and the community on March 17, 2016, and environmental

documentation evaluating this Refined LPA commenced.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 4

In May 2016, the OC Grand Jury released a report called “Light Rail: Is Orange County on the

Right Track?” which evaluated the OCTA’s work with respect to the OC Streetcar Project and

the ARC Project. The Grand Jury found that initial successes such as the OC Streetcar Project

are significant, both for educating the public and for providing future project momentum.

The Grand Jury’s report described the ARC Project and considered Anaheim to be “on the

right track.”

On June 27, 2016, in light of the OCTA managing significant transportation projects in

corridors along and near the ARC corridor (the OC Streetcar, the Central Harbor Boulevard

Transit Corridor Study (Harbor Study) and the OC Transit Master Plan), the OCTA Board

reevaluated the roles identified in the cooperative agreement with the City of Anaheim for

the ARC Project and approved the following actions:

o Authorized the Chief Executive Officer to negotiate and execute Amendment No. 3 to

Cooperative Agreement No. C-1-3115 between the OCTA and the City of Anaheim to

conclude all planning efforts for the ARC Project and to submit all work completed to

date to the OCTA;

o Affirmed the OCTA Board as the lead agency for any potential future phases of the ARC

Project; and

o Directed OCTA staff to evaluate a transit connection between The Anaheim Resort and

ARTIC as part of the Harbor Study with the intent of providing additional connections to

the OC Streetcar.

On September 27, 2016, the City Council approved and authorized an Amendment to a

Cooperative Agreement with the OCTA for the ARC Project. This amendment required the

City to conclude all planning efforts for the ARC project and submit all work completed to

date to OCTA; affirmed the OCTA as the lead agency for any future potential future phases

of the ARC project; and, directed OCTA staff to evaluate a transit connection between The

Anaheim Resort and the Platinum Triangle as part of the Harbor Study. The City Council also

adopted Resolution No. 2016-188 requesting the OCTA to evaluate Anaheim objectives in

the Harbor Study.

On December 14, 2016, Amendment No. 3 to Cooperative Agreement No. C-1-3115 was

executed between the OCTA and the City of Anaheim to conclude the planning efforts for

the ARC Project.

On January 10, 2017, the City Council adopted Resolution No. 2017-009 which states the

City Council opposes the ARC Project as being a non-viable transit solution in the City of

Anaheim. The Resolution also states the City Council opposes any streetcar plans along

Harbor Boulevard. However, the City Council supports the OCTA’s study of other transit

modes to recommend the best options to alleviate traffic congestion and improve mobility

for transit dependent riders in Anaheim and Orange County. The City Council also

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 5

encourages the OCTA to plan and develop a flexible transit solution that increases frequency

of bus routes and provides this solution for a lower fare, so that more riders can use this

system.

ATID Funds Allocated for ARC:

The ATID Transportation Committee has allocated $3,064,000 for ARC as follows:

On August 19, 2011, the ATID Transportation Committee allocated $414,000 for the ARC

project development activities, including $134,000 for the required local match for the

OCTA Cooperative Agreement and $280,000 for other project activities.

On July 27, 2012, the ATID Transportation Committee approved $800,000 of ATID funds to

support costs associated with ARC project development activities including $150,000 for the

required local match for the OCTA Cooperative Agreement and $650,000 for other project

activities including City project management, attorney support, FTA strategy advice and

coordination, and public outreach and meeting coordination.

On January 22, 2014, the ATID Transportation Committee approved $490,000 of ATID funds

to support costs associated with current ARC project development activities, including, but

not limited to, City project management, technical analysis, attorney support, public

outreach and meeting coordination.

On January 22, 2014, the ATID Transportation Committee also approved $60,000 of ATID

funds to reimburse the AOCVCB for the preparation of an Anaheim Streetcar Economic

Impact & Development Study, which was presented to the OCTA Board as part of its

consideration of the ARC Project in July, 2013.

On March 16, 2015, the ATID Transportation Committee approved $1.3 million of ATID

funds to support costs associated with incorporating the additional project alternatives into

the federal and state environmental documentation.

Expenditures:

A total of $1,986,563 of ATID funds have been expended for ARC on project development

activities including City project management, strategic guidance on the Federal New Starts

funding process, consultant services, public outreach, attorney support and preparation of the

Anaheim Streetcar Economic Impact and Development Study. This includes $190,667 expended

during FY 2015/2016 and $675,336 expended to date during FY 2016/2017.

The remaining $1,077,437 has been encumbered for FY 2016/2017 for close-out activities,

including payment of pending invoices. During the next Annual Report, the balance of

unexpended funds will be reported and this unexpended amount will be returned to the ATID

available balance.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 6

ANAHEIM REGIONAL TRANSPORTATION INTERMODAL CENTER (ARTIC):

The City of Anaheim and the Orange County Transportation Authority (OCTA) have worked

cooperatively on the development of ARTIC since 2005. In December 2014, ARTIC opened its

doors to the public and now serves as a multi-modal transportation center with civic space and

commercial elements to accommodate customers of public transportation services, including

Amtrak and Metrolink rail services, OCTA and Anaheim Resort Transporation (ART) buses,

Greyhound, Megabus.com, Tres Estrellas de Oro, taxis, shuttles, bicycles and, pedestrians.

Future transportation services could include a high-speed train. Commercial tenants also

occupy ARTIC including Mission Market and The Oyster Bar, with other venues in process.

The 15.78-acre ARTIC site is bounded by South Douglass Road to the west, the Santa Ana River

to the east, Katella Avenue to the north and State Route 57 to the south. The site is comprised

of two parcels including a 2.2-acre parcel located at 1790 South Douglass Road (owned by the

City) and a 13.58-acre parcel located at 1750 South Douglass Road (previously owned by the

OCTA).

In order to provide for single ownership of the ARTIC site, on July 10, 2012, the City Council

approved an agreement for the purchase and sale of the 13.58-acre parcel owned by the OCTA

(“Site”). The purchase price of the Site was $32,500,000, payable over 13 years.

As ARTIC is located within the ATID boundary and is a key component serving the area’s

transportation needs, on July 27, 2012, the ATID Transportation Committee approved

$5,000,000 of ATID funds to be used towards the payment for the Site (approximately

$1,000,000 a year for five years). Escrow closed in late 2012. A public celebration for the Grand

Opening of ARTIC was held on December 13, 2014.

On June 15, 2015, the ATID Transportation Committee approved $4 million of ATID funds to

support ARTIC. This included $2.1 million in FY 2014/2015 to offset operating expenses

including property management and security costs incurred prior to the opening of ARTIC and

six months of operation plus initial operating expenses. It also included $1.9 million in FY

2015/2016 to offset operating expenses.

Expenditures:

Between FY 2012/2013 and FY 2015/2016, $4,000,000 was expended for payment of the Site

($1,000,000 each fiscal year). Between FY 2014/2015 and FY 2015/2016, $4 million was

expended towards support of ARTIC ($2.1 million during FY 2014/2015 and $1.9 million during

FY 2015/2016).

The balance of $1,000,000 for payment of the Site will be paid during FY 2016/2017

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 7

ANAHEIM CANYON RAIL FEEDER SERVICE:

As part of the Project S Bus Program, the City entered into a Cooperative Agreement with the

OCTA in September, 2012, for capital and operations and maintenance funds for a new,

expanded rail feeder service connecting the Anaheim Canyon Metrolink Station with stops in the

Downtown and extending to The Anaheim Resort. In December, 2012, the City entered into a

Sub-Recipient agreement with the Anaheim Transportation Network (ATN) to operate the

service using two buses.

The capital costs for the new service includes $202,000 for the purchase of a new 30-passenger

bus and related equipment to be paid from the OCTA grant ($179,780) and an 11 percent local

match ($22,220). A second bus is provided by the ATN from the Anaheim Resort Transportation

(ART) fleet. Annual operating and maintenance costs are furnished by City AB2766 funds (South

Coast Air Quality Management District funds), ATN Metrolink Reimbursement and up to

$242,888 reimbursed by the OCTA within a five year period.

On July 27, 2012, the Transportation Committee approved $30,000 for the new bus service

(including the $22,220 local match for the acquisition of the bus and oversight and marketing of

the program).

The new service commenced in February, 2013, using two existing buses from the ART fleet.

The new bus was purchased in FY 2013/2014. Electronic signs (“next bus signs”) identifying

when the next ART bus will arrive were also installed at the City Hall bus stop and at the La

Palma bus stop in the bus shelters. An additional next bus sign at the Vermont bus stop will be

installed in FY 2016/2017. This service is meeting ridership expectations, with an average of 10

boardings per each of the 5.5 daily passenger hours (daily boardings range from a minimum of

55 to over 100).

As the operating costs have been lower than anticipated, the OCTA agreed to extend the term of

the agreement to allow the service to operate another three years through July 2020. An

amendment to the ATN Sub-Recipient Agreement to permit the ATN to continue operating the

service through July 2020 is in process.

Expenditures:

During FY 2012/2013, $87 was expended for advertising costs associated with a public hearing

for the new route. During FY 2013/2014, $22,200 was expended for the local match for the

purchase of the bus. The remainder of the ATID funding allocation ($7,713) will be expended in

FY 2016/2017 to reimburse the purchase of the next bus signs.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 8

ANAHEIM TRANSPORTATION NETWORK (ATN) – ARTIC/Sports Complex Line:

On May 4, 2011, the ATID Transportation Committee allocated $130,000 to the ATN to enhance

the Anaheim Resort Transportation (ART) service from the current Anaheim Station to

destinations in The Anaheim Resort. The enhanced service was proposed to support increased

Metrolink Service and further develop transit ridership in this important corridor. This service

commenced following the opening of ARTIC in December 2014. On January 15, 2015, the ATID

Transportation Committee allocated $130,000 to continue to supplement the enhanced ART

services through June 2016.

The ATN submitted a progress report indicating that over the January 2015 through June 2016

service period, there were 287,399 trips (in the last three months, the monthly ridership trips

ranged from 10,448 to 16,779). This includes passengers transferring from Metrolink and

Amtrak to ART, casual ART day riders, leisure and convention center passengers, and riders from

The Anaheim Resort to Anaheim sporting venues at the Honda Center (Ducks) and Anaheim

Stadium (Angels).

On January 15, 2015, the ATID Transportation Committee also allocated $24,000 towards ATN’s

lease of space at ARTIC to provide transportation and destination related information to all

patrons and travelers during FY 2015/2016.

Expenditures:

During FY 2015/2016, $260,000 was expended for the enhanced bus service and $24,000 for the

ARTIC office space leasing.

ANAHEIM TRANSPORTATION NETWORK (ATN) – Supplement Caltrans Grant for ART

2035 Imagine Possibilities Study Efforts

On January 15, 2015, the ATID Transportation Committee approved $255,000 to supplement a

grant received by the ATN from Caltrans to prepare a Capacity Building Plan called “ART 2035

Imagine Possibilities.” This Plan will evaluate operating parameters for ART services and any

necessary future governance structure changes for ART. It will also include a comprehensive

evaluation and update of the ART financial participation structure and modeling methodology

and options for handling luggage service. The study is underway and anticipated to be

completed in FY 2016/2017.

Expenditures:

During FY 2015/2016, $141,563 was expended for the Capacity Building Plan. The remaining

balance of $113,437 is anticipated to be expended during FY 2016/2017.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 9

BUS SHUTTLE SERVICE BETWEEN ARTIC AND CTRCITY ANAHEIM:

On June 13, 2016, the OCTA Board of Directors awarded the City of Anaheim a grant under the

Measure M2 Project V (Community-Based Transit/Circulators) Program to provide a new bus

shuttle service connecting ARTIC and CtrCity Anaheim, serving stops at ARTIC and along State

College Boulevard, Vermont Avenue, Anaheim Boulevard and Center Street Promenade at

CtrCity Anaheim (see Exhibit D). On February 25, 2016, the ATID Transportation Committee

allocated $215,000 of ATID funds to be used towards the local match and contingency funds for

this project.

The new bus circulator route will travel between ARTIC and CtrCity Anaheim along an

approximate 4.25-mile corridor, with a commute time of approximately 20 minutes in each

direction. Two buses would serve the route (one new bus and one bus provided from the ATN’s

Anaheim Resort Transportation (ART) fleet). The service would operate Monday-Friday during

morning and evening commuter hours and include evening service on Fridays and Saturdays.

Ridership is estimated to meet the minimum boardings required by the grant (54 boardings per

day within twelve months of operation and 90 boardings per day within 24 months of

implementing the service through the end of the seven year program). A survey conducted in

2015 showed interest in the proposed service by City employees and other employees in CtrCity,

with approximately 90 people responding “Yes” and 90 people responding “Maybe” to whether

they would use a transportation connection between ARTIC, the Platinum Triangle and CtrCity

Anaheim if it was available. The service will operate for seven years beginning in May/June

2017.

The cost of the new bus and equipment will be approximately $450,000. The bus acquisition

will be funded through the $220,000 Project V grant ($193,600 from OCTA and $26,400 from

ATID transportation funds) and ATN funds ($90,000 from the ATN and $140,000 through a

California Air Resources Board HVIP Voucher secured by the ATN). The new bus is anticipated to

be in operation in FY 2017/2018. Until the new bus is available, ATN will provide a second bus

from its fleet for this service.

The bus operations and marketing costs for seven years will be approximately $1,069,389.

OCTA will reimburse the City for marketing costs and up to 90% of the operating costs ($951,756

over a seven year period) provided the minimum ridership requirements are maintained. The

City’s required local match ($117,633 of ATID transportation funds and the City’s AB2766 South

Coast Air Quality Management District funds for programs that reduce mobile source emissions)

will fund the balance of the costs. As required by the grant, contingency funds are available

(part of the ATID allocation) to cover startup of the service if needed until the boardings meet

the minimum grant requirements.

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ATID Transportation Component Fund Annual Report – FY 2015/2016 Page 10

On December 28, 2016, the City entered into a Cooperative Agreement with the OCTA to

provide for the service. A Sub-Recipient Agreement between the City and the ATN to operate

the service is in process.

Expenditures:

During FY 2015/2016, $215,000 of ATID Transportation funds were allocated for the project.

Funds will start being expended in FY 2016/2017.

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CITY OF ANAHEIM DATED: 2-8-17

ANAHEIM TOURISM IMPROVEMENT DISTRICT (ATID)

ANNUAL REPORT SUMMARY - TRANSPORTATION COMPONENT

Projected Projected Projected Projected Projected

FY 2010/11 FY 2011/12 FY 2012/13 FY 2013/14 FY 2014/15 FY 2015/16 FY 2016/17 FY 2017/18 FY 2018/19 FY 2019/20 FY 2020/21

Revenues:

Special Assessments 1,319,150$ 2,940,416$ 3,092,940$ 3,306,269$ 3,600,839$ 4,066,649$ 4,415,329$ 4,825,975$ 5,070,480$ 5,235,721$ 5,388,744$

Penalties and Interest 6,263 37,805 52,166 58,716 64,235 57,829 65,100 65,100 65,100 65,100 65,100

Total Revenues 1,325,413 2,978,221 3,145,106 3,364,985 3,665,074 4,124,478 4,480,429 4,891,075 5,135,580 5,300,821 5,453,844

Expenditures:

ARC - (203,498) (225,459) (351,454) (340,149) (190,667) (675,336) - - - -

ARTIC - Land - - (1,000,000) (1,000,000) (1,000,000) (1,000,000) (499,998) - - - -

ARTIC - Operational Support - - - - (2,100,000) (1,900,000) - - - - -

Resort Directional Signs - - (740,730) (9,914) (449,355) - - - - - -

Anaheim Canyon Rail Feeder - - (87) (22,200) - - - - - - -

ATN - - - - - (425,563) - - - - -

Total Expenditures - (203,498) (1,966,276) (1,383,568) (3,889,504) (3,516,230) (1,175,334) - - - -

Encumbrances:

ARC - - - - - - (1,077,437) - - - -

ARTIC - Land - - - - - - (500,002) - - - -

Anaheim Canyon Fail Feeder - - - - - - (7,713) - - - -

ATN - - - - - - (113,437) - - - -

Project V - - - - - - (215,000) - - - -

Total Encumbrances - - - - - - (1,913,589) - - - -

Contribution/(Draw) 1,325,413 2,774,723 1,178,830 1,981,417 (224,430) 608,248 1,391,506 4,891,075 5,135,580 5,300,821 5,453,844

Beginning Available Fund Balance - 1,325,413 4,100,136 5,278,966 7,260,383 7,035,953 7,644,201 9,035,707 13,926,782 19,062,362 24,363,183

Ending Available Fund Balance 1,325,413$ 4,100,136$ 5,278,966$ 7,260,383$ 7,035,953$ 7,644,201$ 9,035,707$ 13,926,782$ 19,062,362$ 24,363,183$ 29,817,027$

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ND

DR

DISNEY WAY

VERMONT AVE

ALLE

C S

T

OLIV

E S

T

IRIS

ST

PA

LM

ST

WILKEN WAY

JA

NE

TT

E L

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LE

MO

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T

JA

CA

LE

NE

LN

OE

RT

LE

Y D

R

REVA DR

SP

INN

AK

ER

ST

NO

RM

A L

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SOUTH ST

CLA

UD

INA

ST

VE

RN

ST

TILLER AVE

CLIFFWOOD AVE

CANDY LN

FE

AT

HE

R S

T

RICKY AVE

BEACON AVE

SIRIUS AVE

LEATRICE LN

VALENCIA AVE

MAGIC WAY

LOCUST AVE

MA

LLU

L D

R

BLUEBELL AVE

HE

LE

NA

ST

HAMPSHIRE AVE

HILL AVE

BERRY AVE

WAKEFIELD AVE

PE

PP

ER

ST

AN

CH

OR

ST

CLIFTON AVE

DIC

KE

L S

T

DEWEY DR

JE

TT

Y D

R

HO

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OA

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ARLEE PL

DA

NA

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PEARSON AVE

NARDA ST

CRONE AVE

BO

XW

OO

D S

T

LYNNE AVE

HE

AT

HE

R L

N

CIT

RO

N S

T

KA

TH

Y L

N

ME

LR

OS

E S

T

APOLLO AVE

DAMON AVE

STELLA AVE

LASTER AVE

LACY AVE

SUSANNE ST

BR

OD

EN

ST

SIMMONS AVE

CA

MIN

O S

T

RO

BE

RT

LN

TIM

MY

LN

PROVENTIAL DR

CHATEAU AVE

DE

BB

IE L

N

HA

ZE

LW

OO

D S

T

OH

IO S

T

MO

UN

TA

IN V

IEW

AV

E

SA

GE

ST

EU

GE

NE

ST

MO

RG

AN

LN

NA

UT

ICA

L S

T

FLORENCE AVE

PU

RY

EA

R L

N

TR

OY

ST

MA

DR

ID S

T

MIDWAY MNR

IND

IAN

A S

T

CHARLOTTE AVE

PH

ILA

DE

LP

HIA

ST

LAMARK DR

CHALET AVE

BINNACLE AVE

WE

ST

PL

JU

NE

ST

KIM

WA

Y

AD

RIA

N S

T

TE

CH

NO

LO

GY

CIR

HA

LY

AR

D L

N

JE

WE

L L

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LE

OTA

LN

DA

RY

L L

N

BE

AU

XW

OO

D S

T

VERMONT AVE

WILKEN WAY

SIMMONS AVE

CLA

UD

INA

ST

PH

ILA

DE

LP

HIA

ST

JE

TT

Y D

R

PU

RY

EA

R L

N

TILLER AVE

SIMMONS AVE

SIRIUS AVE

HAMPSHIRE AVE

LE

MO

N S

T

MO

RG

AN

LN

SOUTH ST

WILKEN WAY

BEACON AVE

CLIFFWOOD AVECLIFFWOOD AVE

JE

TT

Y D

R

BLUEBELL AVE

NO

RM

A L

N

3164

LEGAL DESCRIPTION

The Anaheim Resort™The Anaheim Resort™ City of Anaheim

Planning GIS

July 20, 2010

M a p L o c a t i o nM a p L o c a t i o n

Key to Features

The Anaheim Resort™

City Boundary

Adjacent Cities

°0 500 1,000

Feet

EXHIBIT A

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��5

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KATELLA AVE.

GENE AUTRY WAY

ST

AT

E C

OL

LE

GE

BL

VD

.

ORANGEWOOD AVE.

CERRITOS AVE.

AN

AH

EIM

BL

VD

.

HOWELL AVE.

SU

NK

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T.

DO

UG

LA

SS

RD

.

LE

WIS

ST

.

SAN

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NA F

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AY (I-5)

MANCHESTER

AVE.

AN

AH

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WAY

SA

NT

A A

NA

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IVE

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1,635'

800'

1,395'

90

0'

7,5

35'

9,330'91

5'

4,090'

210'

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of O

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CI t y

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AN

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LEGAL DESCRIPTIONThe Platinum TriangleThe Platinum Triangle

M a p L o c a t i o nM a p L o c a t i o n

C i t y o f O r a n g eC i t y o f O r a n g e

Key to Features

Platinum Triangle

City Boundary

Adjacent Cities

3164

City of Anaheim

Planning GIS

July 20, 2010

°0 500 1,000

Feet

EXHIBIT A

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84 Zaby's Motor Lodge 444 W Katella Ave 92802‐3694 Anaheim

Anaheim Tourism Improvement District ‐ Participating PropertiesNumber Hotel List  Address Zip Code  City 

1 Alamo Inn and Suite 1140 W Katella Ave 92802‐2805 Anaheim2 Alpine Motel 715 W Katella Ave 92802 Anaheim3 America's Best Inns and Suites 425 W Katella Ave 92802 Anaheim4 Anabella Hotel 1030 W Katella Ave 92802 Anaheim5 Anaheim Camelot Inn and Suites 1520 S Harbor Blvd 92802 Anaheim6 Anaheim Carriage Inn 2125 S Harbor Blvd 92802‐3515 Anaheim7 Anaheim Courtyard by Marriott 2045 S. Harbor Boulevard 92802 Anaheim8 Anaheim Del Sol 1604 S Harbor Blvd 92802‐2314 Anaheim9 Anaheim Desert Inn and Suites‐Disneyland 1600 S Harbor Blvd 92802 Anaheim10 Anaheim Desert Palms Hotel and Suites 631 W Katella Ave 92802 Anaheim11 Anaheim Discovery Inn & Suites 1126 W Katella Ave 92802 Anaheim12 Anaheim Harbor RV Park, L.P. 1009 S. Harbor Blvd 92805 Anaheim13 Anaheim Luxury Suites 620 W Orangewood Ave 92802 Anaheim14 Anaheim Marriott 700 W Convention Way 92802 Anaheim15 Anaheim Overnite Trailer Park 2156 S. Harbor Blvd 92802 Anaheim16 Anaheim Plaza Hotel and Suites 1700 S Harbor Blvd 92802‐2375 Anaheim17 Anaheim Rodeway Inn Maingate 1211 S West Place 92802 Anaheim18 Anaheim RV Village 333 W. Ball Road 92805 Anaheim19 Arena Inn & Suites 130 W Katella Ave 92802‐3602 Anaheim20 Ayres Hotel 2550 E Katella Ave 92806 Anaheim21 Best Western Anaheim Inn 1630 S Harbor Blvd 92802 Anaheim22 Best Western Courtesy Inn 1070 W Ball Rd 92802‐1804 Anaheim23 Best Western Park Place Inn and Mini Suites 1544 S Harbor Blvd 92802 Anaheim24 Best Western Raffles Inn & Suites 2040 S Harbor Blvd Anaheim 92802 Anaheim25 Best Western Stovall's Inn 1110 W Katella Ave 92802 Anaheim26 Best Western‐Pavillions 1176 W Katella Ave 92802 Anaheim27 Budget Inn 1042 W Ball Rd 92802‐1804  Anaheim28 Candy Cane Inn 1747 S Harbor Blvd 92802 Anaheim29 Carousel Inn and Suites 1530 S Harbor Blvd 92801 Anaheim30 Castle Inn 1734 S Harbor Blvd 92802‐2374 Anaheim31 Clarion Hotel Anaheim Resort 616 W Convention Way 92802 Anaheim32 Classic Motel 909 S. Harbor Blvd.  92805 Anaheim33 Comfort Inn Maingate 2171 S Harbor Blvd 92008 Anaheim34 Comfort Suites‐Anaheim 300 E Katella Way 92802 Anaheim35 Cortona Inn and Suites 2029 S Harbor Blvd 92802 Anaheim36 Days Inn & Suites Anaheim at Disneyland 1111 S Harbor Blvd 92805 Anaheim37 Days Inn Anaheim West 1030 W Ball Rd 92802 Anaheim38 Disneyland Hotel 1150 W Magic Way 92802 Anaheim39 Disney's Grand California Hotel and Spa 1600 S Disneyland Dr 92803 Anaheim40 Disney's Paradise Pier Hotel 1717 S Disneyland Dr 92802 Anaheim41 Dolphin's Cove 465 W. Orangewood Ave 92802 Anaheim42 Doubletree Guest Suites Anaheim Resort/Con Ctr 2085 S Harbor Blvd 92802 Anaheim43 Eden Roc Inn & Suites 1830 S West St 92802 Anaheim44 Extended Stay America Anaheim Convention Center 1742 S Clementine St 92802 Anaheim45 Fairfield Inn Anaheim Disneyland Resort 1460 S Harbor Blvd 92802 Anaheim46 Frontier Motel 933 S. Harbor Blvd. 92805 Anaheim47 Greenwood Suites 1733 S Anaheim Blvd 92805 Anaheim48 Hacienda Inn & Suites 2176 S Harbor Blvd 92802 Anaheim49 Hilton Anaheim 777 W Convention Way 92802 Anaheim50 Holiday Inn Anaheim Resort 1915 S Manchester Ave 92802 Anaheim51 Holiday Inn Express‐Maingate 435 W Katella Ave 92802 Anaheim52 Holiday Inn Hotel and Suites 1240 S Walnut St 92802 Anaheim53 Hotel Menage 1221 S Harbor Blvd 92805 Anaheim54 Howard Johnson Plaza Hotel 1380 S Harbor Blvd 92802 Anaheim55 Islander Inn and Suites 424 W Katella Ave 92802 Anaheim56 Jolly Roger Inn 640 W Katella Ave 92802‐3499 Anaheim57 La Quinta Inn & Suites 1752 S Clementine St 92802 Anaheim58 Little Boy Blue Motel 416 W Katella Ave 92802‐3697 Anaheim59 Motel 6 100 W Disney Way 92802 Anaheim60 Park Vue Inn 1570 S Harbor Blvd 92802 Anaheim61 Peacock Suites Hotel 1745 S Anaheim Blvd 92805‐6518 Anaheim62 Portofino Inn and Suites 1831 S Harbor Blvd 92782 Anaheim63 Quality Inn & Suites Anaheim 1166 W Katella Ave 92802 Anaheim64 Quality Inn and Suites Anaheim Resort 1441 S Manchester Ave 92802 Anaheim65 Quality Inn Maingate 2200 S Harbor Blvd 92802 Anaheim66 Ramada at the Anaheim Convention Center 2141 S Harbor Blvd 92802 Anaheim67 Ramada Inn 515 W Katella Ave 92805 Anaheim68 Ramada Inn Maingate 1650 S Harbor Blvd 92802 Anaheim69 Ramada Limited Anaheim 921 S Harbor Blvd 92805 Anaheim70 Red Lion Hotel Anaheim Maingate 1850 S. Harbor Blvd      92802 Anaheim71 Residence Inn Anaheim Maingate 1700 S Clementine St 92802 Anaheim72 Riviera Motel 410 W Katella Ave 92802 Anaheim73 Rodeway Inn & Suites 2145 S Harbor Blvd 92802 Anaheim74 Sheraton Anaheim Hotel 900 S Disneyland Dr 92802 Anaheim75 Sheraton Park Hotel at the Anaheim Resort 1855 S Harbor Blvd 92802 Anaheim76 Staybridge Suites 1855 S. Manchester Ave.  92802 Anaheim77 Super 8 Motel Anaheim Near Disneyland 415 W Katella Ave 92802‐3607 Anaheim78 Super 8‐ANAHEIM Park 915 S Disneyland Dr 92802 Anaheim79 Towne Place Suites by Marriott 1730 S State College Blvd 92806 Anaheim80 Travelodge‐Anaheim 1057 W Ball Rd 92802 Anaheim81 Travelodge‐International Inn 2060 S Harbor Blvd 92802 Anaheim82 Tropicana Inn and Suites 1540 S Harbor Blvd 92802‐2312 Anaheim83 Worldmark The Club  201 W. Katella Ave 92802 Anaheim

EXHIBIT B

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EXHIBIT C

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CtrCity ANAHEIM

ARTIC/CtrCity ANAHEIM Circulator

Angel Stadium

Honda Center

Proposed ARTIC/CtrCity Route: Existing OCTA Routes: Existing ART Routes:

1/11

Packing

House

State

College/

Katella

2/10

3/9

6

5/7

Platinum Triangle

Neighborhoods

Vermont/

Olive

4/8

Anaheim/

South St

EXHIBIT D