2016 2017 - cengage learning asia - learning solutions ... · 2016 2017. we continue to work ......

20162017

we continue to work hard to provide you with superior educational resources for your programs. As learning evolves, so do our resources, and Milady is proud to offer comprehensive print material along with innovative digital and online solutions so you can choose the right resources for your curriculum and school.

Milady Standard Textbooks continue to be one of the most trusted resources for beauty & wellness education. We believe in the importance of providing

current information and using feedback from you to continuously update our materials, which is why we offer newly revised Standards, including Milady Standard Cosmetology, Barbering (fig. 3), Theory & practice of Therapeutic Massage (fig. 1), and the brand new Milady Standard Haircutting System (fig. 2).

However, as a leading provider of educational materials, we could not stop there. It is crucial that we adapt our products to cater to today’s student, appeal to a variety of learning styles, and, above all, elevate learning outcomes. Today’s learner is engaged by technology — the Internet is their world and they expect to be able to retrieve information at the click of a button. They process and retain information better when it is delivered to them via smaller pieces of content, and instant gratification and feedback is not only important but expected. For these reasons

our focus at Milady has been to evolve our content to be delivered online. Through MindTap (fig. 4), eBooks, licensing preparation tools, and a one-of-a-kind Online Haircutting Simulation (fig. 5), students are able to learn in a familiar, exciting environment, where no matter what their learning style, there is a tool to keep them engaged. All the while, each tool is built with the instructor in mind, allowing for seamless integration into the classroom.

From our team to yours, we hope that you benefit from these educational resources and that you have an exciting and successful year. We are committed to being your partner in Beauty Education and we are always here to support you.

-Your friends at Milady

In 2016,

fig. 1

fig. 3

fig. 4

fig. 2

fig. 5

eBookMindTap guides students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. Built upon authoritative Milady content, MindTap guides students through a single learning path where they interact with learning tools—reading, multimedia, activities and assessments—in a READ, WATCH and DO format. Instructors can personalize the experience by customizing milady content or by adding their own content directly into the learning path, delivering a seamless student experience that aligns exactly with the curriculum being taught in the classroom.

Visit milady.com/mindtap to learn more!

A Personalized Teaching and Learning Experience

Quiz & Assignment Generator

Reporting & Tracking

CustomizationQuizzing

Message Board

Digital PortfolioGlossaryFlashcardsStudy Hub

Activities/Exercises

VideosReadSpeak Technology

Milady Standard Cosmetology, 13th Ed. Milady Standard Cosmetology is the primary student resource for a standard cosmetology program. Since 1938, it has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations.

eBook Provides students with a valuable alternative to the traditional textbook. Each eBook enhances the learning experience with interactive features to keep the student engaged, organized and assist them in retaining the information.

MindTap Online, personalized teaching experience with assignments that guide students to analyze, apply, and improve thinking, allowing instructors to measure skills and outcomes with ease.

Online Haircutting Simulation Cost-effective way for students to safely practice haircutting skills in a fun, game-like, virtual atmosphere.

Theory Workbook Theory-focused student resource that provides detailed, interactive exercises to increase student comprehension on material learned.

Practical Workbook Practical-focused student resource that provides detailed, interactive exercises to increase student comprehension on material learned.

Exam Review Student resource that provides chapter-by-chapter multiple choice questions.

Study Guide: The Essential Companion Full-color student resource that provides games, activities and rubrics for measuring outcomes and performance.

Situational Problems Student resource that tests critical thinking skills as well as conflict resolution.

Online Licensing Preparation Web-based, student solution allowing for review/chapter tests to be taken as well as comprehensive exams comprised from a pool of hundreds of questions.

Cosmetology

2 milady.com *Pricing information subject to change

Milady Standard Haircutting System A formalized system designed to make teaching and learning the foundational principles of haircutting easier, while ensuring a solid understanding of the technical and creative aspects of haircutting. Includes a total of 12 women’s haircuts and 3 men’s haircuts.

Milady Standard Natural Hair Care & Braiding Introduces the technical and creative aspects of braiding, styling and grooming hair that is naturally curly, kinky or multi-textured, via 17 step-by-step procedures.

Milady Standard Haircutting, 2nd Ed. Provides step-by-step procedures for additional education and instruction, including 25 women’s haircuts and finishes as well as 10 men’s haircuts.

Milady Standard Haircoloring and Chemical Texture Services, 2nd Ed. Provides step-by-step procedures for additional education and instruction, including 20 haircoloring procedures and 9 chemical texturing procedures.

Milady Standard Updos Provides step-by-step procedures for additional education and instruction, including 25 varying updo styles.

Milady Standard Razor Cutting Celebrity stylist, Nick Arrojo, takes students from the basic fundamentals of razoring to mastering three razor haircuts that give them the opportunity to implement the core skills of this effective and artistic cutting technique.

Anatomy & Physiology Reference for Beauty and Wellness Professionals, 2nd Ed. Laminated, spiral-bound, full-color resource showcasing 34 charts covering 11 main body systems.

Beauty & Wellness Dictionary, 3rd Ed. A-Z reference of over 4,800 beauty and wellness related terms, 150 color photos and illustrations, and appendix containing tables, charts and detailed anatomical drawings.

Milady Standard Business Fundamentals, 2nd Ed.

The premier business training program, designed with ease of implementation in mind, to help integrate 12 core lessons into existing cosmetology programs, making students more marketable and helping to increase job placement rates.

Create the Perfect

Bundle Package for

your Students!

Cosmetology

3

o Hardcover Textbook 1,129 pp., 8 ½” x 11”, ©2016 ISBN-13: 9781285769417 • List Price: $123.95

o Softcover Textbook 1,129 pp., 8 ½” x 11”, ©2016 ISBN-13: 9781285769431 • List Price: $117.95

o eBook Printed Access Card ISBN-13: 9781305654730 • List Price: $123.95

o MindTap Length of Access: 2 Years Printed Access Card ISBN-13: 9781305632028 • List Price: $249.95

o Online Haircutting Simulation Length of Access: 2 Years Printed Access Card ISBN-13: 9781305498044 • List Price: $49.95

o Theory Workbook ISBN-13: 9781285769455 • List Price: $52.95

o Practical Workbook ISBN-13: 9781285769479 • List Price: $52.95

o Exam Review ISBN-13: 9781285769554 • List Price: $38.95

o Study Guide: The Essential Companion ISBN-13: 9781285769639 • List Price: $62.95

o Situational Problems ISBN-13: 9781285769653 • List Price: $45.95

o Online Licensing Preparation Length of Access: 1 Year Printed Access Card ISBN-13: 9781285769790 • List Price: $36.95

Milady Standard Cosmetologyo Course Management Guide Binder

ISBN-13: 9781285769660 • List Price: $337.25

o Course Management Guide on CD ISBN-13: 9781285769677 • List Price: $510.00

o Instructor Support Slides on CD ISBN-13: 9781285769684 • List Price: $178.50

Milady Standard Haircoloring & Chemical Texture Services, 2nd Ed.o Instructor Resource on CD

ISBN-13: 9781439058848 • List Price: $127.50

o DVD Series ISBN-13: 9781439058831 • List Price: $399.95

Milady Standard Haircutting, 2nd Ed.o Instructor Resource on CD

ISBN-13: 9781439058824 • List Price: $127.50


For the Student

For the Instructor

SPANISH EDITIONS o Textbook

ISBN-13: 9781285772622 • List Price: $143.95

o Theory Workbook ISBN-13: 9781285769462 • List Price: $63.95

o Practical Workbook ISBN-13: 9781285769486 • List Price: $63.95


o Study Guide: The Essential Companion

ISBN-13: 9781285769646 • List Price: $73.95


VIETNAMESE EDITION o Textbook

ISBN-13: 9781285769448 • List Price: $143.95


Cosmetology

Milady Standard Haircutting System o Textbook

240 pp., 8 ½” x 11”, Spiral-Bound, ©2016 ISBN-13: 9781285769707 • List Price: $39.95

o eBook Visit milady.com for more information

Milady Standard Natural Hair Care & Braiding o Textbook

Diane Carol Bailey with Diane DaCosta 304 pp., 8 ½” x 11”, Softcover, ©2014 ISBN-13: 9781133693680 • List Price: $42.95

o Workbook ISBN-13: 9781133765653 • List Price: $26.95

o Milady Standard Haircutting, 2nd Ed. 140 pp., 8 ½” x 11”, Spiral-Bound, ©2012 ISBN-13: 9781439058961 • List Price: $37.95 Spanish Edition ISBN-13: 9781439058954 • List Price: $42.95

o Milady Standard Haircoloring & Chemical Texture Services, 2nd Ed. 105 pp., 8 ½” x 11”, Spiral-Bound, ©2012 ISBN-13: 9781439058947 • List Price: $37.95 Spanish Edition ISBN-13: 9781439058930 • List Price: $42.95

Milady Standard Natural Hair Care & Braiding o Course Management Guide on CD

ISBN-13: 9781133765622 • List Price: $285.50


Milady Standard Business Fundamentals, 2nd Ed.*Contact Account Manager for pricing

o Course Book with Goal Tracker ISBN-13: 9781285095301 Spanish Edition ISBN-13: 9781285095400

o CourseMate Length of Access: 2 Years Printed Access Card ISBN-13: 9781305267091

o Beauty & Wellness Dictionary, 3rd Ed. 360 pp., 5 ½” x 8 ½”, Softcover, ©2014 ISBN-13: 9781133686989 • List Price: $43.95

o Anatomy & Physiology Reference for Beauty and Wellness Professionals, 2nd Ed. 33 pp., 8 ½” x 11”, Spiral-Bound, ©2012 ISBN-13: 9781111642112 • List Price: $31.95 Spanish Edition ISBN-13: 9781111642129 • List Price: $38.95

o Milady Standard Razor Cutting Nick Arrojo 128 pp., 8 ½” x 11”, Softcover, ©2016 ISBN-13: 9781285778075 • List Price: $20.95

o Milady Standard Updos Timothy Johnson 192 pp., 8 ½” x 11”, Spiral-Bound, ©2015 ISBN: 9781285444499 • List Price: $31.95

Milady Standard Razor Cutting o Instructor Resource on CD

ISBN-13: 9781305627956 • List Price: $127.50


Milady Standard Business Fundamentals, 2nd Ed. o Course Management Guide

ISBN-13: 9781285095318 • List Price: $204.00

o Instructor Resource Website List Price: $462.50 *Includes access for all Instructors per site/location

For the Student

5

Cosmetology

Milady Standard Haircutting System o Instructor Edition

ISBN-13: 9781305587038 • List Price: $135.95


o Instructor Support Slides ISBN-13: 9781305587045 • List Price: $178.50

Online Haircutting Simulation

milady.com/simulation

Features :• Provides a 365-degree view of the client.

• Students can personalize their client by choosing eye color, haircolor and more.

• Can be effectively utilized within or outside of the classroom.

• Contains two different modes: Training and Challenge Mode, allowing students to first learn each cut in depth and then test their knowledge by recreating the haircut on their own.

• Includes feedback for each step while performing the cut as well as finished cut performance reports.

• Includes gamification, allowing the student to earn badges and unlock new haircuts as they progress, keeping them entertained and engaged.

Haircuts Include :

The perfect learning tool to enhance any curriculum

Milady’s Online Haircutting Simulation is a cost-effective way for students to safely practice haircutting skills in a fun, game-like atmosphere. It creates an additional opportunity for students to develop and apply their skills in conjunction with using mannequins and working on real-life clients. They have the option to practice nine different haircuts that will allow them to strengthen basic and advanced skills while immersed in a realistic, 3D salon. With this brand new learning tool, instructors can rest assured that students are mastering real-life skills, while confidently learning and practicing in a comfortable and exciting learning environment.

Blunt Haircut

Perimeter Graduation HaircutLong-Layered Overcut

Layered Bob HaircutGraduated Undercut

A-Line Haircut

Long-Layered HaircutUniform-Layered Haircut

Graduated Haircut

6

Cosmetology

MILADY STANDARD Haircutting System The Milady Standard Haircutting System is a formalized system designed to make teaching and learning the foundational principles of haircutting easier, while ensuring a solid understanding of the technical and creative aspects of haircutting that will set students up for success throughout their career.

The system teaches fifteen haircuts, each delivered via brief, segmented pieces of content, that allow for the information to be easily understood and retained. It then builds and strengthens the skills that are presented by means of repetition, revision, and exploration. The system also provides students with a conceptual understanding of the components involved, teaching them to clearly communicate their creative ideas to their guests and the ability to adapt the learned techniques to ensure their approach to each individual patron will yield equally successful results.

Contents :OverviewWomen’s Haircuts Long Haircuts • Blunt Haircut • Long-Layered Haircut • Perimeter Graduation • Long-Layered Overcut

Medium Haircuts • A-Line • Layered Bob • Textured Graduation • Mid-Length Layers

Short Haircuts • Graduated Haircut • Uniform Layered Haircut • Graduated Undercut • Disconnected Layers

Men’s Haircuts • Short Texture • Square Layers • Versatile Movement

Headsheets for WomenHeadsheets for Men

For the Student o Textbook

240 pp., 8 ½” x 11”, Spiral-Bound, ©2016 ISBN-13: 9781285769707 • List Price: $39.95


For the Instructor o Instructor Edition

ISBN-13: 9781305587038 • List Price: $135.95



7

Cosmetology

Milady Standard Esthetics: Fundamentals, 11th Ed. Milady Standard Esthetics: Fundamentals, 11th Edition is the primary student resource for a standard esthetics program up to 600 hours. The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.


MindTap Online, personalized teaching experience with assignments that guide students to analyze, apply, and improve thinking, allowing instructors to measure skills and outcomes with ease.

Workbook Student resource that contains detailed, interactive exercises designed to reinforce learning and increase student comprehension.

Exam Review Student resource that provides chapter-by-chapter multiple-choice questions.

Step-By-Step Procedures Spiral-bound, student resource containing procedures from the textbook to be used in conjunction with the core text or on its own to brush up on key procedures.

Online Licensing Preparation Web-based student resource, allowing for review/chapter tests to be taken as well as comprehensive exams comprised from a pool of hundreds of questions.

Esthetics

For programs Up To 600 Hours


Milady Standard Makeup Covering everything from anatomy and physiology to color theory, product types and tools, readers will learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Includes 20 chapters and over 40 procedures.

Skin Care & Cosmetic Ingredients Dictionary, 4th Ed.

Student resource that provides information on more than 2,350 ingredients and assists in making well-informed decisions regarding skin care ingredients and cosmetic products.

Esthetician’s Guide to Client Safety & Wellness Offers practical, safety-based information and tips to decrease the possibility of infection, as well as accidents or injuries during treatment or service.

The Skin Care Answer Book Provides concise, quick answers to the most-asked consumer skin care questions.



The premier business training program, designed with ease of implementation in mind, to help integrate 12 core lessons into existing esthetics programs, making students more marketable and helping to increase job placement rates.

Esthetics

9

Create the Perfect

Bundle Package for

your Students!

o Textbook 758 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111306892 • List Price: $151.95


o MindTap Length of Access: 2 years Printed Access Card ISBN-13: 9781305668928 • List Price: $269.95



o Step-By-Step Procedures ISBN-13: 9781111307097 • List Price: $40.95

o Online Licensing Preparation Length of Access: 1 year Printed Access Card ISBN-13: 9781111307042 • List Price: $36.95


ISBN-13: 9781111306991 • List Price: $162.95


o Exam Review

ISBN-13: 9781111306939 • List Price: $57.95


Milady Standard Esthetics: Fundamentals o Course Management Guide Binder

ISBN-13: 9781111306908 • List Price: $235.00



o Instructor Support Slides on CD

ISBN-13: 9781111306984 • List Price: $178.50

o Interactive Games on CD ISBN-13: 9781111307080 • List Price: $99.95

o Spanish Translated Instructor Resource on CD ISBN-13: 9781111307103 • List Price: $75.50


EstheticsFor the Student

For the Instructor

Milady Standard Makeup o Course Management Guide on CD

ISBN-13: 9781111539627 • List Price: $285.50




ISBN-13: 9781285095318 • List Price: $204.00


11

EstheticsFor the Student




o Anatomy & Physiology Reference for Beauty and Wellness Professionals, 2nd Ed. 33 pp., 8 ½” x 11”, Spiral Bound, ©2012 ISBN-13: 9781111642112 • List Price: $31.95 Spanish Edition ISBN-13: 9781111642129 • List Price: $38.95

o The Skin Care Answer Book: Real-World Answers to 275 Most-Asked Skin Care Questions Mark Lees 232 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-13: 9781435482258 • List Price: $40.95

o Esthetician’s Guide to Client Safety & Wellness Judith Culp & Toni Campbell 185 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN-13: 9781439057452 • List Price: $45.95

o Skin Care & Cosmetic Ingredients Dictionary, 4th Ed. M. Varinia Michalun & Joseph C. Dinardo 339 pp., 5 ½” x 8 ½”, Softcover, ©2015 ISBN-13: 9781285060798 • List Price: $54.95

Milady Standard Makeup o Textbook

530 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111539597 • List Price: $70.95 Spanish Edition ISBN-13: 9781111539658 • List Price: $76.95


o Workbook ISBN-13: 9781111539610 • List Price: $30.95 Spanish Edition ISBN-13: 9781111539665 • List Price: $36.95

Advanced Esthetics




Step-By-Step Procedures Spiral-bound, student resource containing the procedures from the textbook to be used in conjunction with the core text or on its own to brush up on key procedures.

Student CD Student resource containing video clips, computerized testbank, games, and audio glossary.

Online Licensing Preparation Web-based, student resource, allowing for review/chapter tests to be taken as well as comprehensive exams comprised from a pool of hundreds of questions.

Skin Care Beyond the Basics, 4th Ed. A resource for the advanced esthetics student that includes 24 chapters of in-depth information on topics such as acne, sensitive skin, cosmetic ingredients and clinical management of aging skin, just to name a few.

Clearing Concepts: A Guide to Acne Treatment A science-based practical guide for treating clients of all ages who are suffering from acne and other skin problems. Sections on “treatment” demonstrate analysis techniques and clinical hands-on treatment methods.

Skin Care Practices and Clinical Protocols: A Professional’s Guide to Success in Any Environment A resource for skin care professionals interested in expanding their current knowledge and technical skills, offering step-by-step protocols of esthetic treatments including those that border the medical and clinical realms.

12 milady.com

Milady Standard Esthetics: Advanced, 2nd Ed. Milady Standard Esthetics: Advanced is the primary student resource for a standard esthetics program above 600 hours. It encompasses the broad areas of advanced skin sciences, including skin disorders and the updated ABC’s of skin cancer; advanced esthetic techniques and devices; spa and alternative therapies; and working in a medical setting, including plastic surgery procedures and pre- and post-medical treatments.

For programs Above600 Hours(Only includes advanced content, Fundamentals text still required)

Create the Perfect

Bundle Package for

your Students!





o Step-By-Step Procedures ISBN-13: 9781133013495 • List Price: $40.95

o Student CD ISBN-13: 9781111139216 • List Price: $86.95


Skin Care Beyond the Basics, 4th Ed. o Textbook

Mark Lees 514 pp., 8” X 9 ¼”, Softcover, ©2012 ISBN-13: 9781435487451 • List Price: $126.95


o Skin Care Practices & Clinical Protocols: Professional’s Guide to Success in Any Environment Sallie Deitz 323 pp., 8” x 9 ¼”, Softcover, ©2013 ISBN-13: 9781111542399 • List Price: $43.95

o Clearing Concepts: A Guide to Acne Treatment Mark Lees 239 pp., 7 3/8” x 9 ¼”, Softcover, ©2014 ISBN-13: 9781133280316 • List Price: $42.95

Milady Standard Esthetics: Advanced o Course Management Guide Binder

ISBN-13: 9781111139100 • List Price: $235.50




o Student CD (School Version) ISBN-13: 9781111139223 • List Price: $913.75

Skin Care Beyond the Basics, 4th Ed. o Course Management Guide on CD

ISBN-13: 9781435487437 • List Price $255.00


13

Advanced EstheticsFor the Student

For the Instructor

Nail Technology

Milady Standard Nail Technology, 7th Ed. Milady Standard Nail Technology, 7th edition, is the primary student resource for standard nail technology programs. Including 22 chapters, it is packed with new and updated information on several important topics including infection control, manicuring, pedicuring, chemistry, UV and LED gels, and the salon business. Chapter objectives have also been revised to provide students and instructors with measurable, outcomes-based goals that can later be assessed using the end-of-chapter review questions. This latest edition gives the aspiring nail technician the tools they need to pass their licensure exam and to launch themselves into a rewarding and successful career.




Vietnamese Study Summary Includes a summary of content from the student textbook and exam review.


CourseMate CourseMate provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environment.




The premier business training program, designed with ease of implementation in mind, to help integrate 12 core lessons into existing nail technology programs, making students more marketable and helping to increase job placement rates.


Create the Perfect

Bundle Package for

your Students!

Nail Technology




o Textbook 560 pp., 8 ½” x 11”, Softcover, ©2015 ISBN-13: 9781285080475 • List Price: $125.95





o CourseMate Length of Access: 2 years Printed Access Card ISBN-13: 9781285080734 • List Price: $173.95

o Vietnamese Study Summary ISBN-13: 9781285080567 • List Price: $72.95


ISBN-13: 9781285095318 • List Price: $204.00


Milady Standard Nail Technology o Course Management Guide on CD

ISBN-13: 9781285080482 • List Price: $285.50




ISBN-13: 9781285080598 • List Price: $146.95

o Spanish Study Resource ISBN-13: 9781285080581 • List Price: $78.95

o Online Licensing Preparation

Length of Access: 1 Year Printed Access Card ISBN-13: 9781285080611 • List Price: $36.95

15

For the Student

For the Instructor



Barbering

Milady Standard Barbering, 6th Ed. Milady Standard Barbering is the primary resource for barbering students preparing for their state licensing exam and a successful career in the professional market. It is the only textbook available that offers an integrated set of supplements to enhance the teaching and learning process.


MindTap Online personalized teaching experience with assignments that guide students to analyze, apply, and improve thinking, allowing instructors to measure skills and outcomes with ease.







The premier business training program, designed with ease of implementation in mind, to help integrate 12 core lessons into existing barbering programs, making students more marketable and helping to increase job placement rates.


Create the Perfect

Bundle Package for

your Students!

Barbering





o MindTap Length of Access: 2 Years Printed Access Card ISBN-13: 9781305664005 • List Price: $255.95



ISBN-13: 9781285095318 • List Price: $204.00


Milady Standard Barbering o Course Management Guide on CD

ISBN-13: 9781305100695 • List Price: $285.50



17

For the Student

For the Instructor






Massage

Theory & Practice of Therapeutic Massage, 6th Ed. Mark F. Beck

Theory & Practice of Therapeutic Massage, Sixth Edition, comprehensively provides the foundation of knowledge required to become a massage professional. It delves into several areas within the profession, with chapters devoted to spa massage, lymph massage, clinical massage techniques, therapeutic procedure, athletic massage, massage in medicine, and more. Providing a fresh new design, updated terminology and expanded content on topics such as research literacy and business administration, this new edition provides the essential knowledge and skills needed to become a successful massage therapist and will be a reference that users can count on throughout their careers.





Touch and Movement: Palpation and Kinesiology for Massage Therapists Provides extensive instruction in palpation and kinesiology techniques including focus on endangerment zones, cautions and contraindications, and an array of palpation practice exercises. The text engages all learning styles with a range of hands-on exercises.

The Complete Spa Book for Massage Therapists Designed for massage therapy students who are interested specifically in the spa industry, providing explanations and step-by-step instructions regarding a wide range of spa modalities.


Massage

The Massage Therapist’s Guide to Client Safety & Wellness A quick reference handbook that provides safety tips and information on preventing harm or injury to your clients.

Massage Therapy: What It Is and How It Works A student resource that defines and describes the depth, scope and universe of practice of massage therapy.

The Visual Guide to Swedish Massage A spiral-bound, student resource that illustrates the practical methods for performing foundational massage therapy techniques.

The Complete Guide to Lymph Drainage Massage, 2nd Ed. Provides an explanation of the lymphatic system, the theory behind lymph drainage massage, and explains when it should be performed. Includes step-by-step procedures for facial and upper and lower body massage.

Anatomy & Physiology Reference for Massage Therapists Laminated, spiral-bound, full-color resource showcasing 33 charts covering 11 main body systems.

19

Create the Perfect

Bundle Package for

your Students!

o Textbook Mark F. Beck 1,008 pp., 8 ½” x 11”, Hardcover, ©2017 Hardcover ISBN-13: 9781285187556 • List Price: $118.95 Softcover ISBN-13: 9781285187587 • List Price: $106.95





Theory & Practice of Therapeutic Massageo Course Management Guide on CD

ISBN-13: 9781285187648 • List Price: $285.50


Touch and Movement: Palpation and Kinesiology for Massage Therapists o Course Management Guide on CD

ISBN-13: 9781439056554 • List Price: $285.50


The Complete Spa Book for Massage Therapists o Course Management Guide on CD

ISBN-13: 9781418000172 • List Price: $285.50



MassageFor the Student

For the Instructor

o The Massage Therapist’s Guide to Client Safety & Wellness Deborah Ochsner 282 pp., 7” x 5”, Spiral Bound, ©2010 ISBN-13: 9781428319226 • List Price: $47.95

o The Complete Guide to Lymph Drainage Massage, 2nd Ed. Ramona Moody French 194 pp., 8 ½” x 11”, Softcover, © 2013 ISBN-13: 9781439056714 • List Price: $57.95

o Anatomy & Physiology Reference for Massage Therapists 36 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN 13: 9781133704126 • List Price: $29.95

o Massage Therapy: What It Is & How It Works Steven Schenkman 450 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN-13: 9781418012335 • List Price: $33.95

o The Visual Guide to Swedish Massage Mark F. Beck 147 pp., 8 ½“ x 11”, Spiral-bound, ©2014 ISBN-13: 9781133600954 • List Price: $27.95

The Complete Spa Book for Massage Therapists o Textbook

Steve Capellini 685 pp., 8 ½” x 11”, Softcover, ©2010 ISBN-13: 9781418000141 • List Price: $62.95


Touch and Movement: Palpation and Kinesiology for Massage Therapists o Textbook

Julie Goodwin 507 pp., 8 ½” x 11”, Spiral-bound, ©2013 ISBN-13: 9781439056578 • List Price: $80.95


o CourseMate Length of Access: 2 Years Printed Access Card ISBN-13: 9781133282594 • List Price: $80.95

21

MassageFor the Student

Business TrainingMilady Standard Business Fundamentals, 2nd Ed.

milady.com/businessfundamentals

What the Student ReceivesStudent Course Book Includes extensive theory content, business forms, and systems for each of the 12 lessons.

Goal Tracker A spiral-bound appointment book for students to keep track of daily appointments, record successes and areas for improvement, and create action plans.

o English Version ISBN-13: 9781285095301

o Spanish Version ISBN-13: 9781285095400

o CourseMate Length of Access: 2 years Printed Access Card ISBN-13: 9781305267091 *Contact Account Manager for pricing

What the School Receiveso Course Management Guide

Binder Includes Lesson Plans, Learning Objectives, Activities, Evaluation Rubrics and Multiple-Choice Tests. ISBN-13: 9781285095318 • List Price: $204.00

o Instructor Resource Website Includes Course Management Guide (PDF), Instructor Support Slides, Video Content, Audio Clips, Instructor Training Webinars, and Student Certificate Template. List Price: $462.50 * Includes access for all Instructors per site/location.

o Materials to Market the Program Includes Promotional Flyers, Admissions Video, Posters and Website Banner Graphics.

Instructor Trainingo Web-Based

Instructors receive access to 14 webinars that will teach them how to implement each lesson effectively. * Upon completion of all 14 webinars, instructors

will also receive 2 credits towards Milady’s Master Educator Certification.

o Implementation Support Schools receive the option of monthly support calls with a Milady Academic Trainer.

3 Equip your students with the business skills they need to succeed

3 Make your students more marketable and assist with job placement

3 Provide your instructors with extensive training

3 Receive Milady’s assistance in implementing the program from beginning to end

Milady Standard Business Fundamentals is the industry’s premier business training program. Designed with ease of implementation in mind, Milady will assist your school with adding “leading edge” business training to your existing curriculum.

This program includes 12 separate lessons:1. Success Habits 2. Accountability 3. Communication 4. Exceeding Client Expectations: Customer Service 5. Managing Your Finances 6. The Needs Assessment 7. Getting Retail Results 8. Double Your Day 9. Building a Clientele: Attracting the Ideal Client 10. Marketing 101 11. Planning for Your Future 12. S.M.A.R.T. Goals


Additional Programs

Successful Salon and Spa Management, 6th Ed.Edward J. TezakTextbook 192 pp., 8” x 9 ¼”, Softcover, ©2011 ISBN-13: 9781435482463 • List Price: $81.95

Workbook ISBN-13: 9781435482470 • List Price: $62.95

Online Licensing Preparation Length of Access: 1 year Printed Access Card ISBN-13: 9781435482494 List Price: $36.95

Instructor Resource on CD ISBN-13: 9781435482487 • List Price: $285.50

Spa Business Strategies: A Plan for Success, 2nd Ed.Janet M. D’AngeloTextbook 416 pp., 8” x 9 ¼”, Softcover, ©2010 ISBN-13: 9781435482098 • List Price: $94.95

Workbook ISBN-13: 9781435482104 • List Price: $47.95

Course Management Guide on CD ISBN-13: 9781435482111 • List Price: $285.50

Instructor Support Slides on CD ISBN-13: 9781435488038 • List Price: $178.50

Master Educator, 3rd Ed.Letha BarnesTextbook 474 pp., 8 ½“ x 11”, Softcover, ©2014 ISBN-13: 9781133693697 • List Price: $169.95

Exam Review ISBN: 9781133776598 • List Price: $52.95

Instructor Resource on CD ISBN-13: 9781133777052 • List Price: $285.50

CourseMate Length of Access: 2 years Printed Access Card ISBN-13: 9781133776895 List Price: $217.95

Milady Standard MakeupThis cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin.

For the Student Textbook 530 pp., 8 ½” x 11”, Hardcover, ©2013 ISBN-13: 9781111539597 • List Price: $70.95eBook Printed Access Card ISBN-13: 9781285049298 List Price: $70.95Workbook ISBN-13: 9781111539610 • List Price: $30.95

For the Instructor Course Management Guide on CD ISBN-13: 9781111539627 • List Price: $285.50Instructor Support Slides on CD ISBN-13: 9781111539634 • List Price: $178.50DVD Series ISBN-13: 9781111539641 • List Price: $399.95

SPANISH EDITIONS Textbook ISBN-13: 9781111539658 • List Price: $76.95Workbook ISBN-13: 9781111539665 • List Price: $36.95

23

Makeup

Salon & Spa ManagementStudent Instructor Program

Our continuing education classes can be attended in person or accessed online, and can be applied to fulfilling various continuing education requirements. Instructors also have the option of achieving a Master Educator certification. Level I Master Educator and Level II Advanced Master Educator certification for Beauty & Wellness Educators is available based on the completion of 12 or 18 classes respectively. For more information go to milady.com and select “Instructor Training.”

Instructor Training

milady.com/instructortraining

Classes Available:• Communicating Confidently • Developing Effective Educator Relationships • Dynamic Team Building • High-Impact Teaching Skills and Presentation Techniques • Igniting Exceptional Performance • Inspiring the Creative Soul to Learn • Leading and Teaching Through Change • Learning is a Laughing Matter • Making the Student Salon an Adventure • Multiple Methods for Multiple Intelligences • Powerful Teaching and Learning Methods • Results-Oriented Classroom Management • Student Retention for Schools • Teaching Essential Business Skills for Success • The Action Packed Classroom

Online Instructor Training

As an alternative solution for training, we are proudly offering online webinars. We are committed to launching a minimum of twelve, one-hour webinars each calendar year that correspond to our existing classes. Instructors have the option to purchase webinars on an individual OR series basis, ultimately receiving Master Educator credit each time they complete a full series. Find out more info by visiting our website.

Association EventsSchool owners, administrators and/or organizers of state and national associations can host their own on-site trainings. If you are interested in scheduling an association event training, please contact us directly for scheduling and pricing information.


For territories not listed above, please contact Cengage Learning in Singapore

Cengage Learning Asia Pte. Ltd. 151 Lorong Chuan #02-08 New Tech Park Singapore 556741 T (65) 6410 1200 F (65) 6410 1208 E [email protected] cengageasia.com

Cengage Learning (Beijing) Education Technology Co., Ltd. Room 1201, South Tower Building C, Raycom Info Tech Park No. 2 Kexueyuan South Road Haidian District, Beijing P.R. China 100190 T (86) 10 8286 2095/96/97 F (86) 10 8286 2089 E [email protected] cengage.com.cn

Cengage Learning (Beijing) Education Technology Co., Ltd. (Shanghai Branch) Room 211, Jing’an Modern Industry Tower No. 68, Changping Road Jing An District, Shanghai P.R. China 200041 T (86) 21 5466 6400 F (86) 21 6215 8001 E [email protected] cengage.com.cn

Cengage Learning Hong Kong Limited Units 808–810, 8/F Tins Enterprises Centre 777 Lai Chi Kok Road Cheung Sha Wan, Kowloon Hong Kong T (852) 2612 1833 F (852) 2408 2498 E [email protected]

PT. Cengage Learning Indonesia COSA Building, 2nd Floor Jalan Tomang Raya No. 70 Jakarta Barat, 11430 Indonesia T (62) 21 569 58815 F (62) 21 569 52371 E [email protected]

Cengage Learning K.K.No. 2 Funato Building, 5F1-11-11 KudankitaChiyoda-kuTokyo 102-0073JapanT (81) 3 3511 4390F (81) 3 3511 4391E [email protected]

Cengage Learning Korea Ltd.14F, YTN Newsquare,76, Sangamsan-ro, Mapo-guSeoul, 121-904Korea, SouthT (82) 2 330 7000F (82) 2 330 7001E [email protected]

Cengage Learning Asia Pte. Ltd.(Malaysia Branch)Co. Reg No: 993622KGST Reg No: 001445896192Lot A-3A-42, Block A, 3A floorIOI Boulevard, Jalan Kenari 5Bandar Puchong Jaya, 47170 PuchongSelangor, MalaysiaT (60) 3 8076 9699F (60) 3 8076 9692E [email protected]

Cengage Learning Asia Pte. Ltd.(Philippine Branch)Unit 1103, 11th Corporate Center11th Avenue, corner Triangle Drive North Bonifacio, Bonifacio Global City Taguig City, Philippines 1634T (63) 2 869 9660/61/62F (63) 2 869-8123E [email protected]

Cengage Learning Asia Pte. Ltd.(Taiwan Branch)9F-1 No.87 Cheng Chou RoadDa Tong District103 TaipeiTaiwanT (886) 2 2558 0569F (886) 2 2558 0360E [email protected]

Cengage Learning Indo-China Limited408/32 Phaholyothin Place Building8th Floor, Phaholyothin AvenueSamseannai, PhayathaiBangkok 10400ThailandT (66) 2 619 0433–5F (66) 2 619 0436E [email protected]

Cengage Learning Vietnam Company LimitedSuite 1111, 11th Floor Zen Plaza Building54–56 Nguyen Trai Street, District 1Ho Chi Minh CityVietnamT (84) 8 3925 7877F (84) 8 3925 7881E [email protected]

Cengage Learning Asia Offices and Contacts

mailto:[email protected]












© 2016 Cengage Learning. ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher.

Cengage Learning Asia Pte Ltd151 Lorong Chuan #02-08New Tech Park, Singapore 556741Tel (65) 6410 1200 Fax (65) 6410 1208Email [email protected] cengageasia.com


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