2016 advantix and google digital breakfast presentation
TRANSCRIPT
WELCOMEAgenda- What’s new in Paid Search (Will Gallahue, Advantix Digital)- Introducing Micro Moments (Amanda Dillon, Google)- Driving Performance with YouTube (Harshil Ved, Google)- Recap and the Future of Paid Search (Amine Bentahar, Advantix Digital)
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Presentations will be available at Advantixdigital.com following the event
ABOUT ADVANTIX
BSN SPORTS
ARIZONA LEATHER INTERIORS
GRUBBS AUTO GROUP
OURISMAN AUTOMOTIVE GROUP
CANCER TREATMENT CENTERS OF AMERICA
SPORT CLIPS
RML AUTOMOTIVE GROUP
About Advantix Digital • Founded in 2001• Google All-Star Agency (2012, 2013, 2014, 2015)• Most analysts Adwords and Analytics certified • Currently work with 80+ clients in B2B, B2C• Recently rebranded from Advantix Marketing
Our Clients
SERVICES
• Local Listing Optimization• Content
Marketing• On-page SEO
SEARCH ENGINEOPTIMIZATION
• Paid Social• Social Media
Management
SOCIAL MEDIA MANAGEMENT
• Email Marketing
MARKETING AUTOMATION
CONVERSION & ANALYTICS
• Display• Programmatic• IP Targeting• Direct Mail
Builder
PAID SEARC
H • Web Design• Photography• Videography• Branding• Creative Mail
CREATIVESERVICES
ONLINEREPUTATION
MANAGEMENTHISPANIC
MARKETING
OUR TEAM
ONLINE ADVERTISING TIMELINESpring 1988 – Prodigy uses banners for Sears products in their ISP programSummer 1993 – First search engines appearFall 1993 – First banner ad appears October 1994 – Joe McCambley invents modern banner ad and publishes it on WiredJanuary 8, 1995 – Yahoo.com is registeredJuly 1995 – First ad server launches to track and manage adsSeptember 4, 1998 – Google is foundedOctober 23, 2000 – Google launches AdwordsJune 18, 2003 – Google launches AdsenseFebruary 14, 2005 – YouTube launchesNovember 14, 2005 – Google purchases Urchin, rebrands it as Google AnalyticsAugust 27, 2007 – First YouTube ads appear
2017 - ???2018 - ???2025 - ???
STATE OF THE INDUSTRYDigital vs Traditional• The internet will eclipse TV as the largest advertising medium in 2016• Digital spend will grow 12% this year while traditional will fall 2%• Spending on display will pass spending on search by years end
Mobile• 87% of internet users now have a smartphone• By 2019 85% of US internet traffic will be video• By 2019 72% of US digital ad spend will be on mobile
Online Shopping• Repeat customers on average spend 2x new customers• 93% of shoppers report being influenced by social media
GOOGLE EXPANDED TEXT AD FORMAT• Google expanded ads are available now (live since July 26th)• Starting October 26th, all newly created ads will use expanded format
DEMOGRAPHIC TARGETING FOR DISPLAY
DEMOGRAPHIC TARGETING FOR DISPLAYYour campaigns are collecting this information right now
You can make bid adjustments based on demographics or exclude specific groups altogether
ADWORDS IN-STORE CONVERSION ROLLOUTFirst launched in late 2014 and slowly rolling out to brick and mortar retailers nationwide
Google overlays GPS, WiFi and cell tower connection points with store coordinates to measure visits
LOCAL INVENTORY ADSAs a complement to in-store conversions, local inventory ads can notify customers which products are available at which locations
Combining the two will allow advertisers to get a much better grasp on online to offline conversions and their value
DEALER LISTING ADS
CUSTOMER MATCH• Google’s new Customer Match was launched at the end of September• It takes your email list and matches it to existing user IDs • Allows for highly customized segments based on your data
