2016 Annual Report & Evaluation Results

Youth Arts

Special Events

Children's Musical Theater

Onsite Events

Gallery & Gift Shop

Volunteers

Publicity

Prepared by Evaluation Research Associates 2017

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Sol Treasures’ Mission Statement

Sol Treasures awakens and nurtures appreciation and

passion for the arts in people of all ages in South

Monterey County, and provides a home for creative

and inspiring opportunities to unify the community

through art and culture.

Sol Treasures. Art is a gift from the artist and a

treasure for the patron… and Sol is the brilliance of

the sun. It also sounds like s-o-u-l, soul, the spiritual

part of the self that creates and appreciates art.

And so… SOL TREASURES

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2016 Quick Facts

Sol Treasures achieved

GuideStar’s Platinum Seal

of Transparency for

measuring its results

year after year

Sol Treasures attracted

more than 5,311 people

to its 2016 Dr. Doolittle

and Mulan Junior musical

theater productions.

Sol Treasures was granted

more than $131,565 in

2016 from prestigious

local and regional

funders.

Sol Treasures survey

respondents said its music,

art, and theater programs

are highly valued in King

City and beyond.

Sol Treasures was named a 2018 Champion of the Arts

by the Arts Council for Monterey County

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2016 Quick Facts

Sol Treasures, a

501(c)3 nonprofit,

is governed by a

board of devoted

directors and

volunteers with

bylaws, a strategic

business plan, and

an annual fund

development

plan.

2,972 hours were

donated by

volunteers and

Board Members in

2016 to produce

classes, concerts,

theater programs,

and gallery/shop

activities.

Sol Treasures,

established in

2008, is powered

by 13 board

members, a part-

time executive

director, 1.5 staff

members, 27

instructors, and 79

ardent volunteers.

2016 Youth Art Programs

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6

After School Art Programs

Month Boys Girls Total

Feb 116 99 215

Mar 111 92 203

Apr 95 81 176

May 101 88 189

Sept 287 316 603

Oct 139 120 259

Nov 140 126 266

Dec 147 150 297

Total Count

& Percent 1,136 51%

1,072 49%

2,208 100%

2015 Count

& Percent 831 37%

1,543 65%

2,374 100%

After School Art Programs for

Elementary Children include: Art di Mi Casa

San Lucia

San Lucas

San Ardo

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CHISPA Neighborhood Art Programs

Month Boys Girls Total

Jan 27 14 21

Feb 17 37 54

Mar 26 47 73

Apr 11 27 38

May 13 33 46

Jun 30 25 55

Jul 48 48 96

Aug no classes

Sep 61 74 142

Oct 48 63 111

Nov 46 54 88

Dec 26 38 78

Total Count

& Percent 353 43%

460 56%

822 100%

2015 Count

& Percent 228 43%

296 56%

524 100%

CHISPA Neighborhood Art

Programs include:

Vineyard Green Townhomes, Greenfield

Tyler Park Townhomes, Greenfield

Villa San Miguel, King City

Walnut Place Townhomes, Greenfield

School Arts Participants by Month

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Programs include Elementary & CHISPA neighborhood After School Art, Sol-O

Youth Strings Orchestra, Summer Art and Theater Camps, Youth Theater, Youth

Band, and Youth Choir

47% Boys 53% Girls Grand Total: 3,241

0

100

200

300

400

500

600

700

800

Jan Feb March Apr May Jun Jul Aug Sept Oct Nov Dec

2015 Count & Percent

35% Boys 65% Girls Grand Total: 2,374

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Music Programs by Month

Programs include Sol-O Strings, Youth Band, and Show Choir

0

5

10

15

20

25

30

35

40

37% Boys 63% Girls Total: 323

Sol-O Strings

Show Choir

Sol-O Strings

2015 Count & Percent

38% Boys 62% Girls Total: 263

Sol Treasures Special Events

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2016 Special Events

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Month Onsite Event Audience Artists Volunteers

# % # % Hours %

Jan Salome Concert 80 1% 3 0% 6 1%

Mar Show Choir: Relay for Life 220 3% 10 1% 0 0%

Apr Show Choir/Wellness Fair 50 1% 10 1% 0 0%

Apr Doctor Dolittle Jr. performance 2551 35% 27 2% 230 37%

May Show Choir: SOL-O 50 1% 35 2% 0 0%

May Show Choir: Fair 100 1% 15 1% 0 0%

May Chalk Art Competition 130 2% 44 3% 6 1%

May Verenice Amezcua performance 100 1% 32 2% 0 0%

May Show Choir: Farmers Market 30 0% 10 1% 0 0%

May Hahn Winery Event 212 3% 1 0% 2 0%

May Paulina Salinas Santa Lucia

performance 45 1% 75 5% 0 0%

May Sol-O/Show Choir concert 35 0% 23 2% 0 0%

Jun Timshel performance 51 1% 18 1% 2 0%

Jun Beautification Day at Sol Treasures 0 0% 0 0% 11 2%

Jul Sol-O end of summer camp

performance 20 0% 30 2% 0 0%

Aug Theatre: Auditions 30 0% 39 3% 8 1%

Aug Live Art Jam 80 1% 9 1% 70 11%

Sep K.C. Chamber Business Expo &

Resource Fair 20 0% 0 0% 9 1%

Oct Mulan Jr. performance 2760 38% 35 2% 260 42%

Nov Show Choir: Mee Memorial Hospital 20 0% 12 1% 0 0%

Dec Show Choir: Rotary 47 1% 10 1% 0 0%

Dec Timshel: Christmas Concert 81 1% 18 1% 3 0%

Dec Sol-O concert 20 0% 13 1% 1 0%

Dec Timshel: Town Square 500 7% 18 1% 1 0%

Dec Timshel: Republican Women's Group 20 0% 3 0% 0 0%

Total Count & Percent 7,252 100% 490 100% 615 100%

2015 Total Count & Percent 5,520 100% 533 100% 609 100%

Special Events - Audiences

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Grand total : 7,252 2015 total: 5,520

Sp

ecia

l Eve

nts

0 100 200 300 400 500

Salome Concert

Show Choir: Relay for Life

Show Choir/Wellness Fair

Doctor Dolittle Jr. performance

Show Choir: SOL-O

Show Choir: Fair

Chalk Art Competition

Verenice Amezcua's 5/18/16 performance

Show Choir: Farmers Market

Hahn Winery Event

Paulina Salinas Santa Lucia performance

Sol-O/Show Choir concert

Timshel performance

Sol-O end of summer camp performance

Theatre: Auditions

Live Art Jam

K.C. Chamber Business Expo & Resource Fair

Mulan Jr. performance

Show Choir: Mee Memorial Hospital

Show Choir: Rotary

Timshel: Christmas Concert

Sol-O concert

Timshel: Town Square

Timshel: Republican Women's Group

2,760

2,551

500

Special Events - Performers

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Grand Total: 490 2015 total: 533

0 20 40 60 80 100

Salome Concert

Show Choir: Relay for Life

Show Choir/Wellness Fair

Doctor Dolittle Jr. performance

Show Choir: SOL-O

Show Choir: Fair

Chalk Art Competition

Verenice Amezcua's 5/18/16 performance

Show Choir: Farmers Market

Hahn Winery Event

Paulina Salinas Santa Lucia performance

Sol-O/Show Choir concert

Timshel performance

Beautification Day at Sol Treasures

Sol-O end of summer camp performance

Theatre: Auditions

Live Art Jam

K.C. Chamber Business Expo & Resource Fair

Mulan Jr. performance

Show Choir: Mee Memorial Hospital

Show Choir: Rotary

Timshel: Christmas Concert

Sol-O concert

Timshel: Town Square

Timshel: Republican Women's Group

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Children’s Musical Theater

Youth

Performers

Volunteer

Hours Audience

27 230 2,551

April 2016: Dr. Dolittle Jr

Youth

Performers

Volunteer

Hours Audience

35 260 2,760

October 2016: Mulan Jr

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Mulan Jr Adult Audience Comments

So… What did you Think of the Show?

Will you Come to Another

Sol Treasures Performance?

Definitely!: 91%

Hopefully: 9%

Not Sure: 0%

I like seeing new artists perform. Sol Treasures

is doing a remarkable job! Keep it up!!

Thank you for giving our youth the opportunity to be

involved in so many great programs! So proud of our small

town and all it offers.

We

appreciate

all the

work that

goes into

the show!

I liked seeing the kids’

enthusiasm on stage

and how they really

seemed to be enjoying

themselves.

This is a

fabulous

opportunity

for children in

a small rural

community

The costumes were

fantastic and it

was fun watching

all the little ones

on stage.

Loved the costumes.

Kids seemed very

confident and well

rehearsed.

Thanks so much! Great to see the cast

come together and SHINE!

GREAT costumes!!!

Wonderful singing!

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Mulan Jr School Audience Comments

My favorite part was:

My favorite part was when the dragon

was dancing, singing, and moving it's

wings.

My favorite part

was when they

found out Mulan

was a girl.

I loved all of it

because everybody

worked hard to do

it. I loved the

characters. It

deserves 5 stars.

All of it was so,

so, so awesome!

It deserves 5

stars for being

super cool. I

loved Mushu

because he was

so funny.

Me gusta teatro

Cuando se casan

Mulan con el soldado.

When they were fighting

with swords

When the 4 girls were

singing - it was so beautiful When they were going to

save Mulan's dad

because that show me

that girls could do what

boys can do.

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Special Events 2016 On Site Events

Onsite Events

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2016 Results for Onsite Events

Participants Participation 2015

Performers 112 artists and performers in

30 events

49

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Audience 1,484 total audience

members 626

Volunteers 77 volunteers giving

331 volunteer hours

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131

Onsite Events – All Results

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Month Onsite Event Audience Artists Volunteers Volunteer

# % # % # % Hours % Jan Meet the Artist 10 1% 1 1% 5 6% 10 3%

Jan Sonia Chapa Collage Art Class 7 0% 1 1% 0 0% 0 0%

Feb Meet the Artist 15 1% 1 1% 4 5% 8 2%

Mar Meet the Artist-Rebecca Riel 19 1% 1 1% 6 8% 6 2%

Mar Katie Mackin's Watercolor Class 6 0% 1 1% 0 0% 0 0%

Mar Barbara's Learn to sew class 5 0% 1 1% 1 1% 6 2%

Apr Meet the Artist - Trashion Fashion 7 0% 4 4% 4 5% 24 7%

Apr Joy Krull's Plein Air painting 11 1% 1 1% 1 1% 2 1%

Apr Katie Mackin's Watercolor Magic 9 1% 1 1% 1 1% 2 1%

May Meet the Artist: Edward Hudson 11 1% 1 1% 1 1% 2 1%

May Barbara's Quilting Class 65 4% 10 9% 4 5% 8 2%

Jun Meet the Author: Jan Gilbertson 15 1% 1 1% 4 5% 4 1%

Jun Backyard Concert: Dan Beck Band 28 2% 4 4% 4 5% 4 1%

Jun Art Camp 67 5% 4 4% 2 3% 60 18%

Jun Performance Camp 32 2% 4 4% 2 3% 60 18%

Jun Sol-0 Camp 25 2% 2 2% 0 0% 0 0%

July Backyard Concert: TonaLaura 15 1% 2 2% 4 5% 4 1%

Aug Meet the Artists: Myers & Krull 15 1% 2 2% 2 3% 4 1%

Aug Backyard Concert: The Stage Hands 39 3% 4 4% 3 4% 6 2%

Sep Backyard Concert: The Bolero Bros 33 2% 2 2% 4 5% 12 4%

Sep Monarch Pop-Up Exhibit 20 1% 1 1% 2 3% 5 2%

Sep Monarch School Tours 215 14% 2 2% 2 3% 17 5%

Oct Monarch School Tours 621 42% 2 2% 3 4% 32 10%

Oct Monarch School Tours 20 1% 5 5% 2 3% 12 4%

Oct Studio Tour 24 2% 3 3% 3 4% 10 3%

Oct Family Day-Monarch Butterfly 9 1% 1 1% 1 1% 3 1%

Oct Holiday Wreath workshop 14 1% 1 1% 1 1% 3 1%

Nov Holiday Garland workshop 10 1% 1 1% 2 3% 6 2%

Nov Paint Party 17 1% 1 1% 1 1% 3 1%

Dec Winter Wonderland Open House 100 7% 46 41% 8 10% 18 5%

Total Count & Percent 1484 100% 111 100% 77 100% 331 100%

2015 Total Count & Percent 626 100% 49 100% 52 100% 131 100%

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Change slide: compare 2015-16

2016 Total = 111 2015 Total = 49 2016 Total = 1,484 2015 Total = 626

Total = 331 2015 Total = 131

Onsite Events Audiences Onsite Events Performers & Artists

Onsite Events Volunteer Hours

0

10

20

30

40

502016

2015

0

100

200

300

400

500

600

7002016

2015

0

25

50

75

100

125

1502016

2015

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2016 Gallery & Gift Shop Offerings

Gallery & Gift Shop

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Month Gallery Visitors Artists

Gallery/Gift Shop

Volunteers

Gallery/Gift Shop

Volunteer

# % # % # % Hours %

Jan 115 5% 65 8% 12 6% 102 7%

Feb 104 5% 65 8% 10 5% 116 8%

Mar 71 3% 80 10% 12 6% 95 7%

Apr 98 4% 70 8% 21 11% 102 7%

May 95 4% 65 8% 19 10% 87 6%

Jun 184 8% 70 8% 22 11% 87 6%

Jul 185 8% 64 8% 15 8% 142 10%

Aug 114 5% 70 8% 15 8% 119 9%

Sep 363 16% 65 8% 18 9% 161 12%

Oct 521 23% 60 7% 18 9% 151 11%

Nov 123 5% 80 10% 14 7% 89 6%

Dec 267 12% 80 10% 17 9% 120 9%

TOTAL 2,240 100% 834 100% 193 100% 1,371 100%

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Gallery & Gift Shop Visitors

“Fabulous place to shop & explore. Great for that "special gift." King City is so lucky to have this GEM, called Sol Treasures!!!”

Request of the Apron Ladies: I am husband ,cook, and artist. I need a man's apron. I would like to see Aprons with cowboy prints. I like Star Wars. Or maybe even one with Salvador Dali images. That would be awesome!

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2016 Volunteer Units & Hours

0

250

500

750

1000

Jan Feb Mar AprMayJun Jul AugSep Oct NovDec

2016

2015

Volunteer Hours

2016 Total = 2,972 2015 Total = 4,242

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2016 Publicity Facebook

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2016 Publicity King City Rustler

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2016 Publicity King City Rustler

Publicity King City Rustler

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Publicity Monterey County Weekly

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Sol Treasures is an arts center and

gallery in King City founded eight years

ago to make up for arts de-funding in

area schools.

“There was very little to offer in King City

when there were many cuts to the arts

programs across California back to

2008,” Executive Director Betsy Oltmann

says. “Sol Treasures filled that niche.”

“Our children’s theater programs is one

of the few opportunities – and often the

first opportunity – that these children

have to see live theater,” Oltmann says.

The point of all this is not just

entertainment, but building confidence,

teamwork and self-esteem. “There are

some kids who are not athletes or

scholars, but they have talent when it

comes to the arts,” production manager

Barbara Pekema says. “Some kids really

blossom and it helps them feel good

about themselves. As soon as we are

done [with one show], parents ask

when’s the next show so their kids can

get involved again.”

Monterey County Weekly, 2016

2016 By the Numbers

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3,241 Filled Slots in

Youth Art

Programs

2,374 in 2015

5,311 Audience

Members Enjoyed

Dr. Dolittle and

Lion King

5,032 in 2015

2,240 Guests Visited the

Gallery and Shop

1,561 in 2015

1,371 Hours Donated by

Gallery and Shop

Volunteers

1,115 in 2015

60 Onsite Concerts,

Workshops, and

Author/Artist

Events

56 in 2015

1,484 People Attended

Onsite Events

626 in 2015

187 Children in

Summer Art and

Theater Camp

176 in 2015

916 Hours Donated by

Performance and

Event Volunteers

340 in 2015

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2016 Funders and Donors

In 2016, Sol Treasures managed 16 active grants valued at $131,565

Our prestigious grantors include:

Sol Treasures is immensely grateful for nearly 200 community members who

donated funds, services, and volunteer hours that made our goal

achievements possible.

The Arts Council of Monterey County Monterey County GiVES!

Community Foundation for Monterey County Monterey Peninsula Foundation

Chevron Corporation Nancy Buck Ransom Foundation

Gannett Foundation Pebble Beach Company Foundation

The Harden Foundation Rotary Club of King City

King City Rotary Rita & Luis Echenique Charitable Foundation

Lightning in a Bottle So. Monterey County Community Foundation

MOCA Foundation S.T.A.R. Foundation of Monterey County

Yellow Brick Road Benefit Shop

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2016-2019 Goals

Create a strategic

marketing and

outreach plan to build

greater sustainability

and guide program

development

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our grants have grown!

$43,650

$73,001

$89,900

$104,518

$131,565

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

2012 2013 2014 2015 2016

51%

30%

15%

2% 2%

Grants Program Donations Events In-Kind

2016 Revenues

$131,565 $78,302 $37,510 $5,880 $5,265

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2016 Community Partners

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Sol Treasures’ Purpose

Sol Treasures, a nonprofit organization, was named the 2015-2016

Exemplary Nonprofit for Arts and Culture by the Nonprofit Alliance of

Monterey County and recognized as the 2014-2015 Business of the Year by the King City Chamber of Commerce.

Founded in 2008 by Sonia Chapa, Barbara Pekema, and Bruce Graham,

Sol Treasures is governed by a 13-member Board of Directors and served

by part-time professional Executive Director and Program Coordinator.

When art programs are supported and honored, communities flourish

culturally and economically. Sol Treasures provides year-round art

gallery, gift shop, special events, classes, and performances. The result is

better outcomes for our youth, greater community engagement,

increased tourism, and downtown revitalization.

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Supporting Research

Research done by Dr. Shirley Brice Heath of Stanford University

found that young people who participate in the arts for at least three

hours on three days each week through at least one full year are:

4 times more likely to be recognized for academic achievement

4 times more likely to participate in a math and science fair

3 times more likely to win an award for school attendance

4 times more likely to win an award for writing an essay or poem

Additional advantages of arts education benefit students of low

socio-economic status, which represent about 50% of South

Monterey County students.

Low socio-economic status students with high arts participation are

more than twice as likely to graduate from high school, earn an AA,

or earn a bachelor’s degree.

Brice Heath, Shirley. “Strategic thinking, learning environments, and real roles.” Human Development. 48:350-355 (2005).

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2017 Sol Treasures Board of Directors

Sonia Chapa, President

Janene Norum, Vice President

Sara Moncrief-Conatser, Secretary

Brandi Borzini, Treasurer

Sol Treasures Governance

Renata Funke Belinda Hendrickson Jeff Hinderscheid Chip Kosty

John Munsee Barbara Pekema TJ Plew

Betsy Oltmann Executive Director

Debra Cobb Program Coordinator

Angel Monteagudo Gallery Manager

Bruce Graham Director Emeritus

The 2016 Board of Directors was composed a CPA, an interpreter, an

executive director, a visionary community leader, a retired teacher, a

realtor and risk manager, a social worker, a college dean and educator, a

nurse practitioner, and a musical theatre director.

In 2016, Board Members provided 54% of all volunteer hours (2,972).

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Sol Treasures is grateful for the support of the community in fulfilling its mission. The board and staff are honored to ensure quality programming, offered

with the greatest humility and stewardship, to provide an art and cultural enrichment center for every member

of our community and inspiring the artist in all of us.