SEOWHY YOU SHOULD CARE ABOUT

DROPZONE.MARKETING

SEO

▸Revenues ▸Where you rank effects your business.

STATISTICS

SITE TRAFFIC BASED ON POSITION IN GOOGLE

33%

17.6%

11.4%8.1% 6.1% 4.4% 3.5% 3.1% 2.6% 2.4%

DROPZONE.MARKETING

SEARCH STATISTICS

▸ 1998 - Google serving 10,000 searches a day

▸ 2006 - Google serving 10,000 searches per second

▸ 2016 - Google serves 40,000 search queries per second which equates to 3.5 billion searches per day.

KEYWORDS

TO FIND YOU?WHAT TERMS ARE PEOPLE USING

EXTERNAL LINKS

EXTERNAL LINKS ARE HYPERLINKS THAT POINT AT YOUR WEBSITE.

EXTERNAL LINKS

EXTERNAL LINKS

EXTERNAL LINK THOUGHTS

▸ Considered to be the most ‘weighted’ SEO objective

▸ Links from local media

▸ Links from other trusted businesses

▸ Do you have links that you don’t wish link to your website?

CONTENT CREATION

QUALITY CONTENT WITH TARGETED KEYWORDS HELPS YOUR SEO.

EXTERNAL LINKS

CONTENT CREATION

WHY IT’S IMPORTANT

▸ SEO Demands Keywords. Content Marketing provides them

▸ Content encourages external links

▸ Google likes fresh content

▸ Good content drives site traffic

▸ Higher site traffic leads to higher conversion

ANSWERTHEPUBLIC.COM

#BPA2016

#BPA2016

LOCAL SEO

A LOCAL BUSINESS LISTING IS AN ONLINE PROFILE THAT CONTAINS YOUR BUSINESS NAME, ADDRESS, PHONE NUMBER, AND OTHER DETAILS.

EXTERNAL LINKS

DROPZONE.MARKETING

GOOGLE MY BUSINESS

LOCAL CITATIONS

MORE ON LOCAL

▸ There are many listings pages where you can list your business.

WEBSITE & UX

SEO

USABILITY AND USER EXPERIENCE ARE SECOND ORDER INFLUENCES ON SEARCH ENGINE RANKING SUCCESS. THEY PROVIDE AN INDIRECT BUT MEASURABLE BENEFIT TO A SITE'S EXTERNAL POPULARITY, WHICH THE ENGINES CAN THEN INTERPRET AS A SIGNAL OF HIGHER QUALITY.

DROPZONE.MARKETING

WEBSITE

▸ A good looking website means NOTHING.

▸ Optimized on back end and front end with correct keywords. (DO YOU KNOW ABOUT TITLE ELEMENTS?)

▸ User Experience (UX)

RESOURCES

SEO DEVELOPMENT

RESOURCES

▸ SEO Info: MOZ Blog - moz.com/blog

▸ Content: AnswerThePublic.com

▸ Content: Portent’s Title Generator

▸ LinkBuilding: OpenSite Explorer

▸ Website: Screaming Frog

▸ Website: Siteliner

▸ Keywords: Google Keyword Planner

▸ Moz Local: Local Citations