2 0 1 6 A S S O C I A T E D E A L E R P R O G R A M

Elite & Prime Level Exclusives:• Reward Trip!• Free Website Development • Free Google Online Advertising!

All Levels:• eCooper University training!• New Eligible Products with 2016 Launch Introductions!• New Ad, Promotion & Merchandising Tools!• New Business-Building Solutions!• New Mastercraft Credit Card Program

WHAT’S NEW?

2016 PROGRAM HIGHLIGHTS

PROGRAM DETAILS . . . . . . . . . . . . . . 2-7

Earnings Potential . . . . . . . . . . . . . . . . 3

Program Benefits . . . . . . . . . . . . . . . . . 4

Purchase Requirements . . . . . . . . . 5-6

How It Works . . . . . . . . . . . . . . . . . . . . 7

ADVERTISING SUPPORT . . . . . . . . . . . . 8

COMMUNCATION TOOLS . . . . . . . . . . . . 9

TRAINING . . . . . . . . . . . . . . . . . . . . . . . . 10

VALUE ADDED PROGRAMS . . . . . . . 11-14

FAQ’S . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

“As long as you keep up the program, you have a dealer for life.”—Larry Knicely from Patriot Tire & Auto Care

CONTENTS

CENTURY™ HEADQUARTERS

PHONE: 1-800-887-6864EMAIL ADDRESS: HQ@MastercraftCentury.com

WEBSITE: www.MastercraftCentury.com

Confidential Competitive Commercial Information

“As long as Mastercraft keeps making tires, I’ll be a Mastercraft Dealer.”—Tim Smith from The Muffler House in Hartford KY

2

MASTERCRAFT TIRES HELPING YOU BUILD YOUR BUSINESS

Mastercraft values its relationship with you and we want to ensure you get the most from our program. The Century™ program features five levels with a range of scalable benefits to help you grow your business and take advantage of partnership discount programs.

To qualify, you must purchase 80% of all Mastercraft brand products from your primary Century distributor(s) and no more than 20% from any secondary Century distributor approved by Cooper Tire .

The following are the payout levels per tier outlining your earnings potential.

Track your earnings at www .MastercraftCentury .com

$2 .00PASSENGER

$ .50

ENTRY

$ .75GLACIER-GRIP II & COURSER MSR

$3 .00SUV/LT

PREMIER

$3 .00PASSENGER

$1 .00

ENTRY

$1 .00GLACIER-GRIP II & COURSER MSR

$4 .50SUV/LT

SELECT

$3 .50PASSENGER

$1 .25

ENTRY

$1 .25

GLACIER-GRIP II & COURSER MSR

$5 .00SUV/LT

ELITE

$4 .00PASSENGER

$1 .50

ENTRY

$1 .50

GLACIER-GRIP II & COURSER MSR

$6 .00SUV/LT

PRIME

$2 .50PASSENGER

$ .75

ENTRY

$ .75GLACIER-GRIP II & COURSER MSR

CHOICE

$4 .00SUV/LT

The more you sell, the more you are rewarded!

3

EARNINGS POTENTIAL

The Century™ program features a range of scalable benefits to help you grow your business .The Premier tier enrollment level benefits are designed to recognize the total value of products you sell, and they grow as you qualify for Choice, Select, Elite and Prime levels.

As your earnings potential grows in the form of purchases of qualifying units from your primary and secondary Century distributor each year, you unlock access to a range of enhanced benefits.

PROGRAM PREMIER CHOICE SELECT ELITE PRIME

Earnings Potential $ $$ $$$ $$$$ $$$$$Access to Members-Only Websiteto Track Earnings

3 3 3 3 3

MARKETINGExclusive Promotions 3 3 3 3 3

Access to Preferred Partner Programs 3 3 3 3 3

On-Line Source for Updated Marketing Materials 3 3 3 3 3

Easy to Access Advertising Collateral 3 3 3 3 3

Customized Showroom Materials 3 3 3 3 3

Inclusion in www.MastercraftTire.com Dealer Locator 3 3 3 3 3

Google™ Paid Search Ad Program 3 3

Net Driven Website Program 3 3

TRAININGAccess to Online Interactive Training 3 3 3 3 3

Ability to earn as you learn 3 3 3 3 3

SUPPORT

Enrollment Reward $150 Value

$225 Value

$300 Value

$500 Value

$750 Value

Customer Support 3 3 3 3 3

4

PROGRAM BENEFITS

A Century™ dealer must be able to purchase a minimum of 300 units annually to be considered for the opening level category of the Century program .

To remain in the program, the dealer must meet the annual commitment which is determined by the program level enrolled in.

Following is the annual unit volumes and list of qualifying products per tier.

300 Annual Units150 Qualifying

1,000 Annual Units500 Qualifying600

Annual Units300 Qualifying

1,600 Annual Units800 Qualifying

4,000 Annual Units

2,000 Qualifying

$ $$ $$$ $$$$ $$$$$

PREMIERLEVEL

CHOICELEVEL

SELECTLEVEL

ELITELEVEL

PRIMELEVEL

SE

T

S P E R W E E

K

20

S

E T S P E R W

EE

K2

5

PURCHASE REQUIREMENTS

DEALERS MUST PURCHASE 50% QUALIFYING UNITS FOR ALL LEVELS

QUALIFYING UNITS

PASSENGERAvenger Touring LSRSRT TouringStrategyCooper Zeon RS3-SCooper Zeon RS3-AGlacier-Grip IILSR Grand Touring*

SUV/LTCourser AXTCourser HSX TourCourser HXTCourser HTR PlusCourser HTRCourser A/T2Courser C/TCourser MXTCourser MSRCourser CXT*

* Eligible at product launch.

ENTRY

Avenger G/TA/S IVMC-440 Courser STRCourser LTR

6

PURCHASE REQUIREMENTS

The tier structure of the CenturyTM program gives you the building blocks for continuous growth, supports your efforts and rewards you accordingly .

Century Dollars are PAID QUARTERLY by Cooper Tire .

Century Dollars are split between qualifying and nonqualifying units . Depending on the level signed up for (Premier, Choice, Select, Elite and Prime) purchases must track to that level on a quarterly basis to receive full Century Dollars .

CENTURY DOLLARS EXAMPLEIn the Prime category level, annual total unit purchase requirements are 4,000 with a 2,000 annual qualifying unit requirement. On a quarterly basis this equates to 1,000 total units with a 500 qualifying unit requirement.

If the dealer has purchases in the first quarter of 100 HTRs, 400 LSRs and 500 A/S IVs the Century Dollars paid equal:

CATEGORY TERMSThe following bullets highlight the terms surrounding the category levels and the associated payouts. Please see the Century website (www .MastercraftCentury .com) for complete terms and conditions .

• If the dealer’s annual total unit purchases of qualifying and non-qualifying units move the dealer to the next category level at year end, the additional Century Dollars earned will be paid at the time fourth quarter payouts are made.

QUALIFYING UNITS

100SUV/LT

X $6 .00 = $600400PASSENGER

X $4 .00 = $1,600First Quarter Total Payout

$2,950 .00=NON-QUALIFYING UNITS

500 X $1 .50 = $750

7

HOW IT WORKS

CUSTOM ADVERTISING NEW WEBSITE to support all your advertising needs! REGISTER NOW! www .CooperBrandTools .com

Offering you access to new materials like never before . Search the database to view and download product photography, web banners, videos, social content, ad templates, promotional artwork (where/when available), logos and more!

To access, please go to www .CooperBrandTools .com and click on the REGISTER link. Then fill out submit your request for access. Within 24 hours an email will be sent to your registered email account, providing you with your confirmed username and password. Anyone who creates advertising materials are encouraged to request access and use this site for all your Cooper advertising needs.

MastercraftTireAds .com users: we are transitioning from the current (MastercraftTireAds .com) site to a more robust, updated system: www .CooperBrandTools .com. Our current site (MastercraftTireAds .com) will be available until March 31, 2016. Most materials currently available on MastercraftTireAds .com, along with new content added every week, will now be available on www .CooperBrandTools .com. You will need to follow the instructions above to gain access to this new site.

For assistance and/or questions, please contact Tracy Tackett at 419-420-6244 .

ADVERTISING COLLATERAL Order Your Mastercraft Materials at www .CooperTireAdStore .com

Mastercraft point-of-sale materials inform and educate your consumers as they wait for service, as well as reinforce the key features and benefits your retail associates will describe about the product.

If you need help with this website or have any questions, call Standard Register’s Customer Service at 877-314-1620.

Available items include:

• Tire displays • Posters • Tire inserts • Product manuals • Showroom literature • Tire stack covers • Tire racks • Decals • Outdoor banners • Wearables • Signage • Radio spots

PROMOTIONS Earn Extra Cash and Increase Consumer Sales

Effective promotions such as DOUBLE DOLLARS will help you earn DOUBLE THE PERSONAL REWARD PAYOUTS on a range of qualifying tires. Plus, participate in our consumer rebate offer—it’s a great way for you to help seal the deal at the counter, making the sale and increasing the money in your pocket with sales of qualifying Century™ product!

Promotion support may include:

• Print Advertising • Website Support • Point-of-Sale Materials

MANY ITEMSFREES E E W E B S I T E F O R D E T A I L S

8

ADVERTISING SUPPORT

We know you’re busy, so we’ve enhanced our communication tools to help you get more from your rewards in less time. You’ll see a more personalized report of your account including a goal tracking tool, quick updates on quarterly performance and status, and updates on new promotions. Plus, we’ve enhanced our website with program news and information. It’s our way of helping you stay informed!

CENTURY WEBSITE: WWW .MASTERCRAFTCENTURY .COMAvailable 24/7 to access performance reports, promotion updates and more! Many features are available at www.MastercraftCentury.com:

• Reporting Tools – Dealer Performance Reports are available to track your progress toward your enrolled Century goal each quarter.

• Advertising/Promotions – Check out all bonus earning opportunities using the Advertising and Promotions Link.

• Century Earnings – Once you reach your quarterly goal you will be issued a Mastercraft Tire™ Century Reloadable Visa® Debit card. Check your balance and transaction information 24/7 by clicking the Card Detail Link.

PROMO ANNOUNCEMENTS, QUARTERLY EMAIL MESSAGES Help to keep you informed more frequently to assist you in achieving your goal level and earn more money with Century!

• Reporting tools allow you to track your status in the program to see if you are reaching or exceeding your goal

• Increases performance awareness prior to end of quarter

• Summarizes status levels and higher level payouts

• Keeping you informed more frequently will help you achieve your goal level and earn more money with Century!

Dear Century Dealer We are pleased to announce the 2015 Double Dollars November Promotion! As a dealer, you can earn Double Dollars on your purchases of the eligible products November 1 – November 30, 2015. Eligible Products include: LSR, HSX and AXT See the flyer below for details on what you can earn for each eligible tire during this promotion. Contact your distributor today and place your order and earn double on your November purchases.

Please call us at 1-800-887-6864 or email us at HQ@MastercraftCentury.com with any questions, or visit our website at www.MastercraftCentury.com.

Thank you for participating in the Mastercraft Century Program!

Mastercraft Century Program Headquarters

 

9

COMMUNICATION TOOLS

Get Registered

Today!Getting registered is easy!

Just go to the Training tab on

MastercraftCentury .com and sign up.

Once your account is validated and

you have reviewed how to use the site,

you will start learning—and selling

more—right away!

Get Smart and Get More Sales and Higher Profits! eCooper University Offers Industry Leading Training in Selling Skills, Product Knowledge and Business Management!

Cooper Tire provides its Mastercraft Century customers and their employees with the most advanced training offered by any tire manufacturer in the world. eCooper University provides enrolled customers with training in:

• Selling Skills with classes titled Salesmanship, Relationship Selling and Selling Mechanical Services;

• General Tire Knowledge with classes titled Tire Fundamentals, High Performance Tires, Intro to TBR, and Intro to Winter Tires;

• Brand Knowledge with classes titled Working with Cooper, Cooper and its Competition, and Cooper Technology; and

• Business Management Expertise including courses titled Dealer Financial Management, Hiring and Retention, Managing People, Leadership, Dealership Marketing, Digital Marketing, and Buying Media.

Plus, we provide in-depth classes for the tires we make including an overview of the entire Mastercraft line up and detailed courses on each Mastercraft tire.

Webinars, Presentations and Tools!In additional to classes, we also invite our Mastercraft Century customers to participate in webinars on key topics facing dealers such as Understanding Millennials, Selling Winter Tires, Selling to Women and other hot topics in the industry.

Earn as You Learn!Taking classes also earn valuable points. The points can be used on the eCooper University Rewards site to obtain Mastercraft branded apparel, or a wide array of gift items ranging from the hottest electronics to jewelry and tools!

Cooper Tire’s Consumer Relations Department will be offering the Tire Industry Association (TIA) 3-day courses in Automotive Tire Service Certification (ATS) and Commercial Tire Service Certification (CTS) at our new Dealer Training Center in 2016.

For more information on dates and costs of the classes, please call Consumer Relations at 800-854-6288.

10

TRAINING

Cooper has partnered with new vendors to create value-added programs that will help your business grow and increase consumer and brand loyalty .

SHOP MASTERCRAFT TIRES MERCHANDISE TODAY FOR GREAT NEW PRODUCTS . From caps and jackets to drinkware and pens, for every price point and any event—we’ve got what you need. Shop the site for great NEW, in-stock merchandise ready to ship to you today. The “Dealer Imprint” department offers several items you can brand with your Dealership name to keep your location at the top of customer’s minds.

Orders for these products can be made online or by calling your dedicated Customer Service Representative at Staples® Promotional Products.

Mastercraft Tires: Phone: 800-299-2920 Email: Mastercraft@StaplesPromotionalProducts.com

Keep in mind, the Mastercraft eStore is just a starting point—we’ve got more products to offer. Large-quantity orders, customized event merchandise and unique event giveaways are always available through the Special Order department.

Call Dave Gonia at 866-446-3530, ext . 2074 or email a request to Dave .Gonia@Staples .com to get started!

Start shaping the conversation with callers before you even talk to them. With the Mastercraft Tire On Hold Marketing program, you can up-sell and cross-sell, reinforce the reasons to buy Mastercraft products, and promote the specific value of your dealership. It’s a cost-effective tool that helps you maximize the sales potential of each call.

BusinessVoice proactively updates content, provides Spanish-language messaging, and creates custom content all at a discounted price for Mastercraft dealers.

Contact Lisa Lee-Oswald toll free at 1-866-473-9000 ext . 349 or Lisa .Oswald@MadAveGroup .com to learn more today .

Listen to a sample production at www .BusinessVoice .com/Mastercraft

THE MASTERCRAFT TIRE ON HOLD MARKETING PROGRAM

11

VALUE ADDED PROGRAMS

WAIVEDSETUP

FEE!

GOOGLE™ SEARCH ENGINE MARKETING CAMPAIGN

The top two Century™ levels (Elite and Prime dealers) will each receive a

GOOGLE MEDIA BUY IN LOCAL SEARCH AT NO COST!!

Here is what you receive as part of this value added program:

• SEM Campaign through Google Paid search

• Custom Copy/Creative developed and implemented on a dealer by dealer basis

• Customized template landing page by dealer

Please call 1-877-860-2005 x154

or email turboclick@getnetdriven .com

for complete details . Web: www .netdriven .com

ELITEPRIME

Qualifying members will receive a sign-up packet to begin the

free Google program .

CENTURY PRIME & ELITE MEMBERS ONLY

12

VALUE ADDED PROGRAMS

Synchrony Financial and Cooper Tires have partnered to bring you the Mastercraft Tires CarCareONESM Credit Card Program making it easier than ever to bring more quality tires and expert services to more customers—and keep them coming back.

As a Mastercraft Tires CarCareONESM Credit Card merchant, you’ll enjoy the following major program features:

• More repeat sales—Up to 60% repeat cardholder business.*

• Competitive merchant discount rates—Saving you money with 6 Months Special Financing** and other promotional financing options, with rates often lower than bankcards.

• Your store name on every card—Keeping Cooper Tires top of mind while encouraging repeat business and customer loyalty.

• Free in-store signage—Plus online marketing tools and support.

*Source 2015 Synchrony Financial Program Data. **Subject to credit approval. Minimum monthly payments required. Credit is extended by Synchrony Bank.

synchrony SATISFY CUSTOMERS, BUILD LOYALTY AND INCREASE SALES WITH THE MASTERCRAFT TIRES CREDIT CARD

IT’S TIME TO GET MORE TRACTION . SIGN UP TODAY!

Here’s how: • Call toll free: 1-866-209-4457• Have your federal tax ID ready

when you call

NET DRIVEN . WE DRIVE CUSTOMERS TO YOU! CALL TODAY TO GET STARTED .Call 877-860-2005 or visit www .NetDriven .com to learn more.

NET DRIVEN WEB SOLUTIONSEASY TO USE . COST EFFECTIVE . PROVEN RESULTS .The internet is the most effective way to get new customers and it is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 90% of consumers now start their purchase process online, and over 57% of consumers use Google to find a local business every month. Without the right website and internet marketing program, you won’t be showing up in their search results, and you won’t be getting their business.

New in 2016 Social Media Mastertech offers: Hassle-free management of your social media pages, Facebook & Twitter, curated industry content by our social media experts & posting of your coupons & promotions.

13

VALUE ADDED PROGRAMS

DIRECT MAIL AND ON-LINE DISPLAY PROGRAMSREACH NEW CUSTOMERS BY USING VALASSIS’ TARGETED MAIL AND ON-LINE DIGITAL DISPLAY PROGRAMS .

Please call 800-438-4487 x32, email sales@aasys .com or go to www .aasys .com for more information .

For Associate Dealers . . .

• Point-of-Sale• Inventory Control• Customer and

Vehicle History• A/R Management• Multiple 3rd party

integrations

For Wholesale Dealers . . .

• Wholesale e-commerce• Century reporting tool• Billing / Invoicing• Inventory Control• A/R Management• Back office accounting

SOFTWARE SOLUTIONS

• Geo-target consumers based on your key functional areas and capabilities.

• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.

• All of Valassis mail programs come in a variety of formats and offer turnkey pricing—design, print, and distribution are all included in your final price.

• Use the power of the internet with targeted digital on-line display ads to create awareness and drive consumers to your web-site.

• Valassis print and digital programs offer the most efficient and cost effective media plans that provide superior returns for your business.

It’s quick and easy to get started and Cooper has a 20% discount on all direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.

DI S C O U N T

20%

DIS C O U N T

20%

14

VALUE ADDED PROGRAMS

I have not received my Century Card and or PIN, how can I get a replacement?

The dealer participant or card holder that was enrolled in the program must contact 800-887-6864 to request a replacement. If your card is reported Lost or Stolen there is a $15 Replacement Fee.

How do I add a Secondary Distributor to my Century account?

The Century dealer must be logged into to their Century account, simply click on Profile and look for the Secondary Distributor Look up—look up the name of the Distributor you would like to add and click Submit. The request will go through the Cooper Territory Manager approval process. As soon as the secondary is approved your Secondary Distributor will receive an email letting them know you have selected them and they can begin to submit your performance.

What if I am short units for a quarter?

If you are short units to your goal, you can make those units up in the following quarter, and get paid for any previous quarter units missed. Each quarter you must be on track toward your annual goal in order to receive full rebate.

Can I switch Primary Distributors during a program year?

Cooper has a no switching policy in 2016.

Where can I find the eligible products for the program?

On the Rules Tab you will find the Eligible Products and also a link to the complete listing of Eligible Products.

When will my Century Club Earnings be processed and added to my Prepaid Card?

The Century Club earnings are processed at the end of the month following quarter end (April, July, October and January) the fund will be loaded no later than the 31st of the month.

If I have a Secondary Distributor, how much has to be purchased from the Primary vs . Secondary?

There is an 80/20 Rule: when a dealer has Secondary Distributor(s) selected, a dealer cannot purchase more than 20% of their total purchases from the Secondary Distributor(s). Dealers must have 80% or more of their total purchase from the Primary Distributor in order to receive the Century payout.

What number do I call for Advertising?

Cooper Advertising 1-877-314-1620.

Where do I find Dealer Reports?All Reports are located on the Reports Link in the www.mastercraftcentury.com website. Simply click Reports on the Navigation Bar and find the performance reports you will need to track your performance or dealer’s performance.

15

FREQUENTLY ASKED QUESTIONS

Visit us at www.Mastercrafttire.com

850-M84-7073 11/15