2016 cause conference katie wallace weaving purpose into company culture

#CauseSD ™

™

#CauseSD

Sponsored by

Assistant Director, Sustainability

Katie WallaceWeaving Purpose

into Company Culture

#CauseSD ™

Katie WallaceAssistant Director of Sustainability

#CauseSD ™

What are the GREATEST POWERS

on Earth?

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#CauseSD ™

Of the 100 largest economies: 37 are businesses

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#CauseSD ™

BUSINESS -------- vs. -------- VALUES

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BUSINESS -------- vs. -------- VALUES$$$ -------- vs. --------QYP

#CauseSD ™

#CauseSD ™

BUSINESS -------- + -------- VALUES

#CauseSD ™

BUSINESS -------- + -------- VALUES$$$ -------- + --------QYP

#CauseSD ™

Photo cred: Rocket News

#CauseSD ™

Photo cred: Rocket News

ENHANCE LIFE = PURPOSE

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#CauseSD ™

1991

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2016

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Years NBB Won2015201420132012201120102008

Years NBB Won20152014201320122011201020082007

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ENVIRONMENT

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#CauseSD ™

NOT JUST WHAT YOU’RE DOING, BUT HOW YOU’RE DOING IT

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HIRING TRAINING DESIGNING

PURCHASING OPERATING MARKETING

PURPOSEINTEGRATION

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PURCHASING BUILDING MARKETING

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SET GOALS

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BE HUMAN

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PURCHASING BUILDING MARKETING

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REHUMANIZE BUSINESS

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PURPOSE + MEANING

HELP PEOPLE MAKE A POSITIVE IMPACT

Kashdan, T. B., & Mcknight, P. E. (2009). Origins of purpose in life: Refining our understanding of a life well lived. Psychological Topics, 18, 303–316.

Gallup Poll: Majority of U.S. Employees Not Engaged Despite Gains in 2014. January 2015.

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Core Values + Beliefs• Remembering that we are incredibly lucky to create something fine that enhances people's lives whilesurpassing our consumers' expectations.• Producing world-class beers.• Promoting beer culture and the responsible enjoyment of beer.• Kindling social, environmental and cultural change as a business role model.• Environmental stewardship: Honoring nature at every turn of the business.• Cultivating potential through learning, high involvement culture, and the pursuit of opportunities.• Balancing the myriad needs of the company, our coworkers and their families.• Trusting each other and committing to authentic relationships and communications.• Continuous, innovative quality and efficiency improvements.• Having fun.

#CauseSD ™

To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good.

Purpose

#CauseSD ™

Core Values + Beliefs• Remembering that we are incredibly lucky to create something fine that enhances people's lives whilesurpassing our consumers' expectations.• Producing world-class beers.• Promoting beer culture and the responsible enjoyment of beer.• Kindling social, environmental and cultural change as a business role model.• Environmental stewardship: Honoring nature at every turn of the business.• Cultivating potential through learning, high involvement culture, and the pursuit of opportunities.• Balancing the myriad needs of the company, our coworkers and their families.• Trusting each other and committing to authentic relationships and communications.• Continuous, innovative quality and efficiency improvements.• Having fun.

It’s never too early and it’s never too late.

#CauseSD ™

#CauseSD ™

INVOLVE EVERYONE[BELONGING]

Baumeister, R. F., & Leary, M. R. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. Wilson, E. O. (2012). The social conquest of earth. New York: W. W. Norton & Company Ltd.

#CauseSD ™

Wind powered + Employee owned

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[EMPOWERMENT]Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. New York: Plenum Press

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INreach2009

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5-10 YEARS

LEGACY

LEGACY

1-3 YEARS

1-3 YEARS

1 YEAR

MISSIONCORE VALUES + BELIEFS

PURPOSE

COMPANY INTIATIVES DEPARTMENT INTIATIVES

MY INTIATIVES

purpose alignment

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Largest order of American-manufactured bicycles

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If it’s not fun, it’s not sustainable.- Guy Dauncey

Brown, S. (2009). Play: How it shapes the brain, opens the imagination, and invigorates the soul. New York: Penguin Group.Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and the complex dynamics of human flourishing. American Psychologist 60 (7): 678–686.

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Thank you!Katie Wallace

Assistant Director of Sustainability

#CauseSD ™

Thank You!

KATIE WALLACE

Sponsored by

2016 cause conference katie wallace weaving purpose into company culture

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