2016 chapter conference - alumni.byu.edu...#hashtags & instagram üthe more #hashtags the better...
TRANSCRIPT
2016ChapterConferenceBrighamYoungUniversity
AlumniAssociation
“WhatDidYouLearnTODAY?”
1. WhatSocialMediaistoyou.2. Howwe’recurrentlyusingSocialMedia§Individually§Chapters§BYUAlumni
3. WeCANdoit,andwecandoALITTLEMORE
Isthereadoctorinthehouse?
“Ourworldisideas,notthemethodoftheir
transmittal.”- MichaelHerman
2,984Miles
“Takealeft,andKayakAcrosstheOcean…”
(Thanks,Google.)
1.WhatisSocialMediatoyou?
“Conversationswillcontinuewhetherornotwechoosetoparticipateinthem.”
“MayIaskthatyoujointheconversationbyparticipatingontheInternet,particularlytheNewMedia,tosharethegospelandtoexplaininsimpleandcleartermsthemessageoftheRestoration.MostofyoualreadyknowthatifyouhaveaccesstotheInternetyoucanstartabloginminutesandbeginsharingwhatyouknowtobetrue.”
StateoftheUnion Association
• Individuals• Chapters• BYUAlumni
StateoftheUnion Association
• Chapters§ Facebook
• 44ChapterswithFacebookPages• 22ChapterswithFacebookGroups(somepublicandsomeprivate)
§ Twitter• 13ChapterswithTwitterAccounts
§ Instagram• 12ChapterswithInstagramAccounts
StateoftheUnion Association
• BYUAlumni§ Facebook:21,953pagelikes§ Twitter:12,251followers§ Instagram:791followers§ LinkedIn:183,990listBYU
What’sWorkingforYou?
Getoutthosethumbs…
•Search“BYUChapters”andjointheChaptersFBGroup•Search“BYUAlumni”andLIKEthemainpage
YouCanDoIt!
magazine.byu.edu#BYUAlumni
speeches.byu.edu#BYUAlumni
BYUToday#BYUAlumni
#Hashtags& Twitter
üUsingmorethan2hashtagsdropsengagementby17%üTweetswith1-2hashtagshave21%moreengagementüUsersare55%morelikelytoretweetwhenthereisatleast1hashtagincluded
ü25%oftweetswithouthashtagsdogetretweetedüBut40%oftweetswithhashtagsgetretweeted
#BYUAlumni
#Hashtags& Instagram
üThemore#hashtagsthebetterüTop5mostpopularInstagramhashtagsforgettingnewfollowers:
#love#instagood
#me#tbt
#cute
#BYUAlumni
#Hashtags& Facebook
üNotaspopularoreffectiveü1-2hashtagsyieldsthemostincreaseininteractionsperpostüManyFBusersaren’tsearchinghashtagsonFacebooküBetter:tagfriends,organizations(BYU,BYUAlumni)byusingthe“@”
#BYUAlumni
ASmall&SimpleThing– WeCANdoit!
PostorSharesomethingatleastonceeachweek
relatedtoBYUandinclude#BYUand#BYUAlumni.
YouCanDoIt!
“WhatDidYouLearnTODAY?”
1. WhatSocialMediaistoyou.2. Howwe’recurrentlyusingSocialMedia§Individually§Chapters§BYUAlumni
3. WeCANdoit,andwecandoALITTLEMORE
SocialMedia– YouCanDoIt.
[Digitally]DoingtheGoodWorkofBYU
2016ChapterConferenceBrighamYoungUniversity
AlumniAssociation