Contest MarketingRAVEN5 Credentials

RAVEN5 is an Oakville based marketing agency specializing in contest marketing. We work with brands, marketing agencies and public relations firms to create engaging and interactive contests and consumer experiences.

We do one thing well: Contest Marketing.

What does RAVEN5 mean? Ravens are often viewed as symbolic messengers that tell a story while the 5 represents the maximum time in seconds that you have to capture the attention of someone in any

media nowadays.

Our mission is simple:Get consumers to engage with your brand.

About RAVEN5

Why work with us?

Social SharingWe empower brand ambassadors via social sharing technology. Our contests easily bolt onto Facebook, Twitter, YouTube, Instagram and Pinterest.

Full CustomizationWe provide customized contest experiences with our scalable platform such as pin-code redemption, photo submission, voting and more.

DataGather valuable consumer data and insights via our survey and user tracking, PURL

technology.

Legal Counsel

A fair amount of administration goes into running a successful contest. We have

experience filing in various states as well as the Régie des alcools, des courses et des jeux

in Quebec, Canada.

Why work with us? (Cont’d)

Coupon DistributionSave on printing and utilize digital distribution of your coupon incentives through our platform. Our process allows for unique barcode and code generation.

Rules WritingContests need rules that are properly worded to avoid any legal issues before, during and after it’s run. The rules should be properly vetted by legal before the contest goes live.

Collect DonationsOur platform has the ability to capture donations, automatically email transactional receipts for various amounts and can handle multiple online payment platforms like Stripe, PayPal and more.

FulfillmentDepending on the contest and the complexity of prizes being awarded it may be advantageous to have the logistics managed externally.

Our approach: How we work

RAVEN5 creates engaging experiences for consumers through fun and professional online contests, engaging websites, highly clickable email and stand out social media.

We create experiences unique as your customers with incentivizedmarketing solutions using email, social media and advertising techniques that build digital communities, engage fans and deliver a targeted response.

Our contest marketing programs focus on building email

databases and increasing social currency by creating an experience for your existing and future fans like no other.

We at RAVEN5 are your partners and love to createprofessional, highly viral and seamlessly integrated

online contests and campaigns.

Our approach to working with you

As an integrated marketing provider, we have experience working with brands and agencies of all sizes. The following are typical steps taken after initial discussions and proposals are approved:

1. After requirements and direction are received, comprehensive layouts of the required collateral are produced to establish campaign flavour.

2. Once layouts are approved, a user flow or schedule is produced that includes comps of the individual posts, designs, layouts, contest steps, etc. including copy.

3. Upon approval, development and thorough testing of emails or website or contest begins.

4. After final approval, the program is scheduled and everything is made active.

5. Upon completion, a campaign report is provided, including winner(s) and notification for contests.

*Note: Legal review, Régie filings (Quebec), Rules writing and Fulfillment are available options when running a contest.

1. Arrive at contest microsite (driven by email, social, etc.)

2. Complete entry form (can be pre-populated utilizing existing information – see PURL)

3. Answer survey questions (optional)

4. Choose coupons (optional)

5. Share via email, Facebook, Twitter, LinkedIn, Google+, Pinterest.

6. Online redemption or print coupon

7. Follow up email after completion (optional)

Contest Marketing Opt-in Process

By presenting consumers with the opportunity to win, it’s fair to ask them to complete a few tasks for your brand in return:

1.Opt-in – Entrants confirm the right to receive marketing in compliance with CASL.

1.Data – Gather valuable data regarding consumer interests via our process.

2.Social – Empowers followers to become brand ambassadors.

3.Followers – Expand current social channels for more activation opportunities.

4.Driver – Direct users where to go, brand website, another campaign, etc.

Equivalent exchange

The primary objective of contest marketing is to build brand marketing channels. Every campaign provides brands with the following:

1. Increase brand awareness

2. Build email lists

3. Develop social following

4. Collect consumer data

5. Distribute coupons

Core benefits

Work Examples

View working demos here:

raven5.com/demo

For data accuracy all sites are tracked using Google Analytics in addition to our platform and social tracking tools.

Previous standard campaign results

Contests marketing gets results

Contest marketing results are not duplicated in any other media offering.

Client List TotalEmails Response Submissions Opt-ins Share

200,000 800,000 220,600(28%) 59,306(27%) 33,090 (15%) 5,995(42%)

75,000 300,000 52,554(17%) 29,769(56%) 5,692(11%) 1,261 (22%)

50,000 200,000 59,000(30%) 23,000(39%) 6,050(10%) 2,050(34%)

20,000 80,000 15,799(19%) 12,201(77%) 6,011 (38%) 2,236 (37%)

CampaignAverages: 24% 49% 19% 34%

Brands we have worked with

We design, build and maintain contests for brands and agencies; it’s what we do best.

Thank you

Contact: mbickerton@raven5.com | 289 474 5505 x700