2016 local seo ranking factors presentation at rocks digital 2016
TRANSCRIPT
#SMX #21C3
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
Andrew Shotland CEO, LocalSEOGuide.com
#SMX #21C3
Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.
We also do SEO for large websites, national to local brands and agencies.
About The Company
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Obligatory Client Slide
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
The Quest for the Perfect Local SEO Ranking Factors
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
A Method To the Madness
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
A Method To the Madness
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Great Partners
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
ORDINAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
CATEGORICAL RANKING FACTORS
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Huh?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
ORGANIC ALGO > LOCAL ALGO
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
What about GMB?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”
Toolbar PageRank
http://www.thesempost.com/google-removing-pagerank-from-toolbar/
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
What may not work?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Meta Keywords Tag?
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
So many choices, so little time!
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
CONJOINEDTRIANGLES OF
LOCAL SEO SUCCESS
>>>
>>>
GMB
OFF-SITE LOCALLocalSEOGuide.com
WEBSITE
LINKS
RELEVANCE
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Interested in More? Check these out!
More Ranking Factors Studies:
MozSearch Metrics
Backlinko
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Coming Soon
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm - Rocks Digital 2016
#SMX #21C3
Andrew @ localseoguide.com