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Mayo Clinic’s Double HelixLee Aase (@LeeAase) Director, Mayo Clinic Social Media Network #MayoInOz • 15 November 2016

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Answering Two Questions:

• What has made Mayo Clinic what it is today?

• Why have we traveled more than 15,000 km to offer #MayoInOz?

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U.S. News & World Report “Best Hospitals” Ranking

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Arlene’s Story

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Mayo Clinic’s Double Helix

• Revolutionary Patient-Centered Care • Networked Communication

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Revolutionary Patient-Centered Care

• “The best interest of the patient is the only interest to be considered.”

• Creation of private group practice of medicine

• Integrated Practice, Education, Research

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Networked Communication

The second strand in Mayo Clinic’s DNA, which enables and amplifies the first

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Networked CommunicationInternal

• Unified medical record

• Pneumatic tubes

• Building design

• Telephone

• Pagers

• Exam room semaphores

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The Role of Social Networking in Mayo Clinic’s History

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Mayo Clinic’s First Social Networkers

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Dr. William J. Mayo’s Travels“By the end of the 1920s Dr. Will could say he had studied surgery in every town in America and Canada of one hundred thousand population or more, and had crossed the Atlantic thirty times.”

(The Brothers Mayo, Helen Clapesattle, p. 405)

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Countries Dr. Will Mayo Visited

Austria Denmark Ireland ScotlandAustralia England Italy SwedenArgentina Fiji Mexico SwitzerlandBelgium Finland New Zealand UruguayCanada France NorwayChile Germany PeruCuba Holland Russia

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Countries Dr. Will Mayo Visited

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The Surgeons Club

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Networked Communication• Unified medical record

• Pneumatic tubes

• Building design

• Telephone

• Pagers

• Exam room semaphores

• Railroad/Steamship

• Telegraph

• Operating Room Observations

• Professional society meetings

• Patient word-of-mouth

Internal External

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“Base Pairs” in Mayo Clinic’s DNA• Teamwork • Altruism • Progress • Stewardship

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TeamworkThe very necessities of the case are driving practitioners into cooperation. The best interest of the patient is the only interest to be considered, and in order that the sick may have the benefit of advancing knowledge, union of forces is necessary….It has become necessary to develop medicine as a cooperative science; the clinician, the specialist, and the laboratory workers uniting for the good of the patient….The people will demand, the medical profession must supply, adequate means for the proper care of patients, which means that individualism in medicine can no longer exist.

Dr. William J. Mayo Rush Medical College

June 15, 1910

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Altruism• The Mayo brothers’ gifts to create Mayo Clinic were worth more than $200 million in 2016 dollars.

• This doesn’t include free care for clergy, physicians and military veterans and those who couldn’t afford it

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ProgressIn America our idealism is not unusual, nor does it differ much from that of medical faculty of other countries; if we excel in anything, it is in our capacity for translating idealism into action.

Dr. Charles W. Mayo, Mayo Aphorisms, p. 10

The glory of medicine is that it is constantly moving forward, that there is always more to learn.

Dr. William J. Mayo, Mayo Aphorisms, p. 75

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StewardshipNow my father had certain ideals. He believed that any man who had physical strength, intellectual capacity or unusual opportunity held such endowments in trust to do with them for others in proportion to his gifts.

Dr. William J. Mayo addressing a committee of the Minnesota Legislature

March 22, 1917

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Dr. Charlie on Social NetworkingThe problem before us is so to exchange information, and so to educate men through travel that there shall develop a final, cosmopolitan system of medicine which will combine the best elements to be found in all countries.

Mayo Aphorisms, p. 22

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Dr. Will on Sharing KnowledgeIt is a great thing to make scientific discoveries of rare value, but it is even greater to be willing to share these discoveries and to encourage other workers in the same field of scientific research.

Mayo Aphorisms, p. 61

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Dr. Will on AdaptationIt is for the younger people to meet the conditions of their generations in the way that appears to them to be wise and best.

Mayo Aphorisms, p. 50

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Social Media:

Networked Communication for the Third Millennium

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The Mayo Clinic Social Media Network (#MCSMN)• The Mayo Clinic Social Media Network (#MCSMN) exists to

improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

• Makes resources developed for Mayo Clinic staff available to peers globally.

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#MCSMN expresses Mayo Clinic’s DNA

• A global network to develop beneficial health applications of social media

• Embodies Teamwork, Altruism, Progress, Stewardship

• #MayoInOz: a natural result

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SocialMedia.MayoClinic.org/register

socialmediacenter@mayo.edu

@FarrisTimimi

@LeeAase

We’re Glad You’ve Joined Us!