2016 media kit...audience overview 2016 media kit civitas media markets • 114 publications in 11...
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COMMUNITY DRIVEN
2016 Media Kit
2016 Media KitCommunity Connected
About Civitas Media • A dynamic, multi-channel, local information company • Strong roots in traditional community newspaper publishing• A team of innovative and energetic media specialists helping businesses maximize their marketing budgets to reach high local audience numbers• Civitas is Latin for “community” or “citizen”
Premier Local Information Conduit• Community news• Local information• Relevant entertainment
Presented on a Variety of Platforms • Print• Digital media• Video• Other evolving technologies in both content and advertising
2016 Media KitCommunity ConnectedA Multi-State Media CompanyCivitas Media employs more than 1200 dedicated, creative and innovative associates across 11 states including North Carolina, South Carolina, Ohio, Illinois, Missouri, Oklahoma, Virginia, West Virginia, Pennsylvania, Kentucky and Tennessee. Civitas publishes more than 100 publications for a combined weekly distribution of more than 1.6 million copies.
2016 Media KitCommunity Connected
We have a special bond with our audience because we live and work in the communities we serve.
2016 Media KitAudience Overview
Civitas Media Markets
• 114 publications in 11 states• 30 daily publications• 84+ related websites• 2.3 million+ unique visitors monthly• 84 markets• 3,752,218 total reach monthly• 158 in-market sales representatives• 5,000+ small/medium business partners
2016 Media KitAudience Overview
*Based on September 2015 - September 2016 Reporting
Devices and Demographics
2016 Media KitCommunity Engagement
Our Community Newspapers Offer an Engaged Audience
Newspaper Media Motivates Consumers
164 million (69%) read newspaper media content in print, online or via mobile in a typical month*
Nearly 80% took action after seeing a newspaper ad; 57% made a shopping decision based on a print or online newspaper ad
Of the 51% who sought out online circulars in the past 30 days, 78% have taken action in the same time period as a result of a newspaper-delivered print circular
Newspapers are consumers’ leading coupon medium – Nearly 70% cite their Sunday or weekday editions as coupon sources
*Scarborough Research 2013, total U.S. adults Source: “How America Shops and Spends 2014,” A survey of 1,500 adults conducted for NAA by Frank N. Magid Associates
2016 Media KitCommunity Engagement
Connect with our engaged audience through our extensive portfolio of print and digital media and services.
We offer trusted local newspaper brands, deeply rooted in our communities plus the ability to display your branding and message
on a larger regional or national level.
2016 Media KitCommunity Engagement
Connect and EngageWith Our Communities and Beyond
Digital Display• 85 local newspaper websites• Mobile web and apps• 18 million+ page views per month• Over 2.3 Million Unique users• 2 million+ sessions per month from social media
Print Products• 115 local newspapers in 12 states• Multiple specialty publications and magazines• Preprints
Digital Services• Geo, demo, search, behavioral and contextual targeting• Programmatic advertising/buying across multiple hyperlocal markets
Content Marketing• Customized and exclusive native content• Social Media• Customized solutions for video and sponsored content
2016 Media KitCommunity PublicationsIllinoisAlton Telegraph – Alton – D(thetelegraph.com)Community (TMC) – Jacksonville – WJacksonville Journal-Courier – Jacksonville – D(myjournalcourier.com)
KentuckyCumberland Trading Post (TMC) – Middlesboro – WFloyd Co Shopper Stopper (TMC) – Prestonsburg – WFloyd County Times – Perstonsburg – W(floydcountytimes.com)Grayson County News Gazette – Leitchfield – W(gcnewsgazette.com)Harlan Daily Enterprise – Harlan – D(harlandaily.com)Hazard Herald – Hazard – W(hazard-herald.com)Hazard Shopper Stopper (TMC) – Hazard – WMiddlesboro Daily News – Middlesboro – D(middlesborodailynews.com)News Democrat & Leader – Russellville – W(newsdemocratleader.com)
MissouriPettis County Plainsman (TMC) – Sedalia – WSedalia Democrat – Sedalia – D(sedaliademocrat.com)
North CarolinaAnson Record – Wadesboro – W(ansonrecord.com)Bladen Journal – Elizabethtown – W(bladenjournal.com)Community News Advertiser (TMC) – Laurinburg – WElkin Tribune – Elkin – W(elkintribune.com)Jefferson Post – West Jefferson – W(jeffersonpost.com)Jefferson Post Shopper (TMC) – West Jefferson – WLaurinburg Exchange – Laurinburg – D(laurinburgexchange.com)Lumberton Your Cc (TMC) – Lumberton – WMount Airy News – Mount Airy – D(mtairynews.com)Pilot – Pilot Mountain – W(pilotmountainnews.com)RCDJ Midweek Marketplace (TMC) – Rockingham – WRichmond County Daily Journal – Rockingham – D(yourdailyjournal.com)Robesonian – Lumberton – D(robesonian.com)Sampson County Shopping Guide (TMC) – Clinton – WSampson Independent – Clinton – D(clintonnc.com)Stokes News – King – W(thestokesnews.com)Surry Scene (TMC) – Mount Airy – WYadkin Ripple – Yadkinville – W(yadkinripple.com)Yadkin Valley Advertiser (TMC) – Elkin – W
W – Weekly D – Daily
2016 Media KitCommunity PublicationsOhioAdvocate (TMC) Lorraine Co. Comm Gd – Oberlin – WAmherst News Times – Amherst – W(theamherstnewstimes.com)Beavercreek News Current Comm Gd (TMC) – Beavercreek – W(beavercreeknewscurrent.com)Bellville Star – Bellville – W(thebellvillestar.com)Community Common (TMC) – Portsmouth – W(communitycommon.com)Community Merchant (TMC) – Sidney – WDelaware Gazette – Delaware – D(delgazette.com)Eaton Register Herald – Eaton – W(registerherald.com)Eaton Register Herald Weekend (TMC) – Eaton – WEnglewood Independent – Englewood – W(englewoodindependent.com)Fairborn Daily Herald – Fairborn – D(fairborndailyherald.com)Fulton County Expositor – Wauseon – W(fcnews.org)Galion Inquirer – Galion – W(galioninquirer.com)Gallipolis Daily Tribune – Gallipolis – D(mydailytribune.com)Greenville Daily Advocate – Greenville – D(dailyadvocate.com)Hillsboro Times Gazette – Hillsboro – D(timesgazette.com)Huber Heights Courier – Huber Heights – W(hhcourier.com)Lima News – Lima – D(limaohio.com)Lima News Marketplace (TMC) – Lima – WMadison Press – London – D(madison-press.com)Morrow Co Sentinel – Mt. Gilead – W(morrowcountysentinel.com)
Oberlin News-Tribune – Oberlin – W(theoberlinnewstribune.com)Piqua Daily Call – Piqua – D(dailycall.com)Plain City Advocate – Plain City – W(plaincity-advocate.com)Pomeroy Daily Sentinel – Pomeroy – D(mydailysentinel.com)Portsmouth Daily Times – Portsmouth – D(portsmouth-dailytimes.com)Record Herald – Washington Courthouse – D(recordherald.com)Sidney Daily News – Sidney – D(sidneydailynews.com)South Central Ohio Shoppers Guide (TMC) – Washington Courthouse – WSunbury News – Sunbury – W(sunburynews.com)Swanton Enterprise – Swanton – W(swantonenterprise.com)Tri-County Marketplace (TMC) – Gallipolis – WTroy Daily News – Troy – D(tdn-net.com)Troy Miami County Advocate (TMC) – Troy – WUrbana Daily Citizen – Urbana – D(urbanacitizen.com)Urbana Mechanicsburg Telegram (TMC) – Mechanicsburg – W(burgtelegram.com)Urbana River Current (TMC) – Degraff – WVandalia Drummer News – Vandalia – W(vandaliadrummernews.com)Wellington Enterprise – Wellington – W(thewellingtonenterprise.com)Wilmington News Journal – Wilmington – D(wnewsj.com)Wilmington News Journal Star (TMC) – Wilmington – WXenia Gazette – Xenia – D(xeniagazette.com)
W – Weekly D – Daily
2016 Media KitCommunity PublicationsOklahomaAltus Times – Altus – D(altustimes.com) Durant Country Style (TMC) – Durant – WDurant Daily Democrat – Durant – D(durantdemocrat.com) Frederick Press Leader – Frederick – W(press-leader.com) Freedom Flyer (Army Base Publication) – Altus – WSouthwest Shopper (TMC) – Altus – W
PennsylvaniaAbington Journal – Clarks Summit – W(theabingtonjournal.com) Dallas Post – Wilkes-Barre – W(mydallaspost.com) Sunday Dispatch – Pittston – W(psdispatch.com) Sunday Select – Wilkes-Barre – WTimes Leader – Wilkes-Barre – D(timesleader.com) TL Weekly (TMC) / Bazaar – Wilkes-Barre – WWeekender – Wilkes-Barre – W(theweekender.com)
South CarolinaEasley Progress – Easley – W(theeasleyprogress.com) Newberry Observer – Newberry – W(newberryobserver.com) Newberry Shopper (TMC) – Newberry – WPickens Sentinel – Pickens – W(pickenssentinel.com) Union Daily Times – Union – W(uniondailytimes.com) Union Daily Times Grapevine (TMC) – Union – W
TennesseeClaiborne Progress – Tazewell – W(claiborneprogress.net) Macon County Times – Lafayette – W(maconcountytimes.com)
VirginiaCarroll News – Hillsville – W(thecarrollnews.com)
West VirginiaCoal Valley News – Madison – W(coalvalleynews.com) Coalfield Connection (TMC) – Madison – WGilbert Times – Gilbert – W(gilbert-times.com) Logan Banner – Logan – D(loganbanner.com) Pineville Independent Herald – Pineville – W(independentherald.com) Point Pleasant Register – Point Pleasant – D(mydailyregister.com)
Williamson Daily News – Williamson – D(williamsondailynews.com)
W – Weekly D – Daily