2016 migs updated re-brand
TRANSCRIPT
676-612-8284email; [email protected]
FB: https://www.facebook.com/pages/Studiob3/104731049570283
LinkedIn : http://www.linkedin.com/in/carlbradford3
2016 Migs Brand Design Standards
A brand is the identity (look) of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Brand Identity
Section ABrand Standards Font Usage Usage 04Brand Standards Usage suggestions 05 - 11Business Communication Design 16 - 17
Section BTeam Apparel 19 Merchandise Tagging 20Brass and Custom Stamping 21Buttons and promotional items 22
Section CAdvertising Examples 24 - 29Examples of the newer photographic stylings and examples of how to extend existing image inventory.
Section DSignage Examples 30 - 32Signage, office Identity and display examples.
Project Contents Page
Mrmigs.com Font Families and Usage
Body TextGotham Family
Tagline textPermanent Marker
Typographic study for mrmigs LLC
Examples of bodyText
Gotham Book (OTF)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910
Gotham Medium Book (OTF)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910
Gotham Condensed Book (OTF)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910
Gotham Ultra
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
12345678910
Examples of bodyText for Taglines
Permanent Marker ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910
Mrmigs.com Single Color tagline Application
DOG GEAR FOR GOOD! .
One Line and Two Linewith and with out mark.
Applications SuggestionsApparel Tees, uniforms
Advertising and promotional applications.
Mrmigs.com Single Color tagline Application
DOG GEAR FOR GOOD! .
One Line and Two Linewith and with out mark.
Applications SuggestionsApparel Tees, uniforms
Advertising and promotional applications.
Mrmigs.com Single Color Application
mistermigs burgundywith black Tagline.
3 sizes.
Applications SuggestionsBusiness Communication
Advertising/Editorial and promotional applications.
Mrmigs.com Two Color Application
mistermigs burgundy & blackwith tagline
3 sizes.
Applications SuggestionsBusiness Communication
Advertising/Editorial and promotional applications.
Mrmigs.com Four Color Application
Migs mascot with tagline signature
Applications SuggestionsBusiness Communication
Advertising/Editorial and promotional applications.
Mrmigs.com Four Color Application
Migs mascot with patch
with tagline signature
Applications SuggestionsBusiness Communication
Advertising/Editorial and promotional applications.
Mrmigs.com Color Leather Texture Application
-Red Leather-Blue Leather and denim-Brown Leather
Applications SuggestionsBusiness Communication
Advertising/Editorial and promotional applications.
Signage
Mrmigs.com Two Color & Four Color Ap-plication
Business card concepts-Non traditional like tags
-Personal Card leave behinds* if leaving product leave tag and #
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Mary JustmanVP Marketing
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Rosemary Hopper Product Designer
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Dog Gear For Good!
Karen LynnPresident
Dog Gear For Good!
2137 Flintstone DriveSuite ETucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 [email protected]
Karen LynnPresident
Mrmigs.com Four Color Application
Traditional Business card concepts.
Front Marker tagline usage
Opposite pageDie-cut cards and letterhead
Dog Gear For Good!
2137 Flintstone DriveSuite ETucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 [email protected]
Mary JustmanVP Marketing
Dog Gear For Good!
2137 Flintstone DriveSuite ETucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone678- 672-2127 [email protected]
Rosemary HopperProduct Designer
Dog Gear For Good!
Dog Gear For G
ood!
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Karen LynnPresident
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Rosemary HopperProduct Designer
2137 Flintstone DriveSuite E
Tucker, GA 30084
Cell 770-605-6630770-939-1100 ext 101Phone
678- 672-2127 [email protected]
Mary JustmanVP Marketing
Mrmigs.com Four Color Application
Custom die-cut cards
Following Page pageLetterhead package
Final PageProduct Design Collateral
2137 Flintstone Drive Suite E
Tucker, GA 30084
770-939-1100
ext 101Phone
678- 672-212
7 Fax
2137 Flintstone Drive Suite E
Tucker, GA 30084k770-939-1100 ext [email protected]
2137 Flintstone Drive Suite E, Tucker, GA 30084
Dog Gear For Good!
Dog Gear For Good!
Dog Gear For Good!
Mrmigs.com Four Color Application
Product Design RetailBrochures
Co branding of partner business Training project YCU
Section B
Team Apparel 17
Merchandise Tagging 18
Brass and Custom Stamping 19
Buttons and promotional items 20
Section Contents Page
Team ApparelBrand Specifics
Discovery Team and Staff Tees.
Marker tagline UsageThree options:-Mark and tagline front-Mark on Front tag on back-Mark and tag on front(small on pocket)
Dog Gear For Good!
Fray HappensLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry’s standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions of Lorem Ipsum.
Careorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry’s standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s
Safety Firstorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry’s standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s
Disclaimerorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum
has been the industry’s standard dummy text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s
Dog Gear For Good!
Merchandise TaggingBrand Specifics
Migs, Migrubbies tags
Product#
Size
Customized Metal ApparelBrand Specifics
mistermigs stamped buttons
Team Promotional itemsBrand Specifics
Buttons, Travel and coffee mugs dog dishes, etc.
Section C
Advertising Examples (Simulated) 22 - 27
Examples of the newer photographic stylings and examples of how to extend existing image inventory.
Section Contents Page
Advertising ExamplesBrand Specifics
Multi-color print and digital applications.
Brand alignment with new rustict photographic stylings.
Advertising ExamplesBrand Specifics
Multi-color print and digital applications.
Brand alignment with new rustict photographic stylings.
Advertising ExamplesBrand Specifics
Multi-color print and digital applications.
Brand alignment with exhisting photographic inventory.
Advertising ExamplesBrand Specifics
Multi-color print and digital applications.
Brand alignment with new rustict photographic stylings.
Brand alignment with exhisting photographic inventory.
Advertising ExamplesBrand Specifics
Multi-color print and digital applications.
Brand alignment with new rustict photographic stylings.
Advertising ExamplesBrand Specifics
Package inserts or psa
Brand alignment with existing photographic inventory.
LLC
Section D
Signage Examples 30 - 32Signage, office Identity and display examples.
Section Contents Page
Floating Lexan Signage Systems for Retail Boutique.
Brand Extention through one and full color fabrication on Lexan signage and float mounted displays
Floating Lexan Signage Systems for MigsRetail Boutique.
Brand Extention through one and full color fabrication on Lexan signage and float mounted displays