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2016 Mission Statement • DIGITAL
• MAGAZINES
• SPECIAL INTEREST PUBLICATIONS
• SOCIAL
• MOBILE
• VIDEO
• BOOKS
• EXPERIENTIAL
Taste of Home is an interactive exchange of food, memories and
ideas that unites & inspires the largest community of home cooks.
new!grab&Go
Size
easy recipes for every day84
October/November 2015
Thanksgiving Made Easy
I
3-Step Turkey
I
Quick Sides
I
Desserts That Wow!
5-IngredIent PumPkIn trIfle, Page 74
tasteofhome.com
Display until Dec. 1, 2015 | $4.99
Skinny Slow Cooker Meals!
30 Dinners in 30 Minutes
Fast Fall Casseroles
SND_on15_cover.indd 1 8/13/15 12:40 PM
Simple & DeliciousPublished 6x per year
Circulation 460K
Audience 1.6MM
Taste of HomePublished 6x per year
Circulation 2.5MM
Audience 13.2MM
13 X 9 RECIPES •
FROM
THE W
ORLD
’S #1 COO
KING
MA
GA
ZINE • TA
STEOFH
OM
E.COM
121RECIPES TO BAKE DINNER EASIER!
SPECIAL COLLECTORS EDITION
13 x 9
BEST L VEDRECIPES
THE PAN WITH A PLAN!
Weeknight Rescue!TASTY MEALS STARTING
WITH GROUND BEEF
✓Appetizers✓Casseroles✓Desserts✓Brunches& More!
Lynn Hamilton’s Homemade Chicago Deep-Dish Pizzapage 46
Special Interest Publications40+ titles annually at major retailers such as Walmart, Target and Kroger
Newsletters15+ daily, weekly and monthly newsletters
Monthly Circulation 4.1MM
TOH Cooking SchoolInteractive events with live recipe
and product demonstrations
Markets Per Year 200+
Social MediaEngaged communities:
Facebook 3.6MM+ fansPinterest 319K+ followersInstagram 135K+ followers
TASTE OF HOME BOOKS • RDA EnTHuSiAST BRAnDS, LLC • MiLWAuKEE, Wi
EASY, FASTKITCHEN
SiMPLE,
EAS
SEFK15_00_001005_F1.indd 1 9/25/14 2:37 PM
Cookbooks15+ titles per year, leading cookbook seller on QVC and at Walmart and Sam’s Club
2016 Brand Map
VideoBranded and custom videos
on tasteofhome.com
TASTY TAKES
Taste Digital CommunityA collection of 200+ premium food,
entertaining and lifestyle blogs and websites
Monthly Unique Visitors 41.7MM
A DIGITAL COMMUNITY
Tablet EditionAvailable on • iPad • Amazon Kindle • B&N Nook • Google Play • ZinioTOH.com
All-new redesigned, responsive site
Monthly Unique Visitors 17.2MM
Online Cooking SchoolGet inspired with over 100 tried-and-true recipes from home cooks, tested by the
experts in our Taste of Home Test Kitchen.
TAST
E OF HOME
• online cooking sc
hool
•
Source: comScore Dec 2014; Traffic: Multi-Platform
2016 Digital Overview
17.2MMMONTHLY UNIQUE VISITORS
TasteofHome.comAll-new redesigned, responsive site
78%WOMEN
45AVERAGE
AGEAVERAGE
HHI
$76k min award
winner
Best Site Redesign
2015
3.6MM+FACEBOOK FANS
322K+PINTEREST FOLLOWERS
41.7MM7.3MM
PINTEREST FOLLOWERS
20.1MMFACEBOOK FANS
MONTHLY UNIQUE VISITORS
A collection of premium food, entertaining & lifestyle blogs and websites
A DIGITAL COMMUNITY
$80kAVERAGE
HHI
74%WOMEN AVERAGE
AGE
43
2016 Editorial Calendar
FEB/MAR
• Game Day Slow Cooker
• Valentine’s Day Sweets
• Spiced-Up Sides
Comfort & Fun
ON SALE
1.26
ON SALE
8.16
ON SALE
3.15
ON SALE
10.11
ON SALE
5.17
ON SALE
11.15
APR/MAY
• Mexican Fiesta
• Healthy Slow Cooker
• Backyard Get-Together
Super Fresh
SEPT/OCT
• Halloween Party Foods
• Dessert Bars
• Back to School
Kickoff to Fall
JUN/JUL
• Grilling for a Crowd
• Homegrown Delights
• Favorite Salads
America the Tasty
• Thanksgiving Secrets
• Baking Guide
• Holiday Feast
Cooking ThanksNOV
• Holiday Desserts
• Family Holiday Dinner
• Holiday Cookies
Family-Style HolidaysDEC
Editorial Content Subject to Change.
FLAGSHIP MAGAZINE
CLOSE
11.13
CLOSE
6.8
CLOSE
1.20
CLOSE
8.3
CLOSE
3.14
CLOSE
9.7
MATERIALS
11.20
MATERIALS
6.15
MATERIALS
1.27
MATERIALS
8.10
MATERIALS
3.21
MATERIALS
9.14
COMPETITIVE SET: Better Homes & Gardens, Bon Appétit, Cooking Light, Every Day with Rachael Ray, Family Circle, Food & Wine, Food Network Magazine, Good Housekeeping, Ladies’ Home Journal, Martha Stewart Living, Oprah, Redbook and Woman’s Day. SOURCE: MRI Spring 2015
2016 Magazine Audience
AUDIENCE (000) COMP(%) Total Adults 13,186 100 Women 11,240 85 Married 8,002 60.7
AGE 25-54 6,362 48.2 Median 52.6
EDUCATION Attended College+ 7,843 59.5
OCCUPATION Employed 7,445 56.5
HOUSEHOLD INCOME HHI $75K+ 5,520 41.9 Median $64,448
Demographics
THE MOST ENGAGED COMMUNITY OF HOME COOKS
#1AMONG
COMP SET
45 MINUTES SPENT
ON AVERAGE WITH AN ISSUE
2016 Rate Card R ATE BASE: 2,500,000
Page $86,800 ⅔ Page $68,600 ½ Page $55,300 ⅓ Page $43,400
4-COLOR GROSS RATE
Page $69,300 ⅔ Page $46,200 ½ Page $35,000 ⅓ Page $23,100
BLACK & WHITE
GROSS RATE
Cover 2 $108,500 Cover 3 $105,000 Cover 4 $108,000
COVERS GROSS RATE
2016 Editorial Calendar
Simple & Delicious is the digest sized publication that helps busy home cooks get their meals
in a flash, using af fordable, ever yday ingredients. The features in the magazine are inspired by
people sharing their best personal recipes, tips and mom-to-mom advice
FEB/MAR
Comfort ClassicsON SALE
2.9CLOSE
11.23 MATERIALS
12.3
AUG/SEPT
The Shortcut IssueON SALE
7.12CLOSE
5.6MATERIALS
5.13
APR/MAY
Family FriendlyON SALE
3.29CLOSE
1.26MATERIALS
2.2
OCT/NOV
Cooking ThanksON SALE
10.4CLOSE
8.3MATERIALS
8.10
JUN/JUL
Patriotic PotluckON SALE
5.24CLOSE
3.24MATERIALS
3.31
DEC/JAN
Family-Style HolidaysON SALE
11.29CLOSE
9.27MATERIALS
10.4
36ADDITIONAL PAGES
WITH HIGHER-QUALITY PAPER STOCK
460KTOTAL
CIRCULATION
1.6MMAUDIENCE
The Trusted Go-To Source For Family Friendly Meals
2016 Rate Card
Page $27,100 ⅔ Page $21,200 ½ Page $17,700 ⅓ Page $14,100 ⅙ Page $8,200
4-COLOR GROSS RATE
Page $22,400 ⅔ Page $15,300 ½ Page $11,800 ⅓ Page $8,200 ⅙ Page $4,700
BLACK & WHITE
GROSS RATE
Cover 2 $34,100 Cover 3 $33,000 Cover 4 $34,100
COVERS GROSS RATE
Key Program Elements• 10 Minute Live Demonstration that puts your brand
front-and-center in an interactive cooking segment
• Recipes and Ad in Cooking School Magazine distributed at all shows
• Custom tip or technique video that complements onstage demo
• Inclusion in Flagship Magazine Cooking School Roundup, Digital Recipe Collection and Mobile Recipe Unit
• Product sampling as door prizes or in attendee gift bags AND MUCH MORE!
Food brings people together which is why the Taste of Home Cooking School is, and has been, a leading program nationwide. Targeting 200+ markets each year, these interactive events feature live recipe and product demonstrations hosted by our crew of Culinary Specialists, reaching an audience of 140,000+ paid attendees.
Each season, our nine Culinary Specialists travel the country to share their love of cooking and teaching. And, our Cooking School team works with local partners to ensure that each event has community connections and support.
Connecting Taste of Home fans to each other as they touch, taste and interact with your brand.
Source: Taste of Home Cooking School survey, SRi, Spring 2014
2016 Experiential Program
83%+are more likely to try/buy
products featured in the show
93%+make at LEAST one recipe from
a school (5.5 on average)
2 Annual ProgramsSPRING & FALL
70K+
250MM+
100+MARKETS PAID ATTENDEES
IMPRESSIONS
PER SEASON
NOTES: All materials due at least 5 business days before campaign start. We reserve the final right to approve any and all creative that runs on tasteofhome.com and branded products. Assets for custom placements are due 4 weeks prior campaign start and must be approved 2 weeks prior launch
Social MediaFACEBOOK POSTS • Must include the verbiage "From our friends at …. " • 160 characters max (incl spaces)
PINTEREST • Provide recipe or Pin URL
Taste Network, Influencer Marketing • Includes custom content integrated within blog post(s)
and 3+ social media shares per blog post
• Brand objective, key focus, theme (ex. holiday, time saving tips, healthy living, etc.) and type of post (ex. recipe creation, product review, ideas and examples of product usage, etc.)
• Photography preference (ex. product shot, step-by-step photography, minimum number of photographs)
• Driving URL and social media links
• Provide high-res product images and logo
• Brand style and placement guides
• Please contact your sales representative with questions
Additional Offerings/Capabilities• 1st & 3rd party data targeting, targeted pre-roll, editorial
integration (partner recipes, branded ingredient sponsorship, ExpressLine sponsorship, etc.), custom sidekick unit, custom microsite, custom newsletters, push down unit, etc.
Newsletter 300x250 Specs• 40k max
• Static GIF/JPEG
• Standard tags not accepted, provide 1x1 impression/click tracking
Newsletter Content Box• 100x100 image
• Static GIF/JPEG
HEADLINE COPY: 35 characters max (incl spaces)
BODY COPY: 140 characters max (incl spaces) • Contact representative for details on specific newsletters
Expandable UnitsVIDEO: Host or auto initiated
AUDIO: Host initiated • Visible close button on upper-right corner • No more than 50% of ad space hotspotted
Homepage MarqueeIMAGE: 575x575
HEADLINE: 32 characters (incl spaces)
TEXT: 160 characters (incl spaces)−does not include the CTA link • 175x50 logo • The CTA character count is 35 (incl spaces)
Search ResultsHEADLINE COPY: 35 characters max (incl spaces)
BODY COPY: 90 characters max (incl spaces)
CALL TO ACTION COPY: 30 characters max (incl spaces) • 100x100 logo OR image
SALES
Donna Lindskog National Advertising Director
T: 646.293.6290
2016 Digital Ad Specs
Contact For more information, please contact your sales representative
PRODUCTION
Nicholas Gaudio Ad Operations Director
T: 646.293.6349
Unit Size File Size(Max) Polite File Size(Max) Animation(Max) Loops(Max) Frames Per Sec(Flash) Expansion Dimensions
728x90 40k 75k :15 3 18 728x315
300x250 40k 75k :15 3 18 560x300
160x600 40k 75k :15 3 18 460x600
320x50 40k N/A N/A N/A N/A N/A
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• TMBI utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
Ad Portal Informationtmbi.sendmyad.com
• Create an account or log in if an account is already established
• Select “Send Files”
• Select - Publication (i.e. Taste of Home)
• Select - Issue (i.e. February/March 2016)
** Do not use dashes, underscores or apostrophes when typing the name of your ad
Contact For more information or production questions:
Kristine Jacobson Senior Production Manager
T: 414.423.3919
2016 Print Ad Specs MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE Spread 15” x 10.5” 14.5” x 10” 15.25” x 10.75”
Full Page 7.5” x 10.5” 7” x 10” 7.75” x 10.75”
½ Horizontal 7.5” x 5.125” 7” x 4.625” 7.75” x 5.375”
½ Horizontal Spread 15” x 5.125” 14.5” x 4.625” 15.25” x 5.375”
⅓ Horizontal 7.5” x 3.5” 7” x 3” 7.75” x 3.75”
⅓ Vertical 2.5” x 10.5” 2” x 10” 2.75” x 10.75”
⅔ Vertical 4.75” x 10.5” 4.25” x 10” 5” x 10.75”
⅓ Horizontal Spread 15” x 3.5” 14.5” x 3” 15.25” x 3.75”
SIPS TRIM SIZE LIVE AREA BLEED SIZE Bookazine - Spread 15” x 10.5” 14.5” x 10” 15.25” x 10.75”
Bookazine - Full Page 7.5” x 10.5” 7” x 10” 7.75” x 10.75”
Bookazine - ½ Horizontal 7.5” x 5.125” 7” x 4.625” 7.75” x 5.375”
Digest Size - Full Page 5.25” x 7.375” 4.75” x 6.875” 5.5” x 7.625”
Megazine - Full Page 9” x 10.875” 8.5” x 10.375” 9.25” x 11.125”
Chelsea Schlicht Production Coordinator
T: 414.423.3812
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• TMBI utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
Ad Portal Informationtmbi.sendmyad.com
• Create an account or log in if an account is already established
• Select “Send Files”
• Select - Publication (i.e. Taste of Home)
• Select - Issue (i.e. February/March 2016)
** Do not use dashes, underscores or apostrophes when typing the name of your ad
Contact For more information or production questions:
Kristine Jacobson Senior Production Manager
T: 414.423.3919
Chelsea Schlicht Production Coordinator
T: 414.423.3812
2016 Print Ad Specs MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE Spread 15” x 10.5” 14.5” x 10” 15.25” x 10.75”
Full Page 7.5” x 10.5” 7” x 10” 7.75” x 10.75”
⅓ Vertical 2.5” x 10.5” 2”x 10” 2.75” x 10.75”
Coupon 2.125” x 4.75” 2.125” x 4.75” No Bleed
Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.
• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
• For instructions on how to create a PDF/X-1a go to – tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.
• TMBI utilizes Virtual Proofing technology. A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
Ad Portal Informationtmbi.sendmyad.com
• Create an account or log in if an account is already established
• Select “Send Files”
• Select - Publication (i.e. Taste of Home)
• Select - Issue (i.e. February/March 2016)
** Do not use dashes, underscores or apostrophes when typing the name of your ad
Contact For more information or production questions:
Kristine Jacobson Senior Production Manager
T: 414.423.3919
Chelsea Schlicht Production Coordinator
T: 414.423.3812
2016 Print Ad Specs SIPS TRIM SIZE LIVE AREA BLEED SIZE Spread 10.5” x 7.375” 10” x 6.875” 10.75” x 7.625”
Full Page 5.25” x 7.375” 4.75” x 6.875” 5.5” x 7.625”