2016 predictions
TRANSCRIPT
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FA I T H P O P C O R N ’ S B R A I N R E S E R V E
PREDICTIONS 2016COPYRIGHT © 2016
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How we’ll cope, cOMMUNE, & create joy as a MEGA-challenging
year unfolds
CHAOS CONTROL
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BUNKERING Our Cocooning Trend (b. 1981) gets extreme
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NOW suicide veSts, grenades, & global travel alerts: Welcome to A wartime WORLD where leaving home IS a life-or-death decision
• Paris tourism -57% post-terror attacks
• 74% of Americans worried ISIS will strike in US
• Mass shootings in the US are, on average, a daily event
• Panic rooms are the new NYC status symbol
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FUTURE
Tiny chips: Ones that detect explosives and dirty bombs are embeddedinourFitbits,fingers
or mobile devices
Armored communities: Privacy is swapped for safety.
Residents’ activities and emails are scanned constantly, ensuring
terrorist-free towns
Virtual travel replaces real: Tours via Oculus Rift and Google Cardboard satisfy our wanderlust
when the world feels too threatening
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THE DIGITAL COCOONWe retreat into carefully curated Echo Chambers that reinforce our beliefs and buffer us from anxiety
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NOW Originally created to connect people, the Internet now shelters us in a PLU (People Like Us) pod• SameGrain (voted Best Social App of 2015)
allows users to connect with “people like you—around the corner or around the world”
• Facebook reveals who among our friends has “liked” Donald Trump, and you decide if that’s a good or bad thing
• Niche dating sites: Disney fans, farmers, salad lovers, snake owners and more
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FUTURE
The Rise of Micro-Clans: Squads of friends become the new social unit.
“Bestie Rows” = streets where pals live next to each other
The Un-News: As social media replaces old-school reporting, consumers get their
updatesfromfilteredfeedsthatare sponsored and biased
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AngstingEmbracing our sadness is the new stress relief
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NOW Consumers HUNGER FOR REAL emotions–even sad ones–in our isolated-by-technology ERA
• Adele’s heart-wrenching 25 tops the charts, revealingpeople’sdesiretofeel.“Netflixandchill” gets replaced by “Adele and cry”
• AffluentwomenjointheSadGirlMovementand cultivate a despondent look; gain hundreds of thousands of followers
• The Museum of Feelings in NYC: Visitors’ moods are channeled by social media to become artwork in real time
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FUTURE
Working through sadness is seen as the key to a richer life; peopleflocktoGrief
Curators to untangle their emotions
From drop-in CryPods to Misery Parties, businesses help
consumers purge the pain
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CHASING THE HIGHEscape to altered states, far from our stress-shattered daily lives
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NOW IN TENSE TIMES, WE DESIRE TO RETREAT AND EXPLORE OUR MIND’S INNER LANDSCAPE• Entrepreneurs and techies micro-dose with
LSDtostimulateon-the-jobcreativity
• Soaring drug use & heavy drinking across US
• America’sfirstAyahuascaretreattakesguestsonshamanisticjourneysintotheirpsyche
• CanopyBoulder–thefirstUScannabis-centricstart-up accelerator–grooms companies for investment
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FUTURE
Anewleaf:Thefirstmarijuanabrand will be publicly traded on
Wall Street
Mind-quaking OTC products: Laced with hallucinogens, they
become key creativity tools at work
Visioning: Anewfieldemergeswith licensed practitioners
guiding clients through drug trips
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What this means to the Marketplace:
• In uncertain times, consumers turn to what they can trust. Brands that are ultra-dependable–and communicate this through all channels–will thrive
• In an ever-more automated future, we want the responsiveness of real live people wherever robot voices and touch-pads now reign. Companies with impeccably trained, 100% human customer service will win
• Marketers must recognize their consumers struggle and enhance her emotional life with services that support and uplift
ANXIETYFEAR
A DANGEROUS WORLD
BUNKERINGTHE DIGITAL COCOON
ANGSTINGCHASING THE HIGH
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What will you do differently today?tomorrow Now that you know everything about
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