2016 senior choice gold award - blue cross blue shield awardees
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© HealthMetrix Research Inc. All Rights Reserved
Congratulations!
© HealthMetrix Research Inc. All Rights Reserved
2016 Senior Choice Gold Award®& CostShare Report Exclusive Licensing
About HealthMetrix Research
About Alan Mittermaier
• Medicare beneficiary and MA+Part D member since 2014
• Founded HealthMetrix Research Inc. (1994)• Developed Medicare CostShare Report (1996)• Launched Senior Choice Gold Award® (1998)• Launched MedicareNewsWatch®.com (1999)• Best Medicare information website - Kiplinger’s Personal Finance• Advised CMS Administrator Tom Scully and Committee on Medicare
Beneficiary Education on Medicare OOPC decision-support forMedicare.gov Plan Finder
• Medicare CostShare Report methodology licensed for OOPCresearch by Mathematica Policy Research, Research TriangleInternational, The Commonwealth Fund
• Contributor to Kiplinger Retirement Report, Wall Street Journal• Consultant to National Council on Aging - MyMedicareMatters.org
Why incorporate the Senior Choice Gold Awardin 2016 Medicare Advantage campaign strategy?
What do these Medicare Advantagespecial recognitions have in common?
None of these address Medicare Advantageoverall benefit value based on health status
Every Medicare beneficiary wants to knowhow much their health care is going to cost
2016 CostShare ReportsRecognized Resource for Beneficiary Decision-Support
2016 CostShare ReportsMedicare Advantage Out-of-Pocket Cost Transparency
2016 CostShare ReportsExclusive Resource for Medicare Advantage Plan Use
2016 CostShare ReportsExclusive MedicareNewsWatch.com Visitor Click Referrals
Single & Dual-Track Senior Choice Gold Awards
2016 Single-Track Senior Choice Gold Award
Based on 2016 Cost Share ReportOOPC comparisons by
HealthMetrix Research onMedicareNewsWatch.com
2016 Dual-Track Senior Choice Gold Award
Based on 2016 Cost Share ReportOOPC comparisons by HealthMetrixResearch for plans receiving a CMSminimum 4-star overall performance
rating
2016 Senior Choice Gold Award
Key Messaging Windows
Member retention communications
Through December 7
Pre-AEP soft communications
Through October 14
AEP & new member communications
October 15 – February 15
Age-in communications
All year
2016 Senior Choice Gold AwardCommunication Options
Pre-enrollment info Direct mail News releases Agents/brokers
Website/Social Media
Website Facebook YouTube
TV
DRTV ads
Member Communications
Agent / Broker Communications
Print Ad Copy
News Releases
Website Communications
Website Communications
Website Communications
Website Communications
DRTV Advertising
Recent Senior Choice Gold Award Licensees
New Jersey counties
Fresno Ventura
Cincinnati Columbus
Northern New Jersey counties
Los Angeles-Riverside
Modesto San Bernardino San Jose
Recent Senior Choice Gold Award Licensees
Sacramento Ventura
Houston
San Francisco Oakland El Paso
Phoenix Tucson
Los Angeles Orange County
San Jose San Bernardino Modesto
New York City Metro
Grand Rapids Quad Cities – IA/IL
2016 Senior Choice Gold AwardProduction Deliverables
MA+Part D Product-Specific Deliverables
Senior Choice Gold Award images (JPEG, PNG)
HealthMetrix Research customized news release
CostShare Report summary table(s)
MedicareNewsWatch.com click referral link(s)
Initial SCGA deliverables available within 48 hours
2016 Senior Choice Gold Award
2016 Senior Choice Gold Award Advantages
Evidence-based, forward-looking recognition
Exclusive licensing rights in each market
Deliverables comply with current CMS MMG *
Immediate impact on 2016 member retention strategy
Extended impact on year-around enrollment strategy
* Previewed with CMS Division of Surveillance, Compliance & Marketing
on 7/24/2014
2016 Senior Choice Gold AwardExclusive Licensing Fees & Terms
Print – Web/Digital – TV Licensing Options
Licensing Fee Options - Single Market(Additional fees apply for multi-county metro markets in CA, FL, IL, MA, NY, TX)
Option A: Print-Web/Digital licensing fee = $7,500
Option B: Print-Web/Digital+DRTV licensing fee = $9,000
Terms
Fee payment due upon invoicing for licensing agreement
Licensing rights calendar: October 15, 2015 – September 30, 2016
For additional information about this opportunity contact:
Alan Mittermaier, PresidentHealthMetrix Research Inc.
Columbus, OH(888) 223-3515