2016 syndication presentation

1 Copyright © 2015 Leonardo Worldwide Corporation

Leonardo MediaConnectOverview for Connection Housing

Milos Krsmanovic, Director of Enterprise Sales – Americas, Leonardo Worldwide Corporation

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About Leonardo

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What do we do?Leonardo helps make travel suppliers more successful with technology based solutions that reach, engage, convert and satisfy online travel shoppers.

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MediaConnect

Advanced XML Connectivity Technology

Connectivity to the industry’s largest database of brand certified digital content

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► The Most Hotels, The Most Content• 100,000 hotels worth of visual content• 1.5 million media items - including images, videos, virtual tours and other forms of moving media

► Trusted by the Industry’s Largest:• GDS (Sabre, Travelport, and Amadeus)• OTAs – Expedia, Priceline, Orbitz, Fareportal, Ctrip• Meta-Searches – Trivago, Kayak, HotelsCombined, SkyScanner, Qunar• Travel Research – TripAdvisor, Google, DMO’s and CVB’s• Booking Technology Providers

• Powering various Airlines (AA, Lufthansa, TAM), Financial (AMEX, MC, Visa) and other travel sites

• Corporate Solutions and TMCs – Concur, GetThere, Carlson Wagonlit, nuTravel

Single Largest Source of Hotel Visual Content

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Why Leonardo?

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► All Leonardo’s Media comes directly from the Hotel Chains and Hotel Properties ensuring you receive the most accurate up to date content that best represents the specific hotel

Direct from the Brands and Hotels

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► Images provided in up to 13 different sizes including 2048 pixels● 2 thumbnail and 11 full sizes

► ~60% of the Leonardo database contains images larger than 1024 pixels● Of these images, 70% are 2048 pixels

► Contracts with chains contain financial incentives for high resolution images.

► Normalized content allows the set-up of automated scripts to consume content, without the need to process the content after receiving it.

Quality Normalized Content

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► Improved Efficiency● By only indicating hotels where image sets have changed, Leonardo enables you to only process the hotels

you need to

► Fresh Content● Images are updated daily to reflect the changes hotels have made● You have the choice to retrieve these updates daily, weekly, or monthly● The result; it ensures your image content is fresh

► Remove Stale, Out of Date Content● We don’t just add new content, but assist in helping you remove out of date, inaccurate, or possibly

incorrect content

Up To Date ContentEliminate the Headache from Managing Image Updates

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► Image Specific Meta-Data● “Category”, “Caption”, and sequence provided for each image

● OTA Standard image categories provided for each image

● Free text caption that provides greater detail of what the image shows

● Primary images, and image sequence provide the image order to be displayed

● Data is provided directly by the hotel or hotel chain

● Helps you efficiently process the content for display.

► Display Options● We offer an out of the box solution that provides a simple implementation, significantly reduced work to maintain

images, and large visual display.● Leonardo Multi-media Display Galleries which offers display technology, and automatic, near real-time updates

● Alternate solution for accessing the images directly● Linking to our images from our CDN – eliminating the lengthy download process but still offers you the flexibility in their

image display

Display & OrganizationMeta-Data and Display Options that reduce time and resource requirements

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► Upon working with us, an Account Manager and Implementation Specialist from Leonardo is assigned and will actively work with your Technical and Business teams

► Two tiered technical support team with 10+ Technical Support Agents

► Ensures every integration and ongoing operations runs smoothly

SupportImplementation & Ongoing Operational Support

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► Leonardo provides Copyright Management Information for images if provided by hotel

► This CMI and compliance with the Digital Millennium Copyright Act provides the necessary tools to deal with any potential Copyright Infringement quickly and efficiently.

► Leonardo fully indemnifies you for the use of content provided through the feed

Legal Protection

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Normalized content with initiatives to improve the quality of the content

Up to Date Content with a process in place to process all content

Image Meta-Data for all images, with a standard format

Various Display Options

Support for all properties

Legal Protection for all images, from all hotels in the Leonardo system

Different levels of quality all needing to be processed/sized before using

Ad-hoc updates, most frequently a “dump” of content with no deletes

Meta-data, if present, differs from chain/hotel to chain/hotel

Only option is to download the content

Many potential support points

Many potential legal contacts, with lots of finger pointing

Hotel Direct IssueLeonardo Value

Leonardo Vs. Taking Content Direct from Hotels

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Improved content with high quality visuals as large as 2048 pixels

Up to Date Content with Daily Updates and tools to identify updated content

Image Meta-Data for all images

Various Display Options

Support

Legal Protection with CMI and tools to deal with copyright infringement

Many 3rd party providers limit the content to 800-1000 pixels

A bucket of content with the onus on the channel to determine when/what to update

Meta-data from 3rd parties is often limited

Typical option is limited to one way

Support is often an FAQ

Potential limitation on legal protection and tracking of copyright information

3rd Party IssueLeonardo Value

Leonardo Vs. Other 3rd Party Providers

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Summary of Our MediaConnect Solution

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► Standard Codesets●We include already matched industry standard codes in all

our solutions● GDS, major OTA, NTM, plus many more

► Property File Matching (optional)●Leonardo can match your proprietary codes supplied in a

Property File●Automated matching performed using Leonardo’s M2

algorithm●Manual matching done to ensure the best possible match●Matched property file contains proprietary codes and all

Leonardo properties.

Hotel MatchingMatching of Common Hotels Between Channels and Leonardo

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► The Property XML lists all Leonardo hotels and contains information about each property including the name, address, lat/long, property codes for matching, viewer details, and media location (if required).

Property XML Summary

<property id_type="DUMMYtestDIV" modification_timestamp="2013-12-18T13:37:06.0Z" property_id="1050291" media_listing_url="/xmls/1050291.xml" property_name="HYATT house Scottsdale / Old Town" address_line1="4245 North Drinkwater Boulevard" address_line2="" city="Scottsdale" state_province="Arizona" zip_postcode="85251" country_code_long="USA" phone="480-946-7700" latitude="33.4979950000000" longitude="-111.9223630000000" richMediaUrl="<script
charset="UTF-8"
type="text/javascript"
src="http://www.vfmii.com/media/player/loader.min.js"
data-id="vfmviewer"
data-ids="127874"
data-pid="1050291"
data-app="vfmGalleryDock"
data-theme="default"
></script>
<div id="vfmviewer"></div>">

<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/3/0/50/171/860/HYHY96991_Exterior_1_A.jpg" height="70" width="70" file_size="2248" /> <alternate_property_id id_type="Sabre" property_id="044581" /> <alternate_property_id id_type="VFML" property_id="1050291" />

</property>

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Display Options

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► One Media Gallery for each hotel which displays hotel images and multimedia●Automatically updated in near real-time●Choice of layout from 4 different templates●Custom branding of the gallery – color palette and sizing

► One ”Signature Shot” per hotel●A main image of the hotel at the highest resolution available

► Three Thumbnail Images per hotel●100x100 images that can easily be used in a search results page

► SEO Snippets Available for Viewer●Provide additional information to make the content of the viewer visible to the search bots, thus enhancing SEO presence

MediaConnect CompleteWhat You Receive

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Example of Viewer and ImplementationGreat visual presentation with the simple addition of HTML script in page.

► Example of Viewer Script

<script data-pid="123456" data-ids="TBD" data-lang="en" data-app="TBD" data-theme="TBD" data-id=" viewer“type="text/javascript" src="TBD/player/app/loader.min.js" </script> <div id=" viewer" style="width: 800px; height:

415px; background-color: #000000"> INJECT SEO SNIPPET HERE </div>

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How Leonardo Has Improved PresentationsAfterBefore

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How Leonardo Has Improved PresentationsAfterBefore

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► MediaConnect Hosted● Links to the images hosted on Leonardo cloudfront – fast and reliable without the need to download and store the images

► MediaConnect DL● Allows channels to download the images to their own CDN.

► Feed of all available images● Delivered in up to 13 different sizes● Accompanied by corresponding image meta-data

► One Media Gallery for each hotel which displays the hotel digital brochure● Automatically updated in near real-time● Choice of layout from 4 different templates● Custom branding of the gallery – color palette and sizing

► Delivered in one XML feed –● a Property XML for all properties and a Media XML for each individual property● XMLs are regenerated daily with updates and timestamps – meaning you only need to process the files that need to be

MediaConnect Hosted and DLWhat You Receive

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► The Media XML is provided for each property, and contains all of the information about the media items for the property, including OTA Standard Category, Caption, Sequence, Image Size and Image URLs for all format.

Media XML Summary

<property xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation= "http://vfmii.com/xsd/vfml/VFM_MediaListing.xsd" property_id="1050291" id_type="VfmlPidOmsRepo" modification_timestamp="2011-03-02T17:01:06.0Z"> - <mediaItem category="Exterior" unique_id="28675149" url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg" height="533" width="800" file_size="0" modification_timestamp="2010-05-10T16:12:21.0Z" category_sequence="1" sequence="1" file_type="JPEG">

<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg" height="70" width="70" file_size="0" />

<caption language="en">Exterior</caption> <encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg"

size="A" width="70" height="70" /> <encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_B.jpg"

size="B" width="100" height="66" /> <encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_C.jpg"

size="C" width="150" height="100" /> <encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg"

size="P" width="800" height="533" /> <encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_R.jpg"

size="R" width="900" height="600" /> </mediaItem>

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Implemented Example – MediaConnect DL w/ Digital Brochure

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► The ability to deliver visual content for all of our hotel chain clients► An easily repeatable process, preferably automated, with which to add, modify

and delete visual content from our chain clients to a channel► A set of rules defining the process through which we deliver our chain clients

content► An explainable set of guidelines/rules for content being accepted by a channel

that we can articulate to our chain clients► Simplified implementation and ongoing support

● Knowledge of exactly what content is being displayed and where it is displayed► The ability to deliver digital brochures for those property level clients of ours

who have them● The preference is to embedding of the viewer instead of a pop-up

What Is Important To Leonardo for Visual Delivery

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Pricing Summary and Comparison

MediaConnect Hosted MediaConnect Complete MediaConnect DL

Certification Fee $7,500 $5,000 $10,000

Annual Subscription Price None $10,000 $50,000

Copyright Liability Indemnification $25,000 per year Included Included

Technical Support $5,000 per year Included Included

Automated Property Matching $5,000 per year Included Included

Support for Images in HTTPS $10,000 per year Included N/A

Exclusion of Vizlly Digital Brochure $25,000 per year N/A $50,000 per year

2016 syndication presentation

Marketing