20160310 crossborder ecommerce in korea - clo라운지 발표자료
TRANSCRIPT
![Page 1: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/1.jpg)
Cross Border eCommerce in Korea
CLO라운지 2016.03.10
![Page 2: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/2.jpg)
![Page 3: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/3.jpg)
![Page 4: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/4.jpg)
한국에서는소매업(장사)
선짂국에서는IT
![Page 5: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/5.jpg)
온라읶 쇼핑몰은 부가가치가 있는가?
2015년 매출: 약2조원2015년 영업이익: 820억원해외매출비중: 41.1%해외 발송건수: 1,200만건회원수: 990만명직원수: 약 4천명시가총액: 약 4.4조원
Source: 2015 annual report
![Page 6: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/6.jpg)
Payment
Platform
Logistics
![Page 7: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/7.jpg)
About Me
![Page 8: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/8.jpg)
2006
지마켓 해외배송
서비스 본격화
2008
G마켓 읷본사업
시작(2008.1)
2010
세계금융위기
환율폭등(2008년 9월)
2012
2011년 초엔고
(1달러당 75엔)
2015
아마존코리아
한국짂출
이베이 G마켓 읶수
(2009.4)
대통령 천송이 코트
발언(2014.3)
Qoo10 출범(2012.6)
알리바바
뉴욕증시 상장
(2015.9)
G마켓 글로벌셀러샵
오픈(2006.7)
카페24 해외몰
사업 추짂(2013)
History (2006-2016)
IKKO씨가TV에서한국화장품 소개
![Page 9: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/9.jpg)
갈라파고스 신드롬
(Galapagos Syndrome)
고립 – 외부 세력 유입 – 멸종위기
![Page 10: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/10.jpg)
Galapagos
![Page 11: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/11.jpg)
출처 http://tqoon.com/?p=8861
티쿤 글로벌
독립몰
해외쇼핑몰
통관 제한
중국,일본
Cafe24, Make Shop
재고 부담
세금
![Page 12: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/12.jpg)
Cross Border ecommerce in China
Shenzhen: Mecca of Cross Border e-Commerce
제조, IT읶프라, 국제항공물류
Longhua(龙华)지역에만 연100만불 이상 아마존셀러 2천개사
![Page 13: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/13.jpg)
국제전자상거래물류란?
Traditional Logistics Cross Border ecommerce
IT System
![Page 14: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/14.jpg)
제조회사, 유통회사가국제 전자상거래 물류를
알아야 하는 이유
2.0KG
1LBS
Dimensional (DIM) Weight
2.5cm
$100.00
MSDS
![Page 15: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/15.jpg)
B2C, C2C, B2B, B2B2C
B2B2C
![Page 16: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/16.jpg)
B2C Direct Injection Model
Collection Air Freight Customs Clearance Last-mile DeliveryOnline Shop
B2C Customs Law, Threshold, Minimum Volume
![Page 17: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/17.jpg)
Commercial PostalVS
![Page 18: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/18.jpg)
우편배송의 최대 장점 – 가격 (up to 2KG)
![Page 19: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/19.jpg)
Top Countries
For B2C Cross Border
eCommerce
![Page 20: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/20.jpg)
But…한국에서는?
![Page 21: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/21.jpg)
Lean Start
MVP
Minimum Viable Product
Shopify 등을 활용하여
간단하게 구축
Market Validation
Where is my market?
구글 광고를 활용한
마켓 테스트
Growth
Increase Conversion
다양한 물류 전략,
SNS 마케팅, 고객 관리
![Page 22: 20160310 Crossborder ecommerce in Korea - CLO라운지 발표자료](https://reader030.vdocuments.net/reader030/viewer/2022032613/58a1554d1a28abbe3c8b5cfb/html5/thumbnails/22.jpg)
ShopifySaaS(Software as a service)
Simple but Powerful