20160626 dianafrank – unicorn in the cage

UXcamp europe 2016, berlin

Diana Frank @ffm_ux

unicorn in the cage. about having impact in the field of UX…

Diana Frank, UX strategist Munich, Frankfurt

UXcamp europe, berlin 20160626

Diana Frank, UX strategist

love to connect real things and digital experience.

if I am not in the office, you can find me in the mountains or somewhere

else walking or running around.

always looking for patterns, willing to see the small things and quality in

details – and always asking to understand the bigger picture.


Diana Frank @ffm_ux


Diana Frank @ffm_ux

1. self-esteem and impact

2. the cage

3. how to get free…


Diana Frank @ffm_ux

Prolog


Diana Frank @ffm_ux

what the others know about UX…

?

Prolog


Diana Frank @ffm_ux

what they expect from user experience…


Diana Frank @ffm_ux

how it feels like…


Diana Frank @ffm_ux

1. self-esteem and impact

reality ?the choice you made ?


Diana Frank @ffm_ux

for the germans:we have a past to contend with…


Diana Frank @ffm_ux

Historisch vorbelastet…


Diana Frank @ffm_ux

Ritter ohne Furcht und Tadel.Preußische Tugenden.

Tapferkeit ohne Wehleidigkeit („Lerne leiden, ohne zu klagen“), Unterordnung, Mut und Gehorsam (jedoch nicht ohne Freimut) gelten als erstrebenswert. (Selbst)disziplin, eine unerlässliche militärische Tugend, umfasste auch Härte, gegen sich noch mehr als gegen andere.

Quelle: https://de.wikipedia.org/wiki/Preußische_Tugenden

premises?


Diana Frank @ffm_ux

it needs work hard

it will be difficult pushbacks have to be expected

be diligent

there will be casualties

stay humble fight until the very end

[ … ]

Enjoy to work while having impact?


Diana Frank @ffm_ux

I just work for goals i can reach.

If it‘s not easy, something is wrong.

People like to listen the (right) story.

Looking for high impact coming with low effort

Think about the benefit first

Being (too) kind is sometimes not helpful at all

If it does not work, change it.

[ … ]

Enjoy to work while having impact?

Useful virtues


Diana Frank @ffm_ux

prepared:research done?

proper: looking for low hanging

fruits, do the basics

economical:ratio between potential

and effort

listen and care.

I just work for goals i can reach.

If it‘s not easy, something is wrong.

People like to listen the (right) story.

Looking for high impact coming with low effort

Think about the benefit first

Being (too) kind is sometimes not helpful at all

If it does not work, change it.

[ … ]


Diana Frank @ffm_ux

focus on problems, hindering ourself…

missing impact on a personal level impact on project/company level

… basic assumptions are missing or not very helpful/ lack of comptence*

*competence: ability, rights and duties.


Diana Frank @ffm_ux

missing (common)understanding

expectations and potential are unclear, timing and process do not allow to adjust later.


Diana Frank @ffm_ux

the design-pitfall

UX is more than surface. – scribbles show ideas, design is alreay a product, something real.

step back to re-define processes and to think about the customer journay is hard after the first design is done.


Diana Frank @ffm_ux

black holes

missing transision between overview and detail. UX strategy as no man‘s land between business, brand and the holy feature.

– power needs direction to have any impact.


Diana Frank @ffm_ux

comfort zone

who wants to have impact needs to be ready to leave his comfort zone.

… and sometimes it needs to push others out of their comfort zone as well.


Diana Frank @ffm_ux

2. the cage

the cage – more than one kind of…


Diana Frank @ffm_ux

the cage – more than one kind of…

1. save room, blackbox (somtimes comfort zone)

2. prison cell, limited space (punishment, constraint, somtimes a habit)


Diana Frank @ffm_ux

Who is inside ?

Expert, specialist The one who may not go out. Or the one who likes to be here. Some who dare not to go out.


Diana Frank @ffm_ux

RISK: Loss of connectivity to the real world

RISK: Being exposed, not able to escape. Field of competence is highly limited.


Diana Frank @ffm_ux

Who is inside ?

Expert, specialist The one who may not go out. Or the one who likes to be here. Some who dare not to go out.

… and sometimes you find a unicorn.


Diana Frank @ffm_ux

Eco system full of UX relevance – and potential cages… (just some)


Diana Frank @ffm_ux

Content Strategy

Semantic Web

Responsive

Future ready Mobile

Research & Testing

Storytelling Help & Support

ServiceInteraction

Pattern

Nutzer

Community KomplexitätIOT

Marke

Partner

Externe Experten

Events

IT

Organisations-struktur

Geschäftsmodell

Empfehlungs-marketing

Vertrieb

Laden/ Handel

Versand & Logistic

Zahlmethoden

CMS

CRMFindability Related Content

Knowledge Management

…

…

…

Mitarbeiter-schulung

Workshops

Analytics

…

Design

ProduktentwicklungForschung

…Legal

Apps

Teams

Sponsoring

Infra-struktur

...Märkte

Mobilität

QS

...


Diana Frank @ffm_ux

clear broders, clear area of competence.focus on task(s).Normally our world is not soo small…

Who is sitting in the cages lives in his (own) world

Who is sitting in the cages lives in his (own) world


Diana Frank @ffm_ux

… usually there are other systems around us.

UX is not always the middle of the univers…


Diana Frank @ffm_ux


Diana Frank @ffm_ux

context

direct field ofcompetence

Maybe the best place to provide the solution.

Thinking in systems and context:


…only free unicorns can do magic!

Diana Frank @ffm_ux


Diana Frank @ffm_ux

3. how to get free…


on the way to get free…

– Earn to be trusted – again and again

– ask for competence

– leave your comfort zone

– accept fuzziness, learn to trust the knowlege of others

– process before design

– be willing to be measured by results.

Diana Frank @ffm_ux


no complex project withouta big picture

Diana Frank @ffm_ux


no complex project withouta clear view on the current situation

Diana Frank @ffm_ux


no complex project withoutdefinition of main tasks and a story line to be

Diana Frank @ffm_ux


no complex project withoutAnalysis of the given potential

Diana Frank @ffm_ux


other ways to get free? what is hindering you and how you answer it?

…

you and

yourself

…

the

structures

you are in

…

the mindset you are

faced with

…

Diana Frank @ffm_ux

stay in contact


Diana Frank @ffm_ux

[email protected]/UXde.linkedin.com/in/frankdiana/@ffm_ux

20160626 dianafrank – unicorn in the cage

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