2016mediakit - dmnews.commedia.dmnews.com/documents/198/2016-dmn_mediakit_49380.pdf ·...

2016MEDIAKIT

Contact Information: Greg Zalka I 646-638-6027 I [email protected]

DMNEWS.COM

LEAD GENERATION•SponsoredPromotion

•WhitepaperoftheDay

•HotListoftheDay

•Telemarketing

•Webcasts

•VirtualEvents

•eBook

•Social

•Source

•OnlineDirectory

BRANDING•Magazine

•dmnews.com

•Newsletters

EVENTS•Marketing&Tech

PartnershipSummit

•MarketingHallofFemme

•40Under40

•Caples

THOUGHT LEADERSHIP•Roundtable

•Nativeadvertising

CUSTOM CONTENT CREATION•eBooks/Surveys/

Microsite

RECRUITMENT•Online

•Print

OTHER•Licensing

Insightonprofitable,data-drivenmarketingstrategies

1 2 4 6

3 57


n 100%year-onedirectrequestn83%C-Suite/Seniormarketingtitles

n73%Client-Sidemarketers

Marketers need insight that drives customer action and profitable rev-enue. Getting to that insight takes the right mix of data, strategy, andtechnology.Direct Marketing Newsprovidesthecomprehensivecoverageofthehottesttrends,successstrategies,andcoretechnologiesthatmar-ketersneedtogetfromrawdatatoprofitableinsight.DMNdeliversthattimelyinformationthrougharobustsetofdigitalofferingsthatincludeawebsite,emailnewsletters,eBooks,socialmedia,virtualevents,andweb-casts,aswellasamonthlyprintedition,EssentialGuidesseries,andliveevents thatcollectivelyserveacirculationofmorethan 150,000seniormarketingexecutivespermonth.

FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT

OVERVIEW

VERTICALS INCLUDE:n Online-OnlyRetailers

n TraditionalOutlets

n FinancialServices

n Healthcare

n Technology

n Publishing

n Communications

n Entertainment

n Hospitality

n Tourism&Travel

n Manufacturing

n Education

n Government

n Transportation

n Utilities

n Associations

n Agencies

n Media

Chairman,CMO,CEO,COO,etc.

MarketingManager+

B2BB2C

AgenciesSuppliers

Creative,Operational,Technical,etc.

BothB2C/B2B

Titles

52%

30%

22%

31%

26%

5%

17%

44%

73%JOB TITLE BREAKDOWN:

B2C V. B2B BREAKDOWN:

CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:

Client-SideMarketers

2016MEDIAKIT


*Printadduedatesarethe10thofthemonthprior**AllEssentialGuideswillhavebonusdistributionatDMA2016

***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues

2016 EDITORIAL CALENDAR

One Tough Question

EBOOKS EVENTS PRINT ISSUESIn-Depth feature

Success Secrets featureSpecialtyCompilation

(Live & Virtual)Topic of

the month

September

November

October

February

March

April

May

June

July

August

December

JanuaryCustomerLoyalty

Retail

Data/Analytics

Programmatic

Mobile

Segmentation

MarketingROI

ContentMarketing

CustomerExperience

Omnichannel

Attribution

SocialMediaMarketing

2016MarketingOutlook

TheCMOoftheFuture

The2020CareerRoadmapfor

DirectMarketers

Marketing&TechInnovation

Awards

TurfWars:VendorSelectionintheAgeofOverlap

MarketingHallofFemme

BuildingtheDigitalMarketing

Organization

—

BalancingPrivacyand

Personalization

TetonicCulturalShifts&the

OpportunitiesTheyPresent

40Under40Awards

2017MarketingOutlook

—

Account-BasedMarketing:WhatIsIt,WhyUseIt?

MakingCross-ChannelMarketing

AttributionaReailty

—

Programmatic,Scale,andtheData-

DrivenMarketer

—

Creative+Data=Direct

—

TheUnexpectedSideof

EmailMarketing

GettingtheMostFrom

CustomerData

—

—

2016Predictions

CustomerData

Marketing&TechInnovationAwards

MarketingHallofFemme

—

Account-BasedMarketing

MarketingAutomation

Spotlighton:Marketingto

SMBs

40Under40Awards

EmailMarketingEssentialGuide

(printedition,too)

Data/Analytics

MobileMarketing

ContentMarketing

Social

EmailMarketing

Segmentation&Targeting

LeadGen

CustomerExperience

B2BMarketing

Mobile

Data/Analytics

Retail

DirectMail

DigitalStrategies

ContentMarketing

Omnichannel

MarketingTech

—

Virtual Event: MarketingTech

(25Feb)

Live Event: Marketing&Tech

InnovationSummit(Mar9-10)

Live Event: MarketingHallofFemme(Apr8)

Virtual Event:LeadGeneration(12May)

Live Event: CaplesAwards

—

—

Virtual Event: MobileMarketing

(16Aug)

Live Event: 40Under40

Awards

—

—

Virtual Event: ContentMarketing

(8Dec)

MarketingAutomation

DataasaService

LeadScoring

CustomerLifetimeValue

MobileMarketing

OmnichannelMarketing

(Essential Guide)

PredictiveAnaltyics

—

MarketingROI

SegmentationandTargeting

(Email Marketing Essential Guide)

ContentMarketing

Video


Allratesarenet

Seemediakitpageforallopportunities

*Dependingoncriteria

*Customoptionsavailable

PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY

SOURCE

RECRUITMENT

Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)

1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245

3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180

6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055

12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000

20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions

Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"

1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545

3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520

6x $1,005 $985 $960 $935 $505 $495 $475 $465

12x $955 $915 $895 $875 $475 $460 $450 $435

LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING

DeploymentRate $5,965 $3,445 $2,445 UponRequest

CPL* $50-$200

SOCIAL EBOOK

TweetChatSponsor $4,565

Sponsored 2Tweets $1,750Tweets

5Tweets $3,350

TWITTER

LIVEEVENTS

Sponsor:$24,000 SessionSponsor:$15,000KeynoteSponsor:$12,500

GoldPartner:$11,950SilverPartner:$7,500

ROUNDTABLE MTPS* HALL OF FEMME*

LEADGENERATIONEVENTS

Editorial $24,875

Partner $19,875

Editorial $7,500

Custom $15,000

Keynote $9,870

Session $9,870

Booth $4,715

WEBCAST VIRTUAL EVENT

2016 ADVERTISING RATES2016MEDIAKIT


Allratesarenet

ONLINE DISPLAY

SPONSORSHIPS

INTERACTIVE/RICH MEDIA

NATIVE ADVERTISING

NEWSLETTERS

ONLINE DIRECTORY

NATIVE ADVERTISING

JOBS.DMNEWS.COM JOB POSTINGS

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)

1month $3,125 $2,545 $2,890 $4,975

3months $3,000 $2,440 $2,780 $4,750

6months $2,880 $2,340 $2,660 $4,557

12months $2,630 $2,140 $2,430 $4,440

CPM $105 $105 $105 —

Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)

1month $7,215 $2,756 $1,575 $1,575

3months $6,625 $2,620 $1,500 $1,500

6months $6,025 $2,478 $1,415 $1,415

12months $5,485 $2,342 $1,340 $1,340

Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)

1day $1,750 $1,050 $5,250 $3,995

3days $1,650 $995 $4,725 $3,555

6days $1,575 $945 $4,200 $3,155

12days $1,475 $890 $3,675 $2,755

$3,499

Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)

1week $5,400 $2,350 $2,350

2weeks $5,150 $2,200 $2,200

3weeks $4,850 $2,050 $2,050

4weeks $4,550 $1,900 $1,900

Text ad only

1week $3,750 $950 $950

2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek.Allcostsperweek.

Type Option A Option B Option C

AnnualRate $1,325 $1,130 $900

30-day $330

60-day $550

DIGITAL

ADVERTISING RATES (CON’T)2016MEDIAKIT


You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.

WHITEPAPER OF THE DAY Deliveredtoover31K*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.

SPONSORED PROMOTION Deliveredtoover28K*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.

HOT LIST OF THE DAY Deliveredto20K*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.

TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2014average

LEAD GENERATION1

LEAD GENERATION2016MEDIAKIT

Whitepaper of the Day

Sponsored Promotion

Hotlist of the Day


DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.SponsoringawebcastdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducationalandinformativeatmosphere.Weoffertwowebcastsponsorshippackagestoeffectivelymeetyourobjectives:EditorialandPartner.

DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andon-demandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.

Editorial

Partner

DMN

Sponsor

DMN

DMN

DMN

Sponsor

Sponsorhas10minutesattheendofQ&A

Sponsorspeaksonpanel

ContentCreation ModeratorFormat

Speaker Recruitment

Speaking Opportunity

LEAD GENERATION1

LEAD GENERATION EVENTS

WEBCAST

WEBCAST

2016MEDIAKIT

V V V

C STEB


WHO: Estimated800+marketingdecisionmakers

WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors

FEB 25 Marketing Tech

MAY 12 Lead Generation

AUG 16 Mobile Marketing

DEC 8 Content Marketing

SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Yourspeakerclosesthelast 5min.ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870

Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30min.andhas10 min.Q&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870

Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,715

LEAD GENERATION1

LEAD GENERATION EVENTS2016MEDIAKIT

VIRTU LV

V V V

C STEB

V V V

C STEB


WHAT IS AN EBOOK?ContentmarketinghasbecomeincreasinglypopularwitheBooksplayinganessentialpartofacomprehensivecontentmarketingmix.• UseDirect Marketing Newscontenttoattract,engage, educate,andconvertcustomers.HaveDMNtakecare ofthecontentcreation/distributionandbenefitwith branding,leadgeneration!• eBooksarefreetoreadersinexchangefortheircontact informationandanexcellentsourceofengagedleads.

OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS:• ProducedbyDMNeditorialteamonabi-weeklybasis• Topicscoverdata-drivenmarketingstrategiessuchasBig Data,omnichanneltrends,emailmarketing,content marketing,socialmediaandmore(seeeditorial calendarforcompletelist)• PublishedontheDMNews.comeBookresourcepage• Promotedviadedicatedemaildeployments,newsletters, socialmedia,andonline

Sponsorship includes:• BrandingwithineBook(fullpagead)• Brandingoncoverpage,landingpage,andall promotionalemails(sponsor’slogo)• 150leads• Co-SponsorExclusiveRate:$7,500net• SponsorRate:$12,000net

DMN CUSTOM EBOOKS:• Producedon-demandwithin6weeks• Contentbasedonbriefagreedbetweentheeditorial teamandsponsor• Contentmayincludesponsor’squotes,case-studies,anddata• Rate:$15,000net• Costincludescreation,design,distribution,and150leads• AdditionalleadsavailableonCPLbasis

EBOOKS2016MEDIAKIT


WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Createdaroundaspecifictopicofyourchoice,tweetchatsarefast-paced,action-oriented,livediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.

PRE CHAT:n Sponsorrecruitsspeakers

n 1tweetadaytheweekprior from@dmnews

n 2tweetsadaytheweekofthetweetchatfrom@dmnews

n PostonDMNFacebook&LinkedIn theweekofthechat

n PromotioninourDailyInsider newsletterthedaybefore

n Prestitialpromotingeventday beforeanddayofevent

n Emailblasttoourtwitterfollowers

DAY OF CHAT:n DMNmoderates

n SponsorownsTwitterskin exclusively

POST CHAT:n DMNmoderatorblogsthe “findings”ofthetweetchatfrom aneditorialperspective

n Storifyyourchatsoa“cliffnote” versionisavailableforanyone whomissedtheliveevent

*TwitterAnalysis

Twitter Followers

24k

Avg. monthly growth

2%

Exposure*

1,216,596impressions

LEAD GENERATION1

SOCIAL2016MEDIAKIT


BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirect Marketing NewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.It’sbuiltontheconceptofcontinuity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!

2”x2”

4”x4”

2”x1”

2”x3”

BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.

3 OPTIONS AVAILABLE! OPTION A: $1,325100-worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com

OPTION B: $1,13075-worddescription,logo,fullcontactinformation,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter

OPTION C: $90025-worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter

LEAD GENERATION1

SOURCE & ONLINE DIRECTORY2016MEDIAKIT


DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetherit’saprintadvertisementoranexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!

BRANDING2



PagePeel(seespecs)

PremiumSidebarad(seespecs)

Prestitial(640x480)

Pushdown(980x418)

Leaderboard(728x90)

*Webstats:Omniture2014monthlyaverage

Skin(seespecs)

IMU(300x250)IMU

impressions

now served on

mobile site-

added value!

Monthly Page Views

Monthly Visits

Monthly Unique Visitors

221k 139k 113k

BRANDING2

2016MEDIAKIT


ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.

DAILY INSIDER Delivereddailyto37kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.

EMAIL WEEKLY DeliveredeachTuesdaytoover29kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpractices,andtipsontheever-changingpracticeofemailmarketing.

MARKETING&TECH WEEKLYDeliveredeachThursdaytoover31k,theMarketing&TechWeeklyisaone-stopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpbusinessesengagewithnewconsumersandkeeployalonescomingback.

BRANDING2

NEWSLETTERS2016MEDIAKIT


DIRECT MARKETING NEWS ANNOUNCES ITS 2016 MARKETING & TECH INNOVATION SUMMIT Thetwo-dayeventlendsinsightintohowmarketingandtechcollaborationcandeliveracompetitiveadvantage.

The Direct Marketing News 2016 Marketing&TechInnovationSummit isamuch-neededsourceofstrengthin a time of change. The Summit, to be held on March9thand10thinNewYork,isdedicatedtoexploringhowmarketersandtheirtechnologycolleagues—whetherinIT,data,mobile,Webdevelopment—enhancemarketingper-formanceinwaysthatwillcreateacompetitiveadvantage.

Theeventwillfeaturekeynotespeakers,expertpaneldis-cussions,interactiveroundtables,andin-depthworkshopsto give attendees multiple ways to get the informationthey need to succeed in today’s ever-evolving market-place.Speakerswillsharedeepinsightintosuchtopicsas:

n Howchiefmarketersshouldrestructuretheir organizationstoadapttotoday’sdigitalrealities

n Waysthatmarketersandtechteamscanshare datatocreatemorerelevantandreal-time customerexperiencesacrosschannels

n Cross-departmentalstrategiesforcontentmarketing innovation,deployment,andengagement

TheMarketing&TechInnovationSummitisamust-attendevent for any marketing leader looking to harness thepoweroftechnologytoenhancetheirmarketingresultsandstandoutfromthecompetition.

Formoreinformation,[email protected].

For sponsorship information, contactGregZalka:[email protected]

EVENTS3


GOLD SPONSORSHIP LEVELSummit Breakout Session Sponsorship: $15,000 (2 available)

Deliveryof35-minutepresentation(contenttobeapprovedpriorbyconferenceorganizers)

n 1pgmarketingpiecetobedistributedto attendees(seatdroppedinbreakoutsession)

n 1exhibitorpodduringSummit

n 5complimentarysummitonlypasses forstaff*

n 5complimentarysummitonlypasses forclients*

n 5complimentarypassestoawards (stafforclients)

n CustomizedHTMLemailprovidedtoyou topromotesummitandawardstoclients withunlimited$100discountcode

n Providedattendeelistwithcontact detailspostevent

n Logoplacementonalleventpromotion (online,newsletters,dedicatedemails, signage,eventmarketingmaterials,etc.)

n 2-3minutevideointerviewwithEditor- In-Chief(willbehostedondmnews.com andavailableforyourownuse)

n Mediacoverageandbannerad placementonDMNwebsite

Hub Workshop Sponsorship: $13,500 (1 available)

Deliveryof35-minutepresentation (contenttobeapprovedpriorbyconferenceorganizers)

n 1pgmarketingpiecetobedistributed toattendees(handedoutat registrationduringworkshopday)

n 3complimentary2daysummitonly passesforstaff*

n 3complimentary2daysummitonly passesforclients*


n CustomizedHTMLemailprovidedtoyouto promoteworkshop,summitandawardsto clientswithunlimited$100discountcode





Summit Keynote Sponsorship: $12,500(1 available)

Introductionofkeynotepresentation(5min)

n 1pgmarketingpiecetobedistributed toattendees(viaseatdropduring sponsoredpresentation)


n 3complimentarysummitonlypasses forstaff*



n CustomizedHTMLemailprovidedto youtopromotesummitandawardsto clientswith$100unlimiteddiscountcode




Hub Workshop Shoot Out Sponsorship: Option 1 $10,000 Shoot Out Moderator (1 available)

Thissessionwillprovideanexcitingopportunitytoviewinnovativeproductscomingdownthepipelinefor2016.Theseproductdemonstrationswillcoverusabilityandfunctionalityandwillbevotedonbyouraudience.ThemostexcitingdemonstrationwillparticipateinourvendorspotlightwhichwillcontainaninteractiveQ&A.Packageincludes:

n IntroductionofLiveDemopanel(5min)

n Companyexecutivetoserveas moderatorofvendorspotlightsegment




n CustomizedHTMLemailprovided toyoutopromoteworkshop,summit andawardstoclientswithunlimited $100discountcode




SILVER SPONSORSHIPSummit Lunch & Learn Sponsorship: $8,500 (1 available)

Moderateaprivate1hourroundtablediscussionfor8-10attendee’scoveringtopicssuchasC-levelpartnerships,crosschannelcustomerinsightstrategies,ordigitalmarketingtechtools(contenttobeapprovedpriorbyconferenceorganizers).Sponsorwillhavetheabilitytoselectupto10attendeesfromtheregistrationlisttoattendthisspecialinvitationonlyroundtablediscussion.

n 1pgmarketingpiecetobedistributed toattendees(viaseatdropduring sponsoredroundtable)


n 2complimentarysummitonlypass forstaff*


n $100Discountforawardsprogramupgrade

n CustomizedHTMLemailprovidedto youtopromotesummitandawardsto clientswithunlimited$100discountcode




EVENTS3

*Doesnotincludeawards


Hub Workshop Intelligent Connection Roundtable: $7,500 (6 available)

Theseintelligentconnectionroundtableswillprovideaforumformarketerstoexchangeideasandperspectivesregardingtechnological,tacticalandstrategicchallengesandopportunitiesinrealtime.Thesixroundtabletopicsinclude:

n Howtogetgooddatasetsanddrive insightsfromthem

n Howtotargettherightcustomerswith social,behavioralandotherdatatools

n Howtoevaluatemarketing technologysolutions

n Howtomaximizethevalueandbenefit receivedfromyourwebsitepresence

n Uniqueapproachestocustomer experienceviaeffectivetechnology

n Newwaystoproperlymeasureyour organization’smarketingperformance andalignitwithsalesresults

n Abilitytohelpleadroundtable discussionforupto10attendees coveringselectedtopic(non- promotional,editorialinvolvement)

n Abilitytoprovide1pgmarketingpiece toroundtableattendeespostdiscussion

n 2complimentary2dayconferenceonly passesforstaff*

n 2complimentary2dayconferenceonly passesforclients*

n $100Discountforawardsprogramupgrade

n CustomizedHTMLemailprovidedto youtopromoteworkshop,summitand awardstoclientswithunlimited $100discountcode



BRONZE SPONSORSHIP LEVELHUB Workshop and Opening Cocktail Reception: $5,000

n Providewelcomeannouncement duringcocktailhour

n Logoplacementwithinroomduring cocktailhour



n CustomizedHTMLemailprovidedto youtopromoteworkshop,summitand awardstoclientswithunlimited $100discountcode


Summit Exhibitor Pod Sponsor: $3,500 (2 available)

n 1exhibitorpod

n 2complimentaryconferenceonlypass forstaff*

n CustomizedHTMLemailprovidedto youtopromotesummitandawardsto clientswithunlimited$100discountcode


MARKETING & TECH INNOVATION AWARDS PROGRAM SPONSORSHIPS:Summit & Awards Sponsored Cocktail Hour: $5,000

n Providewelcomeannouncement duringsummit&awardscocktailhour

n Logoplacementwithinroomduring cocktailhour

n 2complimentarysummitandaward passesforstaff

n 2complimentarysummitandaward passesforclients

n CustomizedHTMLemailprovidedto youtopromotesummitandawards programtoclientswithunlimited$100 discountcode


Awards Category Sponsor: $3,000

Exclusivesponsorshipofselectedcategory(categorybasedonavailabilityandonafirstcomefirstservebasis).Categoriesinclude:

n Analyticsinnovation

n Contentmarketinginnovation

n Omnichannelmarketinginnovation

n Emailmarketinginnovation

n Mobileinnovation

n Socialinnovation

n MostInnovativeSocialMediaPlatform

n MostInnovativeIntegratedMarketingSuite

n MostInnovativeAnalyticsPlatform

n MostInnovativeMobileMarketingPlatform

n MostCustomerExperience ManagementPlatform

n Contentmarketingscribe

n Datascientist

n Digitalace

n Emailengager

n Mobilemaestro

n Marketingtechnologist

n Programmaticprognosticator

n Socialstrategist

n Sponsorslogo,companydescription (100wordsmaximum)andURLtoappear onsponsorssectionoftheawardswebsite

n SponsorCompanywillbeincludedinall pre-promotionalmaterialaboutthe2016 MarketingandTechInnovationAwards fromdateofsigninguntiltheeventitself onMarch10.Thisincludeseventwebsite andprint/digitalpromotionalads

n 2complimentaryawardpassesforstaff

n Sponsorslogoand/orcompanynamewill beincludedinthescript,shownonthe screenduringsponsoredcategory,printed oneventprogramandengravedonthe winner’strophyforsponsoredcategory

n Acompanyexecutivecanappearon stagetopresentthewinnerofsponsored category.Detailsofwhothispersonwill bemustbesubmittedbythegiven deadlinedate.

EVENTS3

*Doesnotincludeawards


AGENDA: Date:Friday,April8th

Time:11:00AM-3:00PM

Place:GrandHyatt(ManhattanBallroom)109E.42ndStreetNewYork,NY10017

2015 KEYNOTE SPEAKER: Peggy Dyer, CMO,AmericanRedCross

CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse brands havemuch in common: dyna-mism, flexibility, incisive-ness,intelligence.Sodothewomenwhositatthemar-keting helms of many ofthese companies. Whetherthey run marketing at astartuporatanestablishedbrand, these female mar-keting chiefs have risen tothe apex of the professionaschampionsofintegrated,direct marketing strategiesin their organizations. Joinus at the 2016 MarketingHall of Femme (MHoF) tomeet the women whosemarketing strategies havemade the biggest businessimpactoverthepastyear.

EVENTS3


CONGRATULATORY PARTNERSGold Partner - $11,950n Brandingattheevent’spodiumand welcomesigns,andonallpromotion leadinguptotheevent

n Tableof10attheeventforyourteamand honoree(valueof$3,300)

n Honoreeprofileonatwo-pageplaque framewithbrassfinish,makingitthe perfectdisplayoptionforsuch achievementwhilereinforcingyour brandwithstyle

n Chilledbottleofchampagnewithyour personalized,dedicatednoteto yourhonoree

n Congratulatoryadvertinthe2016HonoreeBook,distributedattheevent’sluncheon

n Full-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeaturepublished intheJuneissueofDirect Marketing News

n Full-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience

n BrandingonStep&Repeat

Silver Partner - $7,500n Brandingattheevent’spodiumandwelcomesigns,andonallpromotionleadingupto theevent

n Half-table(fivetickets)attheeventforyourteamandhonoree(valueof$1,995)

n Chilledbottleofchampagnewithyourpersonalized,dedicatednotetoyourhonoree

n Congratulatoryadvertinthe2016HonoreeBook,distributedattheevent’sluncheon

n Half-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeature publishedintheJuneissueofDirect Marketing News

n Half-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience


EVENTS3


EVENT SPONSORSExclusive Roundtable Sponsorship - $16,500Kickingoffthedayatthe2016MarketingHallofFemmeisanexclusiveroundtable(RT)forhonoreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.ExamplesoftopicstobediscussedincludetheevolvingroleoftheCMO,collaboratingwiththeCIO,andkeepingontopofissueslikecustomerexperienceandBigData.

n SponsorhasaseatatRTalongsidethehonorees(mustbetop marketerinattendance)

n KeypointofRTwillbereferencedintheMarketingHallof FemmeeBookandmainfeatureoftheJuneissueofDirect Marketing News

n Brandingattheeventandonallpromotionleadinguptotheevent

n Half-table(fivetickets)attheevent(includingoneattendeeforRT)

n Congratulatoryadvertinthe2016HonoreeBook,distributedat theevent’sluncheon

n Full-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDMN

n Exclusiveaccesstotheclosed-doorphotoshootwiththe honorees,takingplacebeforetheRT


Exclusive Cocktail Reception Sponsorship - $12,500n Logobrandingatnetworkingcocktailreceptionasagobo

n ExclusivesponsorfortheChampagneDiamondRaffleand presentationofchampagnetothewinner

n Retentionofallbusinesscardsfromraffleparticipants

n Sponsoraddressestheaudiencewithacongratulatorytoastto thewinners

n RecognitionintheeventcoverageoftheJuneissueofDMN,in theMarketingHallofFemmeeBook,andonline


n Full-pagecongratulationsadvertintheJuneissuetoallhonorees


n Threeticketstotheevent

Exclusive Luncheon Sponsorship - $8,950n Brandingattheeventandonallpromotionleadinguptotheevent

n Half-table(fivetickets)attheevent

n Sponsorwillhavefiveminutesonstageortheoptionof introducingthekeynotesession(dependentonavailability)

n Co-brandedcake-popsMarketingHallofFemmelogoand sponsorlogo,alongwithbrandednapkins


n Half-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDirect Marketing News


Photobooth Sponsorship - $9,500 (Deadline for booking is March 30) n Brandingattheeventandonallpromotionleadinguptotheevent

n Guestswillbeinvitedtotakesouvenirphotosattheeventinthe brandedphotobooth.

n Photoswillbeprintedincolor,leavingguestswithasouvenir photowhichincorporatestheirlogoforlong-termexposureand associationwithamemorableevent

n Custombackdropincludessponsor’slogo

n Photoscanbeuploadedontosocialmediasitesinreal-time byattendees

n Allphotostakenattheboothcanbeuploadedinreal-timeonto socialmediasiteswithsponsor’stwitterhandle




Social Media Sponsorship - $4,950n Brandingattheeventandonallpromotionleadinguptotheevent

n Brandingonasocialmediavisualizationwallthatdisplaysall socialcommentsandliveinteractions

n Retentionofalltwitterhandlesfromparticipants

n OwnershipoftheWi-Finameandpassword

n SponsorwillrevealthewinneroftheMarketingHallofFemme socialtweetcontest.Prizeisabottleofchampagne–sponsor canprovideanadditionalprize.ContestwillbejudgedbyDMN Editor-in-ChiefGingerConlon.



EVENTS3


CELEBRATING THE MOST INFLUENTIAL PEOPLE IN MARKETINGJoin us in September in New York for the Direct Marketing News 40 Under 40 Awards, where we’llcelebrate young marketing leaders who are not onlysucceeding,butexcellingdespitethemanychallengesthey’refacedwithtoday.

The Direct Marketing News editorial team judgednominations from across agencies, brands, and ven-dors to select 40 professionals under the age of 40whoareamong thebrightestandmostambitious intheintegrated,digital,andtraditionaldirectmarketingfields.Alongwithafestiveawardsceremonytohonortheir accomplishments, the luncheon will feature apaneldiscussionamongseveralpastwinnerswhowilldiscusstheirsuccessstrategiesandwhatthey’redoingnow to maintain their career and company momen-tum.Youwon’twanttomissthisexcitingday!

SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500

nAseatatthetable

n Influencetheconversation

- Prominentspeakingopportunity

- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam

nTablefor10attheluncheon(VIPpositioning)

nBrandingonpromotionalmaterialsintherunup toandattheevent

nEditorialcoverageoftheroundtableinthe Novemberissue

nFullpageadinNovemberissuecoveringtheeventnAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)

KEYNOTE SESSION: $12,500

n Introductionofkeynotespeaker


nBrandingonpromotionalmaterialsintherunup toeventandattheevent

nHalfpageadintheNovemberissuecovering theevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500

nModerate/hosttheconversation



nEditorialcoverageintheNovemberissueand www.dmnews.com

nHalfpageadinNovemberissuecoveringtheevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)

CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500

nSponsorshipofChampagneRaffle(businesscarddrop)

nPresentationofthechampagnetothewinner

nThebusinesscardsofallparticipants



nHalfpageadintheNovemberissuecoveringtheevent


PHOTO SHOOT SPONSORSHIP: $9,500

nExclusivesponsorshipofthephotoshoot

nExclusiveaccesstothehonoreesthroughoutthe photoshoot





GOLD SPONSORSHIP: $7,500





EVENTS3


Direct Marketing News’ ROUNDTABLE SERIES FOR 2016 will address a wide range of topics critical to marketers, including:

Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclient-sidemarketersandhigh-levelthoughtleaders.

FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Deliverinsightn Demonstrateexpertise

n Sharethoughtleadership

Before the event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectsandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.

During the Event: Sponsortoattendandparticipateinclosed-doorroundtablewithoneseatatthetable.

After the event:Feature-lengtheditorialcoveragewithfull-pagedisplayadvertisementforsponsortoappearinDirect Marketing News’printeditionandonlineatdmnews.com.

n Analyticsand measurementn BigDatan Consumerprivacyn E-commercen Emailmarketingn Leadgeneration

n Mobilemarketingn Searchmarketingn Segmentation andtestingn Socialmedian Womeninmarketing

DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.

THOUGHT LEADERSHIP4

ROUNDTABLE SPONSORSHIP2016MEDIAKIT


CONTENT MARKETING ON DMN

THOUGHT LEADERSHIP4

2016MEDIAKIT

WHAT IS NATIVE ADVERTISING?Nativeadvertising isanonlineadvertisingmethod inwhich theadvertisergainsattentionbyprovidingcontentinthecontextoftheuser’sexperience.Nativeadvertisingformatsmatchboththeformandfunctionoftheuserexperienceinwhichitisplaced.

Note:DMNreservestherighttoeditopinioncolumnsforstyleandclarity.Allnativeadvertisingcontentwillbelabeled“PartnerContent”.

EXAMPLE ON HOME PAGE:GUIDELINES:Advertiser provides partner content. These can bepoint-of-view pieces that also offer learning in suchareas as best practices and trends, take a stand on acurrentissue,orpresentasolutiontoacommondirectmarketingchallenge.Thecontentshouldbe:• contributedexclusivelytodmnews.com (e.g.opinioncolumns,video)

• non-commercial

• between500and1,000words.

PROMOTION:• Week1:

3rdstoryonDMNews.comhomepageforWeek1

3rdstoryonDailyInsiderfor2daysinWeek1

2DMNtweetsinWeek1

• Week2:

6thstoryonhomepageforWeek2

6thstoryonDailyInsiderfor2daysinWeek2

• Storytaggedunderkeywordreflectiveoftopic

• Companiondisplaybanners728x90and300x250

runningalongadvertiser’ssponsoredcontent

• ArchivedonDMNfor1year

PARTNER CONTENT PARTNER CONTENT WRITTEN BY DMN FREQUENCY PROVIDED BY ADVERTISER FOR ADVERTISER

12articles $33,590 $82,070

6articles $17,845 $43,599

3articles $10,497 $25,647


DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavy-weight.Preferprint?ThinkWebisthewaytogo?We’vegotyoucoveredonbothfronts.

7,372 500%

Avg. monthly page views 2014 Employer Registration Growth

*Stats:JobTarget2014

RECRUITMENT6

RECRUITMENT2016MEDIAKIT

JOBS


ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS’ CUSTOM REPRINTSDirect Marketing News (DMN)contentcanbereprintedinitsoriginalformorcustomizedtomeetyourspecificrequirements.ChoosebetweenelectronicPDFsandhardcopiesforauniqueandcost-effectivewaytomarketyourcompany,itsservicesandsolutions.DMN reprintscanbeusedinhandouts,mediakits,directmailings,andincorporatedisplays.

ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS):• DMNproducesanddeliversaready-to-use,customPDF ofaDMNarticleofyourchoice,whichcanincludeyour companylogoandcontentdetails

• YourcompanyhasunlimitedrightstothePDFtoput onwebsites,sendviaemail–essentiallyforany digitalpurpose

• IdealforemailmarketingandPRcampaigns

• Non-printable:$700,Printable:$1,700

* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.

HARD COPY REPRINTS:• Includesyourcompany’slogoandcontentdetails

• Includes250hardcopies,plusdeliveryofthereprintsto onesite

• 4-color,100lb.stock,single-sided

• Idealfordisplayingatconventionsandforsalescollateral

• Halfpage:$1150,Fullpage:$1,440

MARKETING COLLATERAL LICENSE:• AllowsyourcompanytousepartsofDMNeditorialquotes andlogo

• Idealforontheweb,inbrochures,andinpressreleases.

• Rate:$650

* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.

PLAQUE:• 12’’X15’’plaquewithpersonalizedengraving(cherry,oak orblackmattebase)

• Includesproofing,formatting,production,andshipping

• Halfpage:$790,FullPage:$825

FULL MARKETING LICENSE PACKAGE:• Includes non-printable ePrint, 250 single-sided hard-

copy reprints, plus the marketing collateral license

• Rate: $2,175

*All rates are net**Minimum 500 copies for Hard Copy Reprints

RECRUITMENT6

LICENSING, REPRINTS & EPRINTS2016MEDIAKIT

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