RETAIL INSTALLATIONS

In today’s competitive retail landscape, standing out is more important than ever.

When compared to the ease and accessibility of online shopping, physical stores now have to work harder by creating retail experiences which generate longer browsing time and repeat custom. As a result, retailers are increasingly using interesting and artistic installations that capture their customers’ attention.

Here are five of our favouriteinstallations from 2016.

Renowned for its best-selling beauty products which promote well-being,

Aveda is a staunch supporter of all things eco-friendly. That’s why the

company chose to install an upcycled display in its stores. By using

cardboard boxes that Aveda ships its products in, the brand has ensured

that nothing has gone to waste. The end result is a giant pixel wall created

by projecting Aveda’s campaign imagery. An effective and carefully

considered installation that brings the brand’s campaign to life.

AVEDA

LEVI’SDenim giant Levi’s has longbeen a champion of itscustomers putting their ownstamp on its products. Butrather than wait forcustomers to get theirpurchases home to add someoriginal and creative flair,Levi’s introduced the TailorShop and Tailor Bike, to addsome extra excitement to itscustomers in-storeexperiences and alsoallowing the retailer to takeits services to festivals andother events.

For its spring store displays, British retailer Laura Ashley brought the great outdoors indoors by installing awall of flowers in each of its stores. Using hundreds of wildflowers, as well as moss and other greenery,Laura Ashley created a giant meadow to bring its spring campaign to life. Like Aveda, Laura Ashley is mindfulof its environment and strives to reuse and recycle when it best can. For this installation the brand upcycledmaterials from its previous displays, such as rope, fabric and crates which became part of product displaysand added more depth to the English country garden theme.

LAURA ASHLEY

For the launch of fashion designer MarcJacobs’ new beauty range, the brand createda pop-up installation at Harrods. Theinstallation featured larger-than-life MarcJacobs beauty products, such as giantlipsticks and eyeshadow compacts, whichwere dotted around the pop-up space toreinforce the brand’s fun and at times quirkyethos. The installation also featuredinteractive screens where customers couldwatch and listen to beauty tutorials, tips andadvice from the Marc Jacobs team.

NYX COSMETICSFor its UK launch across Boots stores, LA-based make-up brandNYX Cosmetics sought to create installations which reflectedthe brand’s funky attitude.

Despite not previously having a presence in UK stores, NYX hasan incredible online and social media following, and the vibrantdisplays created, installed and merchandised by theMomentum Instore team made a bold and loud statement toUK shoppers that NYX had arrived.

If you would like to find out more about how to make the most of

your retail space, contact the Momentum Instore team today.

momentuminstore.com 01625 569 200

instore@momentuminstore.com