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Abstract The study dealt with The effect of marketing policies and

their impact on achieving institutional excellence in Sudan to be the subject of the research problem statcal as to what extent to marketing policies can achieve institutional excellence in Sudan?

The main objective is: to study existing consumer services and to state factors that can help in achieving institutional excellence in Sudan. Then the research tested hypotheses are marketing policies of institutional excellence in Sudan. The is a positive relation between the marketing staff achieving institutional excellence in sudden the search used the historical and descriptive methodology.

The main result is: there is a positive relation between marketing policies that achieve institutional excellence and products the company is using a scientific ways in lets marketing polices. The Research recommendations are: the company signed have a strategic plan to achieve the institutional excellence. The company sends train marketing staff and to Research more qualified staff and they sound share in marketing decision-making

Abstract