2017 colorado staffing association annual meeting presentation
TRANSCRIPT
A Social Media Strategy to Help You Crush 2017
Presented by Brad Bialy Social Media and Content Marketing Strategist
IN FIVE YEARS WE’VE SEEN A LOT CHANGE IN SOCIAL MEDIA.
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MOST IMPORTANTLY, WE’VE SEEN THE STAFFING INDUSTRY SHIFT.
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TRUTH IS…THE STAFFING INDUSTRY NEEDS SOCIAL MEDIA.
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BUT, WHEREDO YOU GET STARTED?
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WHAT SHOULD YOU CARE ABOUT?
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AND WHAT’S JUST NOISE?
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A Social Media Strategy to Help You Crush 2017
“If you’re going to buildsomething, don’t build onland someone else alreadyowns. You want your own land, your own domain”John Battelle
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Start withA Great
Website
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“If you want to change somebody’s life give themsomething that will changetheir day first.”Pat Flynn
CreateGreat Content
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“You have to be where people’s attention is.” Gary Vaynerchuk
KNOW WHERE YOUR AUDIENCE IS
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“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer
DATA.DATA.DATA.
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"Don't talk to a camera.Talk to a person.Use the camera to deliver the message."Amy Schmittauer
GO ALL INON VIDEO
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Brad Bialy | [email protected]
10 Ways to Use Social Media for Recruiting
Presented by Brad Bialy Social Media and Content Marketing Strategist
500In 2016, Haley Marketing Group
Surveyed Nearly 500 Staffing Professionals throughout the
United States.
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WHY?To find out what’s working (and what isn’t) in sales, marketing
and recruiting.
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How would you rate the effectiveness of the following marketing tools for your business?
Effectiveness of Tools
51%Over half of responders said Social Media was Ineffective!
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Truth Is...Social Media IS Ineffective
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So is a Hammer
If you’re using it wrong
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10 Ways to Use Social Media for Recruiting
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Create GreatContent
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Be Social!
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Use Twitter and Join the
Conversation
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Post Jobs…Everywhere
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ReMarketingRe-Recruiting
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Build Talent Pools
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Get YourTeam Involved
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Include Callsto Action
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Incorporate Video
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Email Marketing
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Brad Bialy | [email protected]