2017 Fair Saint LouisExperiential Marketing OpportunitiesJuly 2, 3, 4, 2017 in Forest ParkSt. Louis, Missouri

About Fair Saint LouisIn 1981, St. Louis businessman Robert R. Hermann organized a group of civic leaders to create an event that would unite the region in a joint effort to promote St. Louis to the country and the world.

With the help of 100 community leaders and approximately 1,000 volunteers, the first three-day V.P. Fair was held on the St. Louis Riverfront July 3-5, 1981. The 90-acre Jefferson National Expansion Memorial, with the majestic Gateway Arch, provided the perfect setting for what was to become known as “America’s Biggest Birthday Party.”

Under the leadership of Mel Loewenstein, in September 1994, the V.P. Fair name changed to Fair Saint Louis. This new title more effectively showcases the civic pride and spirit of the people of the St. Louis region.The name Fair Saint Louis acknowledges this event is produced by St. Louisans, for St. Louisans and their guests from all over the world.

In 2017, as work continues on the transformation of the Gateway Arch Grounds, Fair Saint Louis will return to Forest Park for another unforgettable experience, and you can be a part of it all.

Fair Saint Louis Notables UFree admission to hundreds of thousands of attendees UMusic, family entertainment, food and beverage vendors and fireworks UMore than 10,000 volunteer hours in planning Fair Saint Louis each year UMore than 140 corporate and individual sponsors UPast entertainers include Elton John, Dolly Parton, Bob Hope, The Black Eyed Peas, The Fray, John Legend, Trace Adkins, Bret Michaels, Michael Franti, Heart, The Band Perry and St. Louisian Nelly UFestival Zone featuring hands-on activities for the whole family UExtensive media coverage including print, radio, television and digital stories reaching 27 million individuals in 2014 alone

Numerous gifts donated to the St. Louis community by the Foundation, including the lighting of the Eads Bridge and the Mississippi River Overlook Stage, and partnering to provide two Grand Staircases beneath the Arch as part of the National Park system. More recently, a gift donation to Forest Park Forever for an irrigation system.

Experiential Marketing OpportunitiesIn more than 35 years of celebrating America, Fair Saint Louis has ample opportunities for mobile marketers and exhibitors throughout “America’s Biggest Birthday Party.” UReach a large variety of demographics through the tens of thousands of daily fairgoers. ULocated on 72 acres, including Forest Park’s historic Art Hill, Grand Basin and Shakespeare Glen, provides all exhibiting brands maximum visibility and exposure to fairgoers. UYour company will benefit from public awareness, sampling, demonstrations and lead generating activities. UFootprints starting from10’ x 10’ spaces are available for all three days. UFor a price quote, please contact Julie Donnelly at Fair Saint Louis (314.880.8143/ jdonnelly@fairsaintlouis.org).

“If you didn’t go – you should have.” ChicagoNow“If you didn’t go – you should have.” ChicagoNow

Fair Saint Louis Attendance & Demographics

Ageunder 15

16 - 19

20 - 29

30 - 39

40 - 49

50 - 59

over 60

9%6%

13%13% 9%

22%22%24%24%

17%17%

Gender

52%52%

48%48% Female

Male

EthnicityCaucasian

African American

Hispanic

Asian

Middle Eastern

Eastern European

European

6%4%7%

8%

9%32%32%

34%34%

Marital Status

Single

Married

Divorced

Widow

1%

36%36%

41%41%

22%22%

Family Size

1 Child

2 Children

3 Children

4+ Children

7%

28%28%

44%44%

21%21%

Education

High School

Associate Degree

Bachelor Degree

Graduate/PhD

10%

41%41%

16%16%

33%33%

Household Incomeunder $25,000$25,000 -$50,000$50,000 -$75,000$76,000 -$100,000over$100,000

12%12% 11%11%

19%19%

31%31%

27%27%

Ageunder 15

16 - 19

20 - 29

30 - 39

40 - 49

50 - 59

over 60

9%6%

13%13% 9%

22%22%24%24%

17%17%

Gender

52%52%

48%48% Female

Male

EthnicityCaucasian

African American

Hispanic

Asian

Middle Eastern

Eastern European

European

6%4%7%

8%

9%32%32%

34%34%

Marital Status

Single

Married

Divorced

Widow

1%

36%36%

41%41%

22%22%

Family Size

1 Child

2 Children

3 Children

4+ Children

7%

28%28%

44%44%

21%21%

Education

High School

Associate Degree

Bachelor Degree

Graduate/PhD

10%

41%41%

16%16%

33%33%

Household Incomeunder $25,000$25,000 -$50,000$50,000 -$75,000$76,000 -$100,000over$100,000

12%12% 11%11%

19%19%

31%31%

27%27%

Exhibitor Sponsorship Opportunities“Insert your Brand Name here” to reach St. Louisians over July 4th!

Have you ever wanted to Sponsor a music stage, go greener by sponsoring the bicycle valet parking or get in good with the VIP’s? Choose from the opportunities below and become 2017 Fair Saint Louis Sponsor.

UUU

The Fair Way artist and vendor sales featuring

local performers

Lighting of Fair Saint Louis

Fair Saint Louis VIP Lounge

Production Trailer Scrims

Jumbotron Video Screen

Entry/Exit Gate Naming Rights (with mass product giveaways)

Entry/Exit Gate Lockers (with mass product giveaways)

Interactive Zones (2)

Shuttles (4)

Shuttle Routes (4)

Shuttle Stops (4)

Bicycle Valet

Parking Vehicle Parking Lots

Picnic Areas

Trash & Recycling Containers

Bathroom Areas

plus many more opportunities…

UUU

“Fair St. Louis has been a great partner for the SponsorSource Fair & Festival Network.” Over the years they have hosted several Network tours, and aside from having hundreds of thousands of St. Louis consumers, they are super user-friendly in accommodating the various needs each tour brings to the table. By far they are the Network’s go to event for reaching the most consumers in St. Louis, and suffice it to say we’ll be working with the team again this year.” Marty More, President, SponsorSource Fair & Festival Network

“Fair St. Louis has been a great partner for the SponsorSource Fair & Festival Network.” Over the years they have hosted several Network tours, and aside from having hundreds of thousands of St. Louis consumers, they are super user-friendly in accommodating the various needs each tour brings to the table. By far they are the Network’s go to event for reaching the most consumers in St. Louis, and suffice it to say we’ll be working with the team again this year.” Marty More, President, SponsorSource Fair & Festival Network

Fair Saint Louis 2017 DetailsAll mobile marketers will be placed in the Interactive Zones currently shown on the map with brown triangles.

Hours of OperationSunday, July 2 – 12:00 pm – 10:00 pmMonday, July 3 – 4:00 pm – 10:00 pmTuesday, July 4 – 12:00 pm – 9:30 pm

With more than 250,000 attendees to Fair Saint Louis last year, our free admission event attracts people from all over the country with a wide array of activities and entertainment. General programming includes 3 nationally recognized headliner musical bands (one each evening) on the stage, dynamic fireworks display (following headliners), Interactive Zone featuring experiential marketers and a Family Festival Zone featuring free hands-on activities for kids of all ages.

2017 PreliminaryFair Saint Louis Map

(subject to change)

“Fair St. Louis was an amazing experience for our Chevrolet event team, and a great platform to showcase our new cars and trucks. The festival also gave us the opportunity to introduce the all new Chevy Colorado for the first time, which was named Motor Trend’s 2015 Truck of the Year. The team at FSL is great to work with, and we hope to continue growing our relationship with them.” Hunter Klop Field Marketing Manager - Chevrolet

“Fair St. Louis was an amazing experience for our Chevrolet event team, and a great platform to showcase our new cars and trucks. The festival also gave us the opportunity to introduce the all new Chevy Colorado for the first time, which was named Motor Trend’s 2015 Truck of the Year. The team at FSL is great to work with, and we hope to continue growing our relationship with them.” Hunter Klop Field Marketing Manager - Chevrolet

Past Experiential MarketersUAirheads CandyUAir National Guard

UAT&TUBlue BunnyUChevrolet

UCricket WirelessUDuke’s MayonnaiseUFord Motor CompanyUGeneral Motors/Buick

UIncredible Pizza CompanyUMAC HQUMadrina’s

UMichael’s Arts and CraftsUNationwide Insurance

UNature ValleyUPepsi

URedbook MagazineUSkechersUToyota

UWelk ResortsUWhite Cloud

10,033:clicks from stltoday.com

visitors on Fair Saint Louisdigital ads.

100,000: total pounds of

Arctic Ice delivered to the Fair

205,000-235,000:

people who attended Fair Saint Louis 2016

Fair Saint Louis 2016 by the Numbers

1.7 million: impressions from Fair Saint Louis Facebook

and Twitter pages

(April 1-July 31)

circulation of local print news stories about

Fair Saint Louis

16: total food vendors

8: national lists that

named FairSTL one of the top 2016 Fourth of

July events

$1.5 million+: publicity value of Fair Saint Louis 2016 online and broadcast news stories

59%: increase in FairSTL app downloads from 2015

2,545: posts on Instagram

using #FairSTL

Wait! There’s More!45: hours our meteorologist monitored severe weather during the Fair

49,777: engaged users on Fair Saint Louis’ Facebook page (April 1-July 31)

20%: increase in likes on Fair Saint Louis’s Facebook page (April 1-July 31)

1 million: impressions delivered in June and July from the stltoday.com audience

774,846: Fair Saint Louis Facebook page post reach (April 1-July 31)

1 million+: number of read-

ers who saw FSL’s print ads in the St. Louis Post-Dispatch

750+: news stories about Fair Saint Louis

338: number of volunteers who helped make Fair Saint Louis 2016 possible

927: promotional mentions of Fair Saint Louis on local iHeartRadio stations and the iHeartRadio app

5.5 million: impressions from 175,461 DDI digital billboard spots

3: media partnerships (St. Louis Post-Dispatch, KMOV, iHeartRadio)

24: TV segments filmed from the Fairgrounds July 1-5

9: charities that manned drink booths

kegs of beer delivered by Anheuser-Busch/Lohr Distributing

400: