2017 landing page best practices
TRANSCRIPT
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MasterPeachBrand.com
The Major goal of landing page is To STIMULATE page visitors
To Take an Action
DownloadCALL TO ACTION
(CTA)CALL TO ACTION
(CTA)Get started
Register
Try it for free
Purchase
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Inbound Traffic + Search Engines + Blogs + Adwords + Social Media Ads + Banner Ads
Conversion + Leads + Prospects + Sales
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Past Landing pages were
Short and Sweet (SEXY)
Now Landing pages are
Long and Lax (TOO FAT)
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Landing PageLanding PageLanding PageLanding PageLanding PageLanding Page
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Many Landing pages focus on Search Engine Optimization (SEO)
while CONSUMERs are left behind
ClientProgrammer
Marketing Creative Hey!What�’s in it
for me?
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CustomerPain & Problems Job to be done Gains/Benefits Why this company What other says
CompanyPain relievers Products/Services Gain creators Profile & Credit Testimonials
Landing page1) Headline & Ads 2) Tagline 3) Offer & CTA 4) About us 5) Social proof
MasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page FormulationMasterPeach Landing Page Formulation
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Highlight on Value Proposition: The Solutions/Benefits for your customers
+ Clarity Is your content Easy to understand? !Use multimedia to show how your solution works.
- Distraction: Long and Lax information that drive your customers away. !Take out all unnecesary Info and Links
- Anxiety: What would make your customers hold back? !Show them Reason to Believe and Some testimonials
Urgency: !Call to Action
+ Relevance: What’s in it for your customer? !Make sure that your offer meet their expectation.
Sexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing PageSexy Landing Page
MasterPeachBrand.comSource: https://ontraport.com/tools/blueprint/the-ultimate-blueprint-to-landing-page-optimization
Landing Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page AnatomyLanding Page Anatomy
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Landing Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIESLanding Page CASE STUDIES
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Starting from the Consumer’s Problems or Pains then Emphasizing
the SOLUTIONS that can HELP Customers.
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Use Headline to strongly HIT the Heart of targeted customers
Use Tagline to Delight your Customers
Call to Action!
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Take customers on a journey with the company, Make an emotional and
personal connection, Tell customers how you can help them to overcome problems,
and Live Happily Ever After.
Dragon Customer’s Problems
Happy Ending Customer’s Wish
Knight Your
Customer
Angel Your
Supports
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STORY to Make an emotional connection
PRODUCTs to Help customers
Reward to Engage targeted customers (Call to Action)
Call to Action!
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Show customers Step-By-Step how your SOLUTION works.
Simplify all processes for customers to Understand and Take an Action
Step1: Customers Take Action
Step2: Company Processes
Step3: Solution Satisfies Customers’ Needs
Step to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing PageStep to Success Landing Page
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Within 10 Seconds! Customers must know 1) What to get? 2) How to do?
Call to Action!
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NOW or NEVER! Create Sense of Urgency or the NOW factor to your customers.
Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page
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Adidas utilizes the countdown timer to create an excitement about the new product launch.
Call to Action!
Call to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing PageCall to Action Landing Page
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Giving away a free trial is a proven tactic (or better yet a growth hack) for growing an email list. By asking visitors to fill out
the contact form in order to get the freebie.
Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page
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Free trial is good to generate new users so you have to make sure that you don’t give it to the existing customers.
Free Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing PageFree Trial Landing Page
Call to Action!
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The shortcut to build the CONFIDENCE between you and your potential customers is to use the Halo effect from the Awards, Trust seals, and well-known brands that
support you (Wallmart, BestBuy, NBC, etc.)
The most effective way to build the TRUST is to use the Testimonials so try adding convincing testimonials to your Landing Page just make sure they “prove” that
your business is awesome.
Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page
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6 Stars rating from amazon brings a lot of credit to this ebook
Show testimonials with the real photos and related with the targeted customers
Trusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing PageTrusted Landing Page
Call to Action!
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Consumer side: ✓ Select Target customers ✓ Analyze customers’ needs ✓ Develop relevant message ✓ Suggest Effective CTA
Company side: ✓ Value proposition ✓ Storytelling about company ✓ Benefit claims (USP) ✓ Reason to Believe ✓ Testimonials
We are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve youWe are ready to serve you
MasterPeachMasterPeachMasterPeachMasterPeachMasterPeachMasterPeachBrandBrandBrandBrandBrandBrand@[email protected]@[email protected]@[email protected]
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Wish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pagesWish you all the best for ALIVE landing pages
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SPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKSSPECIAL THANKS
and YOUand YOUand YOUand YOUand YOUand YOU