2017 media kit · • frequency: bimonthly—4 seasonal issues (spring, summer, autumn and winter)...

culturecheesemag.com

2017 Media Kit


reach over 500,000 cheese lovers via print, digital, events, and giveaways

print50,000+ distribution to newsstands and paid subscribers per issue

• Frequency: Bimonthly—4 Seasonal issues (Spring, Summer, Autumn and Winter) plus 2 Annual issues (Best Cheeses of the Year and Cheese+)• Cover price: $9.95• Annual subscription: $30

National retail distribution to more than 4,500 supermarkets, book-stores, wholesale clubs, and premium regional grocers.

Local distribution to more than 250 ine cheese and specialty food stores.

Ask your sales contact about retail locations in your region.

digital mediaWebsite culturecheesemag.com

• Impressions per month: 500,000• Unique visitors per month: 100,000

Email Newsletters

Cheese Heads Up to 2,000 cheese mongers

Cheese: the word on culture to 10,000 consumers

Cheese Recipes: to 4,000 home cheese chefs

Social Media Facebook: 102,000 likesTwitter: 12,600 followersInstagram: 8,596 followersPinterest: 1,900 followers

Numbers relect data as of October 2016.

giveawaysThere are sponsored quarterly giveaways in

the magazine, as well as regular online give aways via newsletters and

social media.

eventsculture hosts events throughout the year, as well as supports other consumer and industry events through appearances and partnerships.

cultureAUTUMN 2016

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Yes, those are

fries tucked

inside

GRILLED CHEESE

Spectacular!MELTY SANDWICHES FOR EVERY MEAL p. 47

MUST-TRY

Manchego RECIPES p. 41

DISCOVER

AZOREAN

CHEESE p. 60

+ DIY PICKLES, PESTO,

AND MORE

8/7/16 5:26 PM

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CHEESE+ 2016

DISPLAY UNTIL JUNE 16

Your UltimateGuide to Charcuterie p. 80

Match Buzzy Drinks with Cheese p. 77

BONUS:

CHEESE+ SPECIAL ISSUE

CheesePLUScover_2016-rd6.indd 1

Please contact the publisher to discuss opportunities: [email protected]


audience proile

educated, passionate, and hungry

education 78% bachelor’s or postgraduate degree

passionate for culture43% read culture magazine cover-to-cover44% go back and read it thoroughly later93% keep every issue!

hungry for cheese 74% eat cheese once per day or more64% spend more than $50 on cheese per month75% cook with cheese several times per week or more20% spend $250-$500 per month on cheese

love food and the good life 80% eat out once per week or more66% drink beer once per week or more43% drink beer several times per week or more77% drink wine once per week or more55% drink wine several times per week or more69% travel for pleasure within the US two or more times per year14% travel six or more times per year75% purchase kitchenware twice per year or more44% purchase kitchenware six times per year or more

Median household income in the United States in 2014 was $53,657 –U.S. Census Bureau Numbers based on reader surveys conducted between 2010 – 2012

culturegender 61% women39% men

age 19% 25-3425% 35-4425% 45-5423% 55+

wealth 33% $51-100K20% $101-150K17% $151-250K11% > $251K+

in every issueCheese Styles Learn about 7-10 cheeses in our style primer

Cheesemaker Meet a cheese-maker and get a behind-the-scenes look at the farm and creamery

Centerfold Get up close and personal with our centerfold cheese and its origin, maker, and taste

Cheese Plate A seasonal selection picked by master mongers

Beer & Cheese Expert advice on pairing wedges and wheels with suds

Wine & Cheese An education in wine and cheese from a seasoned taster

In Season Demystify your CSA bounty and learn how to eat fresh fruits and vegetables with curds

Can Do Roll up your sleeves and make cheese in your home kitchen with recipes and step-by-step instructions

Chef ’s Dish Lauded chefs share their best cheesy recipes and helpful kitchen tips

Recipes Tackle the season with cheese recipes developed just for culture

Gear Cheese-centric gifts, tools, apparel, and books

Urban Excursion Navigate a tasty new city with our cheese destination roundup

Regional Say hi to makers and mongers in the world’s most famous cheese regions

Photo Essay See the animals, people, ingredients, and farms that bring us cheese

Cheese Shops Find a cheese store anywhere in the US or Canada

Also: News, Ruminations, Ask culture, Cheese IQ, Voicings, Farm Animal, Cheese Talk, and more!


editorial

culture covers cheesemakers, mongers, pairings, and recipesculture

All editorial subject to change


readers say

I’m so excited, I want to eat it!

Just so you know I went all the way from Chicago to Milwaukee to try the 28-year-old cheddar at Cheese Mart after reading your article about it. –Carol Bontekoe

Part time business attorney, full time mother of four little ones, lover of good food (including cheese, of course) and wine. Reading culture magazine is like a mini vacation…it takes me away!–Kelly Dufield

Your publication has kept me up into the wee hours of the night. Incredible issue on Normandy.–Holly Ward

I work at Whole Foods Market and support our fabulous cheese department and team members! And I love culture.–Ashley Galaway Hawkins

I own a small goat dairy in Ontario, Canada. I make and sell cheeses, milk and yogurt. I LOVE cheese, too!!!–Katie Normet

Super geeks from Silicon Valley, I work at Apple and my boy works at Google. I’m addicted to cheese, and he’s addicted to me, which makes him addicted to cheese!–Assana Fard

I’m a regular Jane enthusiast who loved cheese so much it was my nickname. These days I hover around Cheese Plus and other Bay Area venues for my ix. –Maria McMath

I purchase cheese for a funky co-op

in Astoria, Oregon, and I’m starting my own goat dairy! Your magazine ROCKS!–Nels Olson

SCORE! Just received my culture cheese magazine in the mail. I’m so excited, I want to eat it. : )–@cookcookery

Was re-reading an older issue and smiled when I came across the centerfold. I love those.–Susan Evans Reisetter

culture


people

the team behind the cheese

Editor-in-chief Courtney Hollands has more than a decade of experience writing and editing for newspapers,

magazines, and the web. She started her career as a small-town reporter and has covered everything from fashion and travel to music and beer for Boston magazine, The Boston Globe, The Guardian, and even Rolling Stone. She lives—and drinks craft brews—in Somerville, Mass.

Leigh Belanger stands tall as culture’s food editor. She’s been a food writer, editor, and project manager for over a decade,

serving as program director for Chefs Collaborative and contributing to local newspapers and magazines, where she’s written about whoopie pies, food policy, and cheesemaking chefs. Her irst book, The Boston Homegrown Cookbook, was published in 2012. She lives and cooks with her family in Boston.

Senior editor Rebecca Haley-Park’s background in writing helps her craft a strong voice for culture. When

not writing, eating, or reading about cheese, she’s usually out on a run.

Social media manager Amy Fukuizumi loves few things more than writing and cheese. As a testament to these

passions, she drove cross-country to join culture. Her goal is to make the world (digitally) feel this love (and “Like” it a lot).

Staff writer Molly McDonough joined the culture team as an intern after a stint making cheese in Switzerland. She completed her

masters in agriculture and food science in Europe, and now edits our extensive online cheese library and contributes regularly to all sections of the magazine.

Publisher Stephanie Skinner has launched magazines and media properties for over 25 years. With culture, she

combines her enthusiasm for media and a love of ine food and drink.

Events and independent sales manager Lassa Skinner is based in Providence, RI, and teaches cheese classes around the US

and beyond. With a successful retail background, she’s intent on making sure that culture is both helpful and handy for cheese shops, makers, and at cheese-related events everywhere.

With more than 20 years of experience in ad sales, national brand manager Rebecca Carrington has represented culture

since the magazine’s second issue. When she’s not talking cheese, she plays bass in a bluegrass and rock band and is a soccer, baseball, and music mom to her two boys.

National brand manager Natalie Herman shares her love of cheese with her family in weekly “Cheese Sundays.” Always excited to

talk ine cheese, food, and drink, she uses her expertise—from almost two decades of representing some of the world’s best magazines from Bon Appetit to Vogue—to help clients succeed and grow their brands.

Brooklyn, NY-based design team Red Herring Design brings to culture a love of food (especially cheese!) and a desire to do

good work. Led by founders Carol Bobolts and Deb Schuler, the irm creates award-winning designs for a wide range of clients.

culture

ICE CREAM: HOW TO MAKE SWEET SCOOPS p. 53


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17 COOKOUT RECIPES

+CHEESY FUN DOWN UNDER p. 76

BONUS: SUPER COOL DRINKS FOR HOT DAYS p. 61

Rah, Rah, Ricotta!THE STAR OF SUMMER DISHES p. 47

cover FINAL.indd 1

print specs & ratesculture magazine

advertising specsMagazine trim size: 8.875 in. x 10.875 in.

DESCRIPTION NON-BLEED, w x h (in.) BLEED, w x h (in.)

Spread (allow ¼ in. safety on 16.5 x 9.375 18 x 11.125

all sides for live material

and 1.25 in gutter)

Full page (allow ¼ in. safety on 7.5 x 9.375 9.125 x 11.125

all sides for live material)

1/2 page vertical 3.625 x 10

1/2 page horizontal 8.125 x 4.875

1/3 page vertical 2.375 x 10

1/3 page square 4.875 x 4.875

1/4 page square 3.625 x 4.875

ad rates and discountsFREQUENCY

Spread

Full page; Covers 2 or 4

Full page; Cover 3

Full page

1/2 page vert./hor.

1/3 page square/vert.

1/4 page square

Full page and spread advertiser ads will be included in the digital edition of culture.

digital art requirementsThe art department works on the Mac OSX platform. PDFs are preferred, but we also accept digital art and support iles created in InDesign CS6 or CC and Adobe Photoshop CS6 or CC. Photoshop iles should be converted to CMYK and saved as TIFFs at 300 dpi at 100% of the inal size. Submit iles via e-mail or FTP site to our art department by the materials closing date or we cannot guarantee placement.

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand Manager607 432 [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand Manager908 996 [email protected]

fax insertion orders to:866 557 1212

send ad materials to:Deb Schuler and Carol Bobolts Red Herring Design212 219 [email protected]@rhdnyc.com

culture

2017 closing datesISSUE AD CLOSE MATERIAL DUE ON SALE

SPRING 2017 Jan 25 Feb 3 Mar 7

CHEESE + Mar 16 Mar 23 Apr 24

SUMMER 2017 May 4 May 11 Jun 12

AUTUMN 2017 Aug 3 Aug 10 Sept 13

BEST CHEESES 2018-19 Sept 22 Sept 29 Oct 24

WINTER 2017 Nov 3 Nov 10 Dec 12

1X $12,569

8,316

6,710

6,615

4,167

2,778

2,051

2X $11,941

7,900

6,913

6,284

3,960

2,640

1,948

4X $10,684

7,505

6,274

5,623

3,543

2,362

1,743

6X $10,149

7,130

5,960

5,341

3,365

2,244

1,656

BEST CHEESES 2015–16

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of the year75 BEST CHEESES

PLUS:

Cheesy Party

Recipes p. 67

9/26/15 6:17 PM

ad sizes and ratesDESCRIPTION SIZES w x h (px) RATE IMPRESSIONS AVAIL.

Leaderboards top and bottom of page 728 x 90 $30/CPM* 250M

Medium rectangle right side 300 x 250 $20/CPM 375M

*For fixed, top-only leaderboard positioning, add 20%

digital art requirementsAll digital ads must be delivered at 100% inal size as RGB .jpg, .gif,.png or .lv iles, 72 dpi, 100 KB or less. Submit iles to our web department by closing date or we cannot guarantee placement.

All rich media should comply with IAB Guidelines:iab.com/guidelines

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand Manager607 432 [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand Manager908 996 [email protected]

fax insertion orders to:866 557 1212

send ad materials to:Web [email protected]

digital specs & ratesculturecheesemag.com culture


Cheese Heads Up (CHU) is read by the retail industry. Reach mongers, importers, and distributors with our industry-focused editorial.

Cheese: the word on culture (CTW) is read by the most avid cheese fans and features recipes, gear, and tips on buying and serving cheese, plus highlights from culture’s digital platforms.

Culture Recipes (weekly, sent Friday mornings). For the reader who cooks, this newsletter serves up a seasonal, cheese-centric recipe perfect for the upcoming weekend. Each email includes a vertical photo, a short description, and a link to the recipe on culture’s website. MATERIALS REQUIRED Recipe instructions including ingredients, steps, and yield;

high resolution photography (.jpg) of the completed recipe in two sizes, each at 300dpi

(w x h): 750 x 500 and 600 x 900; author name and bio (can be company or a

specific person); author photo or company logo at 250 x 250 (300dpi .jpg)

ad sizes and ratesDESCRIPTION SIZES w x h (px) RATE

CHU or CTW full banner ad 468 x 60 $750

CHU or CTW double banner ad 468 x 120 $1300

Culture Recipes sponsorship specs above $500

digital specs & ratesemail newsletters


culture

Full banner 468 x 60

closing and materials due dates:Please refer to the monthly editorial calendar for important closing and materials due dates.

digital art requirementsAll digital ads must be delivered at 100% inal size as RGB .jpg, .gif or .png iles, 72 dpi, 100 KB or less. Submit iles to our web department by closing date to guarantee placement.

fax insertion orders to: 866 557 1212

advertising contacts:EAST and EUROPE Rebecca Carrington, Brand Manager607 432 2219 [email protected]

WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand Manager908 996 7339 [email protected]

send ad materials to:Web [email protected]

Double banner 468 x 120

spring 2017editorial calendar


culturedigital

April DeadlinesEMAIL NEWSLETTERS

Ad close Mar 29 Material due Apr 5 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Apr 11

Cheese Heads Up Mail date Apr 25

Culture Recipes Sent every Friday

May DeadlinesEMAIL NEWSLETTERS

Ad close Apr 26 Material due May 3 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on cultureMail date May 9

Cheese Heads Up Mail date May 23


June DeadlinesEMAIL NEWSLETTERS

Ad close May 24

Material due May 31 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Jun 6

Cheese Heads Up Mail date Jun 20


eventsMarchCalifornia’s Artisan Cheese FestivalNew Zealand Champions of Cheese AwardsOregon Cheese Festival

April South African Cheese FestivalCheeseTopia

Editorial lineup and calendar subject to change

printDeadlinesAd close Jan 25 Material due Feb 3 On sale Mar 7

Editorial LineupNew Dutch cheeses

Fresh pasta recipes

Cotija

Goat glamour shots

Australian grenache

Collectible creamers

Steam beer

DIY infused honeys

Cheese+ Pairings Issueeditorial calendar special annual edition


cultureprintDeadlinesAd close Mar 15

Material due Mar 23

On sale Apr 24

Editorial LineupBeverages: Wine, beer,

spirits, and mocktails

Foods: Breads, meats,

pickles, and more

Recipes for DIY cheese

accompaniments


summer 2017editorial calendar


cultureprintDeadlinesAd close May 4 Material due May 11 On sale Jun 12

Editorial LineupGrilling cheeses

Pizza party!

Crescenza stracchino

Urban creameries

Ice cream scoops

Jura wines

DIY kimchi

Cape Town

digitalJuly DeadlinesEMAIL NEWSLETTERS

Ad close Jun 28 Material due Jul 5 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Jul 11

Cheese Heads Up Mail date Jul 25


August DeadlinesEMAIL NEWSLETTERS

Ad close Jul 26 Material due Aug 2

Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Aug 8

Cheese Heads Up Mail date Aug 22


September DeadlinesEMAIL NEWSLETTERS

Ad close Aug 23 Material due Aug 30 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Sep 5

Cheese Heads Up Mail date Sep 19


eventsJuneFood & Wine ClassicGreat Wisconsin Cheese FestivalGreat Canadian Cheese Festival

Editorial lineup and calendar subject to change July

Vermont Cheesemakers FestivalAmerican Cheese Society ConferenceFinger Lakes Cheese FestivalInternational Cheese Awards

autumn 2017editorial calendar


cultureprintDeadlinesAd close Aug 3 Material due Aug 10 On sale Sept 13

digitalOctober DeadlinesEMAIL NEWSLETTERS

Ad close Sep 20 Material due Sep 27 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Oct 3

Cheese Heads Up Mail date Oct 17


November DeadlinesEMAIL NEWSLETTERS

Ad close Oct 25 Material due Nov 1 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Nov 7

Cheese Heads Up Mail date Nov 21


December DeadlinesEMAIL NEWSLETTERS

Ad close Nov 22 Material due Nov 29 Recipes materials due 2 weeks before scheduled mail date

Cheese: the word on culture Mail date Dec 5

Cheese Heads Up Mail date Dec 19


eventsSeptemberWashington Artisan Cheesemakers Festival Arthur Amish Country Cheese Festival SF Cheese Fest

October American Cheese Month The Cheese Fest at Atlanta

NovemberWorld Cheese Awards


Editorial LineupHot-pepper cheeses

Nacho recipes

Colby

A+ lunchbox wedges

Reusable grocery totes

Marzen beer

DIY nut butters

Finger Lakes

SPECIAL SECTION:

Holiday entertaining

tips and cheesy gifts!

Best Cheeses of the Year 2017-18editorial calendar special annual edition


cultureprintDeadlinesAd close Sept 22

Material due Sept 29

On sale Oct 24

Editorial LineupProiles and pairings for over 50 award-

winning cheeses, all categorized

by texture and lavor

Adaptable recipes to use all year

Featured contests include the American

Cheese Society Judging & Competition,

International Cheese Awards, World

Cheese Awards, US Championship

Cheese Contest, and many more!


winter 2017editorial calendar


cultureprintDeadlinesAd close Nov 3 Material due Nov 10 On sale Dec 12

digitalJanuary 2018 DeadlinesEMAIL NEWSLETTERS

Ad close Dec 27, 2017

Material due Jan 3, 2018

Recipes materials due 2 weeks before scheduled mai›l date

Cheese: the word on culture Mail date Jan 9, 2018

Cheese Heads Up Mail date Jan 23, 2018


February 2018 DeadlinesEMAIL NEWSLETTERS

Ad close Jan 17, 2018

Material due Jan 31, 2018


Cheese: the word on culture Mail date Feb 6, 2018

Cheese Heads Up Mail date Feb 20, 2018


March 2018 DeadlinesEMAIL NEWSLETTERS

Ad close Feb 21, 2018

Material due Feb 28, 2018


Cheese: the word on culture Mail date Mar 6, 2018

Cheese Heads Up Mail date Mar 20, 2018


eventsJanuary 2018Isthmus Beer and Cheese FestivalCheesemonger Invitational

February 2018Sonoma Valley Cheese Conference


Editorial LineupCheesy cookies

Parmigiano-Reggiano

Fontina

Sexy Valentine’s

wedges

Barley wine

DIY string cheese

Montreal

Berlin

2017 media kit · • frequency: bimonthly—4 seasonal issues (spring, summer, autumn and winter)...

Documents