2017 media kit - cues · 4 leaders prefer management magazine an analysis of management’s...

CREDIT UNION MANAGEMENT™ ADVERTISING 1

2017 Media Kit


CREDIT UNION MANAGEMENT™ ADVERTISING

Realize Your Organization’s Potential with CUES AdvertisingSmart marketers know it takes repeated impressions to turn prospects into buyers. CUES offers multiple touch point options for your 2017 marketing plan, including online content delivery and event sponsorship. The cornerstone is print advertising in our award-winning magazine, Credit Union Management™. Consider:

➤ Consumers give focused attention to magazine content, with less multi-taking.

➤ Tangible print ads have a shelf life of months or even years.

➤ Businesses convey a sense of legitimacy and credibility through print advertising.

You’ll receive maximum exposure for your investment, reaching 30,142 progressive decision makers monthly:1

➤ 16% of Management subscribers hold the title of president or CEO2

➤ 42% are operations and marketing executives2

➤ 86% work for credit unions with $100 million in assets or more2

➤ 33% of subscribers have assets of $1 billion plus2

After reviewing the enclosed materials, reserve your ad space today by contacting Catherine Ann Woods at 602.863.2212 or email [email protected]. Here’s to an outstanding 2017!

Warm Regards,

Karin Sand, CIE VP/Supplier Relations

1 Total readership includes 10,611 print subscribers with a pass-along rate of 1.5 readers per issue, plus additional dedicated digital subscribers. CUES demographic statistics are from July 2015 through June 2016.

2 Readex Research, 2016 Readex Survey

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Leaders Prefer Management MagazineAn analysis of Management’s subscriber demographics shows that advertising here is a worthwhile investment.

The majority of the magazine’s circulation is made up of “qualified paid” subscribers—nearly 99% from July 2015–June 2016. A “qualified paid” subscriber is an individual who has requested Management, deemed it valuable enough to purchase, and considers the publication an essential resource in their leadership role. Your ad will reach active industry personnel and provide them with new information about product and service solutions.

Circulation information represents July 2015–June 2016 averages and includes digital subscribers.

Average Qualified Circulation Breakoutfor July 2015–June 2016

Total Qualified Qualified Non-Paid Qualified Paid

COPIES PERCENT COPIES PERCENT COPIES PERCENT

Individual subscribers 292 2% 216 1.5% 76 0.5%

Membership benefit 13,902 97.7% 13,902 97.7%

Multi-copy same address 32 0.3% 32 0.3%

Total Qualified Circulation 14,226 100% 216 1.5% 14,010 98.5%

Circulation information represents July 2015–June 2016 averages of print and digital subscribers.

Mailing Address Breakout of Qualified Circulation

Total Qualified

COPIES PERCENT

Individuals by name and title and/or function 14,134 99.35%

Individuals by name or title 51 0.36%

Company names only 9 0.06%

Multiple-copy same address 32 0.22%

Total Qualified Circulation 14,226 100%

In addition, more than 99% of Management issues are personally addressed to subscribers by name and title. Some publications use generic labeling or send free copies to boost their circulation numbers, but Management subscriber statistics show it goes directly to the decision-makers you want to connect with.


Management Delivers Purchasing PowerWith 71% of all Management subscribers leading credit unions with $250 million in assets or more, you’ll reach industry leaders who control big budgets across the country.

2015–2016 Subscribers by Asset Size (in millions)

5% • $0–49 18% • $250–499 7% • $50–99 20% • $500–999 15% • $100–249 33% • $1 Billion+

2% • Not Available

Circulation represents July 2015–June 2016 print subscriber averages.

2015–2016 Subscribers by Title

12% • Chief Executives 37% • Operations Executives 29% • Directors/Committee Members 8% • Executive Staff 12% • Marketing Executives 2% • Others Allied to the Field

Circulation represents July 2015–June 2016 print subscriber averages.

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Focus Plus … Bonus Distribution

JANUARYSpace Closing 11.18.16Materials Due 12.01.16

PaymentsSecurity, CRM, Staff

Training/Development, CEO Relations

FEBRUARYSpace Closing 12.19.16Materials Due 1.03.17

LendingCore Systems, Growth Strategies, Employee

Benefits, Finance• CUES Symposium:

MARCHSpace Closing 1.18.17Materials Due 2.01.17

Non-Interest Income

Mergers, Omnichannel Retail Delivery, Succession Planning, Advocacy

• Execu/Summit®

• CUNA Governmental Affairs Conference

APRILSpace Closing 2.17.17Materials Due 3.01.17

Mobile Mortgages

CUSOs Supplement, Digital Signage, HR Technology,

Leadership

• NACUSO

MAYSpace Closing 3.20.17Materials Due 4.3.17

Insurance

Payments Supplement, Auto Lending, Member

Onboarding, Hiring, Board Education

• CO-OP THiNK

JUNESpace Closing 4.20.17Materials Due 5.01.17

Service Delivery

Cards, Mobile Marketing, HR Legal

Issues, Executive Benefits

• WOCCU• NAFCU Annual

Convention & Exposition• Caribbean

Confederation of Credit Unions Conference

Editorial Calendar


Focus Plus … Bonus Distribution

JULYSpace Closing 5.19.17Materials Due 6.01.17

Millennials

CUES Buyer’s Guide, Better Branching, Using Data to Your

Advantage, Staffing, Governance

• CUNA America’s Credit Union Conference

AUGUSTSpace Closing 6.19.17Materials Due 7.3.17

Compensation

READEX Message Impact Study, Compliance,

Lending, Employee Performance

Management, Risk Management

• Execu/Net™

SEPTEMBERSpace Closing 7.19.17Materials Due 8.01.17

CUSOs

Director Supplement, Security/Fraud,

Cards, Career Paths, Insurance

• Large Credit Union Conference (LCUC) -Canada

• CUES School of Member Experience™

• CUES School of Applied Strategic Management™

• CUES School of Business Lending™ III: Strategic Business Lending

• CUES School of Enterprise Risk Management™

• CUES School of Real Estate & Construction Lending™

• CUES Director Risk & Compliance Seminar

• CUES Director Development Seminar

OCTOBERSpace Closing 8.18.17Materials Due 9.01.17

Strategic Planning ALM, Digital

Marketing, HR Trends, Strategic Planning

• CEO/Executive Team Network™

NOVEMBERSpace Closing 9.20.17Materials Due 10.03.17

Risk Management Collections, Branding, Employee Retention,

Technology

DECEMBERSpace Closing 10.20.17Materials Due 11.01.17

Cards

Technology Wish List, Social Media,

Wellness, Committees

• CUES’ Directors Conference

• California/Nevada Credit Union League Annual Meeting & Convention

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Effective With January 2017 IssueFOUR COLOR 1x 3x 6x 9x 12x2 Page Spread $8,841 $7,938 $7,010 $6,363 $5,742

Full Page $5,452 $4,835 $4,331 $3,969 $3,667

1/2 Page Spread $6,674 $5,901 $5,263 $4,784 $4,389

2/3 $4,793 $4,284 $3,822 $3,528 $3,276

1/2 $4,478 $3,969 $3,612 $3,318 $3,066

1/3 $4,192 $3,793 $3,410 $3,159 $2,924

TWO COLOR 1x 3x 6x 9x 12x2 Page Spread $8,341 $7,438 $6,510 $5,863 $5,242

Full Page $4,952 $4,335 $3,831 $3,469 $3,167

1/2 Page Spread $6,174 $5,401 $4,763 $4,284 $3,889

2/3 $4,293 $3,784 $3,322 $3,028 $2,776

1/2 $3,978 $3,469 $3,112 $2,818 $2,566

1/3 $3,692 $3,293 $2,910 $2,659 $2,424

BLACK/WHITE 1x 3x 6x 9x 12x2 Page Spread $7,841 $6,938 $6,010 $5,363 $4,742

Full Page $4,452 $3,835 $3,331 $2,969 $2,667

1/2 Page Spread $5,674 $4,901 $4,263 $3,784 $3,389

2/3 $3,793 $3,284 $2,822 $2,528 $2,276

1/2 $3,478 $2,969 $2,612 $2,318 $2,066

1/3 $3,192 $2,793 $2,410 $2,159 $1,924

COVERS* 1x 3x 6x 9x 12xCover II, III $7,354 $6,544 $5,725 $5,082 $4,565

Cover IV $7,610 $6,770 $5,914 $5,233 $4,712

CUES Supplier Member Rate Card

*Covers include a full-color charge.


Effective With January 2017 IssueFOUR COLOR 1x 3x 6x 9x 12x2 Page Spread $11,051 $9,923 $8,763 $7,954 $7,178

Full Page $6,815 $6,044 $5,414 $4,961 $4,584

1/2 Page Spread $8,343 $7,376 $6,579 $5,980 $5,486

2/3 $5,991 $5,355 $4,777 $4,410 $4,095

1/2 $5,598 $4,961 $4,515 $4,147 $3,832

1/3 $5,240 $4,741 $4,262 $3,949 $3,655

TWO COLOR 1x 3x 6x 9x 12x2 Page Spread $10,426 $9,297 $8,137 $7,328 $6,553

Full Page $6,190 $5,419 $4,789 $4,336 $3,959

1/2 Page Spread $7,717 $6,751 $5,954 $5,355 $4,861

2/3 $5,366 $4,730 $4,152 $3,785 $3,470

1/2 $4,972 $4,336 $3,890 $3,522 $3,207

1/3 $4,615 $4,115 $3,637 $3,324 $3,030

BLACK/WHITE 1x 3x 6x 9x 12x2 Page Spread $9,801 $8,672 $7,512 $6,704 $5,927

Full Page $5,565 $4,794 $4,164 $3,711 $3,334

1/2 Page Spread $7,092 $6,126 $5,329 $4,730 $4,236

2/3 $4,741 $4,105 $3,528 $3,160 $2,845

1/2 $4,348 $3,711 $3,265 $2,898 $2,582

1/3 $3,990 $3,491 $3,012 $2,699 $2,405

COVERS* 1x 3x 6x 9x 12xCover II, III $9,192 $8,180 $7,156 $6,352 $5,706

Cover IV $9,512 $8,462 $7,392 $6,541 $5,890

CUES Nonmember Rate Card

*Covers include a full-color charge.

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Ad SizesGold represents non-printing area. Actual trim size is 8-1/2”x 10-7/8” and actual bleed is 1/8” beyond the trim. Live area is 1/4” inside the trim. To submit an ad, email your materials to [email protected].

1/2 Page Bleed SpreadCoverage must extend to:

17-1/4" x 5-9/16"

1/2 Page Bleed Spread

2 Page SpreadCoverage is 17" x 10-7/8"

For 2-Page Spread With Bleeds: Coverage must extend to: 17-1/4" x 11-1/8"

2 Page Spread

Full Page

Full PageCoverage is 8-1/2" x 10-7/8"

For Full Page With Bleeds: Coverage must extend to: 8-3/4" x 11-1/8"

1/2 Page Island (Vertical)4-15/16" x 7-1/4"

1/2Page

Island(Vertical)

1/2 Page Horizontal

7-1/2" x 4-7/8"

1/2 PageHorizontal

2/3 Page4-15/16" x 9-3/8"

2/3 Page

1/3 Page Vertical2-3/8" x 9-3/8"

1/3 Page Vertical

1/3 Page Island (Square)4-15/16" x 4-7/8"

1/3 Page

IslandSquare


Get Your Ad NoticedStand out from the crowd with a wrap-around “belly band” or a polybagged “outsert” for your ad. Or, consider binding or tipping your existing marketing piece into Management. See the chart below for insert options and rates.

ALSO AVAILABLE:Tip-in insert

Bind-in

Bind-in center as pullout (3rd staple)

Polybag

Belly band

False Cover

Dot Whack

Advertiser is responsible for providing print-ready artwork or pre-printed materials. For more information contact, Kari Sweeney, CUES’ supplier relations manager, at 800.252.2664 or 608.271.2664, ext. 326; or email [email protected].

Advertisement digital and mechanical requirements are available online at cues.org/advertise.

Belly band

False Cover

Dot Whack

http://www.cues.org/advertise


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Management Advertising OpportunitiesFor more than 18 years, credit union executives have selected Management magazine as the most valuable publication for information on leading their credit union. When advertising in Management, your message goes straight to those with purchasing power. And with 71% of all Management subscribers leading credit unions with $250 million in assets or more, you’ll reach industry leaders who control big budgets. On this page, you’ll findn in-depth information on this premier publication; review and then contact CUES today to secure space for your organization!

Of four listed industry publications, Management was selected by the highest percentage of respondents (46%) as most valuable for leading their credit union—no other listed publication was selected by more than 15%.

- Readex Research, 2016 Readex Survey

In the past 12 months, 52% of survey respondents reported taking action in response to an ad in Management. - Readex Research, 2016 Readex

Survey

52%

46%

For advertising information, contact Cathy Woods, CUES’ advertising sales representative, at 602.863.2212; or email [email protected].

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Strength in NumbersEveryone has a place with CUES. The infographics below illustrate the asset, title and regional breakdown of our existing members. Our diverse membership base offers you connections to leaders with a range of experiences and knowledge.

5% • $0–49 17% • $250–499 8% • $50–99 23% • $500–999 15% • $100–249 32% • $1 Billion+

28% • Other Execs 12% • Lending Execs 7% • IT Execs 14% • CEOs 11% • Finance Execs 7% • HR Execs 12% • Marketing Execs 7% • Operations Execs 2% • EVP/SVP

3% • $0–49 19% • $250–499 3% • $50–99 17% • $500–999 12% • $100–249 46% • $1 Billion+

2016 CUES Members by Asset Size (in millions)

2016 CUES Members by Title

2016 CUES Director Members by Asset Size (in millions)

15%

8%5%

5%

9% 5%

20%

19%

9%4%

1% – Other/International

2016 CUES

Members by Region

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cues.org Interior Banner AdvertisingIn addition to advertising on the home page of cues.org, position your message in front of a targeted audience. CUES’ website averages over 60,000 page views per month along with more than 12,000 unique visitors. Decide among heavily trafficked pages such as:

➤ Member Login

➤ Training & Education

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CUES Supplier members: $1,500

INTERNET ADVERTISING

cues.org Home Page Banner AdvertisingCUES’ website incorporates both Management magazine and Center for Credit Union Board Excellence (CCUBE) content. This means daily updates, increased impressions for your banner, and unlimited opportunities to target your message on a site that’s optimized for all visitors. Advertise on the home page of cues.org and your banner ad will appear front and center on our responsive site in desktop, tablet and mobile formats.

CUES Supplier members: $3,000 Nonmembers: $4,375

Nonmembers: $2,625

➤ Event Calendar

➤ Schools

➤ Surveys

➤ Products & Services

http://www.cues.org

http://www.cues.org

http://www.cues.org


CONTENT MARKETING

CUES Skybox Sponsored Blog PostShare your story on CUES Skybox and receive:

➤ 400-word sponsored blog post on CUES Skybox at skybox.cues.org

➤ Banner ad on the post, which will stay with the post indefinitely

➤ Banner ad on CUES Skybox landing page for one week

➤ Additional banner ad in the Skybox email for one issue

➤ Promotion of, and a link to, your post in an issue of CUES Advantage e-newsletter

➤ Your post shared with Skybox email subscribers, Twitter followers and Facebook fans

CUES Skybox blog is updated at least twice a week. Your post will remain on the site in the archives indefinitely.

Your blog post should be 400 words or less, substantive rather than promotional, and should tell a story or share an opinion. Posts should be submitted as Word doc files, and sent at least one week in advance of requested “go-live” date.

CUES Supplier members: $1,750 Nonmembers: $3,000 CUES Editorial Assistance: $500

INTERNET ADVERTISING 15

http://skybox.cues.org/

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CONTENT MARKETING

E-NewslettersShare Your Message ElectronicallySponsor a CUES e-newsletter and make the most of these benefits:

➤ Limit of two sponsors each period.

➤ Submit one 700-word case study for publishing on cues.org. CUES staff reserves the right to edit for length, content and style.

➤ A short summary with a link to your case study.

➤ Your logo will appear in your case study and in the e-newsletter itself.

➤ Your organization will receive continued exposure through our online archive.

➤ Your company’s banner ad will run alongside your case study on cues.org.

For more information on sponsoring an e-newsletter including guidelines and suggestions, visit cues.org/advertise.

Distribution Subscribers Ad Features

Sponsorship Rate (CUES Supplier

members/ nonmembers)

CUES Advantage Tuesdays Weekly 3,000+

Logo, link to website and link to case

study

Two-week: 1,200/$2,000

CUES Director Advantage

Tuesdays Monthly 1,000+


study

Monthly: $1,500/$2,625

Business Lending Edge Tuesdays Quarterly 1,200+


study

Quarterly: $1,500/$2,625

http://www.cues.org

http://www.cues.org



WhitepapersBecome a Resource for ExecutivesExpand your impressions online by submitting your firm’s educational whitepaper to CUES’ online library. A resource for credit union executives, CUES promotes its online library in:

➤ CUES Advantage e-newsletter

➤ Management magazine

➤ CUES’ research section at cues.org/library

When you submit your non-promotional report or case study to CUES for review by our editors, please follow these guidelines:

➤ Papers should be 15 pages or less

➤ Papers should have an informational, non-promotional focus

A CUES editor will review all educational materials before adding them to the online library. If your paper is accepted, CUES will include it in our online library for $2,000 for CUES Supplier members and $3,500 for nonmembers.

CUES WebinarsShare your innovative thought leadership with CUES members and nonmembers by presenting a sponsored webinar.

➤ 60 minute webinar, hosted by CUES, featuring your subject matter experts

➤ Limit of one sponsored webinar per month

➤ Average 30-50 attendees per webinar

➤ CUES will promote through cues.org, Advantage e-newsletter and bi-weekly webinar email

➤ Link to webinar at cues.org

➤ CUES will send out a Thank You email to all attendees on your behalf

➤ Attendance roster including name, credit union and address


Advertising terms and conditions can be found online at cues.org/advertise.

http://www.cues.org/professional-development/library/research

http://www.cues.org

http://www.cues.org


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DIGITAL EDITION ADVERTISEMENTS

Support your Management magazine print advertisements with advertisements in the digital edition and reach over 26,000 potential readers.

Management Digital Edition Bundle

Management Digital Edition Email ➤ Distributed monthly to over 13,000 subscribers

➤ Banner ad included in email

➤ Limit of one sponsor per month

Management Digital Edition Follow Advertisement ➤ Banner ad that remains visible throughout a reader’s digital

edition viewing

Management Digital Edition First Page Advertisement ➤ Full-page digital ad appearing adjacent to the cover when

a reader opens the digital edition



Help your company realize its potential by securing your space today!Through CUES, you can put your organization in front of the credit union movement’s top executives, directors and future leaders. Contact us now to start maximizing your exposure to your target market.

CUES’ Advertising and Sales Representative

Catherine Ann Woods [email protected] Phone: 602.863.2212 Fax: 602.863.6551

For more information on how CUES can help you reach your target audience through advertising, membership and sponsorship, contact CUES Supplier Relations:

Karin Sand, CIEVP/Supplier Relations [email protected] Phone: 800.252.2664 or 608.271.2664, ext. 341

Kari SweeneySupplier Relations Manager [email protected] Phone: 800.252.2664 or 608.271.2664, ext. 326

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Tel: 800.252.2664 or 608.271.2664, ext. 340 | Canada Tel: 604.559.4455 | Email: [email protected]

CUES is a Madison, Wisconsin-based,

independent, not-for-profit, international

membership association for credit union

executives. Our mission is to educate

and develop credit union CEOs, directors

and future leaders.

1 7 M K T P L N S 1 O

cues.org

http://www.cues.org

2017 media kit - cues · 4 leaders prefer management magazine an analysis of management’s...

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