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121416 www.ForTheRecordmag.com @ForTheRecordmag ForTheRecordmag 2017 MEDIA KIT COMMITTED TO ENHANCING THE HEALTH INFORMATION PROFESSION WWW.FORTHERECORDMAG.COM VOL. 28 NO. 7 JULY 2016 CONFERENCE ISSUE Health care organizations look skyward to manage Big Data. Transcription Tangled? Sound the Alarm Get the Message Speech recognition meets the web E-mail PHI at your own risk Time-based codes can be tricky INFORMATION GOVERNANCE: A BRIGHT FUTURE CLOUD IN THE Committed to Enhancing the HIM Profession For more than a quarter-century, For The Record magazine has been a leading independent resource for industry news and information for HIM professionals. For The Record has earned the respect and loyalty of professionals for our in-depth reporting on relevant and timely subjects, including coding, transcription, clinical documentation, EMRs/EHRs, technological innovations, and compliance and privacy concerns. Advertisers and recruiters seeking to educate and inform influential professionals have a powerful and reliable partner in For The Record. Our media network offers a range of channels proven effective for delivering key messages, information, and career opportunities to the nation’s community of health information professionals. Anchored by our flagship monthly print publication, the For The Record media network can showcase your product, program, service, or professional opportunity via our mobile-ready digital edition, which is posted on our highly targeted website, www.ForTheRecordmag.com. Our monthly e-Newsletter delivers timely news, research, and information, as well as banner ads, directly to the inboxes of professionals who subscribe. We continue to build engaged and growing social media audiences on Facebook and Twitter, where we deliver content and drive traffic via direct links back to our digital edition and website. A powerful HIM recruitment tool for decades, For The Record offers recruiters multiple channels to reach qualified and credentialed professionals, including print display ads, web banners, and online postings on our popular niche job board, AlliedHealthCareers.com.

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Page 1: 2017 MEDIA KIT - For The Record magazine2017 MEDIA KIT COMMITTED TO ENHANCING THE HEALTH INFORMATION PROFESSION VOL. 28 NO. 7 JULY 2016 CONFERENCE ISSUE Health care organizations look

121416

www.ForTheRecordmag.com

@ForTheRecordmagForTheRecordmag

2017MEDIA

KIT

COMMITTED TO ENHANCING THE HEALTH INFORMATION PROFESSION WWW.FORTHERECORDMAG.COM

VOL. 28 NO. 7 JULY 2016

CONFERENCE ISSUE

Health care organizations look skyward to manage Big Data.

Transcription Tangled?

Sound the Alarm

Get the Message

Speech recognition meets the web

E-mail PHI at your own risk

Time-based codes can be tricky

INFORMATION GOVERNANCE:

A BRIGHT FUTURECLOUDIN

THE

Committed to Enhancing the HIM Profession

For more than a quarter-century, For The Record magazine has been a leading independent resource for industry news and information for HIM professionals. For The Record has earned the respect and loyalty of professionals for our in-depth reporting on relevant and timely subjects, including coding, transcription, clinical documentation, EMRs/EHRs, technological innovations, and compliance and privacy concerns.

Advertisers and recruiters seeking to educate and inform infl uential professionals have a powerful and reliable partner in For The Record. Our media network offers a range of channels proven effective for delivering key messages, information, and career opportunities to the nation’s community of health information professionals.

Anchored by our fl agship monthly print publication, the For The Record media network can showcase your product, program, service, or professional opportunity via our mobile-ready digital edition, which is posted on our highly targeted website, www.ForTheRecordmag.com. Our monthly e-Newsletter delivers timely news, research, and information, as well as banner ads, directly to the inboxes of professionals who subscribe. We continue to build engaged and growing social media audiences on Facebook and Twitter, where we deliver content and drive traffi c via direct links back to our digital edition and website.

A powerful HIM recruitment tool for decades, For The Record offers recruiters multiple channels to reach qualifi ed and credentialed professionals, including print display ads, web banners, and online postings on our popular niche job board, AlliedHealthCareers.com.

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www.ForTheRecordmag.com

Audience Profi le

DISTRIBUTION*Bonus distribution at major

industry events

EDUCATIONALINSTITUTIONS

FACILITY HEALTH INFORMATION DEPARTMENTS

PRIVATE PRACTICES PROFESSIONALS’ HOMES

AND OFFICES

HOSPITALS

89,031**

PUBLISHED SINCE

1989

SUBSCRIBERS

35,000*

E-NEWSLETTER SUBSCRIBERS

21,500*

For the Record’s audience comprises HIM professionals including:

FREQUENCY

MONTHLY

*Publisher’s Data**Google Analytics

RHIA and RHIT professionals

HIM/HIT directors/administrators

HIM managers/supervisors

Coders

Transcriptionists

CFOs/CEOs/CIOs

CMIOs

Cancer tumor registrars

DRG coordinators

Release-of-information specialists

Clinical documentation specialists

Analysts

QA/QC specialists

Compliance/privacy offi cers

Educators

Other credentialed professionals allied to the fi eld

AVERAGE MONTHLY WEBSITE

SESSIONS

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Editorial Calendar*

FEATURES DEPARTMENTS DEADLINES BONUS DISTRIBUTION SPECIAL

Education

CDI

Regulatory Issues/ Compliance

Coding Corner

Thought Leader Q & A

Transcription Trends

SPACE: December 5

MATERIAL: January 2

RECRUITMENT: January 5

Transcription and Documentation Improvement Resource Guide

ROI

Privacy & Security

Patient Identifi cation

Industry Perspectives

HIT Happenings

Inside Informatics

SPACE: January 9

MATERIAL: February 3

RECRUITMENT: February 9

HIMSSWinter Showcase

Conference Issue

HIT

Transcription

Workforce Issues

mHealth Update

Washington Scene

HIPAA Challenges

SPACE: Feburary 13

MATERIAL: March 3

RECRUITMENT: March 9

HCCA

NCRAConference Issue

CDI

Data Analytics

Speech Recognition

Ask the Experts

EHR Insider

Wireless World

SPACE: March 20

MATERIAL: April 7

RECRUITMENT: April 13

AAPC

ACDISConference Issue

Coding

Informatics

Patient Identifi cation

Transcription Trends

Audit Alley

HIM Challenges

SPACE: April 17

MATERIAL: May 5

RECRUITMENT: May 11

Coding and RCM Resource Guide

RCM

Information Governance

Dictation

CFO Zone

Thought Leader Q & A

HIT Happenings

SPACE: May 15

MATERIAL: June 2

RECRUITMENT: June 8

ANI/HFMASummer Showcase

Conference Issue

Education

Internal Audits

HIPAA

Inside Informatics

Coding Corner

Chart Conundrums

SPACE: June 12

MATERIAL: June 30

RECRUITMENT: July 6

AHDI Conference Issue

EHRs

Disclosure Management

Data Exchanges

Industry Perspectives

Washington Scene

HIPAA Challenges

SPACE: July 17

MATERIAL: August 4

RECRUITMENT: August 10

AHIMA Conference Issue

External Audits

Coding

Telehealth

Transcription Trends

Evolving Education

mHealth Update

SPACE: August 14

MATERIAL: September 2

RECRUITMENT: September 7

AHIMA

MGMA

Training and Education Resource Guide

Conference Issue

Informatics

Workforce Issues

Transcription

Thought Leader Q & A

HIM Challenges

EHR Insider

SPACE: September 11

MATERIAL: September 30

RECRUITMENT: October 5

Fall Showcase

Conference Issue

Information Governance

Speech Recognition

Disaster Recovery

Chart Conundrums

Ask the Experts

Audit Alley

SPACE: October 16

MATERIAL: November 3

RECRUITMENT: November 9

ROI

RCM

Privacy & Security

2018 Outlook

Coding Corner

Evolving Education

SPACE: November 13

MATERIAL: December 1

RECRUITMENT: December 7

January

February

March

April

May

June

July

August

September

October

November

December

* Subject to change

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Print Rates

SIZE OPEN 3X 6X 9X 12X 18X 24X

Full Page $7,395 $7,150 $6,880 $6,610 $6,430 $6,120 $5,685

2/3 Page $6,185 $6,035 $5,820 $5,670 $5,490 $5,305 $5,090

1/2 Page Vert $4,885 $4,840 $4,705 $4,645 $4,535 $4,415 $4,220

1/2 Page Horiz $4,700 $4,630 $4,495 $4,435 $4,350 $4,210 $4,030

1/3 Page $4,210 $4,105 $3,990 $3,895 $3,820 $3,720 $3,600

1/4 Page Horiz $3,800 $3,720 $3,655 $3,595 $3,540 $3,475 $3,395

1/4 Page Vert $3,395 $3,335 $3,310 $3,285 $3,265 $3,230 $3,185

Print Banner $1,935 $1,895 $1,875 $1,870 $1,860 $1,825 $1,770

FOUR-COLOR RATES (CONTACT ACCOUNT EXECUTIVE FOR BLACK-AND-WHITE RATES)

All print advertisements receive double exposure through our digital companion, which is posted on our website, www.ForTheRecordmag.com.

Premium Placement

BACK COVER: +30%

INSIDE FRONT COVER: +25%

PAGE 3: +25%

INSIDE BACK COVER: +20%

OPPOSITE TABLE OF CONTENTS: +20%

OPPOSITE MASTHEAD: +20%

FRANCHISE OR OTHER PREFERRED

POSITIONS: +10% to 15%

CONFERENCE ISSUES: +10%

No print cancellations permitted with premium positions. Premium position supersedes any page separation requests. Additional premiums may apply to conference issues.

SHOWCASE AD: $1,995Showcase your product or service in a news release format. Supply a 4" × 5" photo at 300 dpi in TIFF or JPEG format along with 70 words of copy. Hosted on publication website for 12 months. No additional design elements needed or accepted.

RESOURCE GUIDE LISTINGS: $950

DATEBOOK

1 insertion: $385; 2 insertions: $360 each; 3 or more: $335 each

No print cancellations accepted after published space deadline. Specifi c cancellation terms and conditions can be found at www.ForTheRecordmag.com/terms.

High Impact Placements

High Impact placements include belly bands, cover stickers, french gates, etc. Contact your account executive for more details.

INSERTS, POLYBAGS, OR SPECIAL REQUESTS

Contact your account executive for details.

For more information and rates on reprints, list rentals, and direct mail, call 800-278-4400.

MAY 2016VOL. 28 NO. 5

COMMITTED TO ENHANCING THE HEALTH INFORMATION PROFESSION | WWW.FORTHERECORDMAG.COM

ACDIS CONFERENCE ISSUE

POOR DOCUMENTATION:A lack of specifi city can have dangerous consequences.

WHY IT HAPPENS & HOW TO FIX IT

A Child of the ’60sProblem-Oriented Medical Records Today

M&M LegislationMACRA, MIPS Make Their Mark

“AFIRM”ative ActionAct Should Ease Appeal Headaches

INSIDE ▶CODING & RCM RESOURCE GUIDE

( Sample Belly Band )

BELLY BANDYour Message Here

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Resource Guides

For The Record Resource Guides are advertising vehicles that combine power with longevity. These cost-effective entries are hyper-targeted, which adds to their potency. Listings maintain their value because they are utilized by professionals year-round as reference tools when looking for the industry’s most reliable companies, product lines, brands, and services. Our Resource Guides deliver key product information to assist and inform professionals making purchasing decisions, along with the direct contact information that can start mutually benefi cial business relationships.

All Resource Guide Listings Include:

• 2.22" x 2.75" four-color ad space, formatted 9 ads to a printed page

• Contact information and logo (300 dpi)

• Up to 40 words of copy

• Added exposure in the interactive digital edition

• A 12-month online listing on our website, with direct links to any website or webpage

All for only $950

Remote Coding Services

www.FNEHR.com800.200.5440

[email protected]

Fast & accurate services for all chart types

Remote Coding & Consultation Services Let Our Team of Professionals Assist You With...

Our teams of professionals possess extensive knowledge of the entire revenue cycle, including the charge, coding, billing and reimbursement components, for Medicare, Medicaid, IHS and many managed care payers.

• Remote Coding Services• Remote Review Services• Consulting Services• Support Services• Training Services

Coding Concepts’ mission is to use our innovative coding strategies to allow our clients the chance to enhance their workflow process, increase their revenue cycle, and lower costs. At Coding Concepts we expect a lot from our coders; therefore our clients get a lot in return. Please visit us on the Web at www.codingconcepts.com.

High Performance Revenue Optimization

Anthelio, Ranked by KLAS in Coder Quality, provides end-to-end Revenue Cycle Management

performance with its deep revenue cycle expertise and exclusive healthcare focus.

HIM Outsourcing (Ranked #1 by Black Book)Medical CodingRevenue Assessment and AnalyticsClinical Documentation ImprovementPatient Financial Services

and much more…

Anthelio Healthcare Solutions [email protected]

Ph: 214-257-7000www.antheliohealth.com

Our services include:

cioxhealth.com800.737.2585

Whether you need assistance with release of

information, coding, clinical research, oncology data

services, record retrieval, or audit management

technology –we are your trusted partner.

AHIMA is the pioneer in establishing the criteria for quality health information

training and education for all types of healthcare professionals. As one of the four cooperating parties responsible for maintenance and guidance of the ICD-10

coding policy, AHIMA understands coding.

CONTACT INFORMATION:

American Health Information Management Association (AHIMA)

(800) 335-5535Ahima.org

[email protected]

Administrative Consultant Service provides consultation to improve the clinical and fi nancial

outcomes of healthcare. ACS services are designed to promote clinical effi ciency and effectiveness along with ethical reporting of diagnoses and

procedures through education, improved documentation, and coding accuracy. With 30 years of trusted experience as a boutique corporation, we are able to create a CDI program designed to meet

the specifi c needs of your facility!

Administrative Consultant [email protected]

(405) 878-0118www.acsteam.net

30YEARSSINCE 1985

SERVING CLIENTS FOR OVER

Explore AHIMA certifications at ahima.org/certification.

AHIMA CREDENTIALS MARK HIM PROFESSIONALS AS LEADERS IN THEIR PROFESSION AND PROVE THEY HAVE THE SKILLS TO EXCEL.

Registered Health Information Administrator (RHIA)

Registered Health Information Technician (RHIT)

Improve Productivity and Accuracy

As a leader in providing comprehensive revenue cycle management solutions, our credentialed coding professionals have extensive experience and are monitored to ensure high accuracy.

Our HIM Solutions include:Facility and Professional CodingCoding AuditsDocumentation IntegrityConsulting ServicesDepartment Outsourcing

navigantcymetrix.com

e4’s Guided Clinical MentorshipA 90 day CDI methodology designed to

rapidly deploy or optimize programs

where CDI staff are mentored into

their roles boosting productivity

and effectiveness.

e4’s Coding ApprenticeshipA coding apprenticeship program

developed to attract novice coders, teach

coding guidelines and the importance of

quality, while establishing loyalty and

retention towards a growing team.

Simply Innovate.

[email protected]

Grow Your OwnCoding & CDI

Talent

Terra Nova specializes in clinical documentation solutions for hospitals,

medical clinics and physician practices. We provide cost-effective, time saving solutions

including transcription and speech recognition editing, accelerating the successful adoption of Electronic Medical Records. Our fl exible solution is designed to meet the unique

needs of our customers. Whether partial or full-time help is needed, Terra Nova services

can be customized to meet your needs.

Contact information:

[email protected]

www.medirevv.com888.665.6310 [email protected]

Self Pay & Insurance EBO Full Business Outsourcing A/R System Conversion Assistance Coding Services

We deliver outstanding revenue cycle and coding results to healthcare

organizations everywhere.

We can do it for you.Bring dollars to your bottom line.

H.I.M. ON CALL is your solution for all of your coding, data quality

and coding audit needs.

Contact us today!

Improve Coding Quality

Ensure Coding Compliance

Assess Coding Performance

www.himoncall.com [email protected] 610-435-5724

1.888.435.6500 l www.peakhs.com

Leading NationalProvider of Mid-Revenue

Cycle Solutions

Start Your FreeDiscovery Process

Elevate Your Career

*99.98% - turnaround time for 2015*99.41% - accuracy for 2015*98% - TAT and accuracy guaranteed

Stat Solutions, Inc. is a highly respected coding company focusing our efforts on providing the highest level of quality credentialed HIM professionals along with the fi nest personalized customer service.

• Onsite or Remote Coding• Coding Quality Reviews• Interim HIM Management

[email protected]

Optum360™ is a leading provider of patient-centered and client-focused revenue cycle solutions.

With a comprehensive suite of technology, content and services, Optum360 is helping organizations prepare for ICD-10 and further refine coding and revenue cycle performance.

Visit: www.optum360.com Email: [email protected]

Call: 866.223.4730

CODING & RCM RESOURCE GUIDE

may 2016 www.fortherecordmag.com 2928 for the record may 2016

( Sample Resource Guide Spread )

Increase your exposure within the

For The Record Resource Guides with a larger display ad placement to appear within the

editorial pages of the same issue. Contact your

account executive for special packages.

2017 Resource Guide Issues

JANUARY: Transcription and Documentation Improvement

MAY: Coding and Revenue Cycle Management

SEPTEMBER: Training and Education

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Product & Service Showcases

( Sample Showcase )

For The Record will deliver three Product & Service Showcases this year. Our showcases help our audience of HIM professionals learn about what’s available in the marketplace while enhancing advertising campaigns with a cost-effective, high-profi le forum to place new product information, service offerings, and company messaging in front of these infl uential professionals in an appealing and unique format.

Product & Service Showcases Include:

• Space approximately the size of a quarter-page ad

• 70-word product description displayed in news release format

• Accompanying four-color image

• Company contact information and URL

• No additional design elements needed or accepted

All for only $1,995

2017 Showcase Issues

FEBRUARY: Winter Showcase

JUNE: Summer Showcase

OCTOBER: Fall Showcase

Sponsored Content

Product ShowcaseHIMSS

Sponsored Content

Product ShowcaseHIMSS

AHIMA’s Code-Check™ is designed to provide practical

and immediate assistance to HIM professionals.

It’s made up of credentialed, experienced coders

to assist you with coding questions. Our experience

spans across multiple settings such as inpatient,

ambulatory care, and physician coding, and provides

a unique ability to ask an ICD-10-CM, ICD-10-PCS,

CPT, or HCPCS question.

James BellAHIMA Client Marketing Manager

Ph: (312) [email protected]

https://vimeo.com/149653344

The University of South Dakota’s Beacom School of Business has been

continuously accredited by AACSB International since 1927. The online

Master of Business Administration is a high quality degree that is well

regarded by the business community.

Three online completion plans to choose from:

• General MBA

• MBA - Health Services Administration Specialization

• MBA - Business Analytics Specialization

If you’re looking for a high quality, remarkably affordable MBA

program, consider choosing us.

Beacom School of Business | 414 E. Clark St., Vermillion, SD 57069800-233-7937 | [email protected] | www.usd.edu/onlinemba

Flash Code with ICD-10 Smart Search provides access to

the complete ICD-9 and ICD-10 coding systems. Search

for ICD-9 and/or ICD-10 codes, see the relationships

(mapping) between the two coding systems, determine

sequencing, and drill down to specifi c billable diagnosis

codes. Used by physicians, hospitals, and payers

nationwide. Experience Flash Code with ICD-10 Smart

Search by scheduling a demonstration or register for an

unrestricted 30-day free trial.

Flash Code Solutions, LLCPhone: 800-633-7467

E-mail: [email protected]

fl ashcodesolutions.com

Let us help you get back to the Business of Healing.

When you decided to become a doctor, you had a goal to care for your patients and help them maintain their health. In today’s medical industry, there are a lot of regulations and programs fi ghting for your attention, but with the right medical software you don’t have to abandon your original goal.

Henry Schein MicroMD provides PM and EMR solutions that facilitate the delivery of superior patient care, automate incentive and quality reporting activities, and streamline operations for today’s busy providers.

Let MicroMD help you recapture your passion for medicine.

Visit micromd.com or call 800-624-8832 to get started.

IGAdvisors™ is here to help your organization

successfully implement an enterprise-wide IG

program. The professionals at IGAdvisors™ can help

your organization develop an enterprise-wide IG

strategy, create an organizational IG framework,

provide oversight for business integration, or help

manage information risk, security, privacy, protection,

and compliance. IGAdvisors™ is committed to

advancing IG in the healthcare industry.

To fi nd out more, visit IGAdvisors.com.

CIOX Health is a new kind of company with access

across all health information pathways. We work as your

clinical information intermediary to help all parties excel

in the management and exchange of critical health

information. CIOX Health delivers the highest level of

quality and process optimization to our partners

nationwide. Our service offerings include release of

information, coding, clinical research, and oncology data

services, as well as audit management technology.

www.cioxhealth.com

Known for market-leading coding solutions and

ICD-10 expertise, 3M Health Information Systems

delivers innovative software and consulting services

that raise the bar for computer-assisted coding,

clinical documentation improvement, and natural

language processing. With a robust healthcare data

dictionary and terminology services to support EHR

expansion and accuracy and more than 30 years of

healthcare experience, 3M is the choice for more

than 5,000 organizations wanting to improve quality

and fi nancial performance.

3M Health Information SystemsPhone: 800-367-2447

E-mail: [email protected]

We tackle one of healthcare’s toughest problems: cross-application patient identifi cation and data matching.

By creating a solid and trusted foundation of patient and provider identity, NextGate organizes and links diverse healthcare data into relevant and actionable information to support reliable data exchange and to enable effective collaboration across care settings.

Our real-time EMPI matching algorithms are helping organizations clean, merge, and exchange information on over 170 million patient identities. And when data quality improves, so much else does too.

NextGate: providing reliable information for confi dent collaborative care.

Richard Garciawww.nextgate.comPhone: 626-262-4010Fax: [email protected]

2 magazine title month 2016 month 2016 website 3

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Website Advertising

Leaderboard*(728 × 90 pixels)

Open $3,595

3x $3,530

6x $3,460

9x $3,370

12x $3,260

Wide Skyscraper*(160 × 600 pixels)

Open $4,065

3x $3,980

6x $3,900

9x $3,830

12x $3,725

Button*(120 × 60 pixels)

Open $1,355

3x $1,315

6x $1,260

9x $1,210

12x $1,160

Full Banner (Top)(468 × 60 pixels)

Open $2,705

3x $2,645

6x $2,575

9x $2,515

12x $2,420

All ads are sitewide unless otherwise noted. Our website is compliant with the Interactive Advertising Board (IAB) Universal Ad Package standard, providing our advertisers with a choice of banner ad units that provide advertisers the ability to reach our audience of professionals.

* IAB-approved sizes

Medium Rectangle*(300 × 250 pixels)

Open $3,325

3x $3,260

6x $3,195

9x $3,125

12x $3,025

Full Banner(468 × 60 pixels)Homepage Only

Open $1,765

3x $1,685

6x $1,630

9x $1,555

12x $1,490

3:1 Rectangle*(300 × 100 pixels)

Open $2,375

3x $2,325

6x $2,260

9x $2,205

12x $2,155

Website Sponsored ContentSponsor receives content control of native advertising posted on our magazine’s website for 30 days that includes 800 to 900 words of text, images, and various links to your company’s website. Company also provides title of navigation link on our homepage.

PRICE: $2,995

WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (online units, website advertising, e-Newsletters, e-blasts, webinars, etc) will be charged a 30% cancellation fee. NO CANCELLATIONS of digital media units are accepted less than 30

days before the live or deployment date.

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High Impact Digital Ad Placements

Intro Page Ad on Digital Editions

Every issue of the print publication is digitized and posted on our website. Interactive digital editions draw a signifi cant, growing audience, as well as an increase in mobile users and international subscribers.

Each digital issue has an introduction page opposite the cover where advertisers can place their messages. The benefi ts of this high impact placement are:

• It’s certain to be seen by all digital edition readers.

• Space is exclusive to one advertiser per issue.

• It‘s an interactive ad that includes direct links to the webpage or website chosen by the advertiser.

• It’s one of the most effective stand-alone placements available for product and branding messaging.

PRICE: $2,995 per issue

Interstitial Ad

This high-profi le placement allows the advertiser to “take over” the popular For The Record website when someone visits. Providing an exclusive and prominent forum for product and branding images and messaging, as well as a direct link to any webpage or website, this large, powerful ad appears in front of our homepage until it is closed manually by the visitor.

MONTHLY PRICE: $6,945

( Sample intro page ad )( Sample interstitial ad )

For information on

additional High Impact digital

opportunities, such as online

advertorials, custom digital

supplements, thought leadership

ideas, webinars, and more, call

your account executive.

Digital Ad Packages

Combining the consistency of a website banner, the direct delivery of a banner in our monthly e-Newsletter, and the power of our subscriber list and your brand message, these packages deliver a multichannel punch that is certain to reach the infl uential professionals in our audience. Standard and Premium packages are available to fi t your budget and timing needs.

Premium Package• HTML custom e-blast to full e-subscriber list

• Full banner (468 × 60) within content in our e-Newsletter

• 30-day run of site wide skyscraper (160 × 600) banner on the magazine’s website

PRICE: $10,975

Standard Package• HTML custom e-blast to full e-subscriber list

• Rectangle (180 × 150) within content in our e-Newsletter

• 30-day sitewide 3:1 Rectangle (300 × 100) on the magazine’s website

PRICE: $9,440

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Custom Advertising Opportunities2017

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Custom Digital Supplements

Our custom digital supplements are standalone editorial pieces that deliver your message in a style and format that are certain to be read.

By allowing us to take your white paper, news release, brochure, or informational packet and enhance it with rich media such as audio, video, or Flash animation, you instantly initiate greater reader engagement and response. That, coupled with targeting your custom digital supplement to our responsive group of infl uential professionals, ensures successful delivery of your message.

These custom digital supplements make great sales tools that have a never-ending shelf life and are easily distributed via e-mail, websites, and social media channels.

With packages starting at just $9,990, you will receive full marketing support to our entire audience, plus many options for editorial support and expanded pages.

For the full range of options regarding this high-impact advertising opportunity, please call your account executive.

( Sample Custom Digital Supplement )

Ask your account executive about options and pricing for these great additions to your marketing plan.

White Papers and Press Releases

Post your white paper or press release on our website exclusively for 30 days. A link to your content will be prominently placed on our homepage and reside in its own section of the website.*

*Contact your account executive to learn more.

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E-Newsletters and Custom E-Blasts

E-Mail Marketing

Advertisers can utilize the power of our subscriber lists by using custom-designed e-blasts to deliver a specifi c product message, technological benefi t, or positioning statement directly to the inboxes of infl uential HIM professionals. This targeted and cost-effective method of reaching For The Record’s audience uses your company’s own words, terminology, and images. Our in-house team can create the artwork to match your message or we can simply take your design and deliver it to our double opt-in list of professional subscribers.

FULL LIST E-BLAST: $7,125$395 per 1,000 names for quantities under 18,000

( Sample e-Newsletter )

E-Newsletters

Placing a banner on the For The Record monthly e-Newsletter delivers your product or brand message directly to the desktops of our subscriber base of infl uential professionals. This direct reach builds brand awareness while driving traffi c to your website. Each e-Newsletter features timely content as well as other relevant topics.

Monthly FeaturesJANUARY: Education

FEBRUARY: Population Health, HIMSS preview

MARCH: Data Security, HIMSS news

APRIL: CDI, AAPC preview, ACDIS preview, NCRA news

MAY: Coding, AAPC news, ACDIS news

JUNE: CFO Leadership, ANI/HFMA preview

JULY: Interoperability, ANI/HFMA news, AHDI preview

AUGUST: Data Analytics, AHDI news

SEPTEMBER: Disclosure Management, AHIMA preview

OCTOBER: Privacy and Security, AHIMA news, AMIA preview

NOVEMBER: HIM Best Practices, AMIA news

DECEMBER: Workforce Development

Digital advertising packages that include e-Newsletters, custom e-blasts, and

website banners are available. See the High Impact Digital Ad Placements page

for special package pricing and high-visibility placements.* IAB-approved sizes Banner positions not fi xed, but based on content distribution.

SIZE OPEN 3X 6X 9X 12X

Leaderboard* (728 × 90 pixels) $3,470 $3,410 $3,330 $3,260 $3,155

Wide Skyscraper* (160 × 600 pixels) $3,925 $3,840 $3,765 $3,695 $3,495

Medium Rectangle (300 × 250 pixels) $3,215 $3,150 $3,085 $3,010 $2,920

3:1 Rectangle* (300 × 100 pixels) $2,295 $2,240 $2,185 $2,125 $2,080

Full Banner (468 × 60 pixels) $1,700 $1,630 $1,580 $1,500 $1,440

Rectangle* (180 × 150 pixels) $1,310 $1,265 $1,215 $1,170 $1,115

( Sample e Newsletter )

( Sample e-mail marketing )

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Print Media Specifi cations

Print Material Specifi cations

PREFERRED FILE FORMAT: PDF and PDF/X1a only. Files must conform to SWOP standards. All marks (trim, bleed, center) should be included and must be 0.1875" outside the trim of the magazine.

COLORS: CMYK (no pantone or spot colors, RGB, LAB, ICC color profi les, or 4-color black type)

TOTAL AREA COVERAGE: Maximum ink density is 300%

LINE SCREEN: 133 lpi

MINIMUM IMAGE RESOLUTION: 300 dpi

No native applications accepted

PRODUCTION COSTS: Original ad creation will be charged at a rate of $250 per hour. Revisions to artwork will be charged at a rate of $95 per hour.

Hard-Copy Proofs

A hi-res offset color contract proof made to SWOP specifi cations can be mailed at the time of submission. For The Record cannot guarantee accurate reproduction without a hard-copy proof. Proof must be received by the Material Deadline for the issue in which it will run (see Editorial Calendar). Send to address under File Submission.

File Submission

E-MAIL: [email protected] fi les under 10 MB

FTP: Available for larger fi les. Please contact your account executive for more information.

MAIL: 3801 Schuylkill RoadSpring City, PA 19475

Full Page (Bleed)8.5" × 11"

Spread (Bleed)16.5" × 11"

Full Page (Border)7" × 9.5"

2/34.5" × 9.535"

1/2 (Bleed)8.5" × 5.25"

1/2 Horizontal7" × 4.237"

1/2 Vertical3.415" × 9.535"

1/32.22" × 9.535"

1/4 Horizontal7" × 2.25"

1/4 Vertical3.415" × 4.237"

Print Banner7" × 1.125"

Trim Size8" × 10.5"

Bleed Size8.5" × 11"

Type Safety7.25" × 10"

(keep all copy within this area on bleed ads)

NOTE: All dimensions are width × height

Trim

Type Safety

Bleed

Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.

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Digital Media Specifi cations

E-Mail Marketing Specifi cations

PREFERRED FILE FORMAT: HTML documents ONLY. Images in JPG or GIF formats. (Animated GIFs may not display correctly for all recipients.) Text sent in a Microsoft Word document. Embed all graphics or include with HTML document.

FILE SIZE: HTML file size should not exceed 150 KB and should be within 500 to 700 pixels wide.

No “image-only designs.” Use HTML to create design, 40/60 image-to-text ratio. Inline CSS (cascading style sheets). No MS Word HTML, Flash, or JavaScript allowed.

PRODUCTION COSTS: E-blast creation will be charged at a rate of $350 per hour. E-blast corrections will be charged at a rate of $125 per hour.

Website Banners

ACCEPTED FORMATS: JPG, GIF, PNG, Flash SWF (requires clickTAG), third-party ad tags. (Note: Files without extensions will not be accepted.)

MAX FILE SIZE: 100 KB

PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.

E-Newsletter Banners

ACCEPTED FORMATS: JPG, GIF. Animated GIFs may not display correctly for all recipients. (Note: Flash, custom scripts, and files without extensions will not be accepted.)

MAX FILE SIZE: 40 KB

PRODUCTION COSTS: Banner creation will be charged at a rate of $200 per hour. Revisions will be charged at a rate of $75 per hour.

Digital Magazine Specifi cations

PREFERRED FILE FORMAT: PDF and PDF/X1a only

COLORS: RGB

VIDEO AND AUDIO SPECIFICATIONS: Your video or audio fi le should not exceed 25 MB. The media link system is made to show small formats such as commercials and spots. The media link system can handle most common media fi le types. We recommend that you create the video as a FLV fi le. If that is not possible, the media system also supports common formats such as AVI, MPG, WMV, and MOV.

FLASH REQUIREMENTS: All programming must be Actionscript 3 (AS3) compatible. Simple animations can use AS2, but any complex events such as button events must be AS3. (In general, Zmags doesn’t support AS2.) All AS3 movies should target Flash Player version 9. Use a frame rate of 30 fps, as this is what the viewer uses. Animations should be kept in individual movie clips and placed on the root timeline. Consider having only one frame on the root timeline, as this makes controlling the movie clips much easier.

SYSTEM REQUIREMENTS: Zmags is cross-browser compatible and works on both Mac OS and Windows. The Zmags platform requires Flash for reading, and the minimum Flash version required is 9.0.115. If the reader does not have Flash installed or runs an older version, the reader is redirected to a page where Flash Player can be installed or the Zmags can be viewed in HTML. The Zmags digital magazine platform scales to fi t the screen resolution of the reader. It is optimized for 1280 × 1024 and 1024 × 768. Readers with higher screen resolutions will still see the Zmags, although it may not utilize the entire screen. For readers with lower screen resolutions, the content will scale to fi t the actual screen size.

Great Valley Publishing Company will not be responsible for reproduction quality of supplied artwork that does not meet these requirements.

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Recruitment Advertising

Recruiting With For The RecordBacked by 25 years of experience as an industry resource, For The Record has established its position as a powerful HIM recruitment tool, with resources including print display ads, web banners, and online postings on our popular niche job board, AlliedHealthCareers.com.

Offering an unmatched track record of attracting both active and passive job seekers, For The Record and its associated digital media properties connect recruiters with the industry’s most qualifi ed health information professionals through a variety of different channels that compose the For The Record media brand.

When you utilize one of the available ad sizes, your open position will be immediately posted on our active job board, AlliedHealthCareers.com; be included in the For The Record monthly e-Newsletter; appear in our next print edition; be deployed digitally to the desktops of our subscribers in our digital edition; and be included in our monthly recruitment e-blast—all for one low price! Select your size and ensure your positions are seen today.

* All rates are net.

For additional digital options, which include e-blasts and web banners, call your account executive.

SIZE PRICE

1/8 (2.292" × 3.948") $1,050

1/6 Vertical (2.292" × 4.78") or1/6 Horizontal (4.708" × 2.292")

$1,225

2/9 Vertical (2.292" × 6.444") or2/9 Horizontal (4.708" × 3.125")

$1,630

5/18 Vertical (2.292" × 8.094") or5/18 Horizontal (4.708" × 3.948")

$1,950

1/3 Vertical (2.292" × 9.75") or1/3 Horizontal (4.708" × 4.78")

$2,405

4/9 (4.708" × 6.444") $3,245

Half Page (7.125" × 4.78") $3,935

Full Page (7.125" × 9.75") $6,995

RECRUITMENT SIZES AND RATES*

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Recruitment Advertising

Now more than ever, recruitment options that focus on a specifi c niche or fi eld are the most effi cient and successful ways of fi nding qualifi ed, experienced professionals in any given specialty.

AlliedHealthCareers.com is the premier online resource for employment opportunities in allied health-related fi elds. AlliedHealthCareers.com is backed by more than 25 years of experience in bringing together allied health employers and candidates.

We have developed the ultimate niche website for experienced, credentialed allied health professionals and the recruiters looking to hire them.

By focusing exclusively on our niche, AlliedHealthCareers.com is an excellent fi lter for recruiters who want to avoid receiving scores of résumés from unqualified candidates.

With postings starting at just $275 and memberships that provide unlimited postings starting at $1,850, we offer many options that deliver our audience of professionals to your openings and drive traffi c to your online listings or website.

Standard Package

• Full Banner on AlliedHealthCareers.com

• Button on For The Record website

• Banner on monthly e-Newsletter

PRICE: $2,995

Welcome Package

• Digital Edition Welcome Page ad (opposite cover)

• Full Banner on AlliedHealthCareers.com

• 30-day job posting on AlliedHealthCareers.com

PRICE: $3,595

Premium Package

• 3:1 Banner on AlliedHealthCareers.com

• Button on www.ForTheRecordmag.com

• Custom e-blast to full subscriber list

• 30-day job posting on AlliedHealthCareers.com

PRICE: $6,995

Digital Recruitment Packages*

* All packages can be upgraded to include a print ad and the total recruitment solution. Contact your account executive for details.