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2017 MEDIA KIT

Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century.

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The U.S. epicenter for entertainment, trade & tourism, culture, technology, business, design, fashion, media, science, and education

PEOPLEMost populous county in the U.S. with 10.1 million people

Home to more millionaires than any other U.S. county

1 in 6 residents work in a creative industry

TRAVEL & TOURISM• Sees nearly 46 million visitors

per year

• LA International Airport is the number one international gateway to Asia Pacific

• New transportation installations like the Metro and dedicated bike lanes are making Los Angeles more accessible

• World renowned shopping meccas reside here; Rodeo Drive, The Grove, Beverly Center, Melrose Avenue and more

Source: The Los Angeles Convention and Visitors Bureau 2013

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BUSINESS• Second largest DMA spanning

more than 52,000 square miles

• Widely known as the entertainment capital of the world

• Largest retail sales market in the country

• Supports more jobs in the fashion industry than New York’s fashion district

• Los Angeles/Long Beach is the nation’s largest port complex shipping and receiving goods worth more than $414 billion

CULTURE• More museums per capita than

any other city in the world

• Only city in the world to be a 2x Summer Olympics host with promising hope for a third time in 2024

• Home to some of the most dynamic dining experiences with celebrity chefs and diverse cultural cuisines

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Branded content garners an average of 1.7 million affluent impressions per month

EXPERIENTIALCUSTOM CONTENTPRINT DIGITAL

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Source: 2016 Ipsos Affluent Survey USA Spring

4Source: Alliance for Audited Media Publisher's Statement 12-31-15; 2016 Newsstand Data; 2016 Ipsos Affluent Survey USA Spring

CIRCULATION100% Paid & Verified Circulation

140,000 Rate Base

882,000 Total Affluent Readership

IN DEMAND#1 monthly title in fine grocery stores

#1 city title in California Barnes & Noble stores

Greater circulation in L.A. than all regional L.A. publications and most monthly national lifestyle titles

DISTRIBUTION89%/11% subscriptions/newsstand

All Major supermarkets, retailers, bookstores, newsstands and airports

45+ luxury hotels reaching more than 14,000 rooms daily

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Buz zLA Mag’s pulse-check of the big issues that Angelenos care about

ShopLessons in style, L.A. tastemakers, hot stores, and the season's must-haves

Ea tRestaurant trends, new reviews, and culinary commentary

DoThe latest in popular culture—and how to best enjoy it

L .A . S toryUp-to-the-minute interviews with stars of film, TV, theater, and music

Fea turesFrom groundbreaking investigations to unparalleled service journalism

Co lumnsFrom entertainment to politics, sports, medicine, business, real estate and more

Time FrameOur popular look back at historic L.A.

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A regional magazine of national stature

City & Regional Magazine Awards

2016 Winner Cover Excellence2016 Winner Spread Design2016 Winner Food Feature package2015 Winner Magazine Section2015 Winner Photography2015 Winner Reporting2015 Winner Leisure Interests2014 Winner Feature Design2014 Winner Arts & Culture Writing2014 Winner Special Issue

James Beard Foundat ion Awards

2016 Winner Outstanding Food Coverage 2012 Winner Outstanding Food Coverage2011 Winner Restaurant Review

American Society of Magazine Edi tors (ASME) Nat ional Magazine Awards

2016 Winner Readers Choice - Most Delicious Cover2013 Winner Personal Service 2011 Winner General Excellence 2011 Winner Feature Writing

Society of Professional Designers

2015 Winner Photo Essay2013 Winner Feature Design2013 Winner Photography

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Where the affluent and the socially engaged converge

Source: 2016 Ipsos Affluent Survey USA Spring

Total Affluent Audience 882,000Male/Female 56%/44%

AGE• Age 18-34 35%

• Age 35-54 43%

• Age 55-64 12%

• Age 65+ 10%

• Average Age 43

AFFLUENT• Average HHI $283,621

• Average Net Worth $1,908,321

• Average Home Value $751,874

EDUCATED AND INFLUENTIAL• 88% made charitable donations

• 83% graduated college or more

• 36% are top management

SOCIALLY AND CULTURALLY ENGAGEDIn the last 12 months, Los Angeles magazine affluent readers did the following:

• 90% dined at a fine restaurant

• 65% attended live theater performances

• 54% attended wine or food festivals

• 46% attended art auctions/gallery exhibits

LUXURY SHOPPERSIn the last 12 months, Los Angeles magazine affluent readers did the following:

• 78% purchased men’s apparel and accessories

• 66% purchased women’s apparel and accessories

• 58% purchased artwork and collectibles

• 56% purchased fine jewelry

• 41% purchased fine watches

TRAVELERS• 84% took a domestic trip in the past 12 months

• 66% traveled outside the U.S. in the past 12 months

• 29% Typically fly first class

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Mirroring the distribution of wealth in Los Angeles

Source: 2016 Ipsos Affluent Survey USA Spring

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LOS ANGELES CMSA: 116,204San Fernando Val ley17,276

Ventura/Santa Barbara Count ies3,812

Westside33,687

Los Angeles Metro21,766

South Bay11,104

San Gabrie l Val ley9,309

Orange County11,105

In land Empire4,148

L.A. CMSA circulation breakdown of Los Angeles magazine’s 142,177 average paid and verified circulation, 79% (112,207) is concentrated in the L.A. Consolidated Metropolitan Statistical Area (CMSA).

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Essential. Curated. Daily.

MOBILE61% of LAmag.com traffic comes from mobile and tablet

Mobile ads are an effective way to reach consumers wherever they go. Mobile ad placements within engaging editorial content create excitement among consumers driving further reach and elevating brand recall.

LAMAG.COMSite Stats

• Average monthly uniques: 646,202

• Average page views: 1,000,000

Newsletters

• 20K+ Total opt-in subscribers

• Dedicated Email: 14% average open rate/ 2-3% average CTR

• Topical Newsletter: 18% average open rate/ 16-20% average CTR

SOCIAL MEDIAOur social media engagement is contagious, nearly 500k following via popular channels:

262,000+ LA Mag Twitter Followers

23,600+ LA Mag Food Twitter Followers

63,000+ LA Mag Facebook Likes

27,400+ LA Mag Instagram Followers

60,000+ LA Mag Food Instagram Followers

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Reaching the most affluent and influential consumers in Southern California

December Holiday Spirits Tasting EventA spirits tasting event wrapped in a holiday theme where over 700 guests will enjoy seasonal cocktails and hors d’oeuvres.

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January Best New RestaurantsDefining LA’s Top Ten Best New Restaurants and then bringing it all to life with a cultured tasting event for 500 guests.

February Whiskey FestivalDiving deep into the world of whiskey and bringing its heritage to over 500 upscale consumers who will meet master distillers and sip the finest varietals in a unique and engaging environment.

March Lookbook Fashion Event300+ fashionistas, designers, and insiders gathering for a stylish soiree celebrating Los Angeles magazine’s Spring Fashion Feature.

JuneLA WineFestA celebration of wine for 5,000 guests that balances fun, exploration, and education in a festive and inviting environment.

SeptemberSongs of HopeHonoring songwriters and composers, the event brings together 400 music industry celebrities and professionals for live music and a silent auction benefiting City of Hope.

July Concern Foundation Block PartyCelebrating Los Angeles magazine’s Best of L.A.® 2017 issue is the bigcharity bash of the summer entertaining 4,000 attendees on the Paramount Studios back lot.

AugustBest of LA® Winners PartyA cocktail party and networking event for 250 guests celebrating the winners named in our Best of LA® issue.

SeptemberLA Woman Power LuncheonAn invitation-only luncheon for 200 of the most accomplished women in SoCal, honoring the remarkable women acknowledged in our L.A. Woman issue.

OctoberThe Food Event3,000 foodies will sample culinary excellence from 40 top LA restaurants, watch chef demonstrations, and sample wine, beer, and cocktails in the beauty of Saddlerock Ranch in the Malibu Hills.

MayBurgers Bourbon + BeerA competitive tasting event featuring 10 top restaurants serving up mouthwatering burgers where guests get to be the judge.

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Publishing magazines and books that help our clients build their brand and tell their story

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