2017 media planner - meetings groupinteractive.northstarmeetingsgroup.com/global/...northstar...

northstarmeetingsgroup.com | @NorthstarMtgs

2017 Media Planner

ABOUT USNorthstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business meetings, events, and incentives market, including full-time and part-time meeting planners, as well as senior corporate, association, and not-for-profit decision-makers, and incentive professionals, facilitating their professional development and achievement of business goals.

Our influentia b rands—Meetings & C onventions, S uccessful M eetings, M eeting N ews, a nd Incentive—and exclusive partnerships—MeetingMentor and MeetingLists.com—currently serve over 200,000 active meeting planners and incentive professionals, across an integrated suite of data, digital, events, and print products.

Our mission is to identify and engage meetings and incentive professionals across all industries, to facilitate their continuing professional development, and provide access to the resources and services they need at every step of their planning process.

Active

Nurtured

Qualified

Engaged

®

Confere enc Direct®


· Corporate Planner

· Association Planner

· Independent Planner

· Executive Assistant /Administrative Professional

· President/CEO

· Human Resources Director

· Sales & Marketing Director

· Corporate Trainer

INtegrated MARKETINGn orthstar Meetings g roup’s influential brands—Meetings & Conventions, Successful Meetings, Meeting News, and Incentive—and exclusive partnerships—MeetingMentor and MeetingLists.com—serve more than 200,000 active meeting planners and incentive professionals across an integrated suite of data, digital, and print products, and boutique hosted-buyer events. Whether leveraging the full breadth of our expansive reach for multi-platform initiatives, or taking advantage of highly targeted engagements to meet short-term business needs, our integrated marketing solutions can help you achieve your goals cost-effectively by choosing the right channels to reach the right audience at the right time.

eVeNtS — Our boutique hosted-buyer events connect highly qualified and engaged buyers with the destinations and key suppliers they need to plan and execute successful meetings and incentive programs.

eMaIL — Highly targeted and delivered directly to the inboxes of active and engaged prospects, our editorial newsletters and email marketing solutions offer unparalleled flexibility in segmenting, messaging, and timing.

ONLINe — Our websites, webcasts, comprehensive facilities database, and interactive platforms are essential hubs of information and resources planners and incentive professionals rely on to catch up on the latest news, research suppliers, and support their planning and investment decisions.

PrINt — M&C, Successful Meetings, MeetingMentor, and Incentive magazines reach the most qualifiedplanners and incentive professionals in the industry, delivering critical news analysis and research, practical strategies, creative solutions, and sourcing services in the format they prefer most.

MarKetINg SOLUtIONS — From traditional custom publishing and native advertising, to co-branded research and interactive digital resources, our versatile marketing solutions programs offer deeper engagement with highly qualified planners and incentive p ofessionals.

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HOSTED-BUYER EVENTSNorthstar Meetings Group’s boutique hosted-buyer events connect vetted buyers with the suppliers they need to plan and execute successful meetings and incentive programs. All qualified buyers are fully vetted and hosted by Northstar Meetings Group—including airfare, accommodations, hotel, meals, and scheduled networking activities.

During each event, you will connect with buyers in pre-scheduled meetings, educational sessions, and experiential activities that highlight the unique qualities of each destination.

In 2016, our hosted-buyer events attracted a diverse group of meetings and incentive planners, generating immediate results.

• Incentive Live: Las VegasJanuary 18-21

• SMU International: NYCMarch 10-12

• IPEC: Colorado SpringsMarch 19-22

• Mountain Travel Symposium:

Banff & Lake LouiseMarch 26- April 1

• Destination California: LAMay 15-18

• Incentive Buyers Conference:Ft. Lauderdale | July 10-12

• Discover Colorado: DenverJuly 23-25, 2017

• Asia 1-2-1 Business Meet: SingaporeJuly 25-26, 2017

• Destination Southeast: MiamiSeptember 10-13

• Destination Carribbean: Grand CaymanSeptember 17-20

• Destination Hawaii: MauiSeptember 24-27

• Destination Arizona: ScottsdaleOctober 29-31

• Global Incentive Summit: IcelandNovember 1-3

• Destination Texas: Horseshoe BayNovember 27-29

• Leadership Forum: Newport CoastDecember 10-13

2017

EVE

NTS

CAL

END

AR

72% of buyers had business to book within the next 12 months

86% supplied at least one RFP within 6 months after the event

41% supplied at least one RFP during the event

58% were not members of any industry organization

WHERE MEETINGS BUSINESS GETS DONE

ENGAGEMENT | THOUGHT LEADERSHIP | DESTINATION MARKETING


EDUCATIONAL WEBCASTS Meetings & Conventions, Successful Meetings, and Incentive's educational webcasts are 60-minute, interactive virtual events for meeting planners and incentive professionals, curated by each brand’s editorial teams to address key industry topics, offering a unique opportunity to generate qualified leads while aligning your brand with expert content. Northstar Meetings Group is a CMP Preferred Provider, and our educational webcasts offer CMP credits.

SPONSOR BENEFITSLEAD GENERATION• Exclusive sponsorship (12 months)• Full registrant details, live & on-demand• Pre-qualify leads with 3 unique registration questions to identify best prospects

BRANDING• Logo on promotional & registration pages• Logo in email promos (2x min)• Logo in print ad (1x min)• Logo in webcast console

ENGAGEMENT• 3-minute speaking opportunity at beginning of webcast to promote product or service,

and introduce session


LEAD GENERATION | BRANDING

CUSTOM WEBCASTS Northstar Meetings Group’s custom webcasts offer a unique combination of content marketing, lead generation, and turnkey production. We’ll work with you to develop the content, recruit speakers and a moderator, and deliver an engaging educational presentation for a targeted audience of meeting planners and incentive professionals, generating qualified leads while also positioning your brand and key executives as thought leaders in the industry.


LEAD GENERATION | THOUGHT LEADERSHIP | BRANDING

SPONSOR BENEFITSLEAD GENERATION• Full registrant details, live & on-demand (12 months)• Pre-qualify leads with 3 unique registration questions to identify best prospects

THOUGHT LEADERSHIP• Target an industry topic that aligns industry needs with your marketing goals• Provide a participating speaker (key executive, client, or other content expert)

BRANDING• Logo on promotional & registration pages• Logo in email promos (2x, live; 1x archive)• Logo in print ad (1x archive)• Logo in webcast console• 2-minute promotional message at end of webcast

EDUCATIONAL RESOURCESOur educational resources for meeting planners and incentive professionals leverage each brand’s deep well of content to address key needs (eg: Smart Hotel Contracts; Healthy Meetings), offering a unique opportunity to align your brand with relevant content while generating a steady stream of qualified sales leads. Each resource is promoted via a series of targeted emails, enewsletter insertions, and social media mentions, as well as discoverability via organic search.


LEAD GENERATION | BRANDING

SPONSOR BENEFITS LEADS• Exclusive sponsorship (6 or 12 months)• Full registrant details

THOUGHT LEADERSHIP• Select an industry topic that aligns with your marketing goals and planners’ needs

• Sponsored content to present your take on the topic (2 pages)

BRANDING• Sponsor logo on registration page• Sponsor logo in dedicated email efforts (3x max)• Full-page display ad

SMARTHOTELCONTRACTS

PLANNERS’ GUIDE TO

A LAWYER’S ADVICE ON

5 ESSENTIAL CLAUSES:

• Force majeure

• Cancellation

• Liability

• Walking attendees

• Construction/

renovations

M E E T I N G S A N D C O N V E N T I O N S

T H E E V O L U T I O N O F B U S I N E S S E V E N T S

Brought to you byWays to Create Healthy

Meetings in 20173

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What planners

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about event

program design,

food and

beverage, travel

best practices,

and meeting

environments

to create events

that promote

health and

wellness among

attendees.

Brought to you by:

NOTE: For custom resources and whitepaper options, contact your Business Development Director.

AUDITED CIRCULATION COmpARIsON

northstarmeetingsgroup.com | @Northstarmtgs

CATEGORY DEsCRIpTIONmEETINGs &

CONVENTIONssUCCEssFUL

mEETINGs INCENTIVE smART

mEETINGs CONVENEmEETING

pROFEssIONAL

Primary Business Corporate/Government 31,336 31,114 37,653 33,144 N/A 10,731Associations 12,194 12,414 N/A 10,856 N/A N/ATravel Agents/Tour Operations N/A 1,830 N/A N/A N/A N/AIncentive Resellers 6,470 4,642 2,347 N/A N/A N/AMeeting Professionals (Corp & Assn) N/A N/A N/A N/A 29,358 N/AMeeting Suppliers N/A N/A N/A N/A 4,115 N/AOther N/A N/A N/A N/A 1,527 35,672TOTAL 50,000 50,000 40,000 44,000 35,000 46,403

Age of Circulation One-year 36,098 37,177 29,642 35,663 29,241 46,403Two-Year 12,024 12,823 10,358 8,337 4,744 0Three-year 1,878 0 0 0 1,015 0TOTAL 50,000 50,000 40,000 44,000 35,000 46,403

Source of Circulation Direct Request 50,000 50,000 40,000 44,000 14,819 138Company Request 0 0 0 0 2,000 0Membership Benefit Association 0 0 0 0 6,437 16,662Other Communication 0 0 0 0 11,744 0Non-Request 0 0 0 0 0 26,603TOTAL 50,000 40,000 40,000 44,000 35,000 46,403

Meetings & Conventions, Successful Meetings, and Incentive Magazine subscriptions are 100% Direct Request, reaching more than 125,000 unique meetings and incentive professionals. (All data is from June 2016 BPA Statements.)

AUDITED CIRCULATION COmpARIsON

northstarmeetingsgroup.com | @Northstarmtgs

CATEGORY DEsCRIpTIONmEETINGs &

CONVENTIONssUCCEssFUL

mEETINGs INCENTIVE mEETINGs

TODAY pREVUECORpORATE &

INCENTIVE TRAVEL

Primary Business Corporate/Government 31,336 31,114 37,653 37,530 26,838 33,690Associations 12,194 12,414 N/A 10,856 8,162 2,832Travel Agents/Tour Operations N/A 1,830 N/A 1,857 N/A 280Incentive Resellers 6,470 4,642 2,347 4,776 N/A 0Incentive, Ind Planners, Travel Agents N/A N/A N/A N/A N/A 1,865Other N/A N/A N/A N/A N/A 1,339TOTAL 50,000 50,000 40,000 55,015 35,000 40,006

Age of Circulation One-year 36,098 37,177 29,642 43,081 23,016 27,387Two-Year 12,024 12,823 10,358 11,934 8,875 11,837Three-year 1,878 0 0 0 3,109 782TOTAL 50,000 50,000 40,000 55,015 35,000 40,006

Source of Circulation Direct Request 50,000 50,000 40,000 55,015 26,284 4,335Company Request 0 0 0 0 12 0Membership Benefit Association 0 0 0 0 604 0Other Communication 0 0 0 0 0 35,671

Non-Request 0 0 0 0 8,100 0TOTAL 50,000 50,000 40,000 55,015 35,000 40,006

Meetings & Conventions, Successful Meetings, and Incentive Magazine subscriptions are 100% Direct Request, reaching more than 125,000 unique meetings and incentive professionals. (All data is from June 2016 BPA Statements except for C&IT which is via June 2016 ABC Statement.)

2017 MEDIA PLANNER

meetings-conventions.com | @mcmagtweet

JANUARY FEBRUARY MARCH (AR) APRIL MAY JUNE

AD CLOSE 12/1/2016 1/6 2/8 3/9 4/5 5/5

Editorial Features • 25 Top MeetingInnovations

• Legal Roundtable

• 25 Millennials to Watch• DMO Spotlight

• Next-Level ConventionCenters

• What’s New in GamingDestinations

• Best Places to Work in theMeetings Industry

• Medical/PharmaceuticalMeetings

• Working With Hotels• Destinations to Watch

• Special Event Themes

• High-Design Hotels

Destinations • California• Scottsdale/Phoenix• Wisconsin• Dallas/Ft. Worth• Pennsylvania• Idaho

• New Mexico• Utah• Las Vegas• Tucson• Michigan

• Palm Springs• Houston• Hawaii• Palm Beach, FL• Los Angeles

• Arizona• Northern California• Caribbean• Orlando• Louisiana• Nebraska

• Austin• Washington D.C• Washington State• Greater Chicago• Macau

• San Diego

• Los Angeles

• Atlantic City

• Alaska

International Focus • Australia • New Zealand• British Columbia

• Singapore • Thailand• Ontario

• Alberta• Monaco

• Japan

• Mexico

• Quebec

Editorial Sections & Supplements

• Global Planner • Florida Guide

Custom Sections & Supplements

• Sports Meetings**

• Miami Guide (Regional)• Florida 2017 the Year

Ahead*** (Visit Florida co-op)

• New England Meetings***

(+SM)

• Ski**

• Phoenix* (+SM)• Midwest Meetings***

(+SM)• Southeast Meetings***

• Independent Planners*

(+SM, Event)• Greater DC Region

Meeting Guide*** (+SM)

• Resort Meetings***

• Nevada*

• Destination California**

(+SM, Event)

• CVB Supplement***

• HVCVB Hawaii Update*

(+SM, Bonus)

• New EnglandExperience*** (+SM)

Events • Incentive Live: LasVegas

• SMU International: NYC• IPEC: Colorado Springs

• Destination California:Los Angeles

BONUS DISTRIBUTION

MOUNTAIN TR AVELSYMPOSIUM

IMEX FRANKFURT

(AR) Ad Recall Study | * Client Mentioned **Client Input ***Matching Advertorial | (B) Bonus Advertorial Write UpSupplement close dates may be earlier than corresponding issue dates; see Custom calendar for details.

Webcasts • The New World ofNegotiation

• Mobile Event App FAQs • Ask The Chef • Proving Your Value as aMeeting Professional

• Emerging Meetings Techand How to Use It

• Devices Down! How toKeep Your Audience FullyEngaged

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

AD CLOSE 6/2 7/5 8/8 9/8 10/5 11/3

Editorial Features • Financial/InsuranceMeetings

• Emerging Meetings Tech

• Forecast 2018

• Grand Openings

Destinations • Central Florida• Montana• Texas• NYC Metro Area• Mexico

• Top 25 Women in theMeetings Industry

• Visionary DMOs

• California• Florida’s West Coast• Atlanta• Virginia• San Antonio

• Trade Show Trends• Hottest Ideas of the Year

• Colorado• Hawaii• Indiana• New Jersey

• Reno/Tahoe• New England• Missouri• South Florida• Macau

International Focus Lisbon

• Golf and Spa Resorts• International Meetings

• Northern Florida• New York State• New Mexico• Minnesota• Boston

Dubai

• Meeting Spend Survey• Affordable Meetings

• Pacific Northwest• Mid-Atlantic• Carolinas• Anaheim• Ohio

Malaysia Korea

Editorial Sections & Supplements


• All-Inclusive Resorts***

• Heartlands Meetings***

(+SM)

• Groundbreakings,Expansions &Renovations***

• Pennsylvania MeetingGuide** (+SM)

• Caribbean /BermudaMarketplace* (+SM, event)

• International Meetings**

• Destination Hawaii*(+SM, Event)

• IMEX Show Report** (+SM,+INC)

• Convention Centers***

• Midwest Meetings***

• Northeast Meetings*** (+SM)• Canadian Meetings* (+SM)• Las Vegas*

• Mexico* (+SM, +INC)• Reno* (+SM)• Destination Arizona*** (+SM,

Event)• GOLD Awards***

• DMAI Supplement*** (+SM)

• Destination Texas**

(+SM, Event)

• Guide to MeetingsExcellence* (+SM)

Webcasts • Airbnb and Beyond:What the SharingEconomy Means toMeetings

• Creating a SocialMedia Strategy forYour Meeting

• Do You Need a Lawyerfor That?

• Ask the Revenue Manager • Is the Room Block Dead (orDying)?

• Fresh F&B Trends for 2018

Events • Destination Southeast:Miami Beach

• Destination Caribbean:Cayman Islands

• Destination Hawaii: Maui

• Destination Arizona:Scottsdale

• Global IncentiveSummit: Iceland

• Destination Texas:Horseshoe Bay Resort

• Leadership Forum:Newport Coast

BONUS DISTRIBUTION

DMAI ANNUAL ASAE ANNUAL IMEX AMERICA IBTM PHOCUSWRIGHT


2017 MEDIA PLANNER

meetings-conventions.com | @mcmagtweet

• Incentive BuyersConference: Ft.Lauderdale, FL

JANUARY FEBRUARY (AR) MARCH APRIL MAY JUNE

AD CLOSE 12/2 1/5 2/6 3/2 4/6 5/5

Features • 2017 Meeting Trends• Golf & Spa Resorts

• The Part-Time MeetingPlanner Career Guide

• Medical/PharmaceuticalMeetings

• Rising Destinationsof 2017

• Financial/InsuranceMeetings

• The Hotel of the Future• Gaming Meetings

• Working with DMOs• International

Meetings Primer

• Convention Center DistrictMakeovers

• Hotel Contracts

Domestic Reports • Pacific Northwest• Long Beach• Vegas Luxury Meetings• Tucson• Anaheim• Greater Chicago

• Atlantic City• Maui• Ski Meetings• Missouri• Napa Valley• Palm Springs• Scottsdale

• New York City Metro• Austin• Oahu & Big Island• Colorado• Los Angeles• Florida’s East Coast

• Orlando & Central Florida• Arizona• Houston• New Mexico• Atlanta• Indiana

• Montana• San Antonio• Caribbean• Virginia• Ohio• New England

• New York State

• California Meetings

• Minnesota

• Pennsylvania

• Mid-Atlantic

International Reports • Singapore • Aruba• Macau• Hong Kong• Alberta

• Bahamas• New Zealand

• Britain• Scotland• Germany• Australia• London

• Mexico• Thailand• British Columbia• Dubai

• Latin America

• Ontario


• New & Renovated***

• Miami Guide (Regional)• CVB/DMO Focus**

• Southern Destinations*

• New England Meetings***

(+MC)

• Mid-Atlantic***

• Midwest Meetings*** (+MC)• Passport Supplement*

(+INC)

• Phoenix* (+MC)• Greater DC Region

Meeting Guide*** (+MC)• Independent Planners* (+

MC, Event)

• Florida Meeting Planner &Incentive Guide***

• Destination California*

(+MC, Event)• Southeast Marketplace***

• Las Vegas CVAMeetings Co-op*

• HVCB Hawaii Update*

(+ M&C, Bonus)

• New England Experience***(+MC)

Events • Incentive Live: LasVegas

• SMU International: NYC• IPEC: Colorado Springs

• Destination CA:Los Angeles

Webcasts • Navigating the MergerLandscape

• Top Meeting TechTrends

• Including the Rainbow— Planning the LGBT-Friendly Event

• Using Apps toJumpstart Your Events

• How to Become aTop Negotiator

• Site Selection Dosand Don’ts

BONUS DISTRIBUTION

MOUNTAIN TRAVEL SYMPOSIUM

IMEX FRANKFURT

2017 MEDIA PLANNER

successfulmeetings.com | @successfulmtgs


JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

AD CLOSE 6/6 7/6 8/4 9/6 10/4 11/1

Features • 25 Most InfluentialPeople in the MeetingsIndustry

• Affordable Cities

• The Part-Time PlannerExperience

• What’s New at GamingResorts

• Diversity at Meetings• Over-the-Top Food

& Beverage

• Planners ReviewMeeting Technology

• Incentive Travel Report

• The Experiential Meeting• International Meetings

Destinations

• 25 Most Influentials’ 2018Predictions

• Planners’ Guide to Mid-Market Cities

Domestic Reports • Utah• Northern California

• Oregon• Kansas

• Los Angeles• Phoenix/Scottsdale• Rocky Mountain Resorts• Montana• Michigan• New Jersey

• Lake Tahoe/Reno• Connecticut• Florida’s West Coast• Wisconsin

• Northern Florida• Boston• Las Vegas• Greater Dallas/Fort Worth

• Southern Florida

• Nebraska

• Washington DC

• Boston

International Reports • Melbourne/Australia• Middle East

• Cancun• Taiwan• Quebec

• Monaco • South Africa• Korea• Spain

• Bermuda• Island Destinations

• Portugal


• Resorts & Destinations***

• New Orleans/GulfCoast Guide***

• Heartland Meetings***

(+M&C)• Colorado Planners

Guide* (Event)

• Convention Centers***

• Pinnacle Awards***

• New England Guide**

• Southeast/FloridaGuide*** (Event)

• Pennsylvania MeetingGuide*** (+MC)

• Nevada Planners Guide*

• Caribbean/BermudaMarketplace*

(+MC, Event)• Hawaii* (+MC, Event)

• IMEX Show Report** (+MC,+INC)

• Canadian Meetings* (+MC)• Northeast Meetings*** (+MC)

• California Focus***

• Southeast Value Season***

• Reno*

• Mexico Supplement*

(+ INC, M&C)• Destination Arizona***

(+M&C Event)

• Hawaii Island-by-Island*

• Pacific Rim Destinations***

• Incentive Travel BuyersHandbook* (+INC)

• Destination Texas**

(+MC, Event)

• DMAI Supplement*** (+MC)

• Guide to MeetingsExcellence* (+MC)

Events • Destination Southeast:Miami Beach

• Destination Caribbean:Grand Cayman


• Destination Arizona:Scottsdale

• Global Incentive Summit: Iceland

• Destination Texas: Horseshoe Bay Resort

• Leadership Forum: Newport Coast

Webcasts • How to Stretchan F&B Budget

• What Attendees ReallyWant

• Is Your Event Twitter-Worthy?

• Draft a Contract Like a Pro • Best Practices forManaging RFPs:A Supplier/Planner Dialogue

• Top 3 Webcast Presentersof 2017

BONUS DISTRIBUTION

DMAI ANNUAL ASAE ANNUAL IMEX AMERICA IBTM, PHOCUSWRIGHT

successfulmeetings.com | @successfulmtgs

2017 MEDIA PLANNER


• Incentive BuyersConference: Ft.Lauderdale, FL

incentivemag.com | @incentive_mag

JANUARY/FEBRUARY MARCH/APRIL MAY/JUNE (AR) JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER

AD CLOSE 12/16 2/24 4/21 6/20 8/28 10/24

Features • Top Channel SalesStrategies

• Greatest Golf &Spa Incentives

• Pharmaceutical TravelAward Case Studies

• Most ExcitingIncentive Cities

• Sales Incentive Awards• Luxury Brands

• Combining Merchandiseand Travel Awards

• Employee & ConsumerLoyalty Trends

• 16th Annual IndustryRoundtable

• Top 10 Safety ProgramAwards

• The Return of Luxury Travel• 25 Most Influential People

in the Incentive Industry

Travel • Las Vegas/Nevada• California• Florida• Asia & Africa• Europe

• Arizona & New Mexico• Hawaii• Caribbean

• Cruises• Gaming• San Diego &

Southern California• Monaco

• Gaming• Emerging Destinations• Palm Springs• Mexico

• Top Travel Destinations• Domestic• International

• Golf & Spa• California

Merchandise • Cameras• Electronics• Luggage & Leather Goods

• Electronics• Food & Gourmet• Recreation & Sporting

Goods

• Electronics• Watches & Clocks• Cameras• Luggage & Leather Goods

• Cameras• Apparel• Watches & Clocks

• Year’s Best: (Apparel,Cameras,Crystal/China/Fine Giftware, Electronics,Food & Gourmet, Luggage& Leather, Sporting Goods,Watches & Clocks)

• Working with MerchandiseReps

• Watches & Clocks• Apparel• Crystal/China/Fine Giftware

Gift Cards • Working with Resellers • Gift Card WellnessAwards

• Food & Beverage• Dining/Entertainment

• Individual Travel Awards • Top Gift Cards• Online & Mobile Gift Cards

• e-gifting

Research • Sales Incentive IQ • Safety & Wellness IQ • Merchandise IQ • Corporate Gift IQ • Gift Card IQ • Travel IQ

Special FocusSupplements/Guides

• Top Suppliers*** • Gift Card Guide (B)• Passport Supplement (+SM)• Northeast Incentive Travel

Report***

• Top Incentives***

• Florida Guide***

(Visit Florida co-op)

• Platinum Partners*** • Travel Showcase***

• Gift Card Handbook(B)• IMEX Show Report**

(+SM, MC)

• Travel Buyers Handbook*

• IMRA Annual Guide*

• Mexico* (+MC, +SM)

Events • Incentive Live:Aria, Las Vegas

• SMU Int'l: NYC• IPEC: Colorado Springs• Mountain Travel

Symposium: Banff &Lake Louise

• Destination CA:Los Angeles

• Incentive BuyersConference: FortLauderdale, FL

• Destination Southeast:Miami, Eden Roc

• Destination Caribbean:Westin Grand Cayman,Cayman Islands


• Global Incentive Summit:Iceland

• Destination Texas:Horseshoe Bay Resort

Webcasts • How to Run a ChannelSales Program

• How to Run a Health andWellness Program

• How to Run aSales Program

• How to Run a RecognitionProgram

• How to Run a ConsumerLoyalty Program

• How to Run a SafetyProgram

Email/Online • Incentive Weekly• Twitter Chat

• IMRA Email• Gift Card• Incentive Weekly• Twitter Chat

• Incentive Weekly• Twitter Chat

• Platinum Partners• Incentive Weekly• Twitter Chat

• Incentive Weekly• Twitter Chat

• Corporate Gifting• Incentive Weekly• Twitter Chat

BONUS DISTRIBUTION SMU INTERNATIONAL IMEX FRANKFURT; IMRA ANNUAL MARKETING

IMA SUMMIT; ASAE; DEST. SOUTHEAST, CARIBBEAN, HAWAII

IMEX AMERICA; DESTINATION ARIZONA

EIBTM; PPAI; GLOBAL INCENTIVE SUMMIT; INCENTIVE LIVE

(AR) Ad Recall Study | * Client Mentioned **Client Input ***Matching Advertorial | (B) Bonus Advertorial Write Up | NOTE: Supplement close dates may be earlier than corresponding issue dates; see Custom calendar for details.

2017 MEDIA PLANNER

AIBTM; DMAI ANNUAL; IBC

JANUARY • Miami Guide (Regional)• Sports Meetings**

• Miami Guide (Regional)• New & Renovated***

• Top Suppliers***

FEBRUARY • New England Meetings*** (+SM) close: 12/15• Florida 2017: The Year Ahead***

(VISIT FLORIDA co-op)

• New England Meetings*** (+MC) close: 12/15• CVB/DMO Focus**• Southern Destinations*

MARCH • Midwest Meetings*** (+SM) close: 1/17• Phoenix* (+SM) close: 1/19• Southeast Meetings***• Ski**

• Midwest Meetings*** (+MC) close: 1/17• Passport Supplement* (+INC) close: 1/13• Mid-Atlantic***

• Gift Card Guide (B)• Passport Supplement* (+SM) close: 1/13• Northeast Incentive Travel Report***

APRIL • Independent Planners* (+SM, Event) close: 2/21• Greater DC Meeting Guide*** (+SM) close: 2/16

• Independent Planners* (+ MC, Event) close: 2/21• Greater DC Meeting Guide*** (+MC) close: 2/16• Phoenix* (+MC) close: 1/19

MAY • Resort Meetings***• Nevada* close: 3/17• Destination California** (+SM, Event) close: 3/24

• Florida Meeting Planner & Incentive Guide***• Southeast Marketplace***• Destination California** (+MC, Event) close: 3/24

• Top Incentives***• Florida Guide*** (VISIT FLORIDA co-op)

JUNE • CVB Supplement*** close: 4/21• HVCVB Hawaii Update* (+SM, B) close: 4/24• New England Experience*** (+SM) close: 4/19

• Las Vegas CVA Meetings Co-op* close: 4/20• HVCVB Hawaii Update* (+MC, B) close: 4/24• New England Experience*** (+MC) close: 4/19

JULY • All-Inclusive Resorts ***• Heartland Meetings*** (+SM) close: 5/23

• Resorts & Destinations***• Heartland Meetings*** (+MC) close: 5/23• Colorado Planners Guide* (Event) close: 5/24• Southeast Meetings***

• Platinum Partners***

AUGUST • Groundbreakings, Expansions & Renovations*** • Convention Centers***• Pinnacle Awards*** close: 6/23

SEPTEMBER • Destination Hawaii* (+SM, Event) close: 7/25• Caribbean/Bermuda Marketplace* (+SM, event)

close: 7/25• Pennsylvania Meeting Guide*** (+SM) close: 7/21

• Destination Hawaii* (+MC, Event) close: 7/25• Caribbean/Bermuda Marketplace* (+MC, event)

close: 7/25• Pennsylvania Meeting Guide*** (+MC) close: 7/21• Nevada Planners Guide* close: 7/24• Southeast/Florida Guide*** (Event)• New England Guide**

• Travel Showcase***• Gift Card Handbook(B)• IMEX Show Report** (+SM, +MC) close: 8/18

OCTOBER • IMEX Show Report** (+SM, +INC) close: 8/18• Canadian Meetings* (+SM) close: 8/15• Northeast Meetings*** (+SM) close 8/16• Las Vegas* close: 8/17• Convention Centers***• Midwest Meetings***

• IMEX Show Report** (+MC, +INC), close: 8/18• Canadian Meetings* (+MC) close: 8/15• Northeast Meetings*** (+MC) close: 8/16

NOVEMBER • Mexico* (+SM, +INC) close: 8/25• Reno* (+SM) close: 9/14• Destination Arizona*** (+SM, Event) close: 9/15• GOLD Awards*** close: 9/22

• Mexico* (+MC, +INC) close: 8/25• Reno* (+MC) close: 9/14• Destination Arizona*** (+MC, Event) close: 9/15• California Focus***• Southeast Value Season***

• Mexico* (+MC, +SM) close: 8/25• Incentive Travel Buyers Handbook* (+SM)• IMRA Annual Guide*

DECEMBER • DMAI Supplement*** (+SM) close: 10/13• Destination Texas** (+SM, Event) close: 10/13• Guide to Meetings Excellence* (+SM) close: 10/18

• DMAI Supplement*** (+MC) close: 10/13• Destination Texas** (+MC, Event) close: 10/13• Guide to Meetings Excellence* (+MC)

close: 10/18• Hawaii Island-by-Island*• Pacific Rim Destinations***• Incentive Travel Buyers Handbook* (+INC)

CUSTOM SECTIONS/SUPPLEMENTS


Flowing Advertorial = * Client Mentioned, **Client Input, ***Matching Advertorial | (B) = Bonus Advertorial Write Up

2017 media planner - meetings groupinteractive.northstarmeetingsgroup.com/global/...northstar...

Documents