2017 practical machinist media guide...2017 practical machinist media guide manufacturers know how...
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1.1 MILLION UNIQUE MONTHLY VISITORS 132,000+ REGISTERED MEMBERS 2.9 MILLION SEARCHABLE POSTS
2017PRACTICAL MACHINISTMEDIA GUIDE
Manufacturers know how things tick, but even the most expert problem-solvers can get stumped by a metalworking challenge. With more than 1.1 unique monthly visitors, Practical Machinist is the most visited, free metalworking resource on the web—and a direct link to your customers. Gain more visibility from your customers as they browse Practical Machinist’s 2.9 million discussion threads and connect with more than 132,000 of their industry peers.
Take your digital marketing to the next level today and connect with your customers—anytime, anywhere.
Advertise with the best peer-to-peer resource for manufacturing professionals
4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 2
With a highly-engaged community of industry professionals and influencers, Practical Machinist reaches a concentrated audience of manufacturing professionals in the most relevant and credible environment.
WHO IS PRACTICAL MACHINIST?
1.5 millionmonthly visits
132,000+registered members
2.9 millionsearchable threads
35%mobile traffic
The most trusted and searched source in the industryPage #1 ranking on Google for more than 6,000 manufacturing and metalworking search terms.
1.1 millionunique monthly visitors
CompanyVersatility
Highly-Engaged Audience
The Most Qualified Audience
in the Industry
Business Leaders and Decision Makers
Companies of all sizes are represented—from small shops to big manufacturing companies!
Over 50% of the Practical Machinist audience are regular visitors. 3+
visitsper month
Along with machinists, 45% of our audienceworks in engineering.
Mechanical
Electrical
60%of the Practical Machinist audience are in a business leadership role, including business owners and C-Suite.
4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 3
THE PRACTICAL MACHINIST ECOSYSTEM
Practical Machinist offers:P Programs to fit any budgetP Strategic recommendations for the metalworking industryP Monthly reporting
YOUR BRAND,EVERYWHERE
• Ads• Sponsored Content + PR• Videos
Extend your visibility across Practical Machinist
PracticalMachinist.com
• Facebook ads• YouTube video ads
Reach the largest metalworking audience segment anywhere—including machinists and engineers
Social Media
• Ads• Sponsored Content• Videos
Increase overall engagement and lead generation
The Chatter / Email
THE CHATTER
• Custom packages
Target your prospects on thousands of sites across the web
Retargeting
P More measurement than any other trade media placementP Mobile strategy
4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 4
PAID DIGITAL
Advertising Placements & Rates
Image Size Premium Standard
A Top Leaderboard 728x90; 320x50 $2,750 $900
B Wide Skyscraper 160x600; 320x50 $2,475 $800
C Half Page 300x600; 320x50 $2,475 $800
D Medium Rectangle 300x250; 320x50 $1,650 $675
E Thread/Post Banner 728x90; 320x50 $2,200 $700
F Footer Banner 728x90; 320x50 $1,100 $350
File formats accepted: PNG, JPG or GIF Max. file size: 1MBMax. animation length: 15s
Audience Reach Extension Opportunities
Our advertisers already know that Practical Machinist drives high-quality traffic and brand engagement. They also tell us that our site outperforms just about every other form of measurable media for the manufacturing industry. Reach extension places your ads in front of Practical Machinist visitors across the Web. Make valuable impressions on your prospects as they check their email or visit their favorite websites.
Contact us for more information.
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4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 5
CONTENT + PR
Utilize Practical Machinist to showcase your company’s technical content, including articles, white papers, videos and PR. Develop custom content that will benefit our visitors and introduce them to your brand. Become a thought leader and showcase your high-value content on the most visited site in the industry.
Home Page Technology Center$3,500 per month
Engage with the forum community by featuring your industry expertise on the Home Page of Practical Machinist.
PRADDED VALUE!
Promote your new products or company announcements on Practical Machinist and be featured in our content hub. Just submit your press release and we will take care of the rest!
Home Page Video Module$3,500 per month
Showcase your latest videos with the forum community on the Home Page of Practical Machinist.
Native Ads$3,500 per month
Get the attention of your customers with a native ad. Native ads are high-value content placed within a forum to target customers interested in topics specific to that forum.
4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 6
The Chatter E-Newsletter
Get involved in The Chatter, Practical Machinist’s e-newsletter that reaches more than 63,000 Practical Machinist members and visitors twice a month.
FEATURED SPONSOR | $2,750Image: 300x250 (static JPG or GIF) + link Content: 70-75 words (includes headline, strong call to action + link)
SPONSORED CONTENT | $2,000Image: 300x250 (static JPG or GIF) + link Content: 50-55 words (includes headline, strong call to action + link)
MEDIUM RECTANGLE | $1,500Image: 300x250 (static JPG or GIF) + link
or
CONTENT MODULE | $1,500Image: Logo (static JPG or GIF) + link Content: 35 words (includes strong call to action + link)
3:1 RECTANGLE | $750Image: 300x100 (static JPG or GIF) + link
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4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 7
EMAIL (cont’d)
Exclusively Sponsored E-Newsletters
Rate: $6,000
Exclusive e-newsletters are delivered to a database of more than 63,000 subscribers. Performance reports are provided for all sponsored content and placements after distribution.
FEATURED CONTENT* Image: 300x250 (static JPG or GIF) + link Content: 100-125 words (includes headline, strong call to action + link) *Must provide unique assets for each module.
3:1 RECTANGLE Image: 300x100 (static JPG or GIF) + link
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4853 N. Ravenswood | Chicago, IL 60640 | [email protected] | www.practicalmachinist.com 8
SOCIAL MEDIA
Practical Machinist Team
Contact us to learn more about advertising opportunities with Practical Machinist.
Ryan King, Lead Sales [email protected]
Melissa King, Sales [email protected]
Jessica Schanta, Account [email protected]
Facebook Sponsored Posts
As the largest Facebook community for machinists, Practical Machinist’s content reaches a highly-engaged and qualified audience. With 75% mobile usage across Facebook’s member base, this is the perfect product for a mobile-first world and the most effective way to reach your customers online. Contact us today and ask how a dedicated, social campaign can provide endorsement and validation for your brand.