2017 product & media guide - global aquaculture alliance...one complimentary registration to...
TRANSCRIPT
Product & Media Guide
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Since 1997, GAA has been committed to advancing responsible
aquaculture practices, advocating for the industry through well-founded
science and growing a sustainable global seafood supply by working
with all aquaculture stakeholders on practical solutions that can be
implemented quickly and continuously improved.
Global Aquaculture Alliance2017 Product & Media Guide
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The Global Aquaculture Alliance promotes responsible aquaculture practices through education, advocacy and demonstration. ”
MembershipGAA Membership is open to individuals, non-profit organizations, associations, governmental agencies, and businesses engaged in the aquaculture space. We hope you’ll join us in the future of food.
Types of Benefits
Membership benefits include
a GAA website listing and
membership certificate; annual
conference attendance discounts;
advertising discounts; access
to consumers through our new
online community platform,
MyGAA; unlimited access to
our online publication, the
Global Aquaculture Advocate;
sponsorship opportunities for
creative advocacy projects;
access to our marketing toolkit;
and, where applicable, unlimited
supply-chain verifications,
compliments of GAA’s Best
Aquaculture Practices
Global Aquaculture Alliance2017 Product & Media Guide
Choose Your Membership
MyGAA
Unlimited News & Articles
Member Listing
Access to Marketing Toolkit
Advertising Discounts
Event Discounts
User(Free User)
Supporter (One-Time Donation)
Individual ($50/year)
Business ($500/year)
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Premier PartnerPremier Partners receive special benefits and additional recognition in exchange for their increased investment in support of responsible aquaculture.
Global Aquaculture Alliance2017 Product & Media Guide
Benefits
Your logo on Membership webpage and GOAL webpage
Recognition in GAA Newsletter
20% discount on GOAL sponsorship package
Display Advertising on the Global Aquaculture Advocate webpage, and Advocate e-newsletter (see pg. 7 for ad positioning and frequency)
One complimentary registration to GAA’s GOAL conference
Eligible for special GOAL pre-registration rate ($1,400)
Unlimited use of Premier Partner logo, logo representation on GOAL badge, tabletop exhibit signage featuring logo at
Seafood Expo North America, Seafood Global Expo, and China Fisheries Expo
Additional benefits and discounts added throughout the year
Premier Partner $7,500/year
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GOAL ConferenceSince 2001, GAA’s annual GOAL (Global Outlook on Aquaculture Leadership) conference has been a must-attend conference for the world’s aquaculture thought leaders. GOAL is a unique opportunity to learn, network and connect producers and suppliers to the marketplace, in a business-friendly yet casual environment.
Global Aquaculture Alliance2017 Product & Media Guide
LevelSpecial Pre-Registration Rate (before March 31)
Early Registration Rate (April 1 to June 30)
Late Registration Rate (after June 30)
Member $1,400 $1,500 $1,600
Non-Member $2,000 $2,100 2,200
Leverage your relationship with GAA and increase your
visibility throughout the aquaculture community by
sponsoring the four-day GOAL conference.
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GOAL Conference
Croke ParkGOAL 2017 will be held at historic Croke Park in Dublin, Ireland, from Oct. 3 to 6, 2017. The home of the Gaelic Athletic Association, Croke Park features more than 5,000 square meters of conference space, including a 1,645-square-meter ballroom and 100 meeting rooms. The stadium and the neighboring 232-room Croke Park Hotel is ideally located just five minutes from the city center and 15 minutes from the airport.
Croke Park | Dublin, Ireland
Access the Marketplace
The world’s leading retail and foodservice seafood buyers are always well represented at GOAL.
Among the companies represented on stage at GOAL 2016:
Sam’s Club/Walmart,
Ahold Delhaize, Metro, Rubio’s
Restaurants, BJ’s Wholesale Club,
Shanghai Grand Hyatt Hotel,
Shanghai Disney Resort, Yum! Brands
China, Restaurant Associates at
Welcome, Brinker International, Brakes
Group, Red Lobster Seafood Company,
Seafood Direct, Sysco Corp, Bon Appétit
Management Company/Compass
Group, Disney, Supervalu, US Foods,
Harvest Meat Company and JD.com.
Global Aquaculture Alliance2017 Product & Media Guide
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Sponsorship
Global Aquaculture Alliance2017 Product & Media Guide
Benefits
Event Sponsorship: Welcome Reception, Gala Reception & Dinner, Market Leaders Reception, Registration
Meal Sponsorship: Lunches, Coffee & Tea Breaks
Program Sponsorship: Aquaculture Innovation & Leadership Award, Plenary Session (topic of GAA’s choice), Post-Plenary Session (topic of your choice), Industry Tours
Item Placement: Company logo on mobile application, badges, lanyards, hotel key cards, water bottles, audio/visual, gift items
Logo Placement: Logo placement onsite at GOAL and on GOAL webpage, emails and mobile application
Meeting Space: Reserve a private meeting space at GOAL venue
Registration: Complimentary registrations to GOAL
Display Advertising: Advertising on Global Aquaculture Advocate website and e-newsletter, and GAA website (for advertising packages, see page 9)
Email/Social Media: Dedicated email/social media campaign (for email/social media packages, see page 9)
GAA Premier Partners receive a 20% discount on sponsorship
Elite$75,000
Title$50,000
Program$25,000
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Since 1998, the Global Aquaculture Advocate has been the industry’s most trusted source of information on responsible aquaculture. Leverage your relationship with GAA and increase your visibility throughout the aquaculture community by advertising on the Global Aquaculture Advocate website and e-newsletter as well as the GAA website or the new MyGAA online community.
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Global Aquaculture Alliance2017 Product & Media Guide
Our Readership Monthly Pageviews By the Numbers
25,000 Monthly pageviews
196 Countries with readers
300 Number of digital articles in our searchable archives
13,500 Newsletter subscribers
3,170 Number of print articles in our searchable archives
Advocate & GAA Advertising Rates
Global Aquaculture Alliance2017 Product & Media Guide
Advocate Home & Landing Pages
Article Page
Weekly Newsletters
GAA Homepage
Position Rotation Pixels Cost
1
1
2
25%
25%
100%
25%
100%
25%
100%
300 x 250
300 x 250
610 x 70
728 x 90
Top Banner
3
610 x 70BottomBanner
468 x 60
610 x 70Middle Banner
$50/CPM
$50/CPM
$1000/placement
$50/CPM
$1000/placement
$50/CPM
$1000/placement
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Sponsorship Perks
Level Website Impressions
Newsletter Placements
Elite Sponsor
Program Sponsor
200,000
50,000
GAA Premier Partners receive a 20% discount on advertising
GAA Business Members receive a 10% discount on advertising
Title Sponsor
Premier Partner
100,000
10,000Bottom Banner
Bottom Banner
Middle Banner
Top Banner
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3
6
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1
2
3
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Our online community where members, consumers, industry, and academia connect through discussions threads, job boards, global event registrations, a species glossary, and so much more.
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Global Aquaculture Alliance2017 Product & Media Guide
MyGAA is free and open to the public with a login, but special benefits exist for paying
members of the GAA. Ad space available. | MyGAA.aquaculturealliance.org
Ad Positions & Rates
Position
Position
Home Page
Interior Page
Pixels
Pixels
Duration
Duration
Rotation
Rotation
Cost
Cost
2
1
3
160 x 1000
962 x 125
962 x 125
6 Months
6 Months
6 Months
100%
100%
100%
$1,250
$1,250
$1,000
Home Page Interior Page
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Find our films at:
www.aquaculturealliance.org
For More Information:
Becky Holt
Membership Manager
Global Aquaculture Alliance
First Tier Benefits - $15,000 Contribution
Second Tier Benefits - $5,000 Contribution
Listed mention at the end of film, “In Collaboration With” (or agreed upon language) as credit for your organization’s sponsorship.
A line in the credits under “Assistance Provided By”.
Publishing and promotional rights. Films may be integrated with your social media channels, promotions, websites, events, etc.
Publishing and promotional rights. Films may be integrated with your social media channels, promotions, websites, events, etc.
Dedicated mention, and content of your choice, on the GAA website will showcase your involvement with GAA Films.
Option to direct a round of edits for a “special cut” of the film. Not to exceed 10 hours of editing time.
Mention on the GAA website of your involvement with GAA Films.
* Sponsors must agree to granting creative license to GAA and the production team to create and select the final narrative of the films.*
Regular updates on progress of film, and may provide recommendations on content.
11This special partnership between the Global Aquaculture Alliance and key leaders in the aquaculture community will ensure that important aquaculture messages and underrepresented stakeholders in the supply chain are a prominent part of this series.
2017 Product & Media Guide
Courses are currently freeand open to the public.
Register here:Academy.AquacultureAlliance.org
Global Aquaculture Alliance2017 Product & Media Guide
12Our online educational platform “Global Aquaculture Academy” features courses on issues related to aquaculture.
In addition to these custom courses, we work in conjunction with leading experts in the fields of
aquaculture and distance education to provide training and educational materials to the public.
We welcome the further application of this material in localized workshops.
Membership,MyGAA & GAA Films
Sponsorship & Advertising
Editorial
GOAL ConferenceProgram
Becky Holt
GAA Membership Manager
+1-603-319-4234
Sally Krueger
GAA Relationship Manger
+1-314-492-5057
sally.krueger@aquaculturealliance.
org
James Wright
GAA Editorial Manager
+1-603-317-5073
james.wright@aquaculturealliance.
org
Steven Hedlund
GAA Communications Manager
+1-603-317-5085
Contact Us13
Global Aquaculture Alliance2017 Product & Media Guide