2017 reader profile - randall-reilly€¦ · yes40.0% 40 .0% no 60 .0% attended high school 8 .2%...

2017ReaderProfile

REPORT

1 Reader Profile | 2017

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Which of the following best describes your present job? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3How old are you? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Are you male or female? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4What is your race/ethnicity? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4How many years have you worked in construction? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5What position did you have when you first entered construction? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Do you have any second/third generation family members working in your construction business? . . 6If so, what is the highest level of formal education they have received (average)? . . . . . . . . . . . . . . . . . . . . . 6How big of a radius do you work in from your main office? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7In a typical year, does your company primarily buy new or used equipment or both? . . . . . . . . . . . . . . . . . 7During which quarter do you do most of your equipment buying? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Which actions are you likely to take in the next 12 months? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5How likely are you to buy NEW equipment in the next 12 months? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9How likely are you to buy USED equipment in the next 12 months? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9How likely are you to RENT equipment in the next 12 months? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10What would prompt you to buy new equipment in the next 12 months? . . . . . . . . . . . . . . . . . . . . . . . . . . .10What are you looking for in a construction information resource? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11What’s your top resource for construction industry news? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11What’s your top resource for detailed product information? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12What are your main sources of information for keeping up with construction technology? . . . . . . . . . .12 What is your TOP source of information for construction technology? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Do you employ mechanics/technicians to maintain your equipment? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13If yes, how many mechanics/technicians do you employ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Do you use any of the following? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Did you (or someone from your company) attend any of the following during the past 12 months? . .15Did these events help you in your business? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15If you have not attended an industry event, why not? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Which of the following have you used in the last 6 months to help you evaluate or select equipment, products or services for your company? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17What action(s) have you taken in the last 6 months after reading an article or advertisement in a construction magazine? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Region . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Which of the following describes your level of formal education? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Which of the following best describes your personal income from your position in 2016? . . . . . . . . . . . .20What are your top recreational activities? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20What is your company’s primary business? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21How many full time employees does your company have? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21What is the replacement value of the equipment your company currently owns or leases? . . . . . . . . . .22What is your company’s annual volume of business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Table of Contents

2017 | Reader Profile 2

Methodology

The following report examines the results of a survey that was e-mailed to Equipment World magazine subscribers. The purpose of the survey was to gather general demograph-ic and business practice information of Equipment World readers and their construction businesses.

The html survey was sent as a link in an e-mail cover message in August and September 2017. A total of 245 respondents submitted completed questionnaires.


Which of the following best describes your present job?

How old are you?

Owner/president 43.7%

Upper management 20.8%

Middle management 19.2%

Equipment staff 10.2%

Other 6.1%

Up to 34 6.5%

35 to 54 40.4%

55 or older 53.1%

Average age – 54.2 years

Which of the following best describes your present job?

19.2%

10.2%

6.1%

43.7%

20.8%

How old are you?

53.1%

6.5%

40.4%


What is your race/ethnicity?

Are you male or female?

White 89 .0%

Black 2 .9%

Hispanic 4 .1%

Asian 2 .0%

Other 2 .0%

Male 96 .3%

Female 3 .7%

89.0%

Are you male or female?

96.3%

3.7%

What is your race/ethnicity?

89.0%

2.0%2.0%

2.9%4.1%


How many years have you worked in construction?

Up to 5 years

6 to 10 years

11 to 15 years

16 to 20 years

21 to 25 years

26 to 30 years

More than 30 years

3 .3%

4 .9%

5 .7%

13 .1%

13 .1%

16 .6%

43 .3%

0 10 20 30 40 50

How many years have you worked in construction?

Average 30.1

What position did you have when you first entered construction? (Check only one.)

Laborer 44 .9%

Skilled tradesman 9 .0%

Equipment operator 18 .4%

Equipment mechanic 8 .2%

Supervisor 4 .9%

Technical/BIM/construction support 6 .0%

Other 8 .6%

What position did you have when you �rst entered construction? (Check only one.)

8.2%

4.9%

6.0%

18.4%

8.6%

9.0%

44.9%


Do you have any second/third generation family members working in your construction business?

If so, what is the highest level of formal education they have received (average)?

Yes 40 .0%

No 60 .0%

Attended high school 8 .2%

High school graduate 27 .6%

Attended college/technical school 26 .5%

College/technical school graduate 32 .7%

Post-graduate degree 5 .0%

Only those respondents who said a second or third generation family member works in their construction business received this question.

Do you have any second/third generation family members working in your construction business?

60.0%

40.0%

26.5%

32.7%

8.2%

5.0%

27.6%

If so, what is the highest level of formal education they have received (average)?


How big of a radius do you work in from your main office?

In a typical year, does your company primarily buy new or used equipment or both?

Within the county 13 .9%

Within 50 miles 31 .0%

Within 100 miles 22 .9%

More than 100 miles 32 .2%

Primarily new 32 .3%

Primarily used 15 .5%

Both new and used 52 .2%

How big of a radius do you work in from your main o�ce?

32.2%

22.9%

13.9%

31.0%

In a typical year, does your company primarily buy new or used equipment or both?

52.2%

32.3%

15.5%


During which quarter do you do most of your equipment buying?

Which actions are you likely to take in the next 12 months? (Check all that apply.)

First (January-March) 11 .4%

Second (April-June) 11 .0%

Third (July-September) 9 .0%

Fourth (October-December) 11 .8%

I buy throughout the year 56 .8%

56.8%

11.4%

11.0%

9.0%

11.8%

During which quarter do you do most of your equipment buying?

Buy new heavy equipment (backhoes, excavators, etc .

Buy new light equipment (pumps, welders, etc .)

Buy used equipment

Rent equipment

Use a rent-to-own option

Use a peer-to-peer (contractor-to-contractor)

rental service

Lease equipment

None of the above

35 .9%

38 .8%

36 .3%

44 .1%

14 .3%

6 .9%

19 .2%

19 .2%

0 10 20 30 40 50

Which actions are you likely to take in the next 12 months? (Check all that apply.)


How likely are you to buy NEW equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)

How likely are you to buy USED equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)

1 - Not likely at all 26 .5%

2 15 .1%

3 22 .9%

4 14 .3%

5 - Very likely 21 .2%


2 18 .4%

3 22 .9%

4 15 .0%


14.3%

21.2%26.5%

15.1%

22.9%

How likely are you to buy NEW equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)

15.0%

13.1%

30.6%

18.4%22.9%

How likely are you to buy USED equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)


How likely are you to RENT equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)


2 15 .1%

3 16 .7%

4 15 .9%


31.5%

16.7%

20.8%

15.1%

15.9%

How likely are you to RENT equipment in the next 12 months? (Rate 1 to 5 with 1 being “not likely at all” to 5 being “very likely.”)

What would prompt you to buy new equipment in the next 12 months? (Check all that apply.)

General economy on upswing

Tax incentives (bonus depreciation, Section 179, etc .)

Increased private spending

I do not plan to buy new equipment this year

Increased government spending

Getting into new markets

Available credit

Other

0 5 10 15 20 25 30 35 40

What would prompt you to buy new equipment in the next 12 months? (Check all that apply.)

36 .3%

24 .9%

24 .5%

23 .7%

23 .3%

17 .6%

10 .2%

10 .6%


What are you looking for in a construction information resource? (Check all that apply)

What’s your top resource for construction industry news?

New products

Maintenance information

Technology information

Industry issues and future trends

Industry news

Business information/solutions to job problems

Equipment production techniques

Contractor profiles

Other

Magazines

Websites

Manufacturers/suppliers

Industry newsletters

Trade shows

Webinars

Other

0 10 20 30 40 50 60 70 80

What are you looking for in a construction information resource? (Check all that apply)

0 5 10 15 20 25 30 35 40

What’s your top resource for construction industry news?

77.1%

61.6%

60.8%

59.6%

57.6%

49.0%

44.5%

15.9%

1.2%

37.6%

29.4%

12.2%

10.2%

8.2%

0.4%

2.0%


What’s your top resource for detailed product information?

What are your main sources of information for keeping up with construction technology? (Check all that apply.)

Websites

Manufacturers/suppliers

Magazines

Industry newsletters

Trade shows

Webinars

Other

Trade magazines

Websites

Equipment dealer reps .

Manufacturers

Networking with other contractors

Trade shows

Tech newsletters

User events (such as HCSS, Trimble, Topcon)

Other

0 10 20 30 40 50

What’s your top resource for detailed product information?

0 10 20 30 40 50 60

What are your main sources of information for keeping up with construction technology? (Check all that apply.)

49 .8%

26 .1%

15 .9%

3 .7%

3 .3%

0 .0%

1 .2%

56 .7%

55 .9%

37 .6%

37 .6%

36 .3%

26 .1%

19 .6%

13 .1%

1 .2%


What is your TOP source of information for construction technology?

Websites

Trade magazines

Equipment dealer reps .

Networking with other contractors

Manufacturers

Trade shows

Tech newsletters

User events (such as HCSS, Trimble, Topcon)

Other

0 5 10 15 20 25 30

What is your TOP source of information for construction technology?

29 .0%

25 .8%

13 .5%

12 .2%

6 .9%

5 .3%

4 .9%

2 .0%

0 .4%

Do you employ mechanics/technicians to maintain your equipment?

Yes 53 .5%

No 46 .5%46.5%

53.5%

Do you employ mechanics/technicians to maintain your equipment?


If yes, how many mechanics/technicians do you employ?

0 5 10 15 20 25

If yes, how many mechanics/technicians do you employ?

OneTwo

ThreeFourFive

SixSevenEightNine

TenMore than ten

23 .8% 18 .3%

9 .9%7 .6%

3 .8% 3 .8%

2 .3%5 .3%

1 .5% 3 .8%

19 .9%

Only those respondents who said they employ mechanics/technicians received this question.

Do you use any of the following? (Check all that apply.)

Machine telematics (giving information on idle time, fuel

use, location, etc .)GPS survey/mapping

Machine control systems

GPS earthmoving equipment

Drones

BIM

Total robotic stations

None of the above

0 5 10 15 20 25 30 35 40

Do you use any of the following? (Check all that apply.)

33 .5%

33 .5%

28 .6%

25 .3%

14 .3%

9 .4%

3 .3%

39 .2%


Did you (or someone from your company) attend any of the following during the past 12 months? (Check all that apply)

National trade show (i .e . World of Concrete, etc .)

Regional trade show

Software/technology user event

Peer group

Dealer open house/demo

National or local association meeting

None of the above

0 5 10 15 20 25 30 35 40

Did you (or someone from your company) attend any of the following during the past 12 months? (Check all that apply)

31.0%

26.9%

14.3%

7.8%

39.6%

18.8%

33.9%

Yes No Maybe

National trade show 71 .1% 3 .9% 25 .0%

Regional trade show 69 .7% 3 .0% 27 .3%

Software/technology user event 80 .0% 2 .9% 17 .1%

Peer group 89 .4% 5 .3% 5 .3%

Dealer open house/demo 72 .2% 5 .2% 22 .6%

National or local association meeting 76 .1% 4 .3% 19 .6%

Did these events help you in your business?Respondents were asked to answer this question for those events they selected in the previous question only.


If you have not attended an industry event, why not? (Check all that apply)

Too costly/Not in budget

Location of events

I’m not aware of any that apply to our business

Not enough time/Schedule conflicts

I’m just not interested

Other

0 10 20 30 40 50 60

If you have not attended an industry event, why not? (Check all that apply)

26 .5%

26 .5%

7 .2%

56 .6%

9 .6%

6 .0%


Which of the following have you used in the last 6 months to help you evaluate or select equipment, products or services for your company? (Check all that apply.)

Articles in print construction magazines

Internet research

Articles on construction magazine websites

Visit from suppliersales reps or dealers

Input from equipment operators

Advertisements in print construction magazines

Attended a dealer event

Industry trade shows or conferences

Email newsletters from construction magazines

Advertisements on construc-tion magazine websites

Input from technicians

Direct mail from suppliers or dealers

Email promotions from suppliers or dealers

Other

None of the above 0 10 20 30 40 50 60

Which of the following have you used in the last 6 months to help you evaluate or select equipment, products or services for your company? (Check all that apply.)

57 .4%

53 .3%

44 .7%

39 .8%

36 .5%

29 .1%

27 .0%

26 .2%

23 .0%

22 .5%

22 .5%

16 .0%

15 .2%

0 .8%

6 .6%


What action(s) have you taken in the last 6 months after reading an article or advertisement in a construction magazine? Check all that apply.

I’ve done a Google search for a product or service I’ve read

about in the magazine

I’ve gone to a supplierwebsite after seeing it

mentioned in the magazine

I’ve gone to the magazine’s website

I’ve looked for a supplier on social media such as Facebook

I’ve looked for the magazine on social media such as Facebook

I have taken no action

What action(s) have you taken in the last 6 months after reading an article or advertisement in a construction magazine? Check all that apply.

0 10 20 30 40 50 60 70

64 .5%

58 .4%

29 .8%

11 .0%

4 .9%

16 .7%


Region

Which of the following describes your level of formal education?

New England

Middle Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

0 5 10 15 20

Regions

8 .6%

12 .2%

18 .0%

9 .0%

14 .2%

7 .8%

10 .6%

6 .9%

12 .7%

Less than high school degree 3 .7%

High school diploma/GED 19 .6%

Associate/technical degree 17 .1%

Some college 26 .1%

Bachelor’s degree 22 .9%

Graduate degree 10 .6%

22.9%

10.6%

3.7%

19.6%

17.1%

26.1%

Which of the following describes your level of formal education?


Which of the following best describes your personal income from your position in 2016?

What are your top recreational activities? (Check all that apply.)

Less than $20,000

$20,001 to $40,000

$40,001 to $60,000

$60,001 to $80,000

$80,001 to $100,000

$100,001 to $120,000

$120,001 to $140,000

More than $140,000

0 5 10 15 20 25

Which of the following best describes your personal income from your position in 2016?

2 .4%

5 .3%

15 .9%

20 .5%

19 .6%

12 .2%

9 .0%

15 .1%

Hunting/fishing

NASCAR/auto racing

Active sports(golf, tennis, etc .)

Car enthusiast

Travel

Other

What are your top recreational activities? (Check all that apply.)

0 10 20 30 40 50

42 .4%

17 .1%

22 .0%

35 .5%

46 .9%

24 .1%


What is your company’s primary business? (Choose only one.)

Excavation, site preparation 29 .4%

Roadbuilding, grading, paving, bridge work 16 .7%

Utility installation 3 .7%

General building (all building types, i .e ., steel erection, etc .) 17 .6%

Specialty contracting (electrical, mechanical, demolition,landscaping, etc .) 27 .7%

Other 4 .9%

27.7%

4.9%

29.4%

3.7%

16.7%17.6%

What is your company's primary business? (Choose only one.)

How many full time employees does your company have?

None 5 .7%

1 to 5 30 .6%

6 to 10 11 .8%

11 to 15 4 .5%

16 to 20 4 .5%

More than 20 42 .9%

42.9%

5.7%

30.6%

4.5%4.5%

11.8%

How many full time employees does your company have?


What is the replacement value of the equipment your company currently owns or leases?

What is your company’s annual volume of business?

$500,000 or less 33 .5%

$500,001 to $1 million 18 .8%

$1,000,001 to $5 million 22 .4%

$5,000,001 to $10 million 10 .6%

More than $10 million 14 .7%

$250,000 or less 18 .7%

$250,001 to $500,000 12 .7%

$500,001 to $1 million 9 .8%

$1,000,001 to $5 million 13 .9%

$5,000,001 to $10 million 9 .8%

More than $10 million 23 .7%

Not sure 11 .4%

22.4%

10.6%33.5%

14.7%

18.8%

What is the replacement value of the equipment your company currently owns or leases?

9.8%

23.7%

18.7%11.4%

12.7%

9.8%

13.9%

What is your company's annual volume of business?


© 2017 Randall-Reilly, LLC. All rights reserved.

Except as expressly authorized by statute or by a written permission from Randall-Reilly, LLC, no part of this publication (whether in print or electronic form) may be reproduced, distributed or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, scanning or typing in, without permission in writing from Randall-Reilly, LLC. Requests for permission to make copies of any part of this publication should be mailed to: Attn: Copyright Request, Randall-Reilly, LLC, 3200 Rice Mine Road NE, Tus-caloosa, AL 35406, USA.

For the sake of clarity, you may not copy this publication (or any portion of it) without our permission. For ex-ample, you cannot copy this publication (or any portion of it) for the purposes of distributing (handing out) copies, whether or not you give the copies away for free or for money. Also, the law prohibits taking our work and modifying it or manipulating it (such as rewording, rewriting, editing, incorporating with other material, etc.), and we request that you respect that right provided to us by statute. Should you have any questions, we encourage you to contact us.

Notes

2017 reader profile - randall-reilly€¦ · yes40.0% 40 .0% no 60 .0% attended high school 8 .2%...

Documents