2018 marketing opportunities · banknews media reaches more than 100,000 banking professionals —...

WWW.BANKNEWS.COM

2018 Marketing Opportunities

By David Bue

A t the heart of the most successful �nancial institutions is a tre-mendous drive for results, an optimistic culture centered around pro�table growth and an enduring focus on well-executed strategic priorities. Establishing this mix of “success traits” is more important

than ever. Unfortunately, many banks �nd this combination of winning funda-mentals to be a complete mystery.

�e pace of change in the banking industry is accelerating faster than most �nancial institutions can imagine. �e millennial generation will soon domi-nate our customer demographics and our workforce, and the way banks will e�ectively serve the needs of their future customers will be much di�erent than in years gone by. In addition, the imminent evolution of �nancial products and payment methods, as well as potentially disruptive technologies to banking norms, will likely create a new prototype of a “great bank.”

As the industry anticipates these game-changing trends on the horizon, today is a good time to reexamine your bank’s strategy, your leadership mental-ity and your organization’s desired culture. Here are �ve “secrets” to becoming a great bank in this new era of �nancial services.

With an uncertain and rapidly changing future ahead of us, those banks that make these “secrets” a well-known standard in their organi-zation will likely be more pro�table. �ey will attract and retain the best talent and they will have the most fun. Indeed, they will become the greatest of banks in this new era of �nancial services. BN

David Bue is senior manager, strategic advisory services, at Wip�i CPAs and Consultants.

For more information, visit www.wip�i.com.

1. Kill mediocrity in your organization. Be obsessed with identifying and eliminating excuses, hurdles, and roadblocks. Listen carefully to yourself and your team. Call out excuses early and often, and strive to challenge your team to develop time-driven solutions. A defeated excuse is as important to celebrate as an accomplished strategy. In addition, getting rid of low performers and unhappy people almost always creates an immediate boost to a team’s overall morale, spirit and results.

3. Be time wise.Speed and nimbleness are characteristics that the next generation values and demands. It’s easy to get caught up in day-to-day tasks (getting buried in minor details, emails, etc.). Tomorrow’s great banks will �nd ways to rise above these time-absorbing tasks to stay focused on the highest-impact activities that will help them achieve their goals. To be sure, you must invest your time wisely. Once a day is gone, you cannot get it back.

2. Set goals that stretch your team. Teams travel at the speed and direction of their leaders, and the best leaders have a knack of creating an “inner rustling” that keeps their teams continually engaged and alert. If your bank can reach its goals with a business-as-usual approach, then your goals are probably too small. In a rapidly changing business environment, settling for what conditions are forced upon you is a dangerous approach. On the other hand, great banks of the future will set goals that force changes and bold action. They will know that this type of thinking is contagious to the team and that this results-oriented mindset will create its own conditions for success by blazing new trails.

4. Play offense.Most people consider the best and most well-respected financial institutions to be those that are “out and about” in their communities and that have a reputation of being hungry to put deals together. To that end, the best banks of the future will know that playing offense through aggressive business development activity is merely an effort to provide proactive customer service. Since most customers and prospects no longer need to come into branches, the best banks will focus their activity on making in-person calls to identify how best to provide appropriate products and services.

5. Deploy a visionary strategy. Being strategic by visualizing the future needs of customers and employees (before the future arrives) will allow the best banks to be better prepared. Using your vision to encourage creative solutions to customer needs and business challenges will allow for the type of innovative thinking that can lead to a pro�table, customer-centric business model. Cutting-edge banks will build their front room (the sales force) as the primary focus of the organization, while their back room will provide the operational e�ciencies, credit discipline and compliance expertise for their organizations to run smoothly. In addition, the best banks will have a tech-savvy, strategic mindset, and those banks that �nd ways to be “entrepreneurs of data” will �nd competitive advantages that will leave the old-school banks behind.

On Being a Great Bank

SECRETSfor a successful strategic plan.

Imag

e © ta

kasu

u/iSt

ock.

Icons

© En

is Ak

soy/

iStoc

k.

banknews.com September 2017 BankNews12 13BankNews September 2017 banknews.com

WHEN YOU WANT TO REACH BANKING PROFESSIONALS, rely on BankNews Media to be your multimedia marketing partner.

OUR EXPERIENCE is unmatched in coverage of the latest trends, technologies, regulatory issues, products and services, and related factors making an impact on today’s financial institutions.

Banking professionals face daunting challenges in today’s rapidly evolving digital environment: keeping up with the latest compliance and legislative issues; understanding new technology and changing demographics; implementing effective plans and policies going forward. The mission of BankNews is to provide independent, objective insight and analysis into these areas, highlighting the industry’s innovators and seeking out best practices and recommendations for future success.

We put you in front of the right people

BANKNEWS BENEFITS

Insight, analysis and solutionsfor banking professionals

TA R G E T E D M U LT I M E D I A O P P O R T U N I T I E S

BANKNEWS SUBSCRIBERS

31%are the final

decision-maker for new products and services.

63% are corporate and

senior officers

68%plan to or are

considering purchasing products and services in the next 12 months

76%are involved in the

purchasing process

“I use a lot of industry sources and BankNews magazine has become a great additional resource that I use for a variety of topics, especially looking for management awareness articles.”

— Ken Shaurette, Director IT Services – FIPCO

w w w . b a n k n e w s . c o m2

Less than $250 Million

$251 Million - $500 Million

$501 Million - $1 Billion

$1 Billion - $10 Billion

More than $10 Billion

38%

22%

20%

15%

5%

AUDIENCE OVERVIEWD E L I V E R I N G T H E E N T I R E M A N AG E M E N T T E A M

BankNews Media reaches more than 100,000

banking professionals — the entire management

team and the decision-makers for new solutions

and services — at banks and major credit unions

nationwide through its family of print, digital, mobile

and online products.

38% connect with BankNews through social media –

Facebook, Twitter and LinkedIn

68% read the digital edition

on a regular or frequent basis

52%37%11%

West/Southwest East/Southeast Midwest

R E A D E R S B Y R E G I O N

R E A D E R S B Y I N S T I T U T I O N S I Z E

23%

16%

24%

14%

17%

6%

Senior Officers/Vice Presidents Corporate Titles

President, CEO, Chairmen Other Titles

Branch Presidents/Managers Department Heads

R E A D E R S B Y T I T L E

1-100 1,000-10,000

101-250 More than 10,000

251-1,000

I N S T I T U T I O N S B Y N U M B E R O F E M P L O Y E E S4% 2%

60%21%

13%

w w w . b a n k n e w s . c o m 3

2018 EDITORIAL CALENDAR

· Perspectives (Editor’s Column)

· Monthly Interest

· New Solutions (New Products)

· Profiles in Banking (Quarterly)

· The Op-Editor (Quarterly)

· Technology Focus/Payments

Focus (Executive Editor’s Column,

Alternates Monthly)

· Investments

· Law Office (Quarterly)

· Marketing Matters (Quarterly)

· Compliance Corner (Quarterly)

· Regional/M&A News

· Regulatory Forum

· Trend Lines (Senior Editor’s

Column)

IN EACH ISSUE:

ISSUE THEME AD CLOSE TECH EMPHASIS SPECIAL SUPPLEMENTS

JANUARY High Performers Tell Their Stories

December 1 Harnessing Big Data

FEBRUARY Social Media in Marketing

January 2 Vendor Management

MARCH Community Commitment

February 1Mobile for the Mobile Consumer

Ag Banking

APRIL The Merger Movement March 1Quicker Mortgage Loans

Guide To Cybersecurity

MAY The Business of Serving Small Business

April 2Authentication and Encryption

JUNE The Risks of the Enterprise

May 1 AI And Bots Ag Banking

JULY Liquidity For Lending June 1Lowering the Efficiency Ratio

Guide To Payments

AUGUST The Branch: Revolution or Evolution?

July 2Security in the Cybersphere

SEPTEMBER Tactical Plans for Tomorrow

August 1The Road to Disaster Recovery

Ag Banking

OCTOBERAllocating Human Resources and Technology

September 3Retail Banking Solutions

Guide To Lending

NOVEMBER The Well-Prepared Board

October 1Coping with Compliance

Ag Banking and 2018 Innovative Solutions Awards

DECEMBER Wealth Management/Financial Planning

November 1 Websites That WorkBuyer’s Guide to Banking Products and Services

BANKNEWS MAGAZINEC OV E R I N G T H E E S S E N T I A L TO P I C S F O R BA N K I N G P RO F E S S I O N A L S

“BankNews provides the most up-to-date banking information available. The articles are always timely and regularly hit the spot when hot topics in banking arise.”

— Chris Donnelly, President & CEO – Bank of the Prairie


1ST QUARTERAd Close:

Feb. 1Materials Deadline:

Feb. 7

2ND QUARTERAd Close:

May 1Materials Deadline:

May 7

3RD QUARTERAd Close:

Aug. 1Materials Deadline:

Aug. 7

4TH QUARTERAd Close:

Oct. 1Materials Deadline:

Oct. 8

AD SIZES TRIM 1X 3X 6X 12X

FULL PAGE8.125” x 10.875”

$5,085 $4,760 $4,215 $2,550

2/3 VERTICAL 4.5” x 10” $4,760 $3,810 $3,365 $2,040

1/2 VERTICAL/ HORIZONTAL

4.5” x 7.5”7” x 5”

$3,300 $3,105 $2,740 $1,660

1/3 SQUARE/ VERTICAL

4.5” x 5” 2.125” x 10”

$2,550 $2,380 $2,110 $1,275

1/4 SQUARE/ HORIZONTAL

4.5” x 3.75” 7” x 2.125”

$2,300 $2,165 $1,905 $1,155


2.125” x 5” 4.5” x 2.5”

$1,795 $1,685 $1,485 $895

AD SIZES TRIM 1X 2X 4X

FULL PAGE8.125” x 10.875”

$3,210 $2,405 $1,925

2/3 VERTICAL 4.5” x 10” $2,565 $1,920 $1,535


4.5” x 7.5”7” x 5”

$2,080 $1,565 $1,250

1/3 SQUARE/ VERTICAL

4.5” x 5” 2.125” x 10”

$1,610 $1,200 $965

1/4 SQUARE/ HORIZONTAL

4.5” x 3.75” 7” x 2.125”

$1,450 $1,080 $865


2.125” x 5” 4.5” x 2.5”

$1,125 $850 $680

Half Page Horiz.7" x 5"

1/3 Page Square4.5" x 5"

1/4 Page Square4.5" x 3.75"

Half Page Vert.4.5" x 7.5"

1/6 Page Horiz.4.5" x 2.5"

1/4 Page Horiz.7" x 2.125"

1/6 Page Vert.

2.125" x 5"

2/3 Page Vert.4.5" x 10"

1/3 Page Vert.

2.125" x 10"

Full PageTrim: 8.125" x 10.875"

Bleed: 8.375" x 11.125"Live Area: 7" x 10"

4-COLOR AD RATES

4-COLOR AD RATES AD DATES

Ag Banking is the only publication dedicated exclusively to management teams at agricultural banks throughout the nation. Each issue features articles on topics essential to ag banking decision-makers, such as agricultural trends, risk management, compliance, lending and technology.

See Page 16 for Print Specs & Requirements &

Advertising Contacts

The Magazine for Bank Management Teams


ANNUAL BUYER’S GUIDEP RO M OT I N G YO U R C O M PA N Y Y E A R - RO U N D

Why advertise in the Buyer’s Guide?

REACH THE ENTIRE BUYING TEAM

ADD INTERACTION WITH THE DIGITAL EDITION

EXPAND YOUR MARKETING THROUGH MOBILE EDITIONS

EXTEND YOUR MESSAGE YEAR-ROUND

ENHANCE YOUR BRAND AND IMPROVE YOUR ROI

With financial institutions continually striving to remain up-to-date and competitive in an ever-changing industry, it has never been more important to keep your company’s products and services in front of decision-makers when they are ready to buy. The 2019 BankNews Buyer’s Guide is the best way to accomplish this goal.

Companies appearing in the Buyer’s Guide print edition — read by some 40,000 banking professionals each month — are also featured in our digital and mobile editions.

PackagesSponsorship Package (Limited to 1 advertiser)

• Inside front cover placement• Back cover placement• Belly band• Three expanded listings• 3 horizontal banner ads in BankNews

weekly eDigest in Dec. and Jan.• 1 month vertical banner ad on

Banknews.com in Jan.• Twitter blast featuring your company

Value: $20,460 Our Price: $4,995

Platinum Package (Limited to 1 advertiser)

• Inside back cover placement• Full-page ad (Premium Placement)• Three expanded listings• 2 horizontal banner ads in BankNews

weekly eDigest in Dec. & Jan.• 1 month vertical banner ad on

Banknews.com in Jan.• Twitter Blast featuring your company

Value: $10,875 Our Price: 3,995

Gold Package• Full-page advertisement• Two expanded Listings• 2 horizontal banner ads in BankNews

weekly eDigest in Dec. & Jan.Value: $6,935 Our Price: $2,495

Silver Package• Half-page advertisement• One expanded listing• 1 horizontal banner ads in BankNews

weekly eDigest in Jan.Value: $4,225 Our Price: $1,495

Bronze Package• One third-page advertisement• One expanded listing

Value: $2,850 Our Price: $995

Enhanced Listing (Complimentary with any above package)

• Company name, city state, website• Contact name/title• Contact info: phone/email• 50 word description• Company logo (300dpi & CMYK)• Company listed in up to FOUR

categoriesOur Price: $300


WELCOME AD // 600 X 350 PX1 month $3,145 // 3 months $2,6706 months $2,360 // 12 months $2,050

Strengthen your online presenceBankNews.com, with some 50,000 visits each month, offers an array of innovative and cost-effective marketing opportunities, from banner and welcome ads, to videos and dedicated pages.

BANKNEWS.COMTHE INDUSTRY’S LEADING INDEPENDENT WEBSITE 49,500

Average monthly visits

19,000Average monthly

unique visitors

80%Spend 15 or more minutes

on the site (among those spending at least

2 minutes on the site)

LEADERBOARD // 728 x 90 PX1 month $3,670 // 3 months $3,1206 months $2,750 // 12 months $2,390

ROTATING HOME PAGE BANNER // 415 x 230 PX1 month $2,140 // 3 months $2,0506 months $1,810 // 12 months $1,565

MEDIUM RECTANGLE // 300 x 250 PX1 month $3,145 // 3 months $2,6706 months $2,360 // 12 months $2,050

SKYSCRAPER // 120 X 900 PX1 month $1,675 // 3 months $1,4306 months $1,255 // 12 months $1,090

Cost is based on per month rate.

VERTICAL BANNER // 120 X 240 PX1 month $3,145 // 3 months $2,6706 months $2,360 // 12 months $2,050

See Page 16 for Mechanical Requirements & Advertising Contacts


• Banner ads on BankNews.com for 30 days prior to the webinar.• Custom webinar invitation emailed to bank professionals nationwide.• Banner ads in BankNews e-Digest, our weekly e-newsletter.• Half-page ad in BankNews magazine in the issue closest to the webinar

date (with adequate notice).

What is included with a webinar:

LEAD GENERATIONDELIVERING NEW CUSTOMERS FOR SALES FOLLOW-UP

Be at the forefront of the conversation and top-of-mind for key decision-makersBankNews Media offers several diverse lead generation programs.

BankNews Digital/ Mobile Edition

BankNews e-Digest Special Edition

BankNews Webinar Series

On Point E-Newsletter

Whitepapers

Find the right lead generation product for your company

$48Avergage cost per lead

75%Attendance

of those who sign up

Our Price: $4,995Based on 2017 information. Results may vary.

W e b i n a r S e r i e s

•Attendee registration

•Webinar set-up and management

•Post-Webinar attendee feeback and reports

•Q&A opportunity

• Instant polls

•Ability to have multiple speakers

Contact sales representative for additional information and pricing.

Product Value: $11,600+w w w . b a n k n e w s . c o m8

E-NEWSLETTERSC OV E R I N G T H E BA N K I N G I N D U ST RY, D E L I V E R I N G Q UA L I T Y L E A D S

BankNews e-Digest is the industry’s leading weekly e-newsletter distributed to more than 25,000 banking professionals nationwide, while our exclusive e-Digest Special Edition provides companies with an opportunity to promote their products and services. Plus, On Point is a monthly e-newsletter with expanded exposure on BankNews.com.

VERTICAL BANNER120 x 240 PX1x $730 // 12x $62026x $545 // 52x $475

SINGLE SPONSORSHIP1x $2,500 // 12x $2,12526x $1,875 // 52x $1,625

HORIZONTAL BANNER468 x 60 PX1x $625 // 12x $535 26x $470 // 52x $410

BANKNEWS E-DIGEST

BANKNEWS E-DIGESTSPECIAL EDITION

On Point is our innovative

marketing opportunity

that combines a monthly

e-newsletter with a

dedicated landing page

on BankNews.com for

the entire month – with

companies having the

ability to feature videos,

downloadable materials

and hyperlinks. Contact

your sales representative

for pricing information.

On Point Delivers Your Message

See Page 16 for Mechanical Requirements & Advertising Contacts

Cost is based on per blast rates.


200 banks & thrifts7,000 branch locationsDistribution: 3,650Pass-Along readership: 7,500TOTAL REACH: 12,400

47 banks1,782 branch locationsDistribution: 600Pass-Along readership: 1,200TOTAL REACH: 2,050

Washington Bankers Association

BANKERSHOW-ME

THE

300 banks & thrifts2,500 branch locationsDistribution: 750Pass-Along readership: 1,350TOTAL REACH: 2,450

Missouri Independent Bankers Association

OUR PRINT REACH

BankNews Media is your trustworthy publisher of state banking magazines, serving state banking associations in some of the strongest banking markets coast-to-coast. From Washington state to Florida, and from Maine to California, BankNews Media reaches more than 53,000 decision-makers responsible for recommending, specifying and buying the full range of banking products and services.

Advertising in our state publications allows your company to build brand awareness and name recognition with thousands of banking decision-makers.

STAT E - BY- STAT E , C OAST-TO - C OAST O P P O R T U N I T I E S

21% CFO, COO and Other Corporate Titles

18%CEO, President, Chairman, Vice Chairman

22%Department

Manager/Director

10%Branch Manager/Officer

6%Other Titles

23%Executive/Senior Vice

President/Vice President

Total Reach 53,740

OUR READERS

ADDITIONAL BENEFITS

Enlighten CEOs and managers about how your products can solve their issues.

Raise brand awareness of your company.

Keep a presence within the state banking industry to ensure you stay ahead of the competition.

Demonstrate support for your state banking association.

280 banks 1,500 branch locationsDistribution: 1,050Pass-Along readership: 2,100TOTAL REACH: 3,400

Community Bankers Association of Kansas

175 banks & thrifts5,500 branch locationsDistribution:6,250Pass-Along readership: 12,500TOTAL REACH: 19,925

31 banks and financial institutions 468 branch locationsDistribution: 1,000Pass-Along readership: 2,100TOTAL REACH: 3,100

500 banks & thrifts4,800 branch locationsDistribution: 3,185Pass-Along readership: 6,370TOTAL REACH: 10,415


AD SIZES 1X 3X 6X

FULL PAGE $3,025 $2,723 $1,965

2/3 VERTICAL $2,595 $2,336 $1,690

1/2 VERTICAL/ HORIZONTAL $2,265 $2,039 $1,475

1/3 SQUARE VERTICAL $1,950 $1,755 $1,270

1/4 SQUARE HORIZONTAL $1,725 $1,553 $1,120

4-COLOR AD RATES ISSUE AD CLOSING MATERIAL DEADLINE SPECIAL FOCUS

JAN./FEB. Dec. 22 Dec. 29Education/Financial Literacy – Plus Distinguished Banker of the Year

MARCH/APRIL Feb. 16 Feb. 23Pre-Convention Issue – Plus Spotlight on Endorsed Partners

MAY/JUNE April 20 April 27 Leadership Issue

JULY/AUG. June 15 June 22 Advocacy Issue

SEPT./OCT. Aug. 17 Aug. 24 Regulatory Compliance Issue

NOV./DEC. Oct. 19 Oct. 26Endorsed Partner, Capital Circle and Affiliate Member Directory

EDITORIAL CALENDAR AND AD DATES

ISSUE AD CLOSING MATERIAL DEADLINE SPECIAL FOCUS

JAN. SPECIAL ISSUE Dec. 20 Dec. 27 Cybersecurity

FEB. Jan. 5 Jan. 12 Correspondent Banking

MARCH Feb. 2 Feb. 9 Wealth Management

APRIL March 2 March 9 ID Theft/Security

MAY April 6 April 13 Pre-Convention Issue

JUNE May 4 May 11 Annual Meeting Issue

JULY June 8 June 15 Post-Convention Issue

AUG. July 6 July 13 Products & Services

SEPT. Aug. 3 Aug. 10 Risk Management

OCT. Sept. 7 Sept. 14 Mobile Banking

NOV. Oct. 5 Oct. 12 Advocacy

DEC./JAN 19 Nov. 21 Nov. 28 130th Annivesary


Total Reach:

19,925

Total Reach:

12,400

Pass-Along Readership of the Print Magazine:

12,500


7,500

Circulation of Print Magazine:

6,250


3,650

Readership of the Digital Magazine:

1,175


1,250

AD SIZES 1X 3X 6X 12X

FULL PAGE $2,870 $2,765 $2,295 $1,720

2/3 VERTICAL $2,475 $2,390 $1,980 $1,485


$2,190 $2,130 $1,750 $1,315

1/3 SQUARE VERTICAL

$1,895 $1,850 $1,520 $1,140

1/4 SQUARE HORIZONTAL

$1,705 $1,670 $1,365 $1,025

4-COLOR AD RATES

R E A C H

R E A C H



FULL PAGE $2,380 $2,310 $1,670 $1,340

2/3 VERTICAL $2,080 $2,020 $1,475 $1,200


$1,855 $1,815 $1,315 $1,070

1/3 SQUARE VERTICAL

$1,590 $1,555 $1,150 $965


$1,475 $1,445 $1,055 $905

4-COLOR AD RATES


FULL PAGE $1,355 $1,290 $715 $620

2/3 VERTICAL $1,215 $1,170 $640 $550


$1,020 $985 $545 $465

1/3 SQUARE VERTICAL

$885 $835 $470 $400


$750 $715 $395 $350

4-COLOR AD RATES


JAN./FEB. Dec. 22 Dec. 29 Year in Review

MARCH/APRIL Feb. 16 Feb. 23Financial Literacy Spotlight/ONE Conference Wrap-Up

APRIL SPECIAL ISSUE March 9 March 162018 Banking Trends in Management and Operation

MAY/JUNE April 20 April 27Annual Conference/Exhibitor Spotlight/Salute to Correspondent Bankers

JULY/AUG. June 15 June 22Annual Conference Wrap-Up/ IBA’s Leadership Team Profile

AUG SPECIAL ISSUE June 15 June 22Business Development/Marketing

SEPT./OCT. Aug. 17 Aug. 24Sales, Marketing and Communications

OCT. SPECIAL ISSUE Aug. 17 Aug. 24 Annual Resource Guide

NOV./DEC. Oct. 5 Oct. 12 Recruiting and Retaining



JAN./FEB. Dec. 8 Dec. 15Sales, Marketing and Commu-nications

MARCH Feb. 2 Feb. 9State and Federal Legislative Issues/Associate Member Directory

APRIL March 2 March 9 Regulatory Compliance

MAY April 6 April 13 Investments

JUNE May 4 May 11 Security

JULY/AUG. June 15 June 22 Annual Convention

SEPT. Aug. 3 Aug. 10Post Convention/Human Re-sources/Exhibitor Spotlight

OCT. Sept. 7 Sept. 14 Management Solutions

NOV./DEC. Oct. 19 Oct. 26 Emerging Technology


R E A C H

R E A C H

Total Reach:

10,415

Total Reach:

3,400


6,370


2,100


3,185


1,050


860


250

Community Bankers Association of Kansas


AD SIZES 1X 3X 6X

BACK COVER Sold on a 6x basis $3,605

INSIDE FRONT COVER

Sold on a 6x basis $3,350

INSIDE BACK COVER

Sold on a 6x basis $3,350

PAGE 3 (RH) Sold on a 6x basis $3,350

FULL PAGE $695 $625 $550


$550 $495 $350


$400 $360 $320

4-COLOR AD RATES

Washington Bankers Association


JAN./FEB. Dec. 15 Dec. 22 Sales, Marketing & Communications

MARCH/APRIL Feb. 16 Feb. 23State And Federal Legislative Issues/Regulatory Compliance

MAY/JUNE April 13 April 20 Annual Convention

JULY/AUG. June 15 June 22 Investments, Security

SEPT./OCT. Aug. 17 Aug. 24 Post Convention

NOV./DEC. Oct. 19 Oct. 26 Management Solutions


AD SIZES 1X 2X 4X

FULL PAGE $1,465 $1,295 $735

2/3 VERTICAL $1,100 $965 $550

1/2 VERTICAL/ HORIZONTAL $1,010 $905 $505

1/3 SQUARE VERTICAL $815 $740 $410

1/4 SQUARE HORIZONTAL $610 $550 $305

4-COLOR AD RATES


1ST QTR. Feb. 2 Feb. 9Advocacy, Legislative, Regulatory Issues

2ND QTR. May 4 May 11Compliance and the Mortgage Market

3RD QTR. Aug. 3 Aug. 10 Technology, IT, Security

4TH QTR. Nov. 2 Nov. 9 Year-End Review


Total Reach:

2,050Pass-Along Readership of the Print Magazine:

1,200Circulation of Print Magazine:

600Readership of the Digital Magazine:

250

R E A C H

Total Reach:



1,000Readership of the Digital Magazine:

250

R E A C H



JAN. Dec. 1 Dec. 8 Strategic Planning

FEB. Jan. 5 Jan. 12 Securities

MARCH Feb. 2 Feb. 9 Compliance & Regulatory Issues

APRIL March 2 March 9 Financial Education

MAY April 6 April 13 Agriculture

JUNE May 4 May 11Marketing & Business Development

JULY June 1 June 7 Management & Operations

AUG. July 6 July 13 Pre-Convention Issue

SEPT. Aug. 3 Aug. 10 Annual Convention Issue

OCT. Sept. 7 Sept. 14 Convention Wrap-up

NOV. Oct. 5 Oct. 12 Technology

DEC. Nov. 2 Nov. 9 Year in Review


Total Reach:



750Readership of the Digital Magazine:

350


FULL PAGE $2,870 $2,765 $2,295 $1,720

2/3 VERTICAL $2,475 $2,390 $1,980 $1,485


$2,190 $2,130 $1,750 $1,315

1/3 SQUARE VERTICAL

$1,895 $1,850 $1,520 $1,140


$1,705 $1,670 $1,365 $1,025

4-COLOR AD RATES

AD SIZES 1X 6X 12X

LEADERBOARD // 728 x 90 $1,850 $1,665 $1,480

LOWER LEADERBOARD // 728 x 90 $1,610 $1,450 $1,290

VERTICAL BANNER // 120 x 240 (FLORIDA E-NEWSLETTER ONLY)

$750 $675 $600

HORIZONTAL BANNER // 458 x 60 $700 $650 $500

AD RATES

R E A C H

FLORIDA BANKING E-INSIGHTS CALIFORNIA BANKER E-UPDATE

See Page 16 for Print Specs & Requirements & Advertising Contacts

Reach more than 7,700 banking professionals throughout Florida in Florida Banking e-Insights, the official e-newsletter of the Florida Bankers Association.

Florida Banking e-Insights, published twice monthly, also features a blog, www.FBA-eInsights.com, which offers expanded advertising reach.

Published monthly, California Banker e-Update is endorsed by the California Bankers Association as a monthly supplement to California Banker magazine, its official journal.

California Banker e-Update is sent to 4,250 banking professionals throughout California, and features a blog, www.CBA-eUpdate.com, which offers advertisers additional marketing exposure.


Florida Banking Blue BookPublished in JanuaryDistributed to all FBA member banks

CBAI Directory of Illinois Financial InstitutionsPublished in the SpringDistributed to all CBAI member banks

Montana Financial Services DirectoryPublished in JanuaryDistributed to all MBA member banks

Missouri Membership & Financial Resource Directory Published in the SpringDistributed to all MIBA member banks

CBAO Financial InstitutionsPublished in the SpringDistributed to all Community Bankers Association of Oklahoma member banks

New England Bank DirectoryPublished in JanuaryPublished on behalf of the Massachusetts Bankers Association

Texas Banking Red Book Published in the Spring and FallPublished on behalf of the Texas Bankers Association

Kansas, Missouri, Mountain States, Nebraska & Oklahoma DirectoriesKansas and Missouri published in the Spring and FallMountain States, Nebraska and Oklahoma published in the Spring Mountain States cover: Colorado, Montana, New Mexico, Utah and Wyoming

BANK DIRECTORIESR E AC H E V E RY BA N K I N T H E STAT E A N D T H E N S O M E

BankNews Media is the nation’s leading publisher of state and regional directories of financial institutions — in print and online editions. Plus, ebooks are available for Illinois and Texas. Brand

awareness

Long shelf life of 6 or 12 months

Sent to every bank in the state

or association

Cost-effective

BENEFITS

Directory of

Financial Institutions

Published by

Kansas

Missouri

Nebraska

Oklahoma

MountainStatesCovering Colorado, Montana,

New Mexico, Utah and Wyoming

Published by

Montana FinancialServices

Directory

MISSOURI MEMBERSHIP

AND FINANCIAL

RESOURCE DIRECTORY

O� cial Publication of the Community Bankers Association of OklahomaA Passion to Keep You Competitive!

Community Bankers Association of Oklahoma


5125 Roe Blvd., Ste. 200

Shawnee Mission, KS 66205-2391

Phone: 800-336-1120 | 913-261-7000

Fax: 913-261-7010

BankNewsMediaSolutions.com

ADVERTISING CONTACTS

BRYON HOWELLDirector of [email protected] | 913-261-7057

AFTON RODRIGUEZAccount [email protected] | 913-261-7055

CHANGE OF COPYWhen change of copy is not received by the publisher by the material due date for a scheduled insertion, copy and/or material from a previous issue will run.

PRINT ADVERTISING SPECIFICATIONSFull-Page Trim: 8.125” x 10.875”

Bleed: Please use 0.125” bleed (8.375” x 11.125”)

Live Area: Keep live matter within 0.5” from trim (7” x 10”)

Vertical............... 4.5" x 10"

½ Vertical ............... 4.5" x 7.5"

½ Horizontal .......... 7" x 5"

Square ................ 4.5" x 5"

Vertical ............... 2.125" x 10"

¼ Square ................ 4.5" x 3.75"

¼ Horizontal .......... 7" x 2.125"

Vertical ............... 2.125" x 5"

Horizontal .......... 4.5" x 2.5"

2 3

1 3

1 3

1 6

1 6

PRINT MECHANICAL REQUIREMENTSACCEPTABLE FILE TYPESPDF/x1a files are preferred. All fonts must be outlined or embedded. The color space must be CMYK or Grayscale. No RGB, LAB or embedded color profiles (such as ICC profiles). EPS or TIFF files are also acceptable. All images must have a minimum resolution of 300 dpi. Line art should be saved as 1200 dpi TIFF.

AD PROOFProofs are requested. If we do not have a proof to match against, we cannot guarantee content or color accuracy.

ONLINE MECHANICAL REQUIREMENTSACCEPTABLE ONLINE AD FILE TYPES• Static .jpg and animated .gif files

accepted.• Files must be no larger than 80 KB.• Please contact your sales representative

to inquire about Flash ads.

ACCEPTABLE E-NEWSLETTER AD FILE TYPES• Only static .jpg and .gif files accepted.

Please specify the clickthrough link(s) that will be used.• Files must be no larger than 50 KB.• Rich media, including Flash, is not

accepted for email advertisements.

Single-sponsor e-Digest Special Edition specifications:• All files (HTML and artwork) must

be received 14 days prior to the deployment date.

• The email should be 600 pixels wide by a maximum of 800 pixels deep.

•Maximum file size is 100K.

• HTML should include all embedded images, although BankNews will accept separate .jpg image files and embed them.

• All hyperlinks should be included in the HTML code or provided separately with clear instructions on placement.

• Subject line must be provided.

Send all artwork, disks, CDs or DVDs, color proofs and other ad materials to: Taylor Cabine Advertising Production Coordinator

[email protected] | 800-336-1120, Ext. 7067

MATERIAL SUBMISSION

16

2018 marketing opportunities · banknews media reaches more than 100,000 banking professionals —...

Documents